The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Instaclass Agency: (anónimo) / mexico Client: Interlingua Category: Innovation - Innovation in Social Media / Innovation in Social Media
Live Vines Agency: BBDO / New York Client: Lowe's Category: Innovation - Innovation in Social Media / Innovation in Social Media
Taco Emoji Engine Agency: Deutsch / Los Angeles Client: Taco Bell Category: Innovation - Innovation in Social Media / Innovation in Social Media
The First Ever Pinterest Yard Sale Agency: Deutsch / New York Client: Krylon Category: Innovation - Innovation in Social Media / Innovation in Social Media
Call of Duty Hack in Black Agency: Edelman / Los Angeles + AKQA / San Francisco Client: Activision Category: Innovation - Innovation in Social Media / Innovation in Social Media
Endless Table Agency: Havas Worldwide / Chicago + Dan Goldberg Photography / Chicago Client: Reynolds Category: Innovation - Innovation in Social Media / Innovation in Social Media
Slot Car Holiday Heats Agency: Ignition – A Razorfish Company / El Segundo Client: Acura Category: Innovation - Innovation in Social Media / Innovation in Social Media
Rav4 You Agency: Saatchi & Saatchi LA / Torrance Client: Toyota Motor Sales Category: Innovation - Innovation in Social Media / Innovation in Social Media
#EndangeredEmoji Agency: Wieden+Kennedy / London Client: WWF Category: Innovation - Innovation in Social Media / Innovation in Social Media

2016 Social Media Merit Award

(anónimo) / mexico

Interlingua

Instaclass

Innovation - Innovation in Social Media / Innovation in Social Media

SM16049M

2016 Social Media Merit Award

BBDO / New York

Lowe's

Live Vines

Innovation - Innovation in Social Media / Innovation in Social Media

SM16050M

2016 Social Media Merit Award

Deutsch / Los Angeles

Taco Bell

Taco Emoji Engine

Innovation - Innovation in Social Media / Innovation in Social Media

SM16051M

2016 Social Media Merit Award

Deutsch / New York

Krylon

The First Ever Pinterest Yard Sale

Innovation - Innovation in Social Media / Innovation in Social Media

SM16052M

2016 Social Media Merit Award

Edelman / Los Angeles + AKQA / San Francisco

Activision

Call of Duty Hack in Black

Innovation - Innovation in Social Media / Innovation in Social Media

SM16053M

2016 Social Media Merit Award

Havas Worldwide / Chicago + Dan Goldberg Photography / Chicago

Reynolds

Endless Table

Innovation - Innovation in Social Media / Innovation in Social Media

SM16054M

2016 Social Media Merit Award

Ignition – A Razorfish Company / El Segundo

Acura

Slot Car Holiday Heats

Innovation - Innovation in Social Media / Innovation in Social Media

SM16055M

2016 Social Media Merit Award

Saatchi & Saatchi LA / Torrance

Toyota Motor Sales

Rav4 You

Innovation - Innovation in Social Media / Innovation in Social Media

SM16056M

2016 Social Media Merit Award

Wieden+Kennedy / London

WWF

#EndangeredEmoji

Innovation - Innovation in Social Media / Innovation in Social Media

SM16057M

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