The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

The Gentleman's Wager II Agency: Anomaly / New York / Amsterdam + RSA Films / Los Angeles, CA Client: Johnnie Walker - Diageo Category: Craft - Direction / Direction
Close To Home Agency: BBDO / New York Client: AT&T Category: Craft - Direction / Direction
The Game Starts Here Agency: R/GA 's Hustle / London + Beats By Dr. Dre / Los Angeles Client: Beats By Dr. Dre Category: Craft - Direction / Direction
Turn The Bezel Agency: R/GA / New York Client: Samsung Category: Craft - Direction / Direction
Paper Agency: RPA / Santa Monica + RESET CONTENT / Santa Monica + Rock Paper Scissors / Santa Monica + A52 / Santa Monica Client: American Honda Motor Category: Craft - Direction / Direction
The Gentleman's Wager II Agency: Anomaly / New York / Amsterdam + RSA Films / Los Angeles, CA Client: Johnnie Walker - Diageo Category: Craft - Direction / Direction
The Stone Agency: BETC / Paris Client: CANAL+ Category: Craft - Direction / Direction
I Have Seen Agency: BETC / Paris Client: Gant Category: Craft - Direction / Direction
Listen Agency: Grey / New York + Chelsea / New York + Rock Paper Scissors / New York Client: National Football League Category: Craft - Direction / Direction
Freestyle Agency: MJZ / London + Wieden+Kennedy / London Client: Lurpak Category: Craft - Direction / Direction
Whatever Became of...Rob Reilly Agency: O Positive / New York + McCann Erickson / New York + Barton F Graf 9000 / New York Client: AICP Category: Craft - Direction / Direction
Breathless Choir Agency: Ogilvy & Mather / London Client: Philips Category: Craft - Direction / Direction
The Future Is Fast Agency: Stink / Los Angeles + Wieden+Kennedy / Portland Client: Nike US Football Category: Craft - Direction / Direction

2016 Branded Entertainment Merit Award

Anomaly / New York / Amsterdam + RSA Films / Los Angeles, CA

Johnnie Walker - Diageo

The Gentleman's Wager II

Craft - Direction / Direction

BE16108M

2016 Branded Entertainment Merit Award

BBDO / New York

AT&T

Close To Home

Craft - Direction / Direction

BE16109M

2016 Branded Entertainment Merit Award

R/GA 's Hustle / London + Beats By Dr. Dre / Los Angeles

Beats By Dr. Dre

The Game Starts Here

Craft - Direction / Direction

BE16110M

2016 Branded Entertainment Merit Award

R/GA / New York

Samsung

Turn The Bezel

Craft - Direction / Direction

BE16111M

2016 Branded Entertainment Merit Award

RPA / Santa Monica + RESET CONTENT / Santa Monica + Rock Paper Scissors / Santa Monica + A52 / Santa Monica

American Honda Motor

Paper

Craft - Direction / Direction

BE16112M

2016 Film Merit Award

Anomaly / New York / Amsterdam + RSA Films / Los Angeles, CA

Johnnie Walker - Diageo

The Gentleman's Wager II

Craft - Direction / Direction

FI16244M

2016 Film Merit Award

BETC / Paris

CANAL+

The Stone

Craft - Direction / Direction

FI16245M

2016 Film Merit Award

BETC / Paris

Gant

I Have Seen

Craft - Direction / Direction

FI16246M

2016 Film Merit Award

Grey / New York + Chelsea / New York + Rock Paper Scissors / New York

National Football League

Listen

Craft - Direction / Direction

FI16247M

2016 Film Merit Award

MJZ / London + Wieden+Kennedy / London

Lurpak

Freestyle

Craft - Direction / Direction

FI16248M

2016 Film Merit Award

O Positive / New York + McCann Erickson / New York + Barton F Graf 9000 / New York

AICP

Whatever Became of...Rob Reilly

Craft - Direction / Direction

FI16249M

2016 Film Merit Award

Ogilvy & Mather / London

Philips

Breathless Choir

Craft - Direction / Direction

FI16250M

2016 Film Merit Award

Stink / Los Angeles + Wieden+Kennedy / Portland

Nike US Football

The Future Is Fast

Craft - Direction / Direction

FI16251M

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