The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

AXE - The Thing Agency: 72andSunny / Amsterdam Client: Unilever (AXE) Category: Consumer - Television / 60 Second - Single
Only Ordinary by Name Agency: adam&eveDDB / London + Starcom Mediavest / London + Somesuch / London + Trim / London Client: Heineken - John Smith's Category: Consumer - Television / 60 Second - Single
Imagine the Possibilities Agency: BBDO / San Francisco Client: Barbie, Mattel Category: Consumer - Television / 60 Second - Single
Time Upon a Once Agency: BBDO / New York Client: GE Category: Consumer - Television / 60 Second - Single
The Stone Agency: BETC / Paris + Partizan / Paris + Royal Post / Paris + Mathematic / Paris Client: CANAL+ Category: Consumer - Television / 60 Second - Single
Moments Agency: DDB Canada / Vancouver Client: Volkswagen Category: Consumer - Television / 60 Second - Single
Trip Agency: Del Campo Saatchi & Saatchi / Buenos Aires Client: Andes Beer Category: Consumer - Television / 60 Second - Single
Thank You For Being A Friend Agency: Fallon / Minneapolis + Arby's Restaurant / Atlanta + Viacom Velocity / New York City + Volt / Minneapolis Client: Arby's Category: Consumer - Television / 60 Second - Single
Emily's Oz Agency: Goodby Silverstein & Partners / San Francisco + Biscuit Filmworks / Los Angeles + Rock Paper Scissors / Santa Monica Client: Comcast/XFINITY Category: Consumer - Television / 60 Second - Single
Dream On Agency: Goodby Silverstein & Partners / San Francisco + Rock Paper Scissors / Santa Monica + eLevel/Goodby Silverstein & Partners / San Francisco Client: Adobe Category: Consumer - Television / 60 Second - Single
Find Your Flow Agency: Grey / London Client: Lucozade Ribena Suntory Category: Consumer - Television / 60 Second - Single
Portraits Agency: iris / New York + Cutting Room / New York + Hum Music / Los Angeles + Light of Day / New York Client: Fiat Chrysler Automobiles/ Jeep Category: Consumer - Television / 60 Second - Single
The Test Agency: MullenLowe U.S. / Los Angeles Client: Acura Category: Consumer - Television / 60 Second - Single
Kids Agency: RadicalMedia / New York + BBDO / Berlin Client: Smart Category: Consumer - Television / 60 Second - Single
Silver Skaters Agency: Saatchi & Saatchi / London + Biscuit Filmworks / London Client: Rekorderlig Category: Consumer - Television / 60 Second - Single
Commander Agency: Venables Bell & Partners / San Francisco + MJZ / Los Angeles + Final Cut / New York Client: Audi of America Category: Consumer - Television / 60 Second - Single
Last Agency: Wieden+Kennedy / Portland + Park Pictures / New York/Los Angeles Client: Nike Category: Consumer - Television / 60 Second - Single
Dishes Agency: Wieden+Kennedy / London + Riff Raff Films / London + Final Cut / London + The Mill / London Client: RB / Finish Category: Consumer - Television / 60 Second - Single
Whale Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer - Television / 60 Second - Single
Churn Agency: Wieden+Kennedy / Portland + Anonymous Content / Los Angeles Client: Powerade Category: Consumer - Television / 60 Second - Single
Year In Search 2015 Agency: 72andSunny / Los Angeles Client: Google Category: Consumer - Television / Over 60 Second - Single
Spare the Act - Lap Top Agency: AMVBBDO / LONDON Client: Curry's PC World Category: Consumer - Television / Over 60 Second - Single
Spare the Act - Nespresso Agency: AMVBBDO / LONDON Client: Curry's PC World Category: Consumer - Television / Over 60 Second - Single
Birth Agency: BBH / London + Mill+ / London + The Mill / London + String & Tins / London Client: Audi Category: Consumer - Television / Over 60 Second - Single
Extra "Sarah & Juan" Agency: Energy BBDO / Chicago Client: Wrigley, a Subsidiary of Mars Category: Consumer - Television / Over 60 Second - Single
