The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

KFC Soundbite Agency: Gloo@Ogilvy / Johannesburg + Ogilvy & Mather / Johannesburg Client: KFC Category: Consumer - Immersive / Retail
Target Open House Agency: Local Projects / New York Client: Target Category: Consumer - Immersive / Retail
Close To Home Agency: BBDO / New York Client: AT&T Category: Craft - Cinematography / Cinematography
Backup Memory Agency: 3SG BBDO / Tunis + PixelTrade / Tunis Client: Samsung Category: Innovation - Innovation in Mobile / Innovation in Mobile
Lucy the Robot Agency: Atomic 212 / Sydney Client: Double Robotics Category: Innovation - Innovation in Mobile / Innovation in Mobile
Seelight Agency: Hungry Boys / Moscow Client: VOS Category: Innovation - Innovation in Mobile / Innovation in Mobile
SOS Network Agency: Ogilvy & Mather Group HK / Hong Kong Client: Maxis Berhad Category: Innovation - Innovation in Mobile / Innovation in Mobile
Wilson X Connected Basketball Agency: Phenomenon / Los Angeles Client: Wilson Sporting Goods Category: Innovation - Innovation in Mobile / Innovation in Mobile
The Les Paul Skill Check Agency: Serviceplan / Munich + Mediaplus / Munich + Plan.Net / Munich Client: Gibson Guitar Category: Innovation - Innovation in Mobile / Innovation in Mobile
mFish Agency: Tone / New York Client: U.S. Department of State Category: Innovation - Innovation in Mobile / Innovation in Mobile
Canon Gig App Agency: Uncle Grey / Copenhagen + MediaMonks / Amsterdam Client: Canon/Uncle Grey Category: Innovation - Innovation in Mobile / Innovation in Mobile
Made in 17 Hours Agency: Clemenger BBDO / Sydney + Flare / Sydney Client: Toshiba Category: Consumer - Online Films & Video / Long Form - Single
Super Bowl Babies Agency: Grey / New York + Park Pictures / New York + Townhouse23 / New York + Exile / New York Client: National Football League Category: Consumer - Online Films & Video / Long Form - Single
Breathless Choir Agency: Ogilvy & Mather / London Client: Philips Category: Consumer - Online Films & Video / Long Form - Single
Douban - The Inner Space Agency: W / Shanghai Client: Douban Category: Consumer - Online Films & Video / Long Form - Single
Plant Lamp Agency: FCB Mayo / Lima Client: University of Engineering and Technology Category: Innovation - Collateral Design / Collateral Design
Handle on Hygiene Agency: Geometry Global / Dubai + Memac Ogilvy / Dubai Client: Unilever Category: Innovation - Collateral Design / Collateral Design
The Gun Shop Agency: Grey / New York + Rival School Pictures / New York Client: States United to Prevent Gun Violence Category: Innovation - Collateral Design / Collateral Design
Test and Drive Agency: J Walter Thompson / New Delhi Client: Amarsons Category: Innovation - Collateral Design / Collateral Design
Advice Wipes Agency: McCann / New York + O Positive / New York Client: Tommee Tippee Category: Innovation - Collateral Design / Collateral Design
ANTI-RAPE SONIC TORCH Agency: REDIFFUSION Y&R / MUMBAI Client: Eveready Industries India Category: Innovation - Collateral Design / Collateral Design
True Wetsuits Agency: TBWA\HAKUHODO Inc. / Tokyo + TAIYO KIKAKU / TOKYO + AID-DCC / TOKYO,OSAKA + MATERIAL / TOKYO Client: Quiksilver Japan Category: Innovation - Collateral Design / Collateral Design
Home for Christmas Agency: Jung von Matt AG / Hamburg Client: EDEKA Zentrale Category: Consumer - Brands, Products & Services / Integrated Campaign
Spare the Act - Nespresso Agency: AMV BBDO / London Client: Curry's PC World Category: Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Imagine the Possibilities Agency: BBDO / San Francisco Client: Barbie, Mattel Category: Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Shock Agency: BBDO GmbH / Berlin + BBDO Group Germany GmbH / Berlin Client: Daimler Category: Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Extra "Sarah & Juan" Agency: Energy BBDO / Chicago Client: Wrigley, a Subsidiary of Mars Category: Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
The Letter Agency: HEIMAT / Berlin Client: OTTO Category: Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Wild Horse Chase Agency: Leo Burnett / Melbourne + Goodoil Films / Paddington Client: Honda CR-V Category: Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
What If? Agency: Ogilvy / New York Client: NASCAR Category: Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Countdown Agency: The Martin Agency / Richmond + Hungry Man / New York Client: GEICO Category: Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Whisper Agency: The Martin Agency / Richmond + Hungry Man / New York Client: GEICO Category: Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
#NYCTAKEOFF Agency: MullenLowe U.S. / Boston Client: JetBlue Category: Consumer - Environmental / Immersive Design / Ambient Media - Series
Champions League Pubs Agency: OgilvyOne / London Client: BT Sport Category: Consumer - Environmental / Immersive Design / Ambient Media - Series
3-second Cooking, Super Fried Dumpling Agency: TOKYU AGENCY INC. / Tokyo Client: NTT DOCOMO Category: Consumer - Broadcast & Film / Branded Film
Call of Duty: Black Ops III "Seize Glory" Agency: 72andSunny / Los Angeles Client: Activision Category: Craft - Writing / Writing
Past Agency: Grid Worldwide / Johannesburg Client: PAST Category: Non-Profit - Brand Identity (New or Rebrand) - Single or Series / Brand Identity (New or Rebrand) - Single or Series
2015 Brand Identity Refresh Agency: Rethink + Vista Print / Vancouver Client: Universal Outreach Foundation Category: Non-Profit - Brand Identity (New or Rebrand) - Single or Series / Brand Identity (New or Rebrand) - Single or Series
14th Edition of Montreal Wine Passion Festival - Wine For Thought Agency: Sid Lee / Montréal Client: Maisonneuve-Rosemont Hospital Foundation Category: Non-Profit - Brand Identity (New or Rebrand) - Single or Series / Brand Identity (New or Rebrand) - Single or Series
Nicebot Agency: Deutsch / New York Client: Champions Against Bullying Category: Non-Profit - Branded Social Campaign / Branded Social Campaign
The #62MillionGirls Yearbook Agency: Edelman / New York Client: Girl Rising in support of Let Girls Learn Category: Non-Profit - Branded Social Campaign / Branded Social Campaign
Groceries Not Guns Agency: Grey Canada / Toronto Client: Moms Demand Action for Gun Sense in America Category: Non-Profit - Branded Social Campaign / Branded Social Campaign
#ShareHumanity Agency: Ogilvy / New York Client: United Nations Category: Non-Profit - Branded Social Campaign / Branded Social Campaign
Hemingway in 15 Seconds Agency: Ogilvy & Mather / Chicago Client: The Ernest Hemingway Foundation Category: Non-Profit - Branded Social Campaign / Branded Social Campaign
Crisper TV Campaign Agency: BBDO / New York Client: Mars Chocolate North America / Snickers Crispers Category: Consumer - Television / 30 Second - Campaign
Priceline TV Campaign Agency: BBDO / New York Client: Priceline.com Category: Consumer - Television / 30 Second - Campaign
It's Really Time to Let Go Agency: CP+B / Miami Client: letgo Category: Consumer - Television / 30 Second - Campaign
Epic Cord Fail Agency: Doner / Detroit + PYTKA / Los Angeles + Tool of North America / Los Angeles Client: JBL Category: Consumer - Television / 30 Second - Campaign
Weird, Right? Agency: Droga5 / New York Client: Scion Category: Consumer - Television / 30 Second - Campaign
Way Better Rich Person TV Campaign Agency: McCann / New York Client: New York Lottery Category: Consumer - Television / 30 Second - Campaign

2016 Responsive Environments Merit Award

Gloo@Ogilvy / Johannesburg + Ogilvy & Mather / Johannesburg

KFC

KFC Soundbite

Consumer - Immersive / Retail

RE16012M

2016 Responsive Environments Merit Award

Local Projects / New York

Target

Target Open House

Consumer - Immersive / Retail

RE16013M

2016 Branded Entertainment Merit Award

BBDO / New York

AT&T

Close To Home

Craft - Cinematography / Cinematography

BE16114M

2016 Mobile Merit Award

3SG BBDO / Tunis + PixelTrade / Tunis

Samsung

Backup Memory

Innovation - Innovation in Mobile / Innovation in Mobile

MO16085M

2016 Mobile Merit Award

Atomic 212 / Sydney

Double Robotics

Lucy the Robot

Innovation - Innovation in Mobile / Innovation in Mobile

MO16086M

2016 Mobile Merit Award

Hungry Boys / Moscow

VOS

Seelight

Innovation - Innovation in Mobile / Innovation in Mobile

MO16087M

2016 Mobile Merit Award

Ogilvy & Mather Group HK / Hong Kong

Maxis Berhad

SOS Network

Innovation - Innovation in Mobile / Innovation in Mobile

MO16088M

2016 Mobile Merit Award

Phenomenon / Los Angeles

Wilson Sporting Goods

Wilson X Connected Basketball

Innovation - Innovation in Mobile / Innovation in Mobile

MO16089M

2016 Mobile Merit Award

Serviceplan / Munich + Mediaplus / Munich + Plan.Net / Munich

Gibson Guitar

The Les Paul Skill Check

Innovation - Innovation in Mobile / Innovation in Mobile

MO16090M

2016 Mobile Merit Award

Tone / New York

U.S. Department of State

mFish

Innovation - Innovation in Mobile / Innovation in Mobile

MO16091M

2016 Mobile Merit Award

Uncle Grey / Copenhagen + MediaMonks / Amsterdam

Canon/Uncle Grey

Canon Gig App

Innovation - Innovation in Mobile / Innovation in Mobile

MO16092M

2016 Film Merit Award

Clemenger BBDO / Sydney + Flare / Sydney

Toshiba

Made in 17 Hours

Consumer - Online Films & Video / Long Form - Single

FI16204M

2016 Film Merit Award

Grey / New York + Park Pictures / New York + Townhouse23 / New York + Exile / New York

National Football League

Super Bowl Babies

Consumer - Online Films & Video / Long Form - Single

FI16205M

2016 Film Merit Award

Ogilvy & Mather / London

Philips

Breathless Choir

Consumer - Online Films & Video / Long Form - Single

FI16206M

2016 Film Merit Award

W / Shanghai

Douban

Douban - The Inner Space

Consumer - Online Films & Video / Long Form - Single

FI16207M

2016 Design Merit Award

FCB Mayo / Lima

University of Engineering and Technology

Plant Lamp

Innovation - Collateral Design / Collateral Design

DE16217M

2016 Design Merit Award

Geometry Global / Dubai + Memac Ogilvy / Dubai

Unilever

Handle on Hygiene

Innovation - Collateral Design / Collateral Design

DE16218M

2016 Design Merit Award

Grey / New York + Rival School Pictures / New York

States United to Prevent Gun Violence

The Gun Shop

Innovation - Collateral Design / Collateral Design

DE16219M

2016 Design Merit Award

J Walter Thompson / New Delhi

Amarsons

Test and Drive

Innovation - Collateral Design / Collateral Design

DE16220M

2016 Design Merit Award

McCann / New York + O Positive / New York

Tommee Tippee

Advice Wipes

Innovation - Collateral Design / Collateral Design

DE16221M

2016 Design Merit Award

REDIFFUSION Y&R / MUMBAI

Eveready Industries India

ANTI-RAPE SONIC TORCH

Innovation - Collateral Design / Collateral Design

DE16222M

2016 Design Merit Award

TBWA\HAKUHODO Inc. / Tokyo + TAIYO KIKAKU / TOKYO + AID-DCC / TOKYO,OSAKA + MATERIAL / TOKYO

Quiksilver Japan

True Wetsuits

Innovation - Collateral Design / Collateral Design

DE16223M

2016 Public Relations Merit Award

Jung von Matt AG / Hamburg

EDEKA Zentrale

Home for Christmas

Consumer - Brands, Products & Services / Integrated Campaign

PR16040M

2016 Film Merit Award

AMV BBDO / London

Curry's PC World

Spare the Act - Nespresso

Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single

FI16159M

2016 Film Merit Award

BBDO / San Francisco

Barbie, Mattel

Imagine the Possibilities

Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single

FI16160M

2016 Film Merit Award

BBDO GmbH / Berlin + BBDO Group Germany GmbH / Berlin

Daimler

Shock

Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single

FI16161M

2016 Film Merit Award

Energy BBDO / Chicago

Wrigley, a Subsidiary of Mars

Extra "Sarah & Juan"

Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single

FI16162M

2016 Film Merit Award

HEIMAT / Berlin

OTTO

The Letter

Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single

FI16163M

2016 Film Merit Award

Leo Burnett / Melbourne + Goodoil Films / Paddington

Honda CR-V

Wild Horse Chase

Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single

FI16164M

2016 Film Merit Award

Ogilvy / New York

NASCAR

What If?

Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single

FI16165M

2016 Film Merit Award

The Martin Agency / Richmond + Hungry Man / New York

GEICO

Countdown

Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single

FI16166M

2016 Film Merit Award

The Martin Agency / Richmond + Hungry Man / New York

GEICO

Whisper

Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single

FI16167M

2016 Design Merit Award

MullenLowe U.S. / Boston

JetBlue

#NYCTAKEOFF

Consumer - Environmental / Immersive Design / Ambient Media - Series

DE16167M

2016 Design Merit Award

OgilvyOne / London

BT Sport

Champions League Pubs

Consumer - Environmental / Immersive Design / Ambient Media - Series

DE16168M

2016 Branded Entertainment Merit Award

TOKYU AGENCY INC. / Tokyo

NTT DOCOMO

3-second Cooking, Super Fried Dumpling

Consumer - Broadcast & Film / Branded Film

BE16054M

2016 Branded Entertainment Merit Award

72andSunny / Los Angeles

Activision

Call of Duty: Black Ops III "Seize Glory"

Craft - Writing / Writing

BE16113M

2016 Design Merit Award

Grid Worldwide / Johannesburg

PAST

Past

Non-Profit - Brand Identity (New or Rebrand) - Single or Series / Brand Identity (New or Rebrand) - Single or Series

DE16206M

2016 Design Merit Award

Rethink + Vista Print / Vancouver

Universal Outreach Foundation

2015 Brand Identity Refresh

Non-Profit - Brand Identity (New or Rebrand) - Single or Series / Brand Identity (New or Rebrand) - Single or Series

DE16207M

2016 Design Merit Award

Sid Lee / Montréal

Maisonneuve-Rosemont Hospital Foundation

14th Edition of Montreal Wine Passion Festival - Wine For Thought

Non-Profit - Brand Identity (New or Rebrand) - Single or Series / Brand Identity (New or Rebrand) - Single or Series

DE16208M

2016 Social Media Merit Award

Deutsch / New York

Champions Against Bullying

Nicebot

Non-Profit - Branded Social Campaign / Branded Social Campaign

SM16044M

2016 Social Media Merit Award

Edelman / New York

Girl Rising in support of Let Girls Learn

The #62MillionGirls Yearbook

Non-Profit - Branded Social Campaign / Branded Social Campaign

SM16045M

2016 Social Media Merit Award

Grey Canada / Toronto

Moms Demand Action for Gun Sense in America

Groceries Not Guns

Non-Profit - Branded Social Campaign / Branded Social Campaign

SM16046M

2016 Social Media Merit Award

Ogilvy / New York

United Nations

#ShareHumanity

Non-Profit - Branded Social Campaign / Branded Social Campaign

SM16047M

2016 Social Media Merit Award

Ogilvy & Mather / Chicago

The Ernest Hemingway Foundation

Hemingway in 15 Seconds

Non-Profit - Branded Social Campaign / Branded Social Campaign

SM16048M

2016 Film Merit Award

BBDO / New York

Mars Chocolate North America / Snickers Crispers

Crisper TV Campaign

Consumer - Television / 30 Second - Campaign

FI16130M

2016 Film Merit Award

BBDO / New York

Priceline.com

Priceline TV Campaign

Consumer - Television / 30 Second - Campaign

FI16131M

2016 Film Merit Award

CP+B / Miami

letgo

It's Really Time to Let Go

Consumer - Television / 30 Second - Campaign

FI16132M

2016 Film Merit Award

Doner / Detroit + PYTKA / Los Angeles + Tool of North America / Los Angeles

JBL

Epic Cord Fail

Consumer - Television / 30 Second - Campaign

FI16133M

2016 Film Merit Award

Droga5 / New York

Scion

Weird, Right?

Consumer - Television / 30 Second - Campaign

FI16134M

2016 Film Merit Award

McCann / New York

New York Lottery

Way Better Rich Person TV Campaign

Consumer - Television / 30 Second - Campaign

FI16135M

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