The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Keep Control Agency: AMVBBDO / London Client: Tena Men Category: Consumer - Online Films & Video / Short Form - Series / Episodes
So Thin You?ll Need to Think of Something Else Agency: Marcus Thomas LLC / Cleveland Client: Okamoto Category: Consumer - Online Films & Video / Short Form - Series / Episodes
Old Car Commercials Agency: VML / Kansas City Client: NAPA Auto Parts Category: Consumer - Online Films & Video / Short Form - Series / Episodes
The Talking Doorbells Agency: McCann Worldgroup / Milano + Eccetera Produzioni Audio / Milano Client: FAI – Fondo Ambiente Italiano Category: Non-Profit - Architecture / Architecture
The First Accessible Brand Film. Siemens Home Appliances. Agency: Heimat / Hamburg Client: BSH Hausgeräte GmbH Category: Consumer - Immersive / Commercial / Private / Other
Pay Per Love Agency: The Cyranos // McCann / Barcelona Client: Teatreneu Category: Consumer - Immersive / Commercial / Private / Other
Backup Memory Agency: 3SG BBDO / Tunis + PixelTrade / Tunis Client: Samsung Category: Innovation - Innovation in Mobile / Innovation in Mobile
Lucy the Robot Agency: Atomic 212 / Sydney Client: Double Robotics Category: Innovation - Innovation in Mobile / Innovation in Mobile
Seelight Agency: Hungry Boys / Moscow Client: VOS Category: Innovation - Innovation in Mobile / Innovation in Mobile
SOS Network Agency: Ogilvy & Mather Group HK / Hong Kong Client: Maxis Berhad Category: Innovation - Innovation in Mobile / Innovation in Mobile
Wilson X Connected Basketball Agency: Phenomenon / Los Angeles Client: Wilson Sporting Goods Category: Innovation - Innovation in Mobile / Innovation in Mobile
The Les Paul Skill Check Agency: Serviceplan / Munich + Mediaplus / Munich + Plan.Net / Munich Client: Gibson Guitar Category: Innovation - Innovation in Mobile / Innovation in Mobile
mFish Agency: Tone / New York Client: U.S. Department of State Category: Innovation - Innovation in Mobile / Innovation in Mobile
Canon Gig App Agency: Uncle Grey / Copenhagen + MediaMonks / Amsterdam Client: Canon/Uncle Grey Category: Innovation - Innovation in Mobile / Innovation in Mobile
OrangeAid - Last Day of School Agency: BBH ASIA PACIFIC / Singapore Client: NTUC Income Category: CSR - Cinema Advertising / Cinema Advertising
The Other Letter Agency: McCann / Madrid Client: Ikea Category: CSR - Cinema Advertising / Cinema Advertising
#MakeYouHappen Agency: Ogilvy / New York Client: Philips Norelco Category: CSR - Cinema Advertising / Cinema Advertising
The Last Shot Agency: AKQA / San Francisco + LOS YORK / Los Angeles Client: Jordan Brand Category: Innovation - Advertising / Advertising
Switcheroo Agency: BBDO / New York Client: Mars Chocolate North America / Snickers Category: Innovation - Advertising / Advertising
GE Podcast Theatre presents The Message Agency: BBDO / New York Client: GE Category: Innovation - Advertising / Advertising
Life Unpaused Agency: Cossette / Toronto Client: SickKids Foundation Category: Innovation - Advertising / Advertising
Taco Emoji Engine Agency: Deutsch / Los Angeles Client: Taco Bell Category: Innovation - Advertising / Advertising
Unleash Your Rrrr Agency: Deutsch / Los Angeles Client: Volkswagen Category: Innovation - Advertising / Advertising
Tiger Challenge Agency: Hungry Boys / Moscow Client: WWF Russia Category: Innovation - Advertising / Advertising
