The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Nivea Doll
Agency: FCB BRASIL / SAO PAULO
Client: BDF Nivea Brasil Category: Innovation - Innovation in Public Relations / Innovation in Public Relations
The Namechanger
Agency: Jung von Matt AG / Hamburg
Client: Deutsches Kinderhilfswerk Category: Innovation - Innovation in Public Relations / Innovation in Public Relations
Ashes
Agency: McCann / Madrid
Client: Campofrío Category: Innovation - Innovation in Public Relations / Innovation in Public Relations
The Marathon Walker
Agency: Ogilvy / Paris + Gang production / Paris
Client: Water for Africa Category: Innovation - Innovation in Public Relations / Innovation in Public Relations
The Face of Litter
Agency: Ogilvy & Mather Group HK / Hong Kong
Client: Hong Kong CleanUp Category: Innovation - Innovation in Public Relations / Innovation in Public Relations
Security Moms
Agency: Ogilvy Brasil / São Paulo + Academia de Filmes / São Paulo + Jamute / São Paulo
Client: Sport Clube do Recife Category: Innovation - Innovation in Public Relations / Innovation in Public Relations
The Tweeting Pothole
Agency: P4 Ogilvy & Mather / Panama
Client: Medcom Category: Innovation - Innovation in Public Relations / Innovation in Public Relations
The McWhopper Proposal
Agency: Y&R / New Zealand + DAVID / Miami
Client: Burger King Category: Innovation - Innovation in Public Relations / Innovation in Public Relations
Fashion Intelligence Index
Agency: McCANN & SPENCER / Hong Kong
Client: Hang Lung Properties Category: Consumer - Data Visualization / User Generated Content
The House of Clicks
Agency: Hemnet / Stockholm + Prime - A Weber Shandwick Company / Stockholm + United Minds / Stockholm + Tham & Videgård Arkitekter / Stockholm
Client: Hemnet Category: Consumer - Data Visualization / User Generated Content
Fueled by Everything
Agency: Droga5 / New York + Toyota / Torrance + Warrior Poets / New York
Client: Toyota Category: Consumer - Online Films & Video / Long Form - Series / Episodes
Pay It Forward
Agency: Column Five / Irvine
Client: Column Five Category: Consumer - Self-Promotion - Single or Series / Self-Promotion - Single or Series
Whatever 9 ? por Ecuadoor
Agency: Rocket & Wink / Hamburg
Client: Rocket & Wink Category: Consumer - Self-Promotion - Single or Series / Self-Promotion - Single or Series
Whatever 8 ? Infinity
Agency: Rocket & Wink / Hamburg
Client: Rocket & Wink Category: Consumer - Self-Promotion - Single or Series / Self-Promotion - Single or Series
Typeworth Educational Series Posters
Agency: Typeworth / Brooklyn
Client: Typeworth Category: Consumer - Self-Promotion - Single or Series / Self-Promotion - Single or Series
Uncommonly Useful Christmas Cards
Agency: Uncommon Practice / Sydney
Client: Uncommon Practice Category: Consumer - Self-Promotion - Single or Series / Self-Promotion - Single or Series
KFC Soundbite
Agency: Gloo@Ogilvy / Johannesburg + Ogilvy & Mather / Johannesburg
Client: KFC Category: Consumer - Immersive / Retail
Target Open House
Agency: Local Projects / New York
Client: Target Category: Consumer - Immersive / Retail
Capo Capo Aperitivo
Agency: Concrete Design Communications / Toronto
Client: Capo Capo Category: Consumer - Brand Identity / Series
ACADEMY Corporate
Agency: Jung von Matt AG / Hamburg
Client: Jung von Matt Category: Consumer - Brand Identity / Series
Natrel Milk Bar
Agency: lg2boutique / Montréal + lg2fabrique / Montréal
Client: Natrel Category: Consumer - Brand Identity / Series
King Koin Launderette Stationery
Agency: Rethink + Total Graphics / Vancouver
Client: King Koin Launderette Category: Consumer - Brand Identity / Series
