The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

CSIRO Infinity Agency: REBORN. / Sydney Client: CSIRO Category: CSR - Architecture / Architecture
The Lost Campaign Agency: BBDO GmbH / Berlin + BBDO Group Germany GmbH / Berlin Client: MARS Category: CSR - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Ariel - Share The Load Agency: BBDO India / Mumbai Client: P&G India Category: CSR - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Back off Radio Agency: Geometry Global / Dubai + Memac Ogilvy / Dubai Client: Roads And Transport Authority Category: CSR - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Cancer Uncensored Agency: McCann / San José Client: Gollo Category: CSR - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
The 11 Initiative Agency: Ogilvy / New York Client: Aetna Category: CSR - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Nicebot Agency: Deutsch / New York Client: Champions Against Bullying Category: Non-Profit - Branded Social Campaign / Branded Social Campaign
The #62MillionGirls Yearbook Agency: Edelman / New York Client: Girl Rising in support of Let Girls Learn Category: Non-Profit - Branded Social Campaign / Branded Social Campaign
Groceries Not Guns Agency: Grey Canada / Toronto Client: Moms Demand Action for Gun Sense in America Category: Non-Profit - Branded Social Campaign / Branded Social Campaign
#ShareHumanity Agency: Ogilvy / New York Client: United Nations Category: Non-Profit - Branded Social Campaign / Branded Social Campaign
Hemingway in 15 Seconds Agency: Ogilvy & Mather / Chicago Client: The Ernest Hemingway Foundation Category: Non-Profit - Branded Social Campaign / Branded Social Campaign
Seen_Smog Agency: Chen Chun-Wei / Kaohsiung City Client: CHEN CHUN-WEI Category: CSR - Collateral Design - Single or Series / Collateral Design - Single or Series
Green Newspaper Agency: DENTSU INC. / Tokyo + DENTSU TEC INC. / Tokyo + AMANA INC. / Tokyo Client: The Mainichi Newspapers Category: CSR - Collateral Design - Single or Series / Collateral Design - Single or Series
Volvo LifePaint Agency: Grey / London + Albedo100 / Malmö Client: Volvo Car UK Category: CSR - Collateral Design - Single or Series / Collateral Design - Single or Series
The Violent Coasters Agency: Ogilvy & Mather Japan GK / Tokyo Client: Yaocho Bar Category: CSR - Collateral Design - Single or Series / Collateral Design - Single or Series
A Smile changes everything Agency: Conill / Miami / Los Angeles Client: Crest Category: Consumer - Newspaper / Full Page or Spread - Campaign
Feel Free Agency: CONTRAPUNTO BBDO / MADRID Client: Mercedes-Benz Category: Consumer - Newspaper / Full Page or Spread - Campaign
Read Better Stories Agency: FCB New Zealand / Auckland Client: Paper Plus Group Category: Consumer - Newspaper / Full Page or Spread - Campaign
Honda Voice Recognition GPS Agency: Impact & Echo BBDO / Kuwait Client: Alghanim Motors - Honda Category: Consumer - Newspaper / Full Page or Spread - Campaign
Smart for Two Agency: Jung von Matt AG / Vienna Client: Mercedes-Benz Austria Category: Consumer - Newspaper / Full Page or Spread - Campaign
Flying Elephants, Swinging Porcupines, Siamese Rockers Agency: M&C Saatchi (M) Sdn Bhd / Kuala Lumpur Client: Boh Plantations Category: Consumer - Newspaper / Full Page or Spread - Campaign
The CMYK Campaign Agency: Ogilvy & Mather / Bogotá Client: Ecofill Ink Cartridges Category: Consumer - Newspaper / Full Page or Spread - Campaign
Bob Dylan - Studio A Revisited Agency: Havas Worldwide / New York + Studio 6 / New York Client: Legacy Recordings/Sony Music Category: Consumer - Websites / Publications & Media
Spotify Singles Agency: Razorfish / New York + Stink Digital / New York + Spotify / New York Client: Spotify Category: Consumer - Websites / Publications & Media
