The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Decoy Agency: Leo Burnett, Sydney / Millers Point + The Pool Collective / Sydney Client: Canon Australia Category: Consumer - Online Films & Video / Event or Live Webcast - Single
The Softtest Agency: Ogilvy & Mather / Singapore Client: Unilever Category: Consumer - Online Films & Video / Event or Live Webcast - Single
Keep Control Agency: AMVBBDO / London Client: Tena Men Category: Consumer - Online Films & Video / Short Form - Series / Episodes
So Thin You?ll Need to Think of Something Else Agency: Marcus Thomas LLC / Cleveland Client: Okamoto Category: Consumer - Online Films & Video / Short Form - Series / Episodes
Old Car Commercials Agency: VML / Kansas City Client: NAPA Auto Parts Category: Consumer - Online Films & Video / Short Form - Series / Episodes
JW Theaterproductions Agency: J. Walter Thompson / Amsterdam Client: J. Walter Thompson Amsterdam Category: Consumer - Online Films & Video / Self-Promotion - Single
The Skippable Wishes Agency: Marcel / Paris Client: Publicis Groupe Category: Consumer - Online Films & Video / Self-Promotion - Single
The Blank Video Project Agency: Solve / Minneapolis Client: Solve Category: Consumer - Online Films & Video / Self-Promotion - Single
Fueled by Everything Agency: Droga5 / New York + Toyota / Torrance + Warrior Poets / New York Client: Toyota Category: Consumer - Online Films & Video / Long Form - Series / Episodes
Distorted Fact Agency: AlmapBBDO / São Paulo Client: Veja Magazine Category: Consumer - Online Films & Video / Short Form - Single
Custom-made Commercial Agency: AlmapBBDO / São Paulo Client: MAN Latin America Category: Consumer - Online Films & Video / Short Form - Single
First Days Out Agency: AlmapBBDO / São Paulo Client: MARS Category: Consumer - Online Films & Video / Short Form - Single
Spare The Act - Cooker Agency: AMVBBDO / LONDON Client: Curry's PC World Category: Consumer - Online Films & Video / Short Form - Single
Spare The Act - Laptop Agency: AMVBBDO / LONDON Client: Curry's PC World Category: Consumer - Online Films & Video / Short Form - Single
Imagine the Possibilities Agency: BBDO / San Francisco Client: Barbie, Mattel Category: Consumer - Online Films & Video / Short Form - Single
Swearing Kinds Agency: BBDO GmbH / Berlin + BBDO Group Germany GmbH / Berlin Client: Daimler Category: Consumer - Online Films & Video / Short Form - Single
The Fairest Night of All Agency: Del Campo Saatchi & Saatchi / Buenos Aires Client: Andes Beer Category: Consumer - Online Films & Video / Short Form - Single
Misconceptions Agency: Droga5 / New York + Newcastle / New York + D5 Studios / New York Client: Newcastle Category: Consumer - Online Films & Video / Short Form - Single
Here's to the Cheap Ones Agency: FCB / Toronto Client: Simmply Macs Category: Consumer - Online Films & Video / Short Form - Single
The Letter Agency: Heimat / Berlin Client: OTTO Category: Consumer - Online Films & Video / Short Form - Single
A Message to Space Agency: INNOCEAN Worldwide / Seoul + Planit Production / Seoul + Addict Media Films / Seoul + D.TRIBE / Seoul Client: Hyundai Motor Company Category: Consumer - Online Films & Video / Short Form - Single
#therewillbehaters Agency: iris / London + Frenzy / Paris + Carat / London Client: adidas Football Category: Consumer - Online Films & Video / Short Form - Single
The Uncrashable Toycars Agency: Jung von Matt AG / Hamburg Client: Daimler Category: Consumer - Online Films & Video / Short Form - Single