The Launch Agency: Goodby Silverstein & Partners / San Francisco + MJZ / Los Angeles + Union Editorial / Los Angeles Client: Adobe Category: Consumer - Television / Over 60 Second - Single
Mechanics Agency: RadicalMedia / Berlin + Thjnk / Berlin Client: Audi Category: Consumer - Television / Over 60 Second - Single
Paper Agency: RPA / Santa Monica + RESET CONTENT / Santa Monica + Rock Paper Scissors / Santa Monica + A52 / Santa Monica Client: American Honda Motor Category: Consumer - Television / Over 60 Second - Single
Shoulders of Giants Agency: TBWA Chiat Day / Los Angeles + Smuggler / Los Angeles + RPS / Los Angeles + A52 / Los Angeles Client: Nissan Category: Consumer - Television / Over 60 Second - Single
Short A Guy Agency: Wieden+Kennedy / Portland + Imperial Woodpecker / Los Angeles + Work / Los Angeles Client: Nike Category: Consumer - Television / Over 60 Second - Single
Tomcat TV Campaign - Slingshot :15, Tailpipe :15, Roller Skate:15 Agency: Barton F Graf / New York + Smith & Jones / London Client: Scotts Miracle-Gro Category: Consumer - Television / 20 Second & Under - Campaign
Like Brands. Only Cheaper I Agency: BMF / Sydney + Rabbit Content / Sydney Client: ALDI Australia Category: Consumer - Television / 20 Second & Under - Campaign
World Gallery TV Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Consumer - Television / 20 Second & Under - Campaign
Little Caesars: Most Impatient Person :15 Agency: Barton F. Graf / New York Client: Little Caesars Category: Consumer - Television / 20 Second & Under - Single
Flag hand Agency: McCann Central / Birmingham + Plaza Films / Sydney Client: Hardys Wine Category: Consumer - Television / 20 Second & Under - Single
Bradley Agency: McCann Central / Birmingham + Plaza Films / Sydney Client: Hardys Wine Category: Consumer - Television / 20 Second & Under - Single
Rottofest Stock Footage Agency: Marketforce / Perth Client: Vulture Culture Category: Consumer - Television / Budget Under $100K - Campaign
Domestic Violence Agency: Publicis Conseil / Paris Client: France 5 Category: Consumer - Television / Budget Under $100K - Single
Library Agency: Sid Lee / Montréal Client: Kumpan Electric Category: Consumer - Television / Budget Under $100K - Single
Socrates Magazine Launch Campaign Agency: TBWA\ / ISTANBUL Client: Socrates Magazine Category: Consumer - Television / 60 Second - Campaign
Little Caesars - Lamination TV 30 Agency: Barton F. Graf / New York Client: Little Caesars Category: Consumer - Television / 30 Second - Single
Shock Agency: BBDO GmbH / Berlin + BBDO Group Germany GmbH / Berlin Client: Daimler Category: Consumer - Television / 30 Second - Single
Marshawn Agency: BBDO / New York Client: PepsiCo / Pepsi Category: Consumer - Television / 30 Second - Single
Puppymonkeybaby Agency: BBDO / New York Client: PepsiCo / Mountain Dew Kickstart Category: Consumer - Television / 30 Second - Single
It's Really Time to Let Go? Escape Agency: CP+B / Miami Client: letgo Category: Consumer - Television / 30 Second - Single
Bike Agency: Deutsch / New York + Dummy Films / Venice Client: Sherwin Williams Category: Consumer - Television / 30 Second - Single
Flextacular Agency: dummy. / venice + the martin agency / richmond Client: Geico Category: Consumer - Television / 30 Second - Single
2015 SunnyD Rollerblade Agency: Grenadier / Boulder, CO Client: SunnyD Category: Consumer - Television / 30 Second - Single
Fisherman Agency: Hungry Man Productions / Los Angeles + The Martin Agency / Richmond Client: Geico Category: Consumer - Television / 30 Second - Single
Christmas Break Agency: J. Walter Thompson / London Client: KitKat Category: Consumer - Television / 30 Second - Single