Spotify Found Them First Agency: Razorfish / New York + Stink Digital / New York + Spotify / New York Client: Spotify Category: Consumer - Websites / Publications & Media
Beck's Scratchbottle Agency: BBDO Group Germany GmbH / Berlin + BBDO GmbH / Berlin Client: Anheuser-Busch InBev Category: Innovation - Package Design / Package Design
Hiroshima Peace Recycling Agency: Chugoku Shikoku Hakuhodo Inc. / Hiroshima + Penguin Graphics / Hiroshima Client: Hagukuminosato Category: Innovation - Package Design / Package Design
Pro Vision Agency: GPY&R / Melbourne Client: Oakley Category: Innovation - Package Design / Package Design
Just Agency: Leo Burnett / Sydney + Allen Printers / Sydney + Cojo / Sydney Client: World Wildlife Fund Category: Innovation - Package Design / Package Design
Define the Difference Agency: Ogilvy Group Thailand / Bangkok Client: Noble Development Public Category: Innovation - Package Design / Package Design
Stillhouse Packaging Agency: Sandstrom Partners / Portland Client: Stillhouse Spirits Company Category: Innovation - Package Design / Package Design
Nivea Doll Agency: FCB BRASIL / SAO PAULO Client: BDF Nivea Brasil Category: Innovation - Innovation in Public Relations / Innovation in Public Relations
The Namechanger Agency: Jung von Matt AG / Hamburg Client: Deutsches Kinderhilfswerk Category: Innovation - Innovation in Public Relations / Innovation in Public Relations
Ashes Agency: McCann / Madrid Client: Campofrío Category: Innovation - Innovation in Public Relations / Innovation in Public Relations
The Marathon Walker Agency: Ogilvy / Paris + Gang production / Paris Client: Water for Africa Category: Innovation - Innovation in Public Relations / Innovation in Public Relations
The Face of Litter Agency: Ogilvy & Mather Group HK / Hong Kong Client: Hong Kong CleanUp Category: Innovation - Innovation in Public Relations / Innovation in Public Relations
Security Moms Agency: Ogilvy Brasil / São Paulo + Academia de Filmes / São Paulo + Jamute / São Paulo Client: Sport Clube do Recife Category: Innovation - Innovation in Public Relations / Innovation in Public Relations
The Tweeting Pothole Agency: P4 Ogilvy & Mather / Panama Client: Medcom Category: Innovation - Innovation in Public Relations / Innovation in Public Relations
The McWhopper Proposal Agency: Y&R / New Zealand + DAVID / Miami Client: Burger King Category: Innovation - Innovation in Public Relations / Innovation in Public Relations
Zolt Logo Agency: fuseproject / San Francisco Client: Zolt Category: Consumer - Brand Identity / Logo
HORI Agency: Grand Deluxe / Matsuyama Client: Hori Architect Category: Consumer - Brand Identity / Logo
Daiichi Fruit Agency: Grand Deluxe / Matsuyama Client: Daiichi Fruit Category: Consumer - Brand Identity / Logo
The Visual Sound Logo Agency: Heye GmbH / Munich Client: Munich Philharmonic Category: Consumer - Brand Identity / Logo
The Freshest Orange Juice Brand Agency: Marcel / Paris Client: Intermarché Category: Consumer - Brand Identity / Logo
King Koin Launderette Logo Agency: Rethink / Toronto, Montreal, Vancouver Client: King Koin Launderette Category: Consumer - Brand Identity / Logo
First Days Out Agency: AlmapBBDO / São Paulo Client: MARS Category: Innovation - Brand Transformation / Brand Transformation
Plant Lamp Agency: FCB Mayo / Lima Client: University of Engineering and Technology Category: Innovation - Brand Transformation / Brand Transformation
Volvo LifePaint Agency: Grey / London + Albedo100 / Malmö Client: Volvo Car UK Category: Innovation - Brand Transformation / Brand Transformation
#MyFamilyCan Agency: Leo Burnett / Melbourne + Pancho / Melbourne Client: SPC Ardmona Category: Innovation - Brand Transformation / Brand Transformation
Making Music Agency: Leo Burnett / Beirut + Leo Comm / Beirut Client: Virgin Radio Category: Consumer - Small Space Print - Campaign / Small Space Print - Campaign