How China Are You? Agency: Kolle Rebbe GmbH / Hamburg Client: Protonet Category: Consumer - Online Films & Video / Short Form - Single
Men in Black; Colorful Sensation in Black Agency: Kremaworldwide / Seoul Client: LG Electronics Category: Consumer - Online Films & Video / Short Form - Single
Samsung Hearing Hands Agency: Leo Burnett / ?stanbul Client: Samsung Electronics Turkey Category: Consumer - Online Films & Video / Short Form - Single
Shark Dive in the Desert Agency: Leo Burnett / Sydney + Rapid VR / Sydney + We Love Jam / Sydney + The Pool Collective / Sydney Client: Samsung Australia Category: Consumer - Online Films & Video / Short Form - Single
The Way You Are Agency: Leo Burnett France / Saint-Denis + Prodigious / Clichy + Davoli Music / Suresnes Client: Samsung Category: Consumer - Online Films & Video / Short Form - Single
First Haircut Agency: MullenLowe / Winston-Salem Client: ULTA Beauty Category: Consumer - Online Films & Video / Short Form - Single
Dove - A Mother's Body Agency: Ogilvy & Mather / London + Tantrum Productions / London Client: Unilever Category: Consumer - Online Films & Video / Short Form - Single
Mother Agency: Saatchi & Saatchi / Greater China + Saatchi & Saatchi / Del Campo Saatchi & Saatchi Client: Changyou Online Game Developer Category: Consumer - Online Films & Video / Short Form - Single
Hush Little Baby Agency: Saatchi & Saatchi NY / New York + Pulse Films / Los Angeles + Work Editorial / New York + Massive Music / New York Client: Procter & Gamble Category: Consumer - Online Films & Video / Short Form - Single
Pianist Agency: SANTO / Buenos Aires Client: Diageo Category: Consumer - Online Films & Video / Short Form - Single
Witness Greatness Compton Agency: TBWA Chiat Day / Los Angeles + Alldayeveryday / Los Angeles + Cut & Run / Los Angeles + Apache / Los Angeles Client: The Grammys Category: Consumer - Online Films & Video / Short Form - Single
Netflix the Rat Agency: TBWA Chiat Day / Los Angeles + Furlined / Los Angeles + Cut + Run / Los Angeles + Framestore / Los Angeles Client: Netflix Category: Consumer - Online Films & Video / Short Form - Single
Fungus Agency: TBWA Santiago Mangada Puno / Manila Client: Peerless Products Manufacturing Corporation Category: Consumer - Online Films & Video / Short Form - Single
Fast Forward, Hike Agency: The Martin Agency / Richmond + Furlined / New York Client: GEICO Category: Consumer - Online Films & Video / Short Form - Single
Unskippable, Family Long Form Agency: The Martin Agency / Richmond + Park Pictures / New York Client: GEICO Category: Consumer - Online Films & Video / Short Form - Single
Clash of Clans - Legend of the Last Lava Pup Youtube: 2:48 Agency: Barton F. Graf / New York Client: Supercell Category: Consumer - Online Films & Video / User Generated Content
Made in 17 Hours Agency: Clemenger BBDO / Sydney + Flare / Sydney Client: Toshiba Category: Consumer - Online Films & Video / Long Form - Single
Super Bowl Babies Agency: Grey / New York + Park Pictures / New York + Townhouse23 / New York + Exile / New York Client: National Football League Category: Consumer - Online Films & Video / Long Form - Single
Breathless Choir Agency: Ogilvy & Mather / London Client: Philips Category: Consumer - Online Films & Video / Long Form - Single
Douban - The Inner Space Agency: W / Shanghai Client: Douban Category: Consumer - Online Films & Video / Long Form - Single

