The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

A Smile changes everything Agency: Conill / Miami / Los Angeles Client: Crest Category: Consumer - Newspaper / Full Page or Spread - Campaign
Feel Free Agency: CONTRAPUNTO BBDO / MADRID Client: Mercedes-Benz Category: Consumer - Newspaper / Full Page or Spread - Campaign
Read Better Stories Agency: FCB New Zealand / Auckland Client: Paper Plus Group Category: Consumer - Newspaper / Full Page or Spread - Campaign
Honda Voice Recognition GPS Agency: Impact & Echo BBDO / Kuwait Client: Alghanim Motors - Honda Category: Consumer - Newspaper / Full Page or Spread - Campaign
Smart for Two Agency: Jung von Matt AG / Vienna Client: Mercedes-Benz Austria Category: Consumer - Newspaper / Full Page or Spread - Campaign
Flying Elephants, Swinging Porcupines, Siamese Rockers Agency: M&C Saatchi (M) Sdn Bhd / Kuala Lumpur Client: Boh Plantations Category: Consumer - Newspaper / Full Page or Spread - Campaign
The CMYK Campaign Agency: Ogilvy & Mather / Bogotá Client: Ecofill Ink Cartridges Category: Consumer - Newspaper / Full Page or Spread - Campaign
Grandma Agency: AlmapBBDO / São Paulo Client: Volkswagen do Brasil Category: Consumer - Newspaper / Full Page or Spread - Single
Broke Up Agency: AlmapBBDO / São Paulo Client: Volkswagen do Brasil Category: Consumer - Newspaper / Full Page or Spread - Single
Move Out Agency: AlmapBBDO / São Paulo Client: Volkswagen do Brasil Category: Consumer - Newspaper / Full Page or Spread - Single
Cyan Agency: Ogilvy & Mather / Bogotá Client: Ecofill Ink Cartridges Category: Consumer - Newspaper / Full Page or Spread - Single
Black Agency: Ogilvy & Mather / Bogotá Client: Ecofill Ink Cartridges Category: Consumer - Newspaper / Full Page or Spread - Single
Choose Beautiful Print Agency: Ogilvy & Mather / Chicago Client: Dove Category: Consumer - Newspaper / Full Page or Spread - Single

2016 Print & Outdoor Merit Award

Conill / Miami / Los Angeles

Crest

A Smile changes everything

Consumer - Newspaper / Full Page or Spread - Campaign

PO16080M

2016 Print & Outdoor Merit Award

CONTRAPUNTO BBDO / MADRID

Mercedes-Benz

Feel Free

Consumer - Newspaper / Full Page or Spread - Campaign

PO16081M

2016 Print & Outdoor Merit Award

FCB New Zealand / Auckland

Paper Plus Group

Read Better Stories

Consumer - Newspaper / Full Page or Spread - Campaign

PO16082M

2016 Print & Outdoor Merit Award

Impact & Echo BBDO / Kuwait

Alghanim Motors - Honda

Honda Voice Recognition GPS

Consumer - Newspaper / Full Page or Spread - Campaign

PO16083M

2016 Print & Outdoor Merit Award

Jung von Matt AG / Vienna

Mercedes-Benz Austria

Smart for Two

Consumer - Newspaper / Full Page or Spread - Campaign

PO16084M

2016 Print & Outdoor Merit Award

M&C Saatchi (M) Sdn Bhd / Kuala Lumpur

Boh Plantations

Flying Elephants, Swinging Porcupines, Siamese Rockers

Consumer - Newspaper / Full Page or Spread - Campaign

PO16085M

2016 Print & Outdoor Merit Award

Ogilvy & Mather / Bogotá

Ecofill Ink Cartridges

The CMYK Campaign

Consumer - Newspaper / Full Page or Spread - Campaign

PO16086M

2016 Print & Outdoor Merit Award

AlmapBBDO / São Paulo

Volkswagen do Brasil

Grandma

Consumer - Newspaper / Full Page or Spread - Single

PO16074M

2016 Print & Outdoor Merit Award

AlmapBBDO / São Paulo

Volkswagen do Brasil

Broke Up

Consumer - Newspaper / Full Page or Spread - Single

PO16075M

2016 Print & Outdoor Merit Award

AlmapBBDO / São Paulo

Volkswagen do Brasil

Move Out

Consumer - Newspaper / Full Page or Spread - Single

PO16076M

2016 Print & Outdoor Merit Award

Ogilvy & Mather / Bogotá

Ecofill Ink Cartridges

Cyan

Consumer - Newspaper / Full Page or Spread - Single

PO16077M

2016 Print & Outdoor Merit Award

Ogilvy & Mather / Bogotá

Ecofill Ink Cartridges

Black

Consumer - Newspaper / Full Page or Spread - Single

PO16078M

2016 Print & Outdoor Merit Award

Ogilvy & Mather / Chicago

Dove

Choose Beautiful Print

Consumer - Newspaper / Full Page or Spread - Single

PO16079M

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