2016 Responsive Environments Merit Award

REBORN. / Sydney

CSIRO

CSIRO Infinity

CSR - Architecture / Architecture

RE16018M

2016 Print & Outdoor Merit Award

BBDO GmbH / Berlin + BBDO Group Germany GmbH / Berlin

MARS

The Lost Campaign

CSR - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)

PO16184M

2016 Print & Outdoor Merit Award

BBDO India / Mumbai

P&G India

Ariel - Share The Load

CSR - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)

PO16185M

2016 Print & Outdoor Merit Award

Geometry Global / Dubai + Memac Ogilvy / Dubai

Roads And Transport Authority

Back off Radio

CSR - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)

PO16186M

2016 Print & Outdoor Merit Award

McCann / San José

Gollo

Cancer Uncensored

CSR - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)

PO16187M

2016 Print & Outdoor Merit Award

Ogilvy / New York

Aetna

The 11 Initiative

CSR - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)

PO16188M

2016 Social Media Merit Award

Deutsch / New York

Champions Against Bullying

Nicebot

Non-Profit - Branded Social Campaign / Branded Social Campaign

SM16044M

2016 Social Media Merit Award

Edelman / New York

Girl Rising in support of Let Girls Learn

The #62MillionGirls Yearbook

Non-Profit - Branded Social Campaign / Branded Social Campaign

SM16045M

2016 Social Media Merit Award

Grey Canada / Toronto

Moms Demand Action for Gun Sense in America

Groceries Not Guns

Non-Profit - Branded Social Campaign / Branded Social Campaign

SM16046M

2016 Social Media Merit Award

Ogilvy / New York

United Nations

#ShareHumanity

Non-Profit - Branded Social Campaign / Branded Social Campaign

SM16047M

2016 Social Media Merit Award

Ogilvy & Mather / Chicago

The Ernest Hemingway Foundation

Hemingway in 15 Seconds

Non-Profit - Branded Social Campaign / Branded Social Campaign

SM16048M

2016 Design Merit Award

Chen Chun-Wei / Kaohsiung City

CHEN CHUN-WEI

Seen_Smog

CSR - Collateral Design - Single or Series / Collateral Design - Single or Series

DE16182M

2016 Design Merit Award

DENTSU INC. / Tokyo + DENTSU TEC INC. / Tokyo + AMANA INC. / Tokyo

The Mainichi Newspapers

Green Newspaper

CSR - Collateral Design - Single or Series / Collateral Design - Single or Series

DE16183M

2016 Design Merit Award

Grey / London + Albedo100 / Malmö

Volvo Car UK

Volvo LifePaint

CSR - Collateral Design - Single or Series / Collateral Design - Single or Series

DE16184M

2016 Design Merit Award

Ogilvy & Mather Japan GK / Tokyo

Yaocho Bar

The Violent Coasters

CSR - Collateral Design - Single or Series / Collateral Design - Single or Series