Museum of Feelings Agency: Ogilvy & Mather / Chicago + Radical Media / New York Client: Glade Category: Innovation - Advertising / Advertising
Educative Wifi Agency: Jung von Matt AG / Hamburg Client: Vodafone Category: Consumer - Ambient Media (Indoor & Outdoor) / Digital / Electronic
Sounds of the City Agency: ROSAPARK / PARIS Client: Thalys Category: Consumer - Ambient Media (Indoor & Outdoor) / Digital / Electronic
Play the Bridge Agency: Special Group / Auckland Client: 2degrees Category: Consumer - Ambient Media (Indoor & Outdoor) / Digital / Electronic
The Great Escape Agency: Jung von Matt / Limmat / Zurich Client: Graubuenden Ferien Category: Consumer - Architecture / Architecture
The Shape of Imagination Agency: Ogilvy & Mather / Singapore + Magic Angle Sculpture LLC / USA + Freeflow Productions / Singapore Client: LEGO Category: Consumer - Architecture / Architecture
Play the Bridge Agency: Special Group / Auckland Client: 2degrees Category: Consumer - Architecture / Architecture
Lightsaber Escape: A Chrome Experiment Agency: 72andSunny / Los Angeles + Unit9 / London Client: Google, Disney, Industrial Light & Magic, Lucasfilm Category: Innovation - Websites / Websites
Unleash Your Rrrr Agency: Deutsch / Los Angeles Client: Volkswagen Category: Innovation - Websites / Websites
Namie Amuro ?Anything? for Google Chrome Agency: EPOCH Inc. / Tokyo + DENTSU / Tokyo Client: Dimension Point / Avex Music Creative Category: Innovation - Websites / Websites
Inside Abbey Road Agency: Google Creative Lab / London Client: Google Category: Innovation - Websites / Websites
#HandsOff Agency: Marcel / Paris Client: Marc Dorcel Category: Innovation - Websites / Websites
Try on a Six Agency: R/GA / New York Client: Samsung Category: Innovation - Websites / Websites
The Lost Campaign Agency: BBDO GmbH / Berlin + BBDO Group Germany GmbH / Berlin Client: MARS Category: CSR - Publications / Publications
Hold your breath Agency: CLM BBDO / Boulogne Billancourt Client: Guy Cotton Category: CSR - Publications / Publications
Reduce Speed Dial Agency: Colenso BBDO / Auckland Client: Volkswagen Category: CSR - Publications / Publications
Bones Agency: Ogilvy Group Thailand / Bangkok Client: WWF-Thailand Category: CSR - Publications / Publications
McWhopper Open Letter Agency: Y&R / New Zealand + DAVID / Miami Client: Burger King Category: CSR - Publications / Publications
Stories from the Congo Agency: Y&R SA / Cape Town + Creative Y&R / Nairobi Client: X News Category: CSR - Publications / Publications
Grandma Agency: AlmapBBDO / São Paulo Client: Volkswagen do Brasil Category: Consumer - Newspaper / Full Page or Spread - Single
Broke Up Agency: AlmapBBDO / São Paulo Client: Volkswagen do Brasil Category: Consumer - Newspaper / Full Page or Spread - Single
Move Out Agency: AlmapBBDO / São Paulo Client: Volkswagen do Brasil Category: Consumer - Newspaper / Full Page or Spread - Single
Cyan Agency: Ogilvy & Mather / Bogotá Client: Ecofill Ink Cartridges Category: Consumer - Newspaper / Full Page or Spread - Single
Black Agency: Ogilvy & Mather / Bogotá Client: Ecofill Ink Cartridges Category: Consumer - Newspaper / Full Page or Spread - Single
Choose Beautiful Print Agency: Ogilvy & Mather / Chicago Client: Dove Category: Consumer - Newspaper / Full Page or Spread - Single
The First Ever Pinterest Yard Sale Agency: Deutsch / New York Client: Krylon Category: Consumer - Other Branded Content / Custom Content

