The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

SPEED CHESS Agency: Bascule Inc. / Tokyo + DENTSU INC. / Tokyo + Salvo Inc. / Tokyo Client: Team Speed Chess Category: Craft - Interface Design / Interface Design
Subaru Environmental Website featuring the National Parks Zero Landfill Initiative Agency: Carmichael Lynch / Minneapolis + RESN / Amsterdam Client: Subaru of America Category: Craft - Interface Design / Interface Design
Krispy Kreme - E-Commerce Store Agency: Digital Arts Network / Sydney + Krispy Kreme / Sydney Client: Krispy Kreme Category: Craft - Interface Design / Interface Design
Primer Agency: Google / New York Client: Google Category: Craft - Interface Design / Interface Design
Inside Abbey Road Agency: Google Creative Lab / London + Stinkdigital / London Client: Google Category: Craft - Interface Design / Interface Design
ADF Active Agency: Havas Worldwide Australia / Sydney Client: Defence Force Recruiting Category: Craft - Interface Design / Interface Design
Sons of Gallipoli Agency: Jam3 / Toronto + Modiki / Istanbul Client: Kale, Modiki Category: Craft - Interface Design / Interface Design
Saints & Strangers Agency: MullenLowe U.S. / Boston Client: National Geographic Channel Category: Craft - Interface Design / Interface Design
Beagle - a tool for creating better proposals Agency: Spring/Summer / Copenhagen Client: Podio Category: Craft - Interface Design / Interface Design
Spotify - Year in Music 2015 Agency: Stinkdigital / New York Client: Spotify Category: Craft - Interface Design / Interface Design
Tmall Chinese Academy Agency: Anomaly / Shanghai Client: Tmall Category: Consumer - Digital Product / Digital Product
Class of Classics Agency: Artplan / Rio de Janeiro Client: Brazilian Symphony Orchestra Category: Consumer - Digital Product / Digital Product
PEDIGREE Found Agency: Colenso BBDO / Auckland Client: MARS Category: Consumer - Digital Product / Digital Product
Global Beer Fridge Agency: Rethink / Toronto/Montreal/Vancouver + Suneeva / Toronto + Thinking Box / Toronto + Stacklab / Toronto Client: Molson Canadian Category: Consumer - Digital Product / Digital Product
Inactivity Tracker Agency: FCB / Chicago Client: Joe Boxer Category: Consumer - Use of Technology / Product & Mobile Integration
LifeLive Agency: Leo Burnett / Sydney + Rapid Films / Sydney + We Love Jam / Sydney Client: Samsung Australia Category: Consumer - Use of Technology / Product & Mobile Integration
Blockbuster Box Agency: Ogilvy & Mather Group HK / Hong Kong + Brand Union HK / Hong Kong Client: Pizza Hut Category: Consumer - Use of Technology / Product & Mobile Integration
SmartBowl Agency: Ogilvy Germany / Düsseldorf Client: Fressnapf Tiernahrungs Category: Consumer - Use of Technology / Product & Mobile Integration
Taxi Patrol Agency: Ogilvy Malaysia / Kuala Lumpur + The Tankers / Petaling Jaya + Glassfin Sdn Bhd / Petaling Jaya Client: MyTeksi Category: Consumer - Use of Technology / Product & Mobile Integration
The Les Paul Skill Check Agency: Serviceplan / Munich + Mediaplus / Munich + Plan.Net / Munich Client: Gibson Guitar Category: Consumer - Use of Technology / Product & Mobile Integration
Sky Sqreening Agency: Serviceplan / Munich + Plan.Net / Munich Client: Sky Deutschland Fernsehen Category: Consumer - Use of Technology / Product & Mobile Integration
Animal Copyrights Agency: Cheil Spain / Madrid + Jabuba Films / Salamanca Client: WWF/Latinstock Category: Non-Profit - Physical / Digital / Physical / Digital
Plant Lamp Agency: FCB Mayo / Lima Client: University of Engineering and Technology Category: Non-Profit - Physical / Digital / Physical / Digital
Priceless Traps Agency: Geometry Global / Bogotá Client: Ministry of Environment and sustainability Category: Non-Profit - Physical / Digital / Physical / Digital