DE16185M

2016 Print & Outdoor Merit Award

Conill / Miami / Los Angeles

Crest

A Smile changes everything

Consumer - Newspaper / Full Page or Spread - Campaign

PO16080M

2016 Print & Outdoor Merit Award

CONTRAPUNTO BBDO / MADRID

Mercedes-Benz

Feel Free

Consumer - Newspaper / Full Page or Spread - Campaign

PO16081M

2016 Print & Outdoor Merit Award

FCB New Zealand / Auckland

Paper Plus Group

Read Better Stories

Consumer - Newspaper / Full Page or Spread - Campaign

PO16082M

2016 Print & Outdoor Merit Award

Impact & Echo BBDO / Kuwait

Alghanim Motors - Honda

Honda Voice Recognition GPS

Consumer - Newspaper / Full Page or Spread - Campaign

PO16083M

2016 Print & Outdoor Merit Award

Jung von Matt AG / Vienna

Mercedes-Benz Austria

Smart for Two

Consumer - Newspaper / Full Page or Spread - Campaign

PO16084M

2016 Print & Outdoor Merit Award

M&C Saatchi (M) Sdn Bhd / Kuala Lumpur

Boh Plantations

Flying Elephants, Swinging Porcupines, Siamese Rockers

Consumer - Newspaper / Full Page or Spread - Campaign

PO16085M

2016 Print & Outdoor Merit Award

Ogilvy & Mather / Bogotá

Ecofill Ink Cartridges

The CMYK Campaign

Consumer - Newspaper / Full Page or Spread - Campaign

PO16086M

2016 Interactive Merit Award

Havas Worldwide / New York + Studio 6 / New York

Legacy Recordings/Sony Music

Bob Dylan - Studio A Revisited

Consumer - Websites / Publications & Media

IN16050M

2016 Interactive Merit Award

Razorfish / New York + Stink Digital / New York + Spotify / New York

Spotify

Spotify Singles

Consumer - Websites / Publications & Media

IN16051M

2016 Interactive Merit Award

Razorfish / New York + Stink Digital / New York + Spotify / New York

Spotify

Spotify Found Them First

Consumer - Websites / Publications & Media

IN16052M

2016 Design Merit Award

BBDO Group Germany GmbH / Berlin + BBDO GmbH / Berlin

Anheuser-Busch InBev

Beck's Scratchbottle

Innovation - Package Design / Package Design

DE16235M

2016 Design Merit Award

Chugoku Shikoku Hakuhodo Inc. / Hiroshima + Penguin Graphics / Hiroshima

Hagukuminosato

Hiroshima Peace Recycling

Innovation - Package Design / Package Design

DE16236M

2016 Design Merit Award

GPY&R / Melbourne

Oakley

Pro Vision

Innovation - Package Design / Package Design

DE16237M

2016 Design Merit Award

Leo Burnett / Sydney + Allen Printers / Sydney + Cojo / Sydney

World Wildlife Fund

Just

Innovation - Package Design / Package Design

DE16238M

2016 Design Merit Award

Ogilvy Group Thailand / Bangkok

Noble Development Public

Define the Difference

Innovation - Package Design / Package Design

DE16239M

2016 Design Merit Award

Sandstrom Partners / Portland

Stillhouse Spirits Company

Stillhouse Packaging

Innovation - Package Design / Package Design

DE16240M

2016 Public Relations Merit Award

FCB BRASIL / SAO PAULO

BDF Nivea Brasil

Nivea Doll

Innovation - Innovation in Public Relations / Innovation in Public Relations

PR16060M

2016 Public Relations Merit Award

Jung von Matt AG / Hamburg

Deutsches Kinderhilfswerk

The Namechanger

Innovation - Innovation in Public Relations / Innovation in Public Relations

PR16061M

2016 Public Relations Merit Award

McCann / Madrid

Campofrío

Ashes

Innovation - Innovation in Public Relations / Innovation in Public Relations

PR16062M

2016 Public Relations Merit Award

Ogilvy / Paris + Gang production / Paris

Water for Africa

The Marathon Walker

Innovation - Innovation in Public Relations / Innovation in Public Relations

PR16063M

2016 Public Relations Merit Award

Ogilvy & Mather Group HK / Hong Kong

Hong Kong CleanUp

The Face of Litter

Innovation - Innovation in Public Relations / Innovation in Public Relations

PR16064M

2016 Public Relations Merit Award

Ogilvy Brasil / São Paulo + Academia de Filmes / São Paulo + Jamute / São Paulo

Sport Clube do Recife

Security Moms

Innovation - Innovation in Public Relations / Innovation in Public Relations

PR16065M

2016 Public Relations Merit Award

P4 Ogilvy & Mather / Panama

Medcom

The Tweeting Pothole

Innovation - Innovation in Public Relations / Innovation in Public Relations

PR16066M

2016 Public Relations Merit Award

Y&R / New Zealand + DAVID / Miami

Burger King

The McWhopper Proposal

Innovation - Innovation in Public Relations / Innovation in Public Relations

PR16067M

2016 Design Merit Award

fuseproject / San Francisco

Zolt

Zolt Logo

Consumer - Brand Identity / Logo

DE16119M

2016 Design Merit Award

Grand Deluxe / Matsuyama

Hori Architect

HORI

Consumer - Brand Identity / Logo

DE16120M

2016 Design Merit Award

Grand Deluxe / Matsuyama

Daiichi Fruit

Daiichi Fruit

Consumer - Brand Identity / Logo

DE16121M

2016 Design Merit Award

Heye GmbH / Munich

Munich Philharmonic

The Visual Sound Logo

Consumer - Brand Identity / Logo

DE16122M

2016 Design Merit Award

Marcel / Paris

Intermarché

The Freshest Orange Juice Brand

Consumer - Brand Identity / Logo

DE16123M

2016 Design Merit Award

Rethink / Toronto, Montreal, Vancouver

King Koin Launderette

King Koin Launderette Logo

Consumer - Brand Identity / Logo

DE16124M

2016 Cross-Platform Merit Award

AlmapBBDO / São Paulo

MARS

First Days Out

Innovation - Brand Transformation / Brand Transformation

CP16085M

2016 Cross-Platform Merit Award

FCB Mayo / Lima

University of Engineering and Technology

Plant Lamp

Innovation - Brand Transformation / Brand Transformation

CP16086M

2016 Cross-Platform Merit Award

Grey / London + Albedo100 / Malmö

Volvo Car UK

Volvo LifePaint

Innovation - Brand Transformation / Brand Transformation

CP16087M

2016 Cross-Platform Merit Award

Leo Burnett / Melbourne + Pancho / Melbourne

SPC Ardmona

#MyFamilyCan

Innovation - Brand Transformation / Brand Transformation

CP16088M

2016 Print & Outdoor Merit Award

Leo Burnett / Beirut + Leo Comm / Beirut

Virgin Radio

Making Music

Consumer - Small Space Print - Campaign / Small Space Print - Campaign

PO16105M

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