2016 Film Merit Award

Leo Burnett, Sydney / Millers Point + The Pool Collective / Sydney

Canon Australia

Decoy

Consumer - Online Films & Video / Event or Live Webcast - Single

FI16170M

2016 Film Merit Award

Ogilvy & Mather / Singapore

Unilever

The Softtest

Consumer - Online Films & Video / Event or Live Webcast - Single

FI16171M

2016 Film Merit Award

AMVBBDO / London

Tena Men

Keep Control

Consumer - Online Films & Video / Short Form - Series / Episodes

FI16201M

2016 Film Merit Award

Marcus Thomas LLC / Cleveland

Okamoto

So Thin You?ll Need to Think of Something Else

Consumer - Online Films & Video / Short Form - Series / Episodes

FI16202M

2016 Film Merit Award

VML / Kansas City

NAPA Auto Parts

Old Car Commercials

Consumer - Online Films & Video / Short Form - Series / Episodes

FI16203M

2016 Film Merit Award

J. Walter Thompson / Amsterdam

J. Walter Thompson Amsterdam

JW Theaterproductions

Consumer - Online Films & Video / Self-Promotion - Single

FI16209M

2016 Film Merit Award

Marcel / Paris

Publicis Groupe

The Skippable Wishes

Consumer - Online Films & Video / Self-Promotion - Single

FI16210M

2016 Film Merit Award

Solve / Minneapolis

Solve

The Blank Video Project

Consumer - Online Films & Video / Self-Promotion - Single

FI16211M

2016 Film Merit Award

Droga5 / New York + Toyota / Torrance + Warrior Poets / New York

Toyota

Fueled by Everything

Consumer - Online Films & Video / Long Form - Series / Episodes

FI16208M

2016 Film Merit Award

AlmapBBDO / São Paulo

Veja Magazine

Distorted Fact

Consumer - Online Films & Video / Short Form - Single

FI16172M

2016 Film Merit Award

AlmapBBDO / São Paulo

MAN Latin America

Custom-made Commercial

Consumer - Online Films & Video / Short Form - Single

FI16173M

2016 Film Merit Award

AlmapBBDO / São Paulo

MARS

First Days Out

Consumer - Online Films & Video / Short Form - Single

FI16174M

2016 Film Merit Award

AMVBBDO / LONDON

Curry's PC World

Spare The Act - Cooker

Consumer - Online Films & Video / Short Form - Single

FI16175M

2016 Film Merit Award

AMVBBDO / LONDON

Curry's PC World

Spare The Act - Laptop

Consumer - Online Films & Video / Short Form - Single

FI16176M

2016 Film Merit Award

BBDO / San Francisco

Barbie, Mattel

Imagine the Possibilities

Consumer - Online Films & Video / Short Form - Single

FI16177M

2016 Film Merit Award

BBDO GmbH / Berlin + BBDO Group Germany GmbH / Berlin

Daimler

Swearing Kinds

Consumer - Online Films & Video / Short Form - Single

FI16178M

2016 Film Merit Award

Del Campo Saatchi & Saatchi / Buenos Aires

Andes Beer

The Fairest Night of All

Consumer - Online Films & Video / Short Form - Single

FI16179M

2016 Film Merit Award

Droga5 / New York + Newcastle / New York + D5 Studios / New York

Newcastle

Misconceptions

Consumer - Online Films & Video / Short Form - Single

FI16180M

2016 Film Merit Award

FCB / Toronto

Simmply Macs

Here's to the Cheap Ones

Consumer - Online Films & Video / Short Form - Single

FI16181M

2016 Film Merit Award

Heimat / Berlin

OTTO

The Letter

Consumer - Online Films & Video / Short Form - Single

FI16182M

2016 Film Merit Award

INNOCEAN Worldwide / Seoul + Planit Production / Seoul + Addict Media Films / Seoul + D.TRIBE / Seoul

Hyundai Motor Company

A Message to Space

Consumer - Online Films & Video / Short Form - Single

FI16183M

2016 Film Merit Award

iris / London + Frenzy / Paris + Carat / London

adidas Football

#therewillbehaters

Consumer - Online Films & Video / Short Form - Single

FI16184M

2016 Film Merit Award

Jung von Matt AG / Hamburg

Daimler

The Uncrashable Toycars

Consumer - Online Films & Video / Short Form - Single

FI16185M

2016 Film Merit Award

Kolle Rebbe GmbH / Hamburg

Protonet

How China Are You?

