The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Inactivity Tracker Agency: FCB / Chicago Client: Joe Boxer Category: Consumer - Use of Technology / Product & Mobile Integration
LifeLive Agency: Leo Burnett / Sydney + Rapid Films / Sydney + We Love Jam / Sydney Client: Samsung Australia Category: Consumer - Use of Technology / Product & Mobile Integration
Blockbuster Box Agency: Ogilvy & Mather Group HK / Hong Kong + Brand Union HK / Hong Kong Client: Pizza Hut Category: Consumer - Use of Technology / Product & Mobile Integration
SmartBowl Agency: Ogilvy Germany / Düsseldorf Client: Fressnapf Tiernahrungs Category: Consumer - Use of Technology / Product & Mobile Integration
Taxi Patrol Agency: Ogilvy Malaysia / Kuala Lumpur + The Tankers / Petaling Jaya + Glassfin Sdn Bhd / Petaling Jaya Client: MyTeksi Category: Consumer - Use of Technology / Product & Mobile Integration
The Les Paul Skill Check Agency: Serviceplan / Munich + Mediaplus / Munich + Plan.Net / Munich Client: Gibson Guitar Category: Consumer - Use of Technology / Product & Mobile Integration
Sky Sqreening Agency: Serviceplan / Munich + Plan.Net / Munich Client: Sky Deutschland Fernsehen Category: Consumer - Use of Technology / Product & Mobile Integration
PEDIGREE Found Agency: Colenso BBDO / Auckland Client: MARS Category: Consumer - Use of Technology / Location-Based Services or Proximity Marketing
Smiles Trip Book Agency: FCB BRASIL / SAO PAULO Client: Smiles Category: Consumer - Use of Technology / Location-Based Services or Proximity Marketing
Drinkable Advertising Agency: Ogilvy / New York Client: The Coca-Cola Company Category: Consumer - Use of Technology / Location-Based Services or Proximity Marketing
Mobile Music Video Agency: Virtue Worldwide: Creative Services by VICE / Brooklyn Client: Fido Category: Consumer - Use of Technology / Location-Based Services or Proximity Marketing
Explore Stockholm - Sightseeing reinvented Agency: We Are Yours / Stockholm + Taxi / Stockholm Client: Taxi Stockholm Category: Consumer - Use of Technology / Location-Based Services or Proximity Marketing
The Super Bowl Dunk Agency: VML / Kansas City Client: Gatorade Category: Consumer - Use of Technology / Augmented Reality

2016 Mobile Merit Award

FCB / Chicago

Joe Boxer

Inactivity Tracker

Consumer - Use of Technology / Product & Mobile Integration

MO16056M

2016 Mobile Merit Award

Leo Burnett / Sydney + Rapid Films / Sydney + We Love Jam / Sydney

Samsung Australia

LifeLive

Consumer - Use of Technology / Product & Mobile Integration

MO16057M

2016 Mobile Merit Award

Ogilvy & Mather Group HK / Hong Kong + Brand Union HK / Hong Kong

Pizza Hut

Blockbuster Box

Consumer - Use of Technology / Product & Mobile Integration

MO16058M

2016 Mobile Merit Award

Ogilvy Germany / Düsseldorf

Fressnapf Tiernahrungs

SmartBowl

Consumer - Use of Technology / Product & Mobile Integration

MO16059M

2016 Mobile Merit Award

Ogilvy Malaysia / Kuala Lumpur + The Tankers / Petaling Jaya + Glassfin Sdn Bhd / Petaling Jaya

MyTeksi

Taxi Patrol

Consumer - Use of Technology / Product & Mobile Integration

MO16060M

2016 Mobile Merit Award

Serviceplan / Munich + Mediaplus / Munich + Plan.Net / Munich

Gibson Guitar

The Les Paul Skill Check

Consumer - Use of Technology / Product & Mobile Integration

MO16061M

2016 Mobile Merit Award

Serviceplan / Munich + Plan.Net / Munich

Sky Deutschland Fernsehen

Sky Sqreening

Consumer - Use of Technology / Product & Mobile Integration

MO16062M

2016 Mobile Merit Award

Colenso BBDO / Auckland

MARS

PEDIGREE Found

Consumer - Use of Technology / Location-Based Services or Proximity Marketing

MO16050M

2016 Mobile Merit Award

FCB BRASIL / SAO PAULO

Smiles

Smiles Trip Book

Consumer - Use of Technology / Location-Based Services or Proximity Marketing

MO16051M

2016 Mobile Merit Award

Ogilvy / New York

The Coca-Cola Company

Drinkable Advertising

Consumer - Use of Technology / Location-Based Services or Proximity Marketing

MO16052M

2016 Mobile Merit Award

Virtue Worldwide: Creative Services by VICE / Brooklyn

Fido

Mobile Music Video

Consumer - Use of Technology / Location-Based Services or Proximity Marketing

MO16053M

2016 Mobile Merit Award

We Are Yours / Stockholm + Taxi / Stockholm

Taxi Stockholm

Explore Stockholm - Sightseeing reinvented

Consumer - Use of Technology / Location-Based Services or Proximity Marketing

MO16054M

2016 Mobile Merit Award

VML / Kansas City

Gatorade

The Super Bowl Dunk

Consumer - Use of Technology / Augmented Reality

MO16055M

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