2016 Film Merit Award

AMVBBDO / London

Tena Men

Keep Control

Consumer - Online Films & Video / Short Form - Series / Episodes

FI16201M

2016 Film Merit Award

Marcus Thomas LLC / Cleveland

Okamoto

So Thin You?ll Need to Think of Something Else

Consumer - Online Films & Video / Short Form - Series / Episodes

FI16202M

2016 Film Merit Award

VML / Kansas City

NAPA Auto Parts

Old Car Commercials

Consumer - Online Films & Video / Short Form - Series / Episodes

FI16203M

2016 Responsive Environments Merit Award

McCann Worldgroup / Milano + Eccetera Produzioni Audio / Milano

FAI – Fondo Ambiente Italiano

The Talking Doorbells

Non-Profit - Architecture / Architecture

RE16019M

2016 Responsive Environments Merit Award

Heimat / Hamburg

BSH Hausgeräte GmbH

The First Accessible Brand Film. Siemens Home Appliances.

Consumer - Immersive / Commercial / Private / Other

RE16016M

2016 Responsive Environments Merit Award

The Cyranos // McCann / Barcelona

Teatreneu

Pay Per Love

Consumer - Immersive / Commercial / Private / Other

RE16017M

2016 Mobile Merit Award

3SG BBDO / Tunis + PixelTrade / Tunis

Samsung

Backup Memory

Innovation - Innovation in Mobile / Innovation in Mobile

MO16085M

2016 Mobile Merit Award

Atomic 212 / Sydney

Double Robotics

Lucy the Robot

Innovation - Innovation in Mobile / Innovation in Mobile

MO16086M

2016 Mobile Merit Award

Hungry Boys / Moscow

VOS

Seelight

Innovation - Innovation in Mobile / Innovation in Mobile

MO16087M

2016 Mobile Merit Award

Ogilvy & Mather Group HK / Hong Kong

Maxis Berhad

SOS Network

Innovation - Innovation in Mobile / Innovation in Mobile

MO16088M

2016 Mobile Merit Award

Phenomenon / Los Angeles

Wilson Sporting Goods

Wilson X Connected Basketball

Innovation - Innovation in Mobile / Innovation in Mobile

MO16089M

2016 Mobile Merit Award

Serviceplan / Munich + Mediaplus / Munich + Plan.Net / Munich

Gibson Guitar

The Les Paul Skill Check

Innovation - Innovation in Mobile / Innovation in Mobile

MO16090M

2016 Mobile Merit Award

Tone / New York

U.S. Department of State

mFish

Innovation - Innovation in Mobile / Innovation in Mobile

MO16091M

2016 Mobile Merit Award

Uncle Grey / Copenhagen + MediaMonks / Amsterdam

Canon/Uncle Grey

Canon Gig App

Innovation - Innovation in Mobile / Innovation in Mobile

MO16092M

2016 Film Merit Award

BBH ASIA PACIFIC / Singapore

NTUC Income

OrangeAid - Last Day of School

CSR - Cinema Advertising / Cinema Advertising

FI16215M

2016 Film Merit Award

McCann / Madrid

Ikea

The Other Letter

CSR - Cinema Advertising / Cinema Advertising

FI16216M

2016 Film Merit Award

Ogilvy / New York

Philips Norelco

#MakeYouHappen

CSR - Cinema Advertising / Cinema Advertising

FI16217M

2016 Interactive Merit Award

AKQA / San Francisco + LOS YORK / Los Angeles

Jordan Brand

The Last Shot

Innovation - Advertising / Advertising

IN16101M

2016 Interactive Merit Award

BBDO / New York

Mars Chocolate North America / Snickers

Switcheroo

Innovation - Advertising / Advertising

IN16102M

2016 Interactive Merit Award

BBDO / New York

GE

GE Podcast Theatre presents The Message

Innovation - Advertising / Advertising

IN16103M

2016 Interactive Merit Award

Cossette / Toronto

SickKids Foundation

Life Unpaused

Innovation - Advertising / Advertising

IN16104M

2016 Interactive Merit Award

Deutsch / Los Angeles

Taco Bell

Taco Emoji Engine

Innovation - Advertising / Advertising

IN16105M

2016 Interactive Merit Award

Deutsch / Los Angeles

Volkswagen

Unleash Your Rrrr

Innovation - Advertising / Advertising

IN16106M

2016 Interactive Merit Award

Hungry Boys / Moscow

WWF Russia

Tiger Challenge

Innovation - Advertising / Advertising

IN16107M

2016 Interactive Merit Award

Ogilvy & Mather / Chicago + Radical Media / New York

Glade

Museum of Feelings

Innovation - Advertising / Advertising

IN16108M

2016 Print & Outdoor Merit Award

Jung von Matt AG / Hamburg

Vodafone

Educative Wifi

Consumer - Ambient Media (Indoor & Outdoor) / Digital / Electronic

PO16168M

2016 Print & Outdoor Merit Award

ROSAPARK / PARIS

Thalys

Sounds of the City

Consumer - Ambient Media (Indoor & Outdoor) / Digital / Electronic

PO16169M

2016 Print & Outdoor Merit Award

Special Group / Auckland

2degrees

Play the Bridge

Consumer - Ambient Media (Indoor & Outdoor) / Digital / Electronic

PO16170M

2016 Responsive Environments Merit Award

Jung von Matt / Limmat / Zurich

Graubuenden Ferien

The Great Escape

Consumer - Architecture / Architecture

RE16009M

2016 Responsive Environments Merit Award

Ogilvy & Mather / Singapore + Magic Angle Sculpture LLC / USA + Freeflow Productions / Singapore

LEGO

The Shape of Imagination

Consumer - Architecture / Architecture

RE16010M

2016 Responsive Environments Merit Award

Special Group / Auckland

2degrees

Play the Bridge

Consumer - Architecture / Architecture

RE16011M

2016 Interactive Merit Award

72andSunny / Los Angeles + Unit9 / London

Google, Disney, Industrial Light & Magic, Lucasfilm

Lightsaber Escape: A Chrome Experiment

Innovation - Websites / Websites

IN16095M

2016 Interactive Merit Award

Deutsch / Los Angeles

Volkswagen

Unleash Your Rrrr

Innovation - Websites / Websites

IN16096M

2016 Interactive Merit Award

EPOCH Inc. / Tokyo + DENTSU / Tokyo

Dimension Point / Avex Music Creative

Namie Amuro ?Anything? for Google Chrome

Innovation - Websites / Websites

IN16097M

2016 Interactive Merit Award

Google Creative Lab / London

Google

Inside Abbey Road

Innovation - Websites / Websites

IN16098M

2016 Interactive Merit Award

Marcel / Paris

Marc Dorcel

#HandsOff

Innovation - Websites / Websites

IN16099M

2016 Interactive Merit Award

R/GA / New York

Samsung

Try on a Six

Innovation - Websites / Websites

IN16100M

2016 Print & Outdoor Merit Award

BBDO GmbH / Berlin + BBDO Group Germany GmbH / Berlin

MARS

The Lost Campaign

CSR - Publications / Publications

PO16175M

2016 Print & Outdoor Merit Award

CLM BBDO / Boulogne Billancourt

Guy Cotton

Hold your breath

CSR - Publications / Publications

PO16176M

2016 Print & Outdoor Merit Award

Colenso BBDO / Auckland

Volkswagen

Reduce Speed Dial

CSR - Publications / Publications

PO16177M

2016 Print & Outdoor Merit Award

Ogilvy Group Thailand / Bangkok

WWF-Thailand

Bones

CSR - Publications / Publications

PO16178M

2016 Print & Outdoor Merit Award

Y&R / New Zealand + DAVID / Miami

Burger King

McWhopper Open Letter

CSR - Publications / Publications

PO16179M

2016 Print & Outdoor Merit Award

Y&R SA / Cape Town + Creative Y&R / Nairobi

X News

Stories from the Congo

CSR - Publications / Publications

PO16180M

2016 Print & Outdoor Merit Award

AlmapBBDO / São Paulo

Volkswagen do Brasil

Grandma

Consumer - Newspaper / Full Page or Spread - Single

PO16074M

2016 Print & Outdoor Merit Award

AlmapBBDO / São Paulo

Volkswagen do Brasil

Broke Up

Consumer - Newspaper / Full Page or Spread - Single

PO16075M

2016 Print & Outdoor Merit Award

AlmapBBDO / São Paulo

Volkswagen do Brasil

Move Out

Consumer - Newspaper / Full Page or Spread - Single

PO16076M

2016 Print & Outdoor Merit Award

Ogilvy & Mather / Bogotá

Ecofill Ink Cartridges

Cyan

Consumer - Newspaper / Full Page or Spread - Single

PO16077M

2016 Print & Outdoor Merit Award

Ogilvy & Mather / Bogotá

Ecofill Ink Cartridges

Black

Consumer - Newspaper / Full Page or Spread - Single

PO16078M

2016 Print & Outdoor Merit Award

Ogilvy & Mather / Chicago

Dove

Choose Beautiful Print

Consumer - Newspaper / Full Page or Spread - Single

PO16079M

2016 Branded Entertainment Merit Award

Deutsch / New York

Krylon

The First Ever Pinterest Yard Sale

Consumer - Other Branded Content / Custom Content

BE16076M

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