2016 Film Merit Award

72andSunny / Amsterdam

Unilever (AXE)

AXE - The Thing

Consumer - Television / 60 Second - Single

FI16095M

2016 Film Merit Award

adam&eveDDB / London + Starcom Mediavest / London + Somesuch / London + Trim / London

Heineken - John Smith's

Only Ordinary by Name

Consumer - Television / 60 Second - Single

FI16096M

2016 Film Merit Award

BBDO / San Francisco

Barbie, Mattel

Imagine the Possibilities

Consumer - Television / 60 Second - Single

FI16097M

2016 Film Merit Award

BBDO / New York

GE

Time Upon a Once

Consumer - Television / 60 Second - Single

FI16098M

2016 Film Merit Award

BETC / Paris + Partizan / Paris + Royal Post / Paris + Mathematic / Paris

CANAL+

The Stone

Consumer - Television / 60 Second - Single

FI16099M

2016 Film Merit Award

DDB Canada / Vancouver

Volkswagen

Moments

Consumer - Television / 60 Second - Single

FI16100M

2016 Film Merit Award

Del Campo Saatchi & Saatchi / Buenos Aires

Andes Beer

Trip

Consumer - Television / 60 Second - Single

FI16101M

2016 Film Merit Award

Fallon / Minneapolis + Arby's Restaurant / Atlanta + Viacom Velocity / New York City + Volt / Minneapolis

Arby's

Thank You For Being A Friend

Consumer - Television / 60 Second - Single

FI16102M

2016 Film Merit Award

Goodby Silverstein & Partners / San Francisco + Biscuit Filmworks / Los Angeles + Rock Paper Scissors / Santa Monica

Comcast/XFINITY

Emily's Oz

Consumer - Television / 60 Second - Single

FI16103M

2016 Film Merit Award

Goodby Silverstein & Partners / San Francisco + Rock Paper Scissors / Santa Monica + eLevel/Goodby Silverstein & Partners / San Francisco

Adobe

Dream On

Consumer - Television / 60 Second - Single

FI16104M

2016 Film Merit Award

Grey / London

Lucozade Ribena Suntory

Find Your Flow

Consumer - Television / 60 Second - Single

FI16105M

2016 Film Merit Award

iris / New York + Cutting Room / New York + Hum Music / Los Angeles + Light of Day / New York

Fiat Chrysler Automobiles/ Jeep

Portraits

Consumer - Television / 60 Second - Single

FI16106M

2016 Film Merit Award

MullenLowe U.S. / Los Angeles

Acura

The Test

Consumer - Television / 60 Second - Single

FI16107M

2016 Film Merit Award

RadicalMedia / New York + BBDO / Berlin

Smart

Kids

Consumer - Television / 60 Second - Single

FI16108M

2016 Film Merit Award

Saatchi & Saatchi / London + Biscuit Filmworks / London

Rekorderlig

Silver Skaters

Consumer - Television / 60 Second - Single

FI16109M

2016 Film Merit Award

Venables Bell & Partners / San Francisco + MJZ / Los Angeles + Final Cut / New York

Audi of America

Commander

Consumer - Television / 60 Second - Single

FI16110M

2016 Film Merit Award

Wieden+Kennedy / Portland + Park Pictures / New York/Los Angeles

Nike

Last

Consumer - Television / 60 Second - Single

FI16111M

2016 Film Merit Award

Wieden+Kennedy / London + Riff Raff Films / London + Final Cut / London + The Mill / London

RB / Finish

Dishes

Consumer - Television / 60 Second - Single

FI16112M

2016 Film Merit Award

Wieden+Kennedy / Portland

Old Spice

Whale

Consumer - Television / 60 Second - Single

FI16113M

2016 Film Merit Award

Wieden+Kennedy / Portland + Anonymous Content / Los Angeles

Powerade

Churn

Consumer - Television / 60 Second - Single

FI16114M

2016 Film Merit Award

72andSunny / Los Angeles

Google

Year In Search 2015

Consumer - Television / Over 60 Second - Single

FI16144M

2016 Film Merit Award

AMVBBDO / LONDON

Curry's PC World

Spare the Act - Lap Top

Consumer - Television / Over 60 Second - Single

FI16145M

2016 Film Merit Award

AMVBBDO / LONDON

Curry's PC World

Spare the Act - Nespresso

Consumer - Television / Over 60 Second - Single

FI16146M

2016 Film Merit Award

BBH / London + Mill+ / London + The Mill / London + String & Tins / London

Audi

Birth

Consumer - Television / Over 60 Second - Single

FI16147M

2016 Film Merit Award

Energy BBDO / Chicago

Wrigley, a Subsidiary of Mars

Extra "Sarah & Juan"

Consumer - Television / Over 60 Second - Single

FI16148M

2016 Film Merit Award

Goodby Silverstein & Partners / San Francisco + MJZ / Los Angeles + Union Editorial / Los Angeles

