The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

The Last Shot Agency: AKQA / San Francisco + LOS YORK / Los Angeles Client: Jordan Brand Category: Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
GE Podcast Theatre presents The Message Agency: BBDO / New York Client: GE Category: Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
Smiles Trip Book Agency: FCB BRASIL / SAO PAULO Client: Smiles Category: Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
Nivea Doll Agency: FCB BRASIL / SAO PAULO Client: BDF Nivea Brasil Category: Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
Inside Abbey Road Agency: Google Creative Lab / London + Stinkdigital / London Client: Google Category: Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
The Interactive Parking Billboard Agency: Leo Burnett Germany / Frankfurt Client: Fiat Germany Category: Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
Game of Balls Agency: M&C Saatchi / Sydney + Bang PR / Sydney + Digital Playground / Los Angeles Client: Blue Ball Foundation Category: Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
Survival Billboard Agency: McCann / London + Momentum Worldwide / London Client: Microsoft Category: Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
The Tweeting Pothole Agency: P4 Ogilvy&Mather / Panama Client: Medcom Category: Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
Unskippable Agency: The Martin Agency / Richmond + Park Pictures / New York Client: GEICO Category: Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
Canon Gig App Agency: Uncle Grey / Copenhagen + MediaMonks / Amsterdam Client: Canon/Uncle Grey Category: Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment

2016 Branded Entertainment Merit Award

AKQA / San Francisco + LOS YORK / Los Angeles

Jordan Brand

The Last Shot

Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment

BE16097M

2016 Branded Entertainment Merit Award

BBDO / New York

GE

GE Podcast Theatre presents The Message

Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment

BE16098M

2016 Branded Entertainment Merit Award

FCB BRASIL / SAO PAULO

Smiles

Smiles Trip Book

Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment

BE16099M

2016 Branded Entertainment Merit Award

FCB BRASIL / SAO PAULO

BDF Nivea Brasil

Nivea Doll

Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment

BE16100M

2016 Branded Entertainment Merit Award

Google Creative Lab / London + Stinkdigital / London

Google

Inside Abbey Road

Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment

BE16101M

2016 Branded Entertainment Merit Award

Leo Burnett Germany / Frankfurt

Fiat Germany

The Interactive Parking Billboard

Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment

BE16102M

2016 Branded Entertainment Merit Award

M&C Saatchi / Sydney + Bang PR / Sydney + Digital Playground / Los Angeles

Blue Ball Foundation

Game of Balls

Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment

BE16103M

2016 Branded Entertainment Merit Award

McCann / London + Momentum Worldwide / London

Microsoft

Survival Billboard

Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment

BE16104M

2016 Branded Entertainment Merit Award

P4 Ogilvy&Mather / Panama

Medcom

The Tweeting Pothole

Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment

BE16105M

2016 Branded Entertainment Merit Award

The Martin Agency / Richmond + Park Pictures / New York

GEICO

Unskippable

Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment

BE16106M

2016 Branded Entertainment Merit Award

Uncle Grey / Copenhagen + MediaMonks / Amsterdam

Canon/Uncle Grey

Canon Gig App

Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment

BE16107M

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