The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Procrastination
Agency: Impact BBDO / Dubai
Client: BHV Category: Craft - Music / Sound / Music / Sound
Orchestra
Agency: McCann Erickson Japan / Tokyo + MHz Inc. / Tokyo
Client: Suntory Holdings / All Free (Non-Alcoholic Beer) Category: Craft - Music / Sound / Music / Sound
Donated Voices
Agency: MullenLowe Singapore / singapore
Client: The National University Centre For Organ Transplantation Category: Craft - Music / Sound / Music / Sound
Beach Party
Agency: TBWA\Hunt\Lascaris / Johannesburg
Client: Flight Centre, Student Flights Category: Craft - Music / Sound / Music / Sound
Inactivity Tracker
Agency: FCB / Chicago
Client: Joe Boxer Category: Consumer - Gaming & Mobile / Branded Mobile
Honda Road Readers
Agency: RPA / Santa Monica + M ss ng p eces / Los Angeles + Butcher Editorial / Santa Monica + Lime Studios / Santa Monica
Client: American Honda Motor Category: Consumer - Gaming & Mobile / Branded Mobile
Surfify
Agency: BWM Dentsu / Sydney
Client: SurfAid.org Category: Non-Profit - Social Media Page by an Organization / Social Media Page by an Organization
#remembershafilea
Agency: Leo Burnett / London
Client: Karma Nirvana Category: Non-Profit - Social Media Page by an Organization / Social Media Page by an Organization
Domestic Violence
Agency: Publicis Conseil / Paris
Client: France 5 Category: Consumer - Television / Budget Under $100K - Single
Library
Agency: Sid Lee / Montréal
Client: Kumpan Electric Category: Consumer - Television / Budget Under $100K - Single
Time Flies with Delta Studio
Agency: AKQA / Atlanta
Client: Delta Air Lines Category: Consumer - Web / Utility
FieldLevel
Agency: R/GA / New York + LA Dodgers / Los Angeles + FieldLevel / Los Angeles
Client: FieldLevel Category: Consumer - Web / Utility
The 2015 Mustang Customizer
Agency: Team / Detroit + Jam3 / Toronto
Client: Ford Category: Consumer - Web / Utility
Pay It Forward
Agency: Column Five / Irvine
Client: Column Five Category: Consumer - Self-Promotion - Single or Series / Self-Promotion - Single or Series
Whatever 9 ? por Ecuadoor
Agency: Rocket & Wink / Hamburg
Client: Rocket & Wink Category: Consumer - Self-Promotion - Single or Series / Self-Promotion - Single or Series
Whatever 8 ? Infinity
Agency: Rocket & Wink / Hamburg
Client: Rocket & Wink Category: Consumer - Self-Promotion - Single or Series / Self-Promotion - Single or Series
Typeworth Educational Series Posters
Agency: Typeworth / Brooklyn
Client: Typeworth Category: Consumer - Self-Promotion - Single or Series / Self-Promotion - Single or Series
Uncommonly Useful Christmas Cards
Agency: Uncommon Practice / Sydney
Client: Uncommon Practice Category: Consumer - Self-Promotion - Single or Series / Self-Promotion - Single or Series
Color for the Colorblind
Agency: FCB / Chicago, IL
Client: Valspar Category: Consumer - Other Branded Content / Co-Promotions
Mein Kampf - Against Racism
Agency: Ogilvy Germany /
Client: Gesicht Zeigen! Association For A Cosmopolitan, Liberal-Minded Germany Category: Consumer - Other Branded Content / Co-Promotions
Capo Capo Aperitivo
Agency: Concrete Design Communications / Toronto
Client: Capo Capo Category: Consumer - Brand Identity / Series
ACADEMY Corporate
Agency: Jung von Matt AG / Hamburg
Client: Jung von Matt Category: Consumer - Brand Identity / Series
Natrel Milk Bar
Agency: lg2boutique / Montréal + lg2fabrique / Montréal
Client: Natrel Category: Consumer - Brand Identity / Series
King Koin Launderette Stationery
Agency: Rethink + Total Graphics / Vancouver
Client: King Koin Launderette Category: Consumer - Brand Identity / Series
Studies of Graphic Design
Agency: DENTSU INC. / Tokyo + Creative Power Unit / Tokyo
Client: The Yoshida Hideo Memorial Foundation Category: Consumer - Publication Design / Magazine Cover Design
Rubbish Famzine- The Incomplete Herbarium and other Garden CIty Exploits
Agency: Kinetic / Singapore + HOLYCRAP.SG / SINGAPORE
Client: Holycrap.sg Category: Consumer - Publication Design / Magazine Cover Design
The Gentleman's Wager II
Agency: Anomaly / New York / Amsterdam + RSA Films / Los Angeles, CA
Client: Johnnie Walker - Diageo Category: Craft - Direction / Direction
The Game Starts Here
Agency: R/GA 's Hustle / London + Beats By Dr. Dre / Los Angeles
Client: Beats By Dr. Dre Category: Craft - Direction / Direction
Paper
Agency: RPA / Santa Monica + RESET CONTENT / Santa Monica + Rock Paper Scissors / Santa Monica + A52 / Santa Monica
Client: American Honda Motor Category: Craft - Direction / Direction
Rabbit Race
Agency: Ogilvy Germany /
Client: Media Markt Management Category: Consumer - Advertising on Mobile Devices / Banners
Preloader
Agency: The Martin Agency / Richmond + Running With Scissors / Richmond
Client: Tic Tac Category: Consumer - Advertising on Mobile Devices / Banners
'Missing Child' Lock Screens
Agency: Cheil / Hong Kong
Client: Save The Children Category: Non-Profit - Mobile / Mobile
The NYSCI Noticing Tools
Agency: Local Projects / New York
Client: New York Hall of Science Category: Non-Profit - Mobile / Mobile
Moving Through Glass
Agency: SS+K / New York + Firefall Pro / New York + Walking Productions / Brooklyn
Client: Mark Morris Dance Group Category: Non-Profit - Mobile / Mobile
Teladoc Member App
Agency: DigitasLBi North America / New York
Client: Teladoc Category: Consumer - Mobile / User Experience
Smiles Trip Book
Agency: FCB BRASIL / SAO PAULO
Client: Smiles Category: Consumer - Mobile / User Experience
Kit Mail Hologram
Agency: J. Walter Thompson Japan / Tokyo
Client: Nestle Japan / Japan Post Category: Consumer - Mobile / User Experience
Make Up Genius
Agency: McCann / Paris + Image Metrics / Las Vegas + My Studio Factory / Paris
Client: L'Oréal Paris Category: Consumer - Mobile / User Experience
Wilson X Connected Basketball
Agency: Phenomenon / Los Angeles
Client: Wilson Sporting Goods Category: Consumer - Mobile / User Experience
Lufthansa Apple Watch App
Agency: SapientNitro / Munich
Client: Lufthansa Category: Consumer - Mobile / User Experience
The Les Paul Skill Check
Agency: Serviceplan / Munich + Mediaplus / Munich + Plan.Net / Munich
Client: Gibson Guitar Category: Consumer - Mobile / User Experience
The Match
Agency: Serviceplan / Munich + Plan.Net / Munich
Client: Sky Deutschland Fernsehen Category: Consumer - Mobile / User Experience
Printed By Somerset
Agency: Leo Burnett / Toronto + Somerset Graphics Co. Ltd. / Toronto
Client: Somerset Graphics Category: Consumer - Print / Flat Mailing
Year In Search 2015
Agency: 72andSunny / Los Angeles
Client: Google Category: Consumer - Television / Over 60 Second - Single
Award:
2016 Radio Merit Award
Agency:
Impact BBDO / Dubai
Client:
BHV
Title:
Procrastination
Category:
Craft - Music / Sound / Music / Sound
Annual ID:
RA16037M
Award:
2016 Radio Merit Award
Agency:
McCann Erickson Japan / Tokyo + MHz Inc. / Tokyo
Client:
Suntory Holdings / All Free (Non-Alcoholic Beer)
Title:
Orchestra
Category:
Craft - Music / Sound / Music / Sound
Annual ID:
RA16038M
Award:
2016 Radio Merit Award
Agency:
MullenLowe Singapore / singapore
Client:
The National University Centre For Organ Transplantation
Title:
Donated Voices
Category:
Craft - Music / Sound / Music / Sound
Annual ID:
RA16039M
Award:
2016 Radio Merit Award
Agency:
TBWA\Hunt\Lascaris / Johannesburg
Client:
Flight Centre, Student Flights
Title:
Beach Party
Category:
Craft - Music / Sound / Music / Sound
Annual ID:
RA16040M
Award:
2016 Branded Entertainment Merit Award
Agency:
FCB / Chicago
Client:
Joe Boxer
Title:
Inactivity Tracker
Category:
Consumer - Gaming & Mobile / Branded Mobile
Annual ID:
BE16072M
Award:
2016 Branded Entertainment Merit Award
Agency:
RPA / Santa Monica + M ss ng p eces / Los Angeles + Butcher Editorial / Santa Monica + Lime Studios / Santa Monica
Client:
American Honda Motor
Title:
Honda Road Readers
Category:
Consumer - Gaming & Mobile / Branded Mobile
Annual ID:
BE16073M
Award:
2016 Social Media Merit Award
Agency:
BWM Dentsu / Sydney
Client:
SurfAid.org
Title:
Surfify
Category:
Non-Profit - Social Media Page by an Organization / Social Media Page by an Organization
Annual ID:
SM16039M
Award:
2016 Social Media Merit Award
Agency:
Leo Burnett / London
Client:
Karma Nirvana
Title:
#remembershafilea
Category:
Non-Profit - Social Media Page by an Organization / Social Media Page by an Organization
Annual ID:
SM16040M
Award:
2016 Film Merit Award
Agency:
Publicis Conseil / Paris
Client:
France 5
Title:
Domestic Violence
Category:
Consumer - Television / Budget Under $100K - Single
Annual ID:
FI16156M
Award:
2016 Film Merit Award
Agency:
Sid Lee / Montréal
Client:
Kumpan Electric
Title:
Library
Category:
Consumer - Television / Budget Under $100K - Single
Annual ID:
FI16157M
Award:
2016 UX / UI Merit Award
Agency:
AKQA / Atlanta
Client:
Delta Air Lines
Title:
Time Flies with Delta Studio
Category:
Consumer - Web / Utility
Annual ID:
UX16021M
Award:
2016 UX / UI Merit Award
Agency:
R/GA / New York + LA Dodgers / Los Angeles + FieldLevel / Los Angeles
Client:
FieldLevel
Title:
FieldLevel
Category:
Consumer - Web / Utility
Annual ID:
UX16022M
Award:
2016 UX / UI Merit Award
Agency:
Team / Detroit + Jam3 / Toronto
Client:
Ford
Title:
The 2015 Mustang Customizer
Category:
Consumer - Web / Utility
Annual ID:
UX16023M
Award:
2016 Design Merit Award
Agency:
Column Five / Irvine
Client:
Column Five
Title:
Pay It Forward
Category:
Consumer - Self-Promotion - Single or Series / Self-Promotion - Single or Series
Annual ID:
DE16142M
Award:
2016 Design Merit Award
Agency:
Rocket & Wink / Hamburg
Client:
Rocket & Wink
Title:
Whatever 9 ? por Ecuadoor
Category:
Consumer - Self-Promotion - Single or Series / Self-Promotion - Single or Series
Annual ID:
DE16143M
Award:
2016 Design Merit Award
Agency:
Rocket & Wink / Hamburg
Client:
Rocket & Wink
Title:
Whatever 8 ? Infinity
Category:
Consumer - Self-Promotion - Single or Series / Self-Promotion - Single or Series
Annual ID:
DE16144M
Award:
2016 Design Merit Award
Agency:
Typeworth / Brooklyn
Client:
Typeworth
Title:
Typeworth Educational Series Posters
Category:
Consumer - Self-Promotion - Single or Series / Self-Promotion - Single or Series
Annual ID:
DE16145M
Award:
2016 Design Merit Award
Agency:
Uncommon Practice / Sydney
Client:
Uncommon Practice
Title:
Uncommonly Useful Christmas Cards
Category:
Consumer - Self-Promotion - Single or Series / Self-Promotion - Single or Series
Annual ID:
DE16146M
Award:
2016 Branded Entertainment Merit Award
Agency:
FCB / Chicago, IL
Client:
Valspar
Title:
Color for the Colorblind
Category:
Consumer - Other Branded Content / Co-Promotions
Annual ID:
BE16081M
Award:
2016 Branded Entertainment Merit Award
Agency:
Ogilvy Germany /
Client:
Gesicht Zeigen! Association For A Cosmopolitan, Liberal-Minded Germany
Title:
Mein Kampf - Against Racism
Category:
Consumer - Other Branded Content / Co-Promotions
Annual ID:
BE16082M
Award:
2016 Design Merit Award
Agency:
Concrete Design Communications / Toronto
Client:
Capo Capo
Title:
Capo Capo Aperitivo
Category:
Consumer - Brand Identity / Series
Annual ID:
DE16114M
Award:
2016 Design Merit Award
Agency:
HAKUHODO INC. / Tokyo
Client:
ART
Title:
Kinu
Category:
Consumer - Brand Identity / Series
Annual ID:
DE16115M
Award:
2016 Design Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
Jung von Matt
Title:
ACADEMY Corporate
Category:
Consumer - Brand Identity / Series
Annual ID:
DE16116M
Award:
2016 Design Merit Award
Agency:
lg2boutique / Montréal + lg2fabrique / Montréal
Client:
Natrel
Title:
Natrel Milk Bar
Category:
Consumer - Brand Identity / Series
Annual ID:
DE16117M
Award:
2016 Design Merit Award
Agency:
Rethink + Total Graphics / Vancouver
Client:
King Koin Launderette
Title:
King Koin Launderette Stationery
Category:
Consumer - Brand Identity / Series
Annual ID:
DE16118M
Award:
2016 Branded Entertainment Merit Award
Agency:
Clemenger BBDO / Melbourne
Client:
Myer
Title:
Wonderful Hold Music
Category:
CSR - Music / Music
Annual ID:
BE16096M
Award:
2016 Design Merit Award
Agency:
DENTSU INC. / Tokyo + Creative Power Unit / Tokyo
Client:
The Yoshida Hideo Memorial Foundation
Title:
Studies of Graphic Design
Category:
Consumer - Publication Design / Magazine Cover Design
Annual ID:
DE16137M
Award:
2016 Design Merit Award
Agency:
Kinetic / Singapore + HOLYCRAP.SG / SINGAPORE
Client:
Holycrap.sg
Title:
Rubbish Famzine- The Incomplete Herbarium and other Garden CIty Exploits
Category:
Consumer - Publication Design / Magazine Cover Design
Annual ID:
DE16138M
Award:
2016 Branded Entertainment Merit Award
Agency:
Anomaly / New York / Amsterdam + RSA Films / Los Angeles, CA
Client:
Johnnie Walker - Diageo
Title:
The Gentleman's Wager II
Category:
Craft - Direction / Direction
Annual ID:
BE16108M
Award:
2016 Branded Entertainment Merit Award
Agency:
BBDO / New York
Client:
AT&T
Title:
Close To Home
Category:
Craft - Direction / Direction
Annual ID:
BE16109M
Award:
2016 Branded Entertainment Merit Award
Agency:
R/GA 's Hustle / London + Beats By Dr. Dre / Los Angeles
Client:
Beats By Dr. Dre
Title:
The Game Starts Here
Category:
Craft - Direction / Direction
Annual ID:
BE16110M
Award:
2016 Branded Entertainment Merit Award
Agency:
R/GA / New York
Client:
Samsung
Title:
Turn The Bezel
Category:
Craft - Direction / Direction
Annual ID:
BE16111M
Award:
2016 Branded Entertainment Merit Award
Agency:
RPA / Santa Monica + RESET CONTENT / Santa Monica + Rock Paper Scissors / Santa Monica + A52 / Santa Monica
Client:
American Honda Motor
Title:
Paper
Category:
Craft - Direction / Direction
Annual ID:
BE16112M
Award:
2016 Mobile Merit Award
Agency:
Ogilvy Germany /
Client:
Media Markt Management
Title:
Rabbit Race
Category:
Consumer - Advertising on Mobile Devices / Banners
Annual ID:
MO16063M
Award:
2016 Mobile Merit Award
Agency:
The Martin Agency / Richmond + Running With Scissors / Richmond
Client:
Tic Tac
Title:
Preloader
Category:
Consumer - Advertising on Mobile Devices / Banners
Annual ID:
MO16064M
Award:
2016 UX / UI Merit Award
Agency:
Cheil / Hong Kong
Client:
Save The Children
Title:
'Missing Child' Lock Screens
Category:
Non-Profit - Mobile / Mobile
Annual ID:
UX16055M
Award:
2016 UX / UI Merit Award
Agency:
LDC / São Paulo
Client:
nfscan
Title:
nfscan
Category:
Non-Profit - Mobile / Mobile
Annual ID:
UX16056M
Award:
2016 UX / UI Merit Award
Agency:
Local Projects / New York
Client:
New York Hall of Science
Title:
The NYSCI Noticing Tools
Category:
Non-Profit - Mobile / Mobile
Annual ID:
UX16057M
Award:
2016 UX / UI Merit Award
Agency:
SS+K / New York + Firefall Pro / New York + Walking Productions / Brooklyn
Client:
Mark Morris Dance Group
Title:
Moving Through Glass
Category:
Non-Profit - Mobile / Mobile
Annual ID:
UX16058M
Award:
2016 UX / UI Merit Award
Agency:
DigitasLBi North America / New York
Client:
Teladoc
Title:
Teladoc Member App
Category:
Consumer - Mobile / User Experience
Annual ID:
UX16036M
Award:
2016 UX / UI Merit Award
Agency:
FCB BRASIL / SAO PAULO
Client:
Smiles
Title:
Smiles Trip Book
Category:
Consumer - Mobile / User Experience
Annual ID:
UX16037M
Award:
2016 UX / UI Merit Award
Agency:
Google / New York
Client:
Google
Title:
Primer
Category:
Consumer - Mobile / User Experience
Annual ID:
UX16038M
Award:
2016 UX / UI Merit Award
Agency:
J. Walter Thompson Japan / Tokyo
Client:
Nestle Japan / Japan Post
Title:
Kit Mail Hologram
Category:
Consumer - Mobile / User Experience
Annual ID:
UX16039M
Award:
2016 UX / UI Merit Award
Agency:
McCann / Paris + Image Metrics / Las Vegas + My Studio Factory / Paris
Client:
L'Oréal Paris
Title:
Make Up Genius
Category:
Consumer - Mobile / User Experience
Annual ID:
UX16040M
Award:
2016 UX / UI Merit Award
Agency:
Phenomenon / Los Angeles
Client:
Wilson Sporting Goods
Title:
Wilson X Connected Basketball
Category:
Consumer - Mobile / User Experience
Annual ID:
UX16041M
Award:
2016 UX / UI Merit Award
Agency:
SapientNitro / Munich
Client:
Lufthansa
Title:
Lufthansa Apple Watch App
Category:
Consumer - Mobile / User Experience
Annual ID:
UX16042M
Award:
2016 UX / UI Merit Award
Agency:
Serviceplan / Munich + Mediaplus / Munich + Plan.Net / Munich
Client:
Gibson Guitar
Title:
The Les Paul Skill Check
Category:
Consumer - Mobile / User Experience
Annual ID:
UX16043M
Award:
2016 UX / UI Merit Award
Agency:
Serviceplan / Munich + Plan.Net / Munich
Client:
Sky Deutschland Fernsehen
Title:
The Match
Category:
Consumer - Mobile / User Experience
Annual ID:
UX16044M
Award:
2016 Direct Merit Award
Agency:
Leo Burnett / Toronto + Somerset Graphics Co. Ltd. / Toronto
Client:
Somerset Graphics
Title:
Printed By Somerset
Category:
Consumer - Print / Flat Mailing
Annual ID:
DI16046M
Award:
2016 Film Merit Award
Agency:
72andSunny / Los Angeles
Client:
Google
Title:
Year In Search 2015
Category:
Consumer - Television / Over 60 Second - Single
Annual ID:
FI16144M