Adobe

The Launch

Consumer - Television / Over 60 Second - Single

FI16149M

2016 Film Merit Award

RadicalMedia / Berlin + Thjnk / Berlin

Audi

Mechanics

Consumer - Television / Over 60 Second - Single

FI16150M

2016 Film Merit Award

RPA / Santa Monica + RESET CONTENT / Santa Monica + Rock Paper Scissors / Santa Monica + A52 / Santa Monica

American Honda Motor

Paper

Consumer - Television / Over 60 Second - Single

FI16151M

2016 Film Merit Award

TBWA Chiat Day / Los Angeles + Smuggler / Los Angeles + RPS / Los Angeles + A52 / Los Angeles

Nissan

Shoulders of Giants

Consumer - Television / Over 60 Second - Single

FI16152M

2016 Film Merit Award

Wieden+Kennedy / Portland + Imperial Woodpecker / Los Angeles + Work / Los Angeles

Nike

Short A Guy

Consumer - Television / Over 60 Second - Single

FI16153M

2016 Film Merit Award

Barton F Graf / New York + Smith & Jones / London

Scotts Miracle-Gro

Tomcat TV Campaign - Slingshot :15, Tailpipe :15, Roller Skate:15

Consumer - Television / 20 Second & Under - Campaign

FI16141M

2016 Film Merit Award

BMF / Sydney + Rabbit Content / Sydney

ALDI Australia

Like Brands. Only Cheaper I

Consumer - Television / 20 Second & Under - Campaign

FI16142M

2016 Film Merit Award

TBWA\Media Arts Lab / Los Angeles

Apple

World Gallery TV

Consumer - Television / 20 Second & Under - Campaign

FI16143M

2016 Film Merit Award

Barton F. Graf / New York

Little Caesars

Little Caesars: Most Impatient Person :15

Consumer - Television / 20 Second & Under - Single

FI16138M

2016 Film Merit Award

McCann Central / Birmingham + Plaza Films / Sydney

Hardys Wine

Flag hand

Consumer - Television / 20 Second & Under - Single

FI16139M

2016 Film Merit Award

McCann Central / Birmingham + Plaza Films / Sydney

Hardys Wine

Bradley

Consumer - Television / 20 Second & Under - Single

FI16140M

2016 Film Merit Award

Marketforce / Perth

Vulture Culture

Rottofest Stock Footage

Consumer - Television / Budget Under $100K - Campaign

FI16158M

2016 Film Merit Award

Publicis Conseil / Paris

France 5

Domestic Violence

Consumer - Television / Budget Under $100K - Single

FI16156M

2016 Film Merit Award

Sid Lee / Montréal

Kumpan Electric

Library

Consumer - Television / Budget Under $100K - Single

FI16157M

2016 Film Merit Award

TBWA\ / ISTANBUL

Socrates Magazine

Socrates Magazine Launch Campaign

Consumer - Television / 60 Second - Campaign

FI16115M

2016 Film Merit Award

Barton F. Graf / New York

Little Caesars

Little Caesars - Lamination TV 30

Consumer - Television / 30 Second - Single

FI16116M

2016 Film Merit Award

BBDO GmbH / Berlin + BBDO Group Germany GmbH / Berlin

Daimler

Shock

Consumer - Television / 30 Second - Single

FI16117M

2016 Film Merit Award

BBDO / New York

PepsiCo / Pepsi

Marshawn

Consumer - Television / 30 Second - Single

FI16118M

2016 Film Merit Award

BBDO / New York

PepsiCo / Mountain Dew Kickstart

Puppymonkeybaby

Consumer - Television / 30 Second - Single

FI16119M

2016 Film Merit Award

CP+B / Miami

letgo

It's Really Time to Let Go? Escape

Consumer - Television / 30 Second - Single

FI16120M

2016 Film Merit Award

Deutsch / New York + Dummy Films / Venice

Sherwin Williams

Bike

Consumer - Television / 30 Second - Single

FI16121M

2016 Film Merit Award

dummy. / venice + the martin agency / richmond

Geico

Flextacular

Consumer - Television / 30 Second - Single

FI16122M

2016 Film Merit Award

Grenadier / Boulder, CO

SunnyD

2015 SunnyD Rollerblade

Consumer - Television / 30 Second - Single

FI16123M

2016 Film Merit Award

Hungry Man Productions / Los Angeles + The Martin Agency / Richmond

Geico

Fisherman

Consumer - Television / 30 Second - Single

FI16124M

2016 Film Merit Award

J. Walter Thompson / London

KitKat

Christmas Break

Consumer - Television / 30 Second - Single

FI16125M

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