The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Sensus. The First Braille Comic in the World. Agency: Havas S&E / Mexico + Arena / Mexico + Man on the Moon / Mexico Client: Nacional Monte de Piedad Category: Innovation - Publication Design / Publication Design

Pure Design Agency: DENTSU INC. / Tokyo + Creative Power Unit / Tokyo Client: Yoshida Hideo Memorial Foundation_Advertising Museum Tokyo Category: Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series

Paper Sample Coaster Agency: DENTSU INC. / Tokyo + DENTSU KYUSHU INC. / Fukuoka Client: Heiwa Paper Category: Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series

Flypaper Agency: FCB / Chicago Client: Boeing Category: Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series

Posters of Nakagawa Masashichi Shoten 300th anniversary Agency: good design company / Tokyo Client: Nakagawa Masashichi Shoten Category: Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series

Less Car. More Space. Agency: Ogilvy & Mather Group HK / Hong Kong Client: Mercedes-Benz Hong Kong Category: Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series

A Parisian Winter Tale Agency: Scholz & Friends / Berlin Client: Montblanc Category: Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series

Europe's Most Punctual Offer Agency: McCANN / Copenhagen Client: Scandinavian Airlines Category: Consumer - Advertising / Banners

ScrollPong Agency: Ogilvy & Mather Africa / Nairobi + Ogilvy One / Nairobi Client: KitKat Category: Consumer - Advertising / Banners

The Language of Fashion Agency: OgilvyOne Worldwide / Barcelona Client: LA REDOUTE Category: Consumer - Advertising / Banners

Preloader Agency: The Martin Agency / Richmond + Running With Scissors / Richmond Client: Tic Tac Category: Consumer - Advertising / Banners

The Last Shot Agency: AKQA / San Francisco + LOS YORK / Los Angeles Client: Jordan Brand Category: Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment

GE Podcast Theatre presents The Message Agency: BBDO / New York Client: GE Category: Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment

Smiles Trip Book Agency: FCB BRASIL / SAO PAULO Client: Smiles Category: Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment

Nivea Doll Agency: FCB BRASIL / SAO PAULO Client: BDF Nivea Brasil Category: Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment

Inside Abbey Road Agency: Google Creative Lab / London + Stinkdigital / London Client: Google Category: Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment

The Interactive Parking Billboard Agency: Leo Burnett Germany / Frankfurt Client: Fiat Germany Category: Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment

Game of Balls Agency: M&C Saatchi / Sydney + Bang PR / Sydney + Digital Playground / Los Angeles Client: Blue Ball Foundation Category: Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment

Survival Billboard Agency: McCann / London + Momentum Worldwide / London Client: Microsoft Category: Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment

The Tweeting Pothole Agency: P4 Ogilvy&Mather / Panama Client: Medcom Category: Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment

Unskippable Agency: The Martin Agency / Richmond + Park Pictures / New York Client: GEICO Category: Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment

Canon Gig App Agency: Uncle Grey / Copenhagen + MediaMonks / Amsterdam Client: Canon/Uncle Grey Category: Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment

Lightsaber Escape: A Chrome Experiment Agency: 72andSunny / Los Angeles + Unit9 / London Client: Google, Disney, Industrial Light & Magic, Lucasfilm Category: Innovation - Websites / Websites

Unleash Your Rrrr Agency: Deutsch / Los Angeles Client: Volkswagen Category: Innovation - Websites / Websites

Namie Amuro ?Anything? for Google Chrome Agency: EPOCH Inc. / Tokyo + DENTSU / Tokyo Client: Dimension Point / Avex Music Creative Category: Innovation - Websites / Websites

Inside Abbey Road Agency: Google Creative Lab / London Client: Google Category: Innovation - Websites / Websites

#HandsOff Agency: Marcel / Paris Client: Marc Dorcel Category: Innovation - Websites / Websites

Try on a Six Agency: R/GA / New York Client: Samsung Category: Innovation - Websites / Websites

The Underwater Billboard Agency: Clemenger BBDO / Sydney Client: Keep Australia Fishing Category: Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)

A Message to Space Agency: INNOCEAN / Seoul + Planit Production / Seoul + Addict Media Films / Seoul + D.TRIBE / Seoul Client: Hyundai Motor Company Category: Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)

Powerade - Workout Billboards Agency: Ogilvy Germany / Client: Coca-Cola Category: Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)

The Tweeting Pothole Agency: P4 Ogilvy & Mather / Panama Client: Medcom Category: Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)

Sounds of the City Agency: ROSAPARK / PARIS Client: Thalys Category: Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)

Miserable in Puerto Rico Agency: J. Walter Thompson Puerto Rico / San Juan Client: Puerto Rico Tourism Company Category: Consumer - Other Branded Content / User Generated Content

The Last Shot Agency: AKQA / San Francisco + LOS YORK / Los Angeles Client: Jordan Brand Category: Innovation - Advertising / Advertising

Switcheroo Agency: BBDO / New York Client: Mars Chocolate North America / Snickers Category: Innovation - Advertising / Advertising

GE Podcast Theatre presents The Message Agency: BBDO / New York Client: GE Category: Innovation - Advertising / Advertising

Life Unpaused Agency: Cossette / Toronto Client: SickKids Foundation Category: Innovation - Advertising / Advertising

Taco Emoji Engine Agency: Deutsch / Los Angeles Client: Taco Bell Category: Innovation - Advertising / Advertising

Unleash Your Rrrr Agency: Deutsch / Los Angeles Client: Volkswagen Category: Innovation - Advertising / Advertising

Tiger Challenge Agency: Hungry Boys / Moscow Client: WWF Russia Category: Innovation - Advertising / Advertising

Museum of Feelings Agency: Ogilvy & Mather / Chicago + Radical Media / New York Client: Glade Category: Innovation - Advertising / Advertising

Raid® "Roach Restaurants" Agency: Energy BBDO / Chicago Client: S.C. Johnson Category: Craft - Printing / Production / Printing / Production

Digital Signage Agency: Framestore / London + Bloomberg Marketing Studio / New York + Morgan Stanley / New York Client: Bloomberg, Morgan Stanley Category: Craft - Printing / Production / Printing / Production

Printed By Somerset Agency: Leo Burnett / Toronto + Somerset Graphics Co. Ltd. / Toronto Client: Somerset Graphics Category: Craft - Printing / Production / Printing / Production

Miller Lite Ugly Holiday Sweater OOH Agency: TBWAChiatDay / Los Angeles + Olson / Chicago + MMT / New York + ClearChannel Outdoor / New York Client: Miller Lite (MillerCoors) Category: Craft - Printing / Production / Printing / Production

Rethink Ornament Agency: Rethink + HardEdge Creative / Vancouver + Kozmic Sound / Vancouver Client: Rethink Category: Consumer - Advertising / Self-Promotion

Igugu Agency: FCB 1886 / Johnnesburg Client: Cell C Category: Consumer - Advertising - Campaign / Advertising - Campaign

Pedigree Give a Dog a Job Agency: AMV BBDO / London Client: MARS Petcare Category: Consumer - Advertising - Campaign / Advertising - Campaign

Read Better Stories Agency: FCB New Zealand / Auckland Client: Paper Plus Group Category: Consumer - Advertising - Campaign / Advertising - Campaign

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Award: 2016 Design Merit Award

Agency: Havas S&E / Mexico + Arena / Mexico + Man on the Moon / Mexico

Client: Nacional Monte de Piedad

Title: Sensus. The First Braille Comic in the World.

Category: Innovation - Publication Design / Publication Design

Annual ID: DE16227M

Award: 2016 Design Merit Award

Agency: DENTSU INC. / Tokyo + Creative Power Unit / Tokyo

Client: Yoshida Hideo Memorial Foundation_Advertising Museum Tokyo

Title: Pure Design

Category: Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series

Annual ID: DE16241M

Award: 2016 Design Merit Award

Agency: DENTSU INC. / Tokyo + DENTSU KYUSHU INC. / Fukuoka

Client: Heiwa Paper

Title: Paper Sample Coaster

Category: Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series

Annual ID: DE16242M

Award: 2016 Design Merit Award

Agency: FCB / Chicago

Client: Boeing

Title: Flypaper

Category: Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series

Annual ID: DE16243M

Award: 2016 Design Merit Award

Agency: good design company / Tokyo

Client: Nakagawa Masashichi Shoten

Title: Posters of Nakagawa Masashichi Shoten 300th anniversary

Category: Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series

Annual ID: DE16244M

Award: 2016 Design Merit Award

Agency: Ogilvy & Mather Group HK / Hong Kong

Client: Mercedes-Benz Hong Kong

Title: Less Car. More Space.

Category: Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series

Annual ID: DE16245M

Award: 2016 Design Merit Award

Agency: Scholz & Friends / Berlin

Client: Montblanc

Title: A Parisian Winter Tale

Category: Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series

Annual ID: DE16246M

Award: 2016 Interactive Merit Award

Agency: McCANN / Copenhagen

Client: Scandinavian Airlines

Title: Europe's Most Punctual Offer

Category: Consumer - Advertising / Banners

Annual ID: IN16061M

Award: 2016 Interactive Merit Award

Award:
2016 Design Merit Award

Agency:
Havas S&E / Mexico + Arena / Mexico + Man on the Moon / Mexico

Client:
Nacional Monte de Piedad

Title:
Sensus. The First Braille Comic in the World.

Category:
Innovation - Publication Design / Publication Design

Annual ID:
DE16227M

Award:
2016 Design Merit Award

Agency:
DENTSU INC. / Tokyo + Creative Power Unit / Tokyo

Client:
Yoshida Hideo Memorial Foundation_Advertising Museum Tokyo

Title:
Pure Design

Category:
Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series

Annual ID:
DE16241M

Award:
2016 Design Merit Award

Agency:
DENTSU INC. / Tokyo + DENTSU KYUSHU INC. / Fukuoka

Client:
Heiwa Paper

Title:
Paper Sample Coaster

Category:
Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series

Annual ID:
DE16242M

Award:
2016 Design Merit Award

Agency:
FCB / Chicago

Client:
Boeing

Title:
Flypaper

Category:
Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series

Annual ID:
DE16243M

Award:
2016 Design Merit Award

Agency:
good design company / Tokyo

Client:
Nakagawa Masashichi Shoten

Title:
Posters of Nakagawa Masashichi Shoten 300th anniversary

Category:
Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series

Annual ID:
DE16244M

Award:
2016 Design Merit Award

Agency:
Ogilvy & Mather Group HK / Hong Kong

Client:
Mercedes-Benz Hong Kong

Title:
Less Car. More Space.

Category:
Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series

Annual ID:
DE16245M

Award:
2016 Design Merit Award

Agency:
Scholz & Friends / Berlin

Client:
Montblanc

Title:
A Parisian Winter Tale

Category:
Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series

Annual ID:
DE16246M

Award:
2016 Interactive Merit Award

Agency:
McCANN / Copenhagen

Client:
Scandinavian Airlines

Title:
Europe's Most Punctual Offer

Category:
Consumer - Advertising / Banners

Annual ID:
IN16061M

Award:
2016 Interactive Merit Award

Agency:
Ogilvy & Mather Africa / Nairobi + Ogilvy One / Nairobi

Client:
KitKat

Title:
ScrollPong

Category:
Consumer - Advertising / Banners

Annual ID:
IN16062M

Award:
2016 Interactive Merit Award

Agency:
OgilvyOne Worldwide / Barcelona

Client:
LA REDOUTE

Title:
The Language of Fashion

Category:
Consumer - Advertising / Banners

Annual ID:
IN16063M

Award:
2016 Interactive Merit Award

Agency:
The Martin Agency / Richmond + Running With Scissors / Richmond

Client:
Tic Tac

Title:
Preloader

Category:
Consumer - Advertising / Banners

Annual ID:
IN16064M

Award:
2016 Branded Entertainment Merit Award

Agency:
AKQA / San Francisco + LOS YORK / Los Angeles

Client:
Jordan Brand

Title:
The Last Shot

Category:
Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment

Annual ID:
BE16097M

Award:
2016 Branded Entertainment Merit Award

Agency:
BBDO / New York

Client:
GE

Title:
GE Podcast Theatre presents The Message

Category:
Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment

Annual ID:
BE16098M

Award:
2016 Branded Entertainment Merit Award

Agency:
FCB BRASIL / SAO PAULO