The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Play My Tweet Agency: BBDO / New York Client: Foot Locker Category: Consumer - Experiential Advertising / Events & Competitions
Skittles Holiday Pawn Shop Agency: BBDO / Toronto Client: Wrigley Canada Category: Consumer - Experiential Advertising / Events & Competitions
Made in 17 Hours Agency: Clemenger BBDO / Sydney + Flare / Sydney Client: Toshiba Category: Consumer - Experiential Advertising / Events & Competitions
The Emotional Trailer Agency: McCann Advertising / Melbourne + AirBag Productions / Melbourne Client: Melbourne International Film Festival Category: Consumer - Experiential Advertising / Events & Competitions
The Softtest Agency: Ogilvy & Mather / Singapore Client: Unilever Category: Consumer - Experiential Advertising / Events & Competitions
Rabbit Race Agency: Ogilvy Germany / Client: Media Markt Management Category: Consumer - Experiential Advertising / Events & Competitions
Netflix Festival Agency: Ogilvy&Mather / Paris + We Love Art / Paris + Big District / Paris + Parallel / Paris Client: Netflix Category: Consumer - Experiential Advertising / Events & Competitions
Hockey Heaven Agency: Rethink / Toronto, Montreal, Vancouver + Untitled Films / Toronto + Spy Films / Toronto + RMW Music / Toronto Client: Molson Canadian Category: Consumer - Experiential Advertising / Events & Competitions
The Man on the Moon Agency: adam&eveDDB / London + Somesuch / London + Manning Gotlieb OMD (Media Agency) / London + Trim / London Client: John Lewis Category: Consumer - Experiential Advertising / Augmented Reality
Samsung eMotion Project Agency: Leo Burnett Co. Srl / Milan Client: Samsung Electronics Italy Category: Consumer - Experiential Advertising / Augmented Reality
Street Taps Agency: BBDO / New York Client: Visa Category: Consumer - Experiential Advertising / Guerilla
Play My Tweet Agency: BBDO / New York Client: Foot Locker Category: Consumer - Experiential Advertising / Guerilla
The Namechanger Agency: Jung von Matt AG / Hamburg Client: Deutsches Kinderhilfswerk Category: Consumer - Experiential Advertising / Guerilla
Care from the air Agency: Jung von Matt AG / Hamburg Client: Beiersdorf Category: Consumer - Experiential Advertising / Guerilla
Advice Wipes Agency: McCann / New York + O Positive / New York Client: Tommee Tippee Category: Consumer - Experiential Advertising / Guerilla
Distorted Fact Agency: AlmapBBDO / São Paulo Client: Veja Magazine Category: Consumer - Experiential Advertising / Installations
Brewtroleum Agency: Colenso BBDO / Auckland Client: DB Breweries - DB Export Category: Consumer - Experiential Advertising / Installations
A Message to Space Agency: INNOCEAN Worldwide / Seoul + Planit Production / Seoul + Addict Media Films / Seoul + D.TRIBE / Seoul Client: Hyundai Motor Company Category: Consumer - Experiential Advertising / Installations
Heartbeat Agency: M&C Saatchi / Sydney + Rapid Films / Sydney Client: Lexus Australia Category: Consumer - Experiential Advertising / Installations
Museum of Feelings Agency: Ogilvy & Mather / Chicago + Radical Media / New York Client: Glade Category: Consumer - Experiential Advertising / Installations
The Shape of Imagination Agency: Ogilvy & Mather / Singapore + Magic Angle Sculpture LLC / USA + Freeflow Productions / Singapore Client: LEGO Category: Consumer - Experiential Advertising / Installations
Uber Safe Agency: Rethink / Toronto, Montreal, Vancouver + Someplace Nice / Toronto Client: Uber Category: Consumer - Experiential Advertising / Installations
Sounds of the City Agency: ROSAPARK / PARIS Client: Thalys Category: Consumer - Experiential Advertising / Installations