Ariel - Share the Load
Agency: BBDO India / Mumbai
Client: P&G India Category: CSR - Collateral / Collateral
Volvo LifePaint
Agency: Grey / London + Albedo100 / Malmö
Client: Volvo Car UK Category: CSR - Collateral / Collateral
sangriana DROP
Agency: Hakuhodo Inc. / Tokyo
Client: Color's Category: CSR - Collateral / Collateral
Which One
Agency: Grey Canada / Toronto
Client: Moms Demand Action for Gun Sense in America Category: Non-Profit - Publications / Publications
People
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: ABTO - Brazilian Association of Organ Transplantation Category: Non-Profit - Publications / Publications
Beach
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: ABTO - Brazilian Association of Organ Transplantation Category: Non-Profit - Publications / Publications
The Samaritans
Agency: Ogilvy & Mather Vietnam / Ho Chi Minh City
Client: The Samaritans Category: Non-Profit - Publications / Publications
Women Should Not Be Worth Less
Agency: Publicis Communications Schweiz AG / Zurich
Client: Frauenzentrale Zurich Category: Non-Profit - Publications / Publications
You Give More Than Just Blood
Agency: the community / Miami
Client: The Government of the City of Buenos Aires Category: Non-Profit - Publications / Publications
THE-REALLY-BIG-AND-FAR-REACHING-AD-CAMPAIGN-THEY-NEVER-REALLY-WANTED-YOU-TO-SEE
Agency: VCCP / London
Client: Amnesty International Category: Non-Profit - Publications / Publications
Share The Force
Agency: Deutsch / Los Angeles + MediaMonks / Los Angeles
Client: Target Category: Consumer - Websites / Durable Goods
Samsung Smart Playboard
Agency: Leo Burnett Co. Srl / Milan
Client: Samsung Electronics Italy Category: Consumer - Integrated Digital & Physical Products / Integrated Digital & Physical Products
Awair
Agency: R/GA / New York + Bitfinder / Palo Alto
Client: Bitfinder Category: Consumer - Integrated Digital & Physical Products / Integrated Digital & Physical Products
Keen Home Smart Vent
Agency: R/GA / New York + Keen Home / New York
Client: Keen Home Category: Consumer - Integrated Digital & Physical Products / Integrated Digital & Physical Products
Kinetic
Agency: R/GA / New York + Kinetic / New York
Client: One Million Metrics Category: Consumer - Integrated Digital & Physical Products / Integrated Digital & Physical Products
#nolikesforracism
Agency: DDB / Paris + Les fils de / Paris + Facebook France / Paris
Client: Licra Category: Non-Profit - Branded Social Post / Branded Social Post
Jailbnb
Agency: Leo Burnett / San José
Client: Fundación Rahab Category: Non-Profit - Branded Social Post / Branded Social Post
MTV Sext Life
Agency: Y&R / New York
Client: MTV Staying Alive Foundation Category: Non-Profit - Branded Social Post / Branded Social Post
Because Recollection
Agency: 84. / Paris
Client: Because Music Category: Craft - Sound Design / Sound Design
Bug Configurator
Agency: Ogilvy / Beijing
Client: Volkswagen Category: Craft - Sound Design / Sound Design
Iceberg Songs
Agency: Serviceplan / Munich + Plan.Net / Munich
Client: UNFCCC Category: Craft - Sound Design / Sound Design
PlayDowJones
Agency: Wiktor Leo Burnett / Bratislava
Client: J&T Bank Category: Craft - Sound Design / Sound Design
Hold your breath
Agency: CLM BBDO / Boulogne Billancourt
Client: Guy Cotton Category: Craft - Writing / Writing
Everything in Black & White
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Leica Gallery São Paulo Category: Craft - Writing / Writing
Survival Billboard - Terms & Horrible, Horrible Conditions
Agency: McCann / London
Client: Microsoft Category: Craft - Writing / Writing