The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

What Lives Inside Agency: Pereira & O'Dell / San Francisco Client: Intel Category: Consumer - Online / Long Form Videos
Can this 17 year-old reignite the golden age of Hip Hop? Meet AFRO. 10MM views and counting. Agency: Woven Digital / Culver City + American Honda Motor Co. / Torrance + Mediavest / Los Angeles Client: American Honda Motor Co. Category: Consumer - Online / Long Form Videos
Sports Alphabet Agency: barrettSF / San Francisco + Gentleman Scholar / Los Angeles + Barking Owl / Los Angeles + One Union Recording / San Francisco Client: Bleacher Report Category: Consumer - Online / Short Form Videos
The Art Heist for Good Agency: Deutsch / New York Client: WATERisLIFE Category: Consumer - Online / Short Form Videos
805 Million Names Agency: Forsman & Bodenfors / Gothenburg + New Land / Iconoclast / Stockholm + Be On / Stockholm + Matter / Stockholm Client: United Nations World Food Programme Category: Consumer - Online / Short Form Videos
HALO 5: Guardians - A Hero Falls Agency: twofifteenmccann / San Francisco + Furlined / Los Angeles Client: XBOX Category: Consumer - Online / Short Form Videos
Decoy Agency: Leo Burnett, Sydney / Millers Point + The Pool Collective / Sydney Client: Canon Australia Category: Consumer - Online / Short Form Videos
The Game Starts Here Agency: R/GA 's Hustle / London + Beats By Dr. Dre / Los Angeles Client: Beats By Dr. Dre Category: Consumer - Online / Short Form Videos
Fast Forward, Hike Agency: The Martin Agency / Richmond + Furlined / New York Client: GEICO Category: Consumer - Online / Short Form Videos
Fast Forward, Going Up Agency: The Martin Agency / Richmond + Furlined / New York Client: GEICO Category: Consumer - Online / Short Form Videos
Unskippable, Family Long Form Agency: The Martin Agency / Richmond + Park Pictures / New York Client: GEICO Category: Consumer - Online / Short Form Videos
Unskippable, Elevator Agency: The Martin Agency / Richmond + Park Pictures / New York Client: GEICO Category: Consumer - Online / Short Form Videos
Operation Boomerang Agency: The Monkeys / Sydney + Rabbit / Sydney Client: Meat & Livestock Australia Category: Consumer - Online / Short Form Videos
SHOTTASoCo Agency: Wieden+Kennedy / New York + Caviar / Los Angeles Client: Southern Comfort Category: Consumer - Online / Short Form Videos
Actual Reality Agency: Y&R New Zealand / Auckland Client: Jaguar New Zealand Category: Consumer - Online / Short Form Videos
The Snickers Write-off Agency: BBDO / New York Client: Mars Chocolate North America/Snickers Category: Consumer - Online / Branded Documentary

2016 Branded Entertainment Merit Award

Pereira & O'Dell / San Francisco

Intel

What Lives Inside

Consumer - Online / Long Form Videos

BE16068M

2016 Branded Entertainment Merit Award

Woven Digital / Culver City + American Honda Motor Co. / Torrance + Mediavest / Los Angeles

American Honda Motor Co.

Can this 17 year-old reignite the golden age of Hip Hop? Meet AFRO. 10MM views and counting.

Consumer - Online / Long Form Videos

BE16069M

2016 Branded Entertainment Merit Award

barrettSF / San Francisco + Gentleman Scholar / Los Angeles + Barking Owl / Los Angeles + One Union Recording / San Francisco

Bleacher Report

Sports Alphabet

Consumer - Online / Short Form Videos

BE16055M

2016 Branded Entertainment Merit Award

Deutsch / New York

WATERisLIFE

The Art Heist for Good

Consumer - Online / Short Form Videos

BE16056M

2016 Branded Entertainment Merit Award

Forsman & Bodenfors / Gothenburg + New Land / Iconoclast / Stockholm + Be On / Stockholm + Matter / Stockholm

United Nations World Food Programme

805 Million Names

Consumer - Online / Short Form Videos

BE16057M

2016 Branded Entertainment Merit Award

twofifteenmccann / San Francisco + Furlined / Los Angeles

XBOX

HALO 5: Guardians - A Hero Falls

Consumer - Online / Short Form Videos

BE16058M

2016 Branded Entertainment Merit Award

Leo Burnett, Sydney / Millers Point + The Pool Collective / Sydney

Canon Australia

Decoy

Consumer - Online / Short Form Videos

BE16059M

2016 Branded Entertainment Merit Award

R/GA 's Hustle / London + Beats By Dr. Dre / Los Angeles

Beats By Dr. Dre

The Game Starts Here

Consumer - Online / Short Form Videos

BE16060M

2016 Branded Entertainment Merit Award

The Martin Agency / Richmond + Furlined / New York

GEICO

Fast Forward, Hike

Consumer - Online / Short Form Videos

BE16061M

2016 Branded Entertainment Merit Award

The Martin Agency / Richmond + Furlined / New York

GEICO

Fast Forward, Going Up

Consumer - Online / Short Form Videos

BE16062M

2016 Branded Entertainment Merit Award

The Martin Agency / Richmond + Park Pictures / New York

GEICO

Unskippable, Family Long Form

Consumer - Online / Short Form Videos

BE16063M

2016 Branded Entertainment Merit Award

The Martin Agency / Richmond + Park Pictures / New York

GEICO

Unskippable, Elevator

Consumer - Online / Short Form Videos

BE16064M

2016 Branded Entertainment Merit Award

The Monkeys / Sydney + Rabbit / Sydney

Meat & Livestock Australia

Operation Boomerang

Consumer - Online / Short Form Videos

BE16065M

2016 Branded Entertainment Merit Award

Wieden+Kennedy / New York + Caviar / Los Angeles

Southern Comfort

SHOTTASoCo

Consumer - Online / Short Form Videos

BE16066M

2016 Branded Entertainment Merit Award

Y&R New Zealand / Auckland

Jaguar New Zealand

Actual Reality

Consumer - Online / Short Form Videos

BE16067M

2016 Branded Entertainment Merit Award

BBDO / New York

Mars Chocolate North America/Snickers

The Snickers Write-off

Consumer - Online / Branded Documentary

BE16070M

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