The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

The Last Shot Agency: AKQA / San Francisco + LOS YORK / Los Angeles Client: Jordan Brand Category: Innovation - Advertising / Advertising
Switcheroo Agency: BBDO / New York Client: Mars Chocolate North America / Snickers Category: Innovation - Advertising / Advertising
GE Podcast Theatre presents The Message Agency: BBDO / New York Client: GE Category: Innovation - Advertising / Advertising
Life Unpaused Agency: Cossette / Toronto Client: SickKids Foundation Category: Innovation - Advertising / Advertising
Taco Emoji Engine Agency: Deutsch / Los Angeles Client: Taco Bell Category: Innovation - Advertising / Advertising
Unleash Your Rrrr Agency: Deutsch / Los Angeles Client: Volkswagen Category: Innovation - Advertising / Advertising
Tiger Challenge Agency: Hungry Boys / Moscow Client: WWF Russia Category: Innovation - Advertising / Advertising
Museum of Feelings Agency: Ogilvy & Mather / Chicago + Radical Media / New York Client: Glade Category: Innovation - Advertising / Advertising
Smiles Trip Book Agency: FCB BRASIL / SAO PAULO Client: Smiles Category: Innovation - Mobile / Mobile
Samsung Smart Playboard Agency: Leo Burnett Co. Srl / Milan Client: Samsung Electronics Italy Category: Innovation - Mobile / Mobile
Kinetic Agency: R/GA / New York + Kinetic / New York Client: One Million Metrics Category: Innovation - Mobile / Mobile
LISNR Agency: R/GA / New York + LISNR / New York Client: LISNR Category: Innovation - Mobile / Mobile
Clever Kash Agency: Saatchi & Saatchi / Auckland Client: ASB Bank Category: Innovation - Mobile / Mobile
Home for Christmas Agency: Jung von Matt AG / Hamburg Client: EDEKA Zentrale Category: Consumer - Brands, Products & Services / Integrated Campaign
Lightsaber Escape: A Chrome Experiment Agency: 72andSunny / Los Angeles + Unit9 / London Client: Google, Disney, Industrial Light & Magic, Lucasfilm Category: Innovation - Websites / Websites
Unleash Your Rrrr Agency: Deutsch / Los Angeles Client: Volkswagen Category: Innovation - Websites / Websites
Namie Amuro ?Anything? for Google Chrome Agency: EPOCH Inc. / Tokyo + DENTSU / Tokyo Client: Dimension Point / Avex Music Creative Category: Innovation - Websites / Websites
Inside Abbey Road Agency: Google Creative Lab / London Client: Google Category: Innovation - Websites / Websites
#HandsOff Agency: Marcel / Paris Client: Marc Dorcel Category: Innovation - Websites / Websites
Try on a Six Agency: R/GA / New York Client: Samsung Category: Innovation - Websites / Websites
Spare the Act - Nespresso Agency: AMVBBDO / LONDON Client: Curry's PC World Category: Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Imagine the Possibilities Agency: BBDO / San Francisco Client: Barbie, Mattel Category: Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Shock Agency: BBDO GmbH / Berlin + BBDO Group Germany GmbH / Berlin Client: Daimler Category: Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Extra "Sarah & Juan" Agency: Energy BBDO / Chicago Client: Wrigley, a Subsidiary of Mars Category: Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
The Letter Agency: Heimat / Berlin Client: OTTO Category: Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Wild Horse Chase Agency: Leo Burnett / Melbourne + Goodoil Films / Paddington Client: Honda CR-V Category: Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
What If? Agency: Ogilvy / New York Client: NASCAR Category: Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Countdown Agency: The Martin Agency / Richmond + Hungry Man / New York Client: GEICO Category: Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Whisper Agency: The Martin Agency / Richmond + Hungry Man / New York Client: GEICO Category: Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Made By You Agency: Anomaly / New York + Iconoclast / Los Angeles + Cut + Run / New York + The Mill / New York Client: Converse Category: Consumer - Integrated Branding / Integrated Branding
Technology & Stuff Agency: Commonwealth//McCann / Detroit Client: Chevrolet Category: Consumer - Integrated Branding / Integrated Branding
Plastique Agency: CP+B / Boulder Client: Fruit of the Loom Category: Consumer - Integrated Branding / Integrated Branding
Color for the Colorblind Agency: FCB / Chicago, IL Client: Valspar Category: Consumer - Integrated Branding / Integrated Branding
#NOTCOMINGSOON Agency: FRED & FARID / NEW YORK + MOONWALK FILMS / PARIS Client: Remy Cointreau / Louis XIII Category: Consumer - Integrated Branding / Integrated Branding
#MyFamilyCan Agency: Leo Burnett / Melbourne + Pancho / Melbourne Client: SPC Ardmona Category: Consumer - Integrated Branding / Integrated Branding
MTV 2015 Video Music Awards Agency: MTV / New York + Jam3 / Toronto Client: MTV Category: Consumer - Integrated Branding / Integrated Branding
We Know from Experience Agency: RPA / Santa Monica + MJZ / Los Angeles + Cut + Run / Santa Monica + Company 3 / Santa Monica Client: Farmers Insurance Category: Consumer - Integrated Branding / Integrated Branding
Fresher Collection Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer - Integrated Branding / Integrated Branding
Make A Smellmitment Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer - Integrated Branding / Integrated Branding
Marvel Mini Agency: Wieden+Kennedy / Portland + Bullitt / West Hollywood + Final Cut LA / Los Angeles + Luma Pictures / Santa Monica Client: Coca-Cola Category: Consumer - Integrated Branding / Integrated Branding
The Harley Davidson Tea Set Agency: 303 MullenLowe / Sydney Client: Harley Davidson Category: Consumer - Collateral Design / Promotional Items - Single or Series
Football or Father Agency: BBDO / Belgium Client: Love Condom Category: Consumer - Collateral Design / Promotional Items - Single or Series
The Professionals Collection Agency: CP+B / Boulder Client: Fruit of the Loom Category: Consumer - Collateral Design / Promotional Items - Single or Series
Handle on Hygiene Agency: Geometry Global / Dubai + Memac Ogilvy / Dubai Client: Unilever Category: Consumer - Collateral Design / Promotional Items - Single or Series
Smith Menu Agency: Leo Burnett / Toronto Client: Smith Restaurant + Bar Category: Consumer - Collateral Design / Promotional Items - Single or Series
True Wetsuits Agency: TBWA HAKUHODO / TOKYO + TAIYO KIKAKU / TOKYO + AID-DCC / TOKYO,OSAKA + MATERIAL / TOKYO Client: Quiksilver Japan Category: Consumer - Collateral Design / Promotional Items - Single or Series
The New Desk Phone Agency: TBWA\ / Singapore + eg+ worldwide / SIngapore Client: TBWA Singapore Category: Consumer - Collateral Design / Promotional Items - Single or Series
Keep Control Agency: AMVBBDO / London Client: Tena Men Category: Consumer - Online Films & Video / Short Form - Series / Episodes
So Thin You?ll Need to Think of Something Else Agency: Marcus Thomas LLC / Cleveland Client: Okamoto Category: Consumer - Online Films & Video / Short Form - Series / Episodes
Old Car Commercials Agency: VML / Kansas City Client: NAPA Auto Parts Category: Consumer - Online Films & Video / Short Form - Series / Episodes

2016 Interactive Merit Award

AKQA / San Francisco + LOS YORK / Los Angeles

Jordan Brand

The Last Shot

Innovation - Advertising / Advertising

IN16101M

2016 Interactive Merit Award

BBDO / New York

Mars Chocolate North America / Snickers

Switcheroo

Innovation - Advertising / Advertising

IN16102M

2016 Interactive Merit Award

BBDO / New York

GE

GE Podcast Theatre presents The Message

Innovation - Advertising / Advertising

IN16103M

2016 Interactive Merit Award

Cossette / Toronto

SickKids Foundation

Life Unpaused

Innovation - Advertising / Advertising

IN16104M

2016 Interactive Merit Award

Deutsch / Los Angeles

Taco Bell

Taco Emoji Engine

Innovation - Advertising / Advertising

IN16105M

2016 Interactive Merit Award

Deutsch / Los Angeles

Volkswagen

Unleash Your Rrrr

Innovation - Advertising / Advertising

IN16106M

2016 Interactive Merit Award

Hungry Boys / Moscow

WWF Russia

Tiger Challenge

Innovation - Advertising / Advertising

IN16107M

2016 Interactive Merit Award

Ogilvy & Mather / Chicago + Radical Media / New York

Glade

Museum of Feelings

Innovation - Advertising / Advertising

IN16108M

2016 UX / UI Merit Award

FCB BRASIL / SAO PAULO

Smiles

Smiles Trip Book

Innovation - Mobile / Mobile

UX16061M

2016 UX / UI Merit Award

Leo Burnett Co. Srl / Milan

Samsung Electronics Italy

Samsung Smart Playboard

Innovation - Mobile / Mobile

UX16062M

2016 UX / UI Merit Award

R/GA / New York + Kinetic / New York

One Million Metrics

Kinetic

Innovation - Mobile / Mobile

UX16063M

2016 UX / UI Merit Award

R/GA / New York + LISNR / New York

LISNR

LISNR

Innovation - Mobile / Mobile

UX16064M

2016 UX / UI Merit Award

Saatchi & Saatchi / Auckland

ASB Bank

Clever Kash

Innovation - Mobile / Mobile

UX16065M

2016 Public Relations Merit Award

Jung von Matt AG / Hamburg

EDEKA Zentrale

Home for Christmas

Consumer - Brands, Products & Services / Integrated Campaign

PR16040M

2016 Interactive Merit Award

72andSunny / Los Angeles + Unit9 / London

Google, Disney, Industrial Light & Magic, Lucasfilm

Lightsaber Escape: A Chrome Experiment

Innovation - Websites / Websites

IN16095M

2016 Interactive Merit Award

Deutsch / Los Angeles

Volkswagen

Unleash Your Rrrr

Innovation - Websites / Websites

IN16096M

2016 Interactive Merit Award

EPOCH Inc. / Tokyo + DENTSU / Tokyo

Dimension Point / Avex Music Creative

Namie Amuro ?Anything? for Google Chrome

Innovation - Websites / Websites

IN16097M

2016 Interactive Merit Award

Google Creative Lab / London

Google

Inside Abbey Road

Innovation - Websites / Websites

IN16098M

2016 Interactive Merit Award

Marcel / Paris

Marc Dorcel

#HandsOff

Innovation - Websites / Websites

IN16099M

2016 Interactive Merit Award

R/GA / New York

Samsung

Try on a Six

Innovation - Websites / Websites

IN16100M

2016 Film Merit Award

AMVBBDO / LONDON

Curry's PC World

Spare the Act - Nespresso

Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single

FI16159M

2016 Film Merit Award

BBDO / San Francisco

Barbie, Mattel

Imagine the Possibilities

Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single

FI16160M

2016 Film Merit Award

BBDO GmbH / Berlin + BBDO Group Germany GmbH / Berlin

Daimler

Shock

Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single

FI16161M

2016 Film Merit Award

Energy BBDO / Chicago

Wrigley, a Subsidiary of Mars

Extra "Sarah & Juan"

Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single

FI16162M

2016 Film Merit Award

Heimat / Berlin

OTTO

The Letter

Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single

FI16163M

2016 Film Merit Award

Leo Burnett / Melbourne + Goodoil Films / Paddington

Honda CR-V

Wild Horse Chase

Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single

FI16164M

2016 Film Merit Award

Ogilvy / New York

NASCAR

What If?

Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single

FI16165M

2016 Film Merit Award

The Martin Agency / Richmond + Hungry Man / New York

GEICO

Countdown

Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single

FI16166M

2016 Film Merit Award

The Martin Agency / Richmond + Hungry Man / New York

GEICO

Whisper

Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single

FI16167M

2016 Cross-Platform Merit Award

Anomaly / New York + Iconoclast / Los Angeles + Cut + Run / New York + The Mill / New York

Converse

Made By You

Consumer - Integrated Branding / Integrated Branding

CP16053M

2016 Cross-Platform Merit Award

Commonwealth//McCann / Detroit

Chevrolet

Technology & Stuff

Consumer - Integrated Branding / Integrated Branding

CP16054M

2016 Cross-Platform Merit Award

CP+B / Boulder

Fruit of the Loom

Plastique

Consumer - Integrated Branding / Integrated Branding

CP16055M

2016 Cross-Platform Merit Award

FCB / Chicago, IL

Valspar

Color for the Colorblind

Consumer - Integrated Branding / Integrated Branding

CP16056M

2016 Cross-Platform Merit Award

FRED & FARID / NEW YORK + MOONWALK FILMS / PARIS

Remy Cointreau / Louis XIII

#NOTCOMINGSOON

Consumer - Integrated Branding / Integrated Branding

CP16057M

2016 Cross-Platform Merit Award

Leo Burnett / Melbourne + Pancho / Melbourne

SPC Ardmona

#MyFamilyCan

Consumer - Integrated Branding / Integrated Branding

CP16058M

2016 Cross-Platform Merit Award

MTV / New York + Jam3 / Toronto

MTV

MTV 2015 Video Music Awards

Consumer - Integrated Branding / Integrated Branding

CP16059M

2016 Cross-Platform Merit Award

RPA / Santa Monica + MJZ / Los Angeles + Cut + Run / Santa Monica + Company 3 / Santa Monica

Farmers Insurance

We Know from Experience

Consumer - Integrated Branding / Integrated Branding

CP16060M

2016 Cross-Platform Merit Award

Wieden+Kennedy / Portland

Old Spice

Fresher Collection

Consumer - Integrated Branding / Integrated Branding

CP16062M

2016 Cross-Platform Merit Award

Wieden+Kennedy / Portland

Old Spice

Make A Smellmitment

Consumer - Integrated Branding / Integrated Branding

CP16063M

2016 Cross-Platform Merit Award

Wieden+Kennedy / Portland + Bullitt / West Hollywood + Final Cut LA / Los Angeles + Luma Pictures / Santa Monica

Coca-Cola

Marvel Mini

Consumer - Integrated Branding / Integrated Branding

CP16064M

2016 Design Merit Award

303 MullenLowe / Sydney

Harley Davidson

The Harley Davidson Tea Set

Consumer - Collateral Design / Promotional Items - Single or Series

DE16100M

2016 Design Merit Award

BBDO / Belgium

Love Condom

Football or Father

Consumer - Collateral Design / Promotional Items - Single or Series

DE16101M

2016 Design Merit Award

CP+B / Boulder

Fruit of the Loom

The Professionals Collection

Consumer - Collateral Design / Promotional Items - Single or Series

DE16102M

2016 Design Merit Award

Geometry Global / Dubai + Memac Ogilvy / Dubai

Unilever

Handle on Hygiene

Consumer - Collateral Design / Promotional Items - Single or Series

DE16103M

2016 Design Merit Award

Leo Burnett / Toronto

Smith Restaurant + Bar

Smith Menu

Consumer - Collateral Design / Promotional Items - Single or Series

DE16104M

2016 Design Merit Award

TBWA HAKUHODO / TOKYO + TAIYO KIKAKU / TOKYO + AID-DCC / TOKYO,OSAKA + MATERIAL / TOKYO

Quiksilver Japan

True Wetsuits

Consumer - Collateral Design / Promotional Items - Single or Series

DE16105M

2016 Design Merit Award

TBWA\ / Singapore + eg+ worldwide / SIngapore

TBWA Singapore

The New Desk Phone

Consumer - Collateral Design / Promotional Items - Single or Series

DE16106M

2016 Film Merit Award

AMVBBDO / London

Tena Men

Keep Control

Consumer - Online Films & Video / Short Form - Series / Episodes

FI16201M

2016 Film Merit Award

Marcus Thomas LLC / Cleveland

Okamoto

So Thin You?ll Need to Think of Something Else

Consumer - Online Films & Video / Short Form - Series / Episodes

FI16202M

2016 Film Merit Award

VML / Kansas City

NAPA Auto Parts

Old Car Commercials

Consumer - Online Films & Video / Short Form - Series / Episodes

FI16203M

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