2016 Cross-Platform Merit Award

BBDO / New York

Foot Locker

Play My Tweet

Consumer - Experiential Advertising / Events & Competitions

CP16030M

2016 Cross-Platform Merit Award

BBDO / Toronto

Wrigley Canada

Skittles Holiday Pawn Shop

Consumer - Experiential Advertising / Events & Competitions

CP16031M

2016 Cross-Platform Merit Award

Clemenger BBDO / Sydney + Flare / Sydney

Toshiba

Made in 17 Hours

Consumer - Experiential Advertising / Events & Competitions

CP16032M

2016 Cross-Platform Merit Award

McCann Advertising / Melbourne + AirBag Productions / Melbourne

Melbourne International Film Festival

The Emotional Trailer

Consumer - Experiential Advertising / Events & Competitions

CP16033M

2016 Cross-Platform Merit Award

Ogilvy & Mather / Singapore

Unilever

The Softtest

Consumer - Experiential Advertising / Events & Competitions

CP16034M

2016 Cross-Platform Merit Award

Ogilvy Germany /

Media Markt Management

Rabbit Race

Consumer - Experiential Advertising / Events & Competitions

CP16035M

2016 Cross-Platform Merit Award

Ogilvy&Mather / Paris + We Love Art / Paris + Big District / Paris + Parallel / Paris

Netflix

Netflix Festival

Consumer - Experiential Advertising / Events & Competitions

CP16036M

2016 Cross-Platform Merit Award

Rethink / Toronto, Montreal, Vancouver + Untitled Films / Toronto + Spy Films / Toronto + RMW Music / Toronto

Molson Canadian

Hockey Heaven

Consumer - Experiential Advertising / Events & Competitions

CP16037M

2016 Cross-Platform Merit Award

adam&eveDDB / London + Somesuch / London + Manning Gotlieb OMD (Media Agency) / London + Trim / London

John Lewis

The Man on the Moon

Consumer - Experiential Advertising / Augmented Reality

CP16051M

2016 Cross-Platform Merit Award

Leo Burnett Co. Srl / Milan

Samsung Electronics Italy

Samsung eMotion Project

Consumer - Experiential Advertising / Augmented Reality

CP16052M

2016 Cross-Platform Merit Award

BBDO / New York

Visa

Street Taps

Consumer - Experiential Advertising / Guerilla

CP16046M

2016 Cross-Platform Merit Award

BBDO / New York

Foot Locker

Play My Tweet

Consumer - Experiential Advertising / Guerilla

CP16047M

2016 Cross-Platform Merit Award

Jung von Matt AG / Hamburg

Deutsches Kinderhilfswerk

The Namechanger

Consumer - Experiential Advertising / Guerilla

CP16048M

2016 Cross-Platform Merit Award

Jung von Matt AG / Hamburg

Beiersdorf

Care from the air

Consumer - Experiential Advertising / Guerilla

CP16049M

2016 Cross-Platform Merit Award

McCann / New York + O Positive / New York

Tommee Tippee

Advice Wipes

Consumer - Experiential Advertising / Guerilla

CP16050M

2016 Cross-Platform Merit Award

AlmapBBDO / São Paulo

Veja Magazine

Distorted Fact

Consumer - Experiential Advertising / Installations

CP16038M

2016 Cross-Platform Merit Award

Colenso BBDO / Auckland

DB Breweries - DB Export

Brewtroleum

Consumer - Experiential Advertising / Installations

CP16039M

2016 Cross-Platform Merit Award

INNOCEAN Worldwide / Seoul + Planit Production / Seoul + Addict Media Films / Seoul + D.TRIBE / Seoul

Hyundai Motor Company

A Message to Space

Consumer - Experiential Advertising / Installations

CP16040M

2016 Cross-Platform Merit Award

M&C Saatchi / Sydney + Rapid Films / Sydney

Lexus Australia

Heartbeat

Consumer - Experiential Advertising / Installations

CP16041M

2016 Cross-Platform Merit Award

Ogilvy & Mather / Chicago + Radical Media / New York

Glade

Museum of Feelings

Consumer - Experiential Advertising / Installations

CP16042M

2016 Cross-Platform Merit Award

Ogilvy & Mather / Singapore + Magic Angle Sculpture LLC / USA + Freeflow Productions / Singapore

LEGO

The Shape of Imagination

Consumer - Experiential Advertising / Installations

CP16043M

2016 Cross-Platform Merit Award

Rethink / Toronto, Montreal, Vancouver + Someplace Nice / Toronto

Uber

Uber Safe

Consumer - Experiential Advertising / Installations

CP16044M

2016 Cross-Platform Merit Award

ROSAPARK / PARIS

Thalys

Sounds of the City

Consumer - Experiential Advertising / Installations

CP16045M

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