Sensus. The First Braille Comic in the World. Agency: Havas S&E Makers / Mexico + Arena / Mexico + Man on the Moon / Mexico Client: Nacional Monte de Piedad Category: Non-Profit - Physical / Digital / Physical / Digital
Fueled by Everything Agency: Droga5 / New York + Toyota / Torrance + Warrior Poets / New York Client: Toyota Category: Consumer - Online Films & Video / Long Form - Series / Episodes
Nicebot Agency: Deutsch / New York Client: Champions Against Bullying Category: Non-Profit - Branded Social Campaign / Branded Social Campaign
The #62MillionGirls Yearbook Agency: Edelman / New York Client: Girl Rising in support of Let Girls Learn Category: Non-Profit - Branded Social Campaign / Branded Social Campaign
Groceries Not Guns Agency: Grey Canada / Toronto Client: Moms Demand Action for Gun Sense in America Category: Non-Profit - Branded Social Campaign / Branded Social Campaign
#ShareHumanity Agency: Ogilvy / New York Client: United Nations Category: Non-Profit - Branded Social Campaign / Branded Social Campaign
Hemingway in 15 Seconds Agency: Ogilvy & Mather / Chicago Client: The Ernest Hemingway Foundation Category: Non-Profit - Branded Social Campaign / Branded Social Campaign
Grandma Agency: AlmapBBDO / São Paulo Client: Volkswagen do Brasil Category: Consumer - Newspaper / Full Page or Spread - Single
Broke Up Agency: AlmapBBDO / São Paulo Client: Volkswagen do Brasil Category: Consumer - Newspaper / Full Page or Spread - Single
Move Out Agency: AlmapBBDO / São Paulo Client: Volkswagen do Brasil Category: Consumer - Newspaper / Full Page or Spread - Single
Cyan Agency: Ogilvy & Mather / Bogotá Client: Ecofill Ink Cartridges Category: Consumer - Newspaper / Full Page or Spread - Single
Black Agency: Ogilvy & Mather / Bogotá Client: Ecofill Ink Cartridges Category: Consumer - Newspaper / Full Page or Spread - Single
Choose Beautiful Print Agency: Ogilvy & Mather / Chicago Client: Dove Category: Consumer - Newspaper / Full Page or Spread - Single
The Gentleman's Wager II Agency: Anomaly / New York / Amsterdam + RSA Films / Los Angeles, CA Client: Johnnie Walker - Diageo Category: Craft - Direction / Direction
The Stone Agency: BETC / Paris Client: CANAL+ Category: Craft - Direction / Direction
I Have Seen Agency: BETC / Paris Client: Gant Category: Craft - Direction / Direction
Listen Agency: Grey / New York + Chelsea / New York + Rock Paper Scissors / New York Client: National Football League Category: Craft - Direction / Direction
Freestyle Agency: MJZ / London + Wieden+Kennedy / London Client: Lurpak Category: Craft - Direction / Direction
Whatever Became of...Rob Reilly Agency: O Positive / New York + McCann Erickson / New York + Barton F Graf 9000 / New York Client: AICP Category: Craft - Direction / Direction
Breathless Choir Agency: Ogilvy & Mather / London Client: Philips Category: Craft - Direction / Direction
The Future Is Fast Agency: Stink / Los Angeles + Wieden+Kennedy / Portland Client: Nike US Football Category: Craft - Direction / Direction
Color for the Colorblind Agency: FCB / Chicago, IL Client: Valspar Category: Consumer - Other Branded Content / Co-Promotions
Mein Kampf - Against Racism Agency: Ogilvy Germany / Client: Gesicht Zeigen! Association For A Cosmopolitan, Liberal-Minded Germany Category: Consumer - Other Branded Content / Co-Promotions
Volvo LifePaint Agency: Grey / London + Albedo100 / Malmö Client: Volvo Car UK Category: Innovation - Environmental / Immersive Design / Environmental / Immersive Design
mt expo 2015 Agency: iyamadesign inc. / Tokyo Client: Kamoi kakoshi Category: Innovation - Environmental / Immersive Design / Environmental / Immersive Design
mt expo yokohama Agency: iyamadesign inc. / Tokyo Client: Kamoi kakoshi Category: Innovation - Environmental / Immersive Design / Environmental / Immersive Design

2016 UX / UI Merit Award

Bascule Inc. / Tokyo + DENTSU INC. / Tokyo + Salvo Inc. / Tokyo

Team Speed Chess

SPEED CHESS

Craft - Interface Design / Interface Design

UX16069M

2016 UX / UI Merit Award

Carmichael Lynch / Minneapolis + RESN / Amsterdam

Subaru of America

Subaru Environmental Website featuring the National Parks Zero Landfill Initiative

Craft - Interface Design / Interface Design

UX16070M

2016 UX / UI Merit Award

Digital Arts Network / Sydney + Krispy Kreme / Sydney

Krispy Kreme

Krispy Kreme - E-Commerce Store

Craft - Interface Design / Interface Design

UX16071M

2016 UX / UI Merit Award

Google / New York

Google

Primer

Craft - Interface Design / Interface Design

UX16072M

2016 UX / UI Merit Award

Google Creative Lab / London + Stinkdigital / London

Google

Inside Abbey Road

Craft - Interface Design / Interface Design

UX16073M

2016 UX / UI Merit Award

Havas Worldwide Australia / Sydney

Defence Force Recruiting

ADF Active

Craft - Interface Design / Interface Design

UX16074M

2016 UX / UI Merit Award

Jam3 / Toronto + Modiki / Istanbul

Kale, Modiki

Sons of Gallipoli

Craft - Interface Design / Interface Design

UX16075M

2016 UX / UI Merit Award

MullenLowe U.S. / Boston

National Geographic Channel

Saints & Strangers

Craft - Interface Design / Interface Design

UX16076M

2016 UX / UI Merit Award

Spring/Summer / Copenhagen

Podio

Beagle - a tool for creating better proposals

Craft - Interface Design / Interface Design

UX16077M

2016 UX / UI Merit Award

Stinkdigital / New York

Spotify

Spotify - Year in Music 2015

Craft - Interface Design / Interface Design

UX16078M

2016 Intellectual Property Merit Award

Anomaly / Shanghai

Tmall

Tmall Chinese Academy

Consumer - Digital Product / Digital Product

IP16016M

2016 Intellectual Property Merit Award

Artplan / Rio de Janeiro

Brazilian Symphony Orchestra

Class of Classics

Consumer - Digital Product / Digital Product

IP16017M

2016 Intellectual Property Merit Award

Colenso BBDO / Auckland

MARS

PEDIGREE Found

Consumer - Digital Product / Digital Product

IP16018M

2016 Intellectual Property Merit Award

Rethink / Toronto/Montreal/Vancouver + Suneeva / Toronto + Thinking Box / Toronto + Stacklab / Toronto

Molson Canadian

Global Beer Fridge

Consumer - Digital Product / Digital Product

IP16019M

2016 Mobile Merit Award

FCB / Chicago

Joe Boxer

Inactivity Tracker

Consumer - Use of Technology / Product & Mobile Integration

MO16056M

2016 Mobile Merit Award

Leo Burnett / Sydney + Rapid Films / Sydney + We Love Jam / Sydney

Samsung Australia

LifeLive

Consumer - Use of Technology / Product & Mobile Integration

MO16057M

2016 Mobile Merit Award

Ogilvy & Mather Group HK / Hong Kong + Brand Union HK / Hong Kong

Pizza Hut

Blockbuster Box

Consumer - Use of Technology / Product & Mobile Integration

MO16058M

2016 Mobile Merit Award

Ogilvy Germany / Düsseldorf

Fressnapf Tiernahrungs

SmartBowl

Consumer - Use of Technology / Product & Mobile Integration

MO16059M

2016 Mobile Merit Award

Ogilvy Malaysia / Kuala Lumpur + The Tankers / Petaling Jaya + Glassfin Sdn Bhd / Petaling Jaya

MyTeksi

Taxi Patrol

Consumer - Use of Technology / Product & Mobile Integration

MO16060M

2016 Mobile Merit Award

Serviceplan / Munich + Mediaplus / Munich + Plan.Net / Munich

Gibson Guitar

The Les Paul Skill Check

Consumer - Use of Technology / Product & Mobile Integration

MO16061M

2016 Mobile Merit Award

Serviceplan / Munich + Plan.Net / Munich

Sky Deutschland Fernsehen

Sky Sqreening

Consumer - Use of Technology / Product & Mobile Integration

MO16062M

2016 Intellectual Property Merit Award

Cheil Spain / Madrid + Jabuba Films / Salamanca

WWF/Latinstock

Animal Copyrights

Non-Profit - Physical / Digital / Physical / Digital

IP16028M

2016 Intellectual Property Merit Award

FCB Mayo / Lima

University of Engineering and Technology

Plant Lamp

Non-Profit - Physical / Digital / Physical / Digital

IP16029M

2016 Intellectual Property Merit Award

Geometry Global / Bogotá

Ministry of Environment and sustainability

Priceless Traps

Non-Profit - Physical / Digital / Physical / Digital

IP16030M

2016 Intellectual Property Merit Award

Havas S&E Makers / Mexico + Arena / Mexico + Man on the Moon / Mexico

Nacional Monte de Piedad

Sensus. The First Braille Comic in the World.

Non-Profit - Physical / Digital / Physical / Digital

IP16031M

2016 Film Merit Award

Droga5 / New York + Toyota / Torrance + Warrior Poets / New York

Toyota

Fueled by Everything

Consumer - Online Films & Video / Long Form - Series / Episodes

FI16208M

2016 Social Media Merit Award

Deutsch / New York

Champions Against Bullying

Nicebot

Non-Profit - Branded Social Campaign / Branded Social Campaign

SM16044M

2016 Social Media Merit Award

Edelman / New York

Girl Rising in support of Let Girls Learn

The #62MillionGirls Yearbook

Non-Profit - Branded Social Campaign / Branded Social Campaign

SM16045M

2016 Social Media Merit Award

Grey Canada / Toronto

Moms Demand Action for Gun Sense in America

Groceries Not Guns

Non-Profit - Branded Social Campaign / Branded Social Campaign

SM16046M

2016 Social Media Merit Award

Ogilvy / New York

United Nations

#ShareHumanity

Non-Profit - Branded Social Campaign / Branded Social Campaign

SM16047M

2016 Social Media Merit Award

Ogilvy & Mather / Chicago

The Ernest Hemingway Foundation

Hemingway in 15 Seconds

Non-Profit - Branded Social Campaign / Branded Social Campaign

SM16048M

2016 Print & Outdoor Merit Award

AlmapBBDO / São Paulo

Volkswagen do Brasil

Grandma

Consumer - Newspaper / Full Page or Spread - Single

PO16074M

2016 Print & Outdoor Merit Award

AlmapBBDO / São Paulo

Volkswagen do Brasil

Broke Up

Consumer - Newspaper / Full Page or Spread - Single

PO16075M

2016 Print & Outdoor Merit Award

AlmapBBDO / São Paulo

Volkswagen do Brasil

Move Out

Consumer - Newspaper / Full Page or Spread - Single

PO16076M

2016 Print & Outdoor Merit Award

Ogilvy & Mather / Bogotá

Ecofill Ink Cartridges

Cyan

Consumer - Newspaper / Full Page or Spread - Single

PO16077M

2016 Print & Outdoor Merit Award

Ogilvy & Mather / Bogotá

Ecofill Ink Cartridges

Black

Consumer - Newspaper / Full Page or Spread - Single

PO16078M

2016 Print & Outdoor Merit Award

Ogilvy & Mather / Chicago

Dove

Choose Beautiful Print

Consumer - Newspaper / Full Page or Spread - Single

PO16079M

2016 Film Merit Award

Anomaly / New York / Amsterdam + RSA Films / Los Angeles, CA

Johnnie Walker - Diageo

The Gentleman's Wager II

Craft - Direction / Direction

FI16244M

2016 Film Merit Award

BETC / Paris

CANAL+

The Stone

Craft - Direction / Direction

FI16245M

2016 Film Merit Award

BETC / Paris

Gant

I Have Seen

Craft - Direction / Direction

FI16246M

2016 Film Merit Award

Grey / New York + Chelsea / New York + Rock Paper Scissors / New York

National Football League

Listen

Craft - Direction / Direction

FI16247M

2016 Film Merit Award

MJZ / London + Wieden+Kennedy / London

Lurpak

Freestyle

Craft - Direction / Direction

FI16248M

2016 Film Merit Award

O Positive / New York + McCann Erickson / New York + Barton F Graf 9000 / New York

AICP

Whatever Became of...Rob Reilly

Craft - Direction / Direction

FI16249M

2016 Film Merit Award

Ogilvy & Mather / London

Philips

Breathless Choir

Craft - Direction / Direction

FI16250M

2016 Film Merit Award

Stink / Los Angeles + Wieden+Kennedy / Portland

Nike US Football

The Future Is Fast

Craft - Direction / Direction

FI16251M

2016 Branded Entertainment Merit Award

FCB / Chicago, IL

Valspar

Color for the Colorblind

Consumer - Other Branded Content / Co-Promotions

BE16081M

2016 Branded Entertainment Merit Award

Ogilvy Germany /

Gesicht Zeigen! Association For A Cosmopolitan, Liberal-Minded Germany

Mein Kampf - Against Racism

Consumer - Other Branded Content / Co-Promotions

BE16082M

2016 Design Merit Award

Grey / London + Albedo100 / Malmö

Volvo Car UK

Volvo LifePaint

Innovation - Environmental / Immersive Design / Environmental / Immersive Design

DE16228M

2016 Design Merit Award

iyamadesign inc. / Tokyo

Kamoi kakoshi

mt expo 2015

Innovation - Environmental / Immersive Design / Environmental / Immersive Design

DE16229M

2016 Design Merit Award

iyamadesign inc. / Tokyo

Kamoi kakoshi

mt expo yokohama

Innovation - Environmental / Immersive Design / Environmental / Immersive Design

DE16230M

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