The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Original do Brasil Agency: AlmapBBDO / São Paulo Client: São Paulo Alpargatas - Havaianas Category: Consumer - Collateral / P.O.P. & In-Store - Campaign
Sea Sick Agency: DentsuBos / Montréal + Consulat / Montréal + Graphiques M&H / Montréal Client: Henri Vézina Category: Consumer - Collateral / P.O.P. & In-Store - Campaign
Posters for the Colorblind Agency: FCB / Chicago Client: Valspar Category: Consumer - Collateral / P.O.P. & In-Store - Campaign
Clash of Clans - Legend of the Last Lava Pup Youtube: 2:48 Agency: Barton F. Graf / New York Client: Supercell Category: Consumer - Online Films & Video / User Generated Content
Printed By Somerset Agency: Leo Burnett / Toronto + Somerset Graphics Co. Ltd. / Toronto Client: Somerset Graphics Category: Consumer - Print / Flat Mailing
The Unconventional Oven Agency: DDB Group / Melbourne Client: Kidsafe Category: Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying
Holograms for Freedom Agency: DDB Spain / Madrid Client: No somos delito (We are not crime) Category: Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying
#MaPlaceEstDansLaSalle Agency: FRED & FARID / PARIS + KILLDEATH / PARIS Client: Prodiss Category: Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying
805 Million Names Agency: Forsman & Bodenfors / Gothenburg Client: United Nations World Food Programme Category: Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying
Give Mom Back Her Name Agency: Impact BBDO / Dubai Client: UN Women Category: Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying
The Gay Sweater Agency: Saatchi & Saatchi Canada / Toronto + Golin / Chicago + Republic / Toronto Client: The Canadian Centre for Gender and Sexual Diversity Category: Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying
3-second Cooking, Super Fried Dumpling Agency: TOKYU AGENCY INC. / Tokyo Client: NTT DOCOMO Category: Consumer - Broadcast & Film / Branded Film
Lightsaber Escape: A Chrome Experiment Agency: 72andSunny / Los Angeles + Unit9 / London + Plan8 / Stockholm Client: Google, Disney, Industrial Light & Magic, Lucasfilm Category: Consