The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Play the Bridge Agency: Special Group / Auckland Client: 2degrees Category: Consumer - Environmental / Immersive Design / Outdoor Spaces
Pure Design Agency: DENTSU INC. / Tokyo + Creative Power Unit / Tokyo + TYO Inc. / Tokyo Client: Yoshida Hideo Memorial Foundation_Advertising Museum Tokyo Category: Non-Profit - Broadcast & Moving Image / Broadcast & Moving Image
News Anchor with the Back to Audience Agency: Tian Yu Kong Advertising Agency / Shanghai Client: Shanghai QingCongquan Training Center Category: Non-Profit - Broadcast & Moving Image / Broadcast & Moving Image
Instaclass Agency: (anónimo) / mexico Client: Interlingua Category: Innovation - Innovation in Social Media / Innovation in Social Media
Live Vines Agency: BBDO / New York Client: Lowe's Category: Innovation - Innovation in Social Media / Innovation in Social Media
Taco Emoji Engine Agency: Deutsch / Los Angeles Client: Taco Bell Category: Innovation - Innovation in Social Media / Innovation in Social Media
The First Ever Pinterest Yard Sale Agency: Deutsch / New York Client: Krylon Category: Innovation - Innovation in Social Media / Innovation in Social Media
Call of Duty Hack in Black Agency: Edelman / Los Angeles + AKQA / San Francisco Client: Activision Category: Innovation - Innovation in Social Media / Innovation in Social Media
Endless Table Agency: Havas Worldwide / Chicago + Dan Goldberg Photography / Chicago Client: Reynolds Category: Innovation - Innovation in Social Media / Innovation in Social Media
Slot Car Holiday Heats Agency: Ignition – A Razorfish Company / El Segundo Client: Acura Category: Innovation - Innovation in Social Media / Innovation in Social Media
Rav4 You Agency: Saatchi & Saatchi LA / Torrance Client: Toyota Motor Sales Category: Innovation - Innovation in Social Media / Innovation in Social Media
#EndangeredEmoji Agency: Wieden+Kennedy / London Client: WWF Category: Innovation - Innovation in Social Media / Innovation in Social Media
A Living River Agency: J. Walter Thompson / London Client: HSBC Category: CSR - Environmental / Immersive Design / Environmental / Immersive Design
Ideas for Change ATM Agency: Joe Public / Johannesburg Client: Nedbank Category: CSR - Environmental / Immersive Design / Environmental / Immersive Design
Piano Coin Donation Box Agency: Ogilvy & Mather,Taipei / Taipei city Client: President 7-11 Chain Store Category: CSR - Environmental / Immersive Design / Environmental / Immersive Design
Uber Safe Agency: Rethink / Toronto, Montreal, Vancouver + Someplace Nice / Toronto + Stacklab / Toronto Client: Uber Category: CSR - Environmental / Immersive Design / Environmental / Immersive Design
The Unconventional Oven Agency: DDB Group / Melbourne Client: Kidsafe Category: Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying
Holograms for Freedom Agency: DDB Spain / Madrid Client: No somos delito (We are not crime) Category: Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying
#MaPlaceEstDansLaSalle Agency: FRED & FARID / PARIS + KILLDEATH / PARIS Client: Prodiss Category: Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying
805 Million Names Agency: Forsman & Bodenfors / Gothenburg Client: United Nations World Food Programme Category: Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying
Give Mom Back Her Name Agency: Impact BBDO / Dubai Client: UN Women Category: Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying
The Gay Sweater Agency: Saatchi & Saatchi Canada / Toronto + Golin / Chicago + Republic / Toronto Client: The Canadian Centre for Gender and Sexual Diversity Category: Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying
Unboxed Agency: BBH / London + Wellcom / London + 750mph / London Client: Clarks Category: Consumer - Web / User Experience
Meet Halfway Agency: CP+B / LA Client: PayPal / Airbnb Category: Consumer - Web / User Experience
Masahiromaruyama.com Agency: Dentsu / Tokyo + Dentsu Utama / Kuala Lumpur Client: Masahiro Maruyama Category: Consumer - Web / User Experience
Ta.co Agency: Deutsch / Los Angeles Client: Taco Bell Category: Consumer - Web / User Experience
Sons of Gallipoli Agency: Jam3 / Toronto + Modiki / Istanbul Client: Kale, Modiki Category: Consumer - Web / User Experience
Saints & Strangers Agency: MullenLowe U.S. / Boston Client: National Geographic Channel Category: Consumer - Web / User Experience
We Are #WomenNotObjects Agency: Badger & Winters / New York + Badger & Winters Digital Content Studio / New York + The Mill / New York + Frisbie NYC / New York Client: Badger & Winters Category: CSR - Online Films & Video / Online Films & Video
There's No One Someone Won't Miss Agency: Clemenger BBDO / Melbourne Client: Transport Accident Commission Category: CSR - Online Films & Video / Online Films & Video
Fletcher's Drive Agency: ESPN CreativeWorks / New York Client: AT&T - It Can Wait Category: CSR - Online Films & Video / Online Films & Video
Close The Loop Agency: Forsman & Bodenfors, H&M Inhouse / Gothenburg, Stockholm Client: H&M Category: CSR - Online Films & Video / Online Films & Video
Don't Drink and Dive Agency: Trygg-Hansa / Stockholm + Prime - A Weber Shandwick Company / Stockholm + Folke Film / Stockholm Client: Trygg-Hansa Category: CSR - Online Films & Video / Online Films & Video
Hush Little Baby Agency: Saatchi & Saatchi NY / New York + Pulse Films / Los Angeles + Work Editorial / New York + Massive Music / New York Client: Procter & Gamble Category: CSR - Online Films & Video / Online Films & Video
The Gentleman's Wager II Agency: Anomaly / New York / Amsterdam + RSA Films / Los Angeles, CA Client: Johnnie Walker - Diageo Category: Craft - Direction / Direction
Close To Home Agency: BBDO / New York Client: AT&T Category: Craft - Direction / Direction
The Game Starts Here Agency: R/GA 's Hustle / London + Beats By Dr. Dre / Los Angeles Client: Beats By Dr. Dre Category: Craft - Direction / Direction
Turn The Bezel Agency: R/GA / New York Client: Samsung Category: Craft - Direction / Direction
Paper Agency: RPA / Santa Monica + RESET CONTENT / Santa Monica + Rock Paper Scissors / Santa Monica + A52 / Santa Monica Client: American Honda Motor Category: Craft - Direction / Direction
Boom Beach Influencer Package Agency: Barton F. Graf / New York Client: Supercell Category: Consumer - Print / Dimensional Mailing
Fragile Friends Agency: Cheil China / Beijing Client: IFAW&IFENG Category: Consumer - Print / Dimensional Mailing
Fargo Woollens Agency: DDB Group New Zealand / Auckland + Mango Communications / Auckland Client: SKY TV Category: Consumer - Print / Dimensional Mailing
The Way - Nagasaki Newspaper Delivering Route Mapping Project Agency: DENTSU INC. / tokyo + DEC Management office / tokyo Client: The Nagasaki Shimbun Category: Craft - Data Visualization / Data Visualization
Halo 5: Guardians "Visualizer" Agency: twofifteenmccann / San Francisco + Activetheory / Los Angeles + Plan 8 / Stockholm Client: Microsoft Xbox Category: Craft - Data Visualization / Data Visualization
Inferno Agency: Jung von Matt AG / Vienna + Salon Alpin / Vienna Client: Falter Newspaper Category: Craft - Animation - Single or Series / Animation - Single or Series
Great Thinking Inside Agency: RPA / Santa Monica + Nexus / London, UK + Time Based Arts / London, UK + Squeak E Clean Productions / Los Angeles Client: American Honda Motor Category: Craft - Animation - Single or Series / Animation - Single or Series
The Color Eater | Adobe Creative Cloud?s Philosophy Video Agency: Tokyu Agency / TOTB / Tokyo + kaibutsu / Tokyo + Spoon. / Tokyo Client: Adobe Systems Category: Craft - Animation - Single or Series / Animation - Single or Series
Lily & the Snowman Agency: Zulu Alpha Kilo / Toronto Client: Cineplex Category: Craft - Animation - Single or Series / Animation - Single or Series
PEDIGREE Found Agency: Colenso BBDO / Auckland Client: MARS Category: Consumer - Use of Technology / Location-Based Services or Proximity Marketing
Smiles Trip Book Agency: FCB BRASIL / SAO PAULO Client: Smiles Category: Consumer - Use of Technology / Location-Based Services or Proximity Marketing

2016 Design Merit Award

Special Group / Auckland

2degrees

Play the Bridge

Consumer - Environmental / Immersive Design / Outdoor Spaces

DE16173M

2016 Design Merit Award

DENTSU INC. / Tokyo + Creative Power Unit / Tokyo + TYO Inc. / Tokyo

Yoshida Hideo Memorial Foundation_Advertising Museum Tokyo

Pure Design

Non-Profit - Broadcast & Moving Image / Broadcast & Moving Image

DE16215M

2016 Design Merit Award

Tian Yu Kong Advertising Agency / Shanghai

Shanghai QingCongquan Training Center

News Anchor with the Back to Audience

Non-Profit - Broadcast & Moving Image / Broadcast & Moving Image

DE16216M

2016 Social Media Merit Award

(anónimo) / mexico

Interlingua

Instaclass

Innovation - Innovation in Social Media / Innovation in Social Media

SM16049M

2016 Social Media Merit Award

BBDO / New York

Lowe's

Live Vines

Innovation - Innovation in Social Media / Innovation in Social Media

SM16050M

2016 Social Media Merit Award

Deutsch / Los Angeles

Taco Bell

Taco Emoji Engine

Innovation - Innovation in Social Media / Innovation in Social Media

SM16051M

2016 Social Media Merit Award

Deutsch / New York

Krylon

The First Ever Pinterest Yard Sale

Innovation - Innovation in Social Media / Innovation in Social Media

SM16052M

2016 Social Media Merit Award

Edelman / Los Angeles + AKQA / San Francisco

Activision

Call of Duty Hack in Black

Innovation - Innovation in Social Media / Innovation in Social Media

SM16053M

2016 Social Media Merit Award

Havas Worldwide / Chicago + Dan Goldberg Photography / Chicago

Reynolds

Endless Table

Innovation - Innovation in Social Media / Innovation in Social Media

SM16054M

2016 Social Media Merit Award

Ignition – A Razorfish Company / El Segundo

Acura

Slot Car Holiday Heats

Innovation - Innovation in Social Media / Innovation in Social Media

SM16055M

2016 Social Media Merit Award

Saatchi & Saatchi LA / Torrance

Toyota Motor Sales

Rav4 You

Innovation - Innovation in Social Media / Innovation in Social Media

SM16056M

2016 Social Media Merit Award

Wieden+Kennedy / London

WWF

#EndangeredEmoji

Innovation - Innovation in Social Media / Innovation in Social Media

SM16057M

2016 Design Merit Award

J. Walter Thompson / London

HSBC

A Living River

CSR - Environmental / Immersive Design / Environmental / Immersive Design

DE16186M

2016 Design Merit Award

Joe Public / Johannesburg

Nedbank

Ideas for Change ATM

CSR - Environmental / Immersive Design / Environmental / Immersive Design

DE16187M

2016 Design Merit Award

Ogilvy & Mather,Taipei / Taipei city

President 7-11 Chain Store

Piano Coin Donation Box

CSR - Environmental / Immersive Design / Environmental / Immersive Design

DE16188M

2016 Design Merit Award

Rethink / Toronto, Montreal, Vancouver + Someplace Nice / Toronto + Stacklab / Toronto

Uber

Uber Safe

CSR - Environmental / Immersive Design / Environmental / Immersive Design

DE16189M

2016 Public Relations Merit Award

DDB Group / Melbourne

Kidsafe

The Unconventional Oven

Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying

PR16054M

2016 Public Relations Merit Award

DDB Spain / Madrid

No somos delito (We are not crime)

Holograms for Freedom

Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying

PR16055M

2016 Public Relations Merit Award

FRED & FARID / PARIS + KILLDEATH / PARIS

Prodiss

#MaPlaceEstDansLaSalle

Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying

PR16056M

2016 Public Relations Merit Award

Forsman & Bodenfors / Gothenburg

United Nations World Food Programme

805 Million Names

Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying

PR16057M

2016 Public Relations Merit Award

Impact BBDO / Dubai

UN Women

Give Mom Back Her Name

Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying

PR16058M

2016 Public Relations Merit Award

Saatchi & Saatchi Canada / Toronto + Golin / Chicago + Republic / Toronto

The Canadian Centre for Gender and Sexual Diversity

The Gay Sweater

Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying

PR16059M

2016 UX / UI Merit Award

BBH / London + Wellcom / London + 750mph / London

Clarks

Unboxed

Consumer - Web / User Experience

UX16024M

2016 UX / UI Merit Award

CP+B / LA

PayPal / Airbnb

Meet Halfway

Consumer - Web / User Experience

UX16025M

2016 UX / UI Merit Award

Dentsu / Tokyo + Dentsu Utama / Kuala Lumpur

Masahiro Maruyama

Masahiromaruyama.com

Consumer - Web / User Experience

UX16026M

2016 UX / UI Merit Award

Deutsch / Los Angeles

Taco Bell

Ta.co

Consumer - Web / User Experience

UX16027M

2016 UX / UI Merit Award

Jam3 / Toronto + Modiki / Istanbul

Kale, Modiki

Sons of Gallipoli

Consumer - Web / User Experience

UX16028M

2016 UX / UI Merit Award

MullenLowe U.S. / Boston

National Geographic Channel

Saints & Strangers

Consumer - Web / User Experience

UX16029M

2016 Film Merit Award

Badger & Winters / New York + Badger & Winters Digital Content Studio / New York + The Mill / New York + Frisbie NYC / New York

Badger & Winters

We Are #WomenNotObjects

CSR - Online Films & Video / Online Films & Video

FI16218M

2016 Film Merit Award

Clemenger BBDO / Melbourne

Transport Accident Commission

There's No One Someone Won't Miss

CSR - Online Films & Video / Online Films & Video

FI16219M

2016 Film Merit Award

ESPN CreativeWorks / New York

AT&T - It Can Wait

Fletcher's Drive

CSR - Online Films & Video / Online Films & Video

FI16220M

2016 Film Merit Award

Forsman & Bodenfors, H&M Inhouse / Gothenburg, Stockholm

H&M

Close The Loop

CSR - Online Films & Video / Online Films & Video

FI16221M

2016 Film Merit Award

Trygg-Hansa / Stockholm + Prime - A Weber Shandwick Company / Stockholm + Folke Film / Stockholm

Trygg-Hansa

Don't Drink and Dive

CSR - Online Films & Video / Online Films & Video

FI16222M

2016 Film Merit Award

Saatchi & Saatchi NY / New York + Pulse Films / Los Angeles + Work Editorial / New York + Massive Music / New York

Procter & Gamble

Hush Little Baby

CSR - Online Films & Video / Online Films & Video

FI16223M

2016 Branded Entertainment Merit Award

Anomaly / New York / Amsterdam + RSA Films / Los Angeles, CA

Johnnie Walker - Diageo

The Gentleman's Wager II

Craft - Direction / Direction

BE16108M

2016 Branded Entertainment Merit Award

BBDO / New York

AT&T

Close To Home

Craft - Direction / Direction

BE16109M

2016 Branded Entertainment Merit Award

R/GA 's Hustle / London + Beats By Dr. Dre / Los Angeles

Beats By Dr. Dre

The Game Starts Here

Craft - Direction / Direction

BE16110M

2016 Branded Entertainment Merit Award

R/GA / New York

Samsung

Turn The Bezel

Craft - Direction / Direction

BE16111M

2016 Branded Entertainment Merit Award

RPA / Santa Monica + RESET CONTENT / Santa Monica + Rock Paper Scissors / Santa Monica + A52 / Santa Monica

American Honda Motor

Paper

Craft - Direction / Direction

BE16112M

2016 Direct Merit Award

Barton F. Graf / New York

Supercell

Boom Beach Influencer Package

Consumer - Print / Dimensional Mailing

DI16047M

2016 Direct Merit Award

Cheil China / Beijing

IFAW&IFENG

Fragile Friends

Consumer - Print / Dimensional Mailing

DI16048M

2016 Direct Merit Award

DDB Group New Zealand / Auckland + Mango Communications / Auckland

SKY TV

Fargo Woollens

Consumer - Print / Dimensional Mailing

DI16049M

2016 Interactive Merit Award

DENTSU INC. / tokyo + DEC Management office / tokyo

The Nagasaki Shimbun

The Way - Nagasaki Newspaper Delivering Route Mapping Project

Craft - Data Visualization / Data Visualization

IN16115M

2016 Interactive Merit Award

twofifteenmccann / San Francisco + Activetheory / Los Angeles + Plan 8 / Stockholm

Microsoft Xbox

Halo 5: Guardians "Visualizer"

Craft - Data Visualization / Data Visualization

IN16116M

2016 Design Merit Award

Jung von Matt AG / Vienna + Salon Alpin / Vienna

Falter Newspaper

Inferno

Craft - Animation - Single or Series / Animation - Single or Series

DE16267M

2016 Design Merit Award

RPA / Santa Monica + Nexus / London, UK + Time Based Arts / London, UK + Squeak E Clean Productions / Los Angeles

American Honda Motor

Great Thinking Inside

Craft - Animation - Single or Series / Animation - Single or Series

DE16268M

2016 Design Merit Award

Tokyu Agency / TOTB / Tokyo + kaibutsu / Tokyo + Spoon. / Tokyo

Adobe Systems

The Color Eater | Adobe Creative Cloud?s Philosophy Video

Craft - Animation - Single or Series / Animation - Single or Series

DE16269M

2016 Design Merit Award

Zulu Alpha Kilo / Toronto

Cineplex

Lily & the Snowman

Craft - Animation - Single or Series / Animation - Single or Series

DE16270M

2016 Mobile Merit Award

Colenso BBDO / Auckland

MARS

PEDIGREE Found

Consumer - Use of Technology / Location-Based Services or Proximity Marketing

MO16050M

2016 Mobile Merit Award

FCB BRASIL / SAO PAULO

Smiles

Smiles Trip Book

Consumer - Use of Technology / Location-Based Services or Proximity Marketing

MO16051M

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