Consumer - Online Films & Video / Short Form - Single

FI16186M

2016 Film Merit Award

Kremaworldwide / Seoul

LG Electronics

Men in Black; Colorful Sensation in Black

Consumer - Online Films & Video / Short Form - Single

FI16187M

2016 Film Merit Award

Leo Burnett / ?stanbul

Samsung Electronics Turkey

Samsung Hearing Hands

Consumer - Online Films & Video / Short Form - Single

FI16188M

2016 Film Merit Award

Leo Burnett / Sydney + Rapid VR / Sydney + We Love Jam / Sydney + The Pool Collective / Sydney

Samsung Australia

Shark Dive in the Desert

Consumer - Online Films & Video / Short Form - Single

FI16189M

2016 Film Merit Award

Leo Burnett France / Saint-Denis + Prodigious / Clichy + Davoli Music / Suresnes

Samsung

The Way You Are

Consumer - Online Films & Video / Short Form - Single

FI16190M

2016 Film Merit Award

MullenLowe / Winston-Salem

ULTA Beauty

First Haircut

Consumer - Online Films & Video / Short Form - Single

FI16191M

2016 Film Merit Award

Ogilvy & Mather / London + Tantrum Productions / London

Unilever

Dove - A Mother's Body

Consumer - Online Films & Video / Short Form - Single

FI16192M

2016 Film Merit Award

Saatchi & Saatchi / Greater China + Saatchi & Saatchi / Del Campo Saatchi & Saatchi

Changyou Online Game Developer

Mother

Consumer - Online Films & Video / Short Form - Single

FI16193M

2016 Film Merit Award

Saatchi & Saatchi NY / New York + Pulse Films / Los Angeles + Work Editorial / New York + Massive Music / New York

Procter & Gamble

Hush Little Baby

Consumer - Online Films & Video / Short Form - Single

FI16194M

2016 Film Merit Award

SANTO / Buenos Aires

Diageo

Pianist

Consumer - Online Films & Video / Short Form - Single

FI16195M

2016 Film Merit Award

TBWA Chiat Day / Los Angeles + Alldayeveryday / Los Angeles + Cut & Run / Los Angeles + Apache / Los Angeles

The Grammys

Witness Greatness Compton

Consumer - Online Films & Video / Short Form - Single

FI16196M

2016 Film Merit Award

TBWA Chiat Day / Los Angeles + Furlined / Los Angeles + Cut + Run / Los Angeles + Framestore / Los Angeles

Netflix

Netflix the Rat

Consumer - Online Films & Video / Short Form - Single

FI16197M

2016 Film Merit Award

TBWA Santiago Mangada Puno / Manila

Peerless Products Manufacturing Corporation

Fungus

Consumer - Online Films & Video / Short Form - Single

FI16198M

2016 Film Merit Award

The Martin Agency / Richmond + Furlined / New York

GEICO

Fast Forward, Hike

Consumer - Online Films & Video / Short Form - Single

FI16199M

2016 Film Merit Award

The Martin Agency / Richmond + Park Pictures / New York

GEICO

Unskippable, Family Long Form

Consumer - Online Films & Video / Short Form - Single

FI16200M

2016 Film Merit Award

Barton F. Graf / New York

Supercell

Clash of Clans - Legend of the Last Lava Pup Youtube: 2:48

Consumer - Online Films & Video / User Generated Content

FI16212M

2016 Film Merit Award

Clemenger BBDO / Sydney + Flare / Sydney

Toshiba

Made in 17 Hours

Consumer - Online Films & Video / Long Form - Single

FI16204M

2016 Film Merit Award

Grey / New York + Park Pictures / New York + Townhouse23 / New York + Exile / New York

National Football League

Super Bowl Babies

Consumer - Online Films & Video / Long Form - Single

FI16205M

2016 Film Merit Award

Ogilvy & Mather / London

Philips

Breathless Choir

Consumer - Online Films & Video / Long Form - Single

FI16206M

2016 Film Merit Award

W / Shanghai

Douban

Douban - The Inner Space

Consumer - Online Films & Video / Long Form - Single

FI16207M

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