The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

#CatchDrogon Agency: 360i / New York Client: HBO / Game of Thrones Category: Consumer - Branded Social Campaign / Branded Social Campaign
#AllTreesAreBeautiful Agency: Arnold Worldwide / New York + Havas Worldwide / New York Client: Reese's Category: Consumer - Branded Social Campaign / Branded Social Campaign
Play My Tweet Agency: BBDO / New York Client: Foot Locker Category: Consumer - Branded Social Campaign / Branded Social Campaign
Targeted News Stories Agency: BBDO / New York Client: Priceline.com Category: Consumer - Branded Social Campaign / Branded Social Campaign
#therewillbehaters Agency: iris / London + Frenzy / Paris + Carat / London Client: adidas Football Category: Consumer - Branded Social Campaign / Branded Social Campaign
Fuel the Fire Agency: Leo Burnett / Sydney + Brightworks / Sydney Client: GIO Insurance Category: Consumer - Branded Social Campaign / Branded Social Campaign
Mayhem Tweet-Off Agency: Leo Burnett / Chicago Client: Allstate Insurance Company Category: Consumer - Branded Social Campaign / Branded Social Campaign
Le Big Swim Agency: Ogilvy & Mather / London Client: Heineken Category: Consumer - Branded Social Campaign / Branded Social Campaign
Dove Feel Good Feed Agency: Ogilvy & Mather / London Client: Unilever Category: Consumer - Branded Social Campaign / Branded Social Campaign
Instagram Your Fridge Agency: Special Group / Auckland Client: Smirnoff Category: Consumer - Branded Social Campaign / Branded Social Campaign
#OptOutside Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles Client: REI Category: Consumer - Branded Social Campaign / Branded Social Campaign

2016 Social Media Merit Award

360i / New York

HBO / Game of Thrones

#CatchDrogon

Consumer - Branded Social Campaign / Branded Social Campaign

SM16025M

2016 Social Media Merit Award

Arnold Worldwide / New York + Havas Worldwide / New York

Reese's

#AllTreesAreBeautiful

Consumer - Branded Social Campaign / Branded Social Campaign

SM16026M

2016 Social Media Merit Award

BBDO / New York

Foot Locker

Play My Tweet

Consumer - Branded Social Campaign / Branded Social Campaign

SM16027M

2016 Social Media Merit Award

BBDO / New York

Priceline.com

Targeted News Stories

Consumer - Branded Social Campaign / Branded Social Campaign

SM16028M

2016 Social Media Merit Award

iris / London + Frenzy / Paris + Carat / London

adidas Football

#therewillbehaters

Consumer - Branded Social Campaign / Branded Social Campaign

SM16029M

2016 Social Media Merit Award

Leo Burnett / Sydney + Brightworks / Sydney

GIO Insurance

Fuel the Fire

Consumer - Branded Social Campaign / Branded Social Campaign

SM16030M

2016 Social Media Merit Award

Leo Burnett / Chicago

Allstate Insurance Company

Mayhem Tweet-Off

Consumer - Branded Social Campaign / Branded Social Campaign

SM16031M

2016 Social Media Merit Award

Ogilvy & Mather / London

Heineken

Le Big Swim

Consumer - Branded Social Campaign / Branded Social Campaign

SM16032M

2016 Social Media Merit Award

Ogilvy & Mather / London

Unilever

Dove Feel Good Feed

Consumer - Branded Social Campaign / Branded Social Campaign

SM16033M

2016 Social Media Merit Award

Special Group / Auckland

Smirnoff

Instagram Your Fridge

Consumer - Branded Social Campaign / Branded Social Campaign

SM16034M

2016 Social Media Merit Award

Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles

REI

#OptOutside

Consumer - Branded Social Campaign / Branded Social Campaign

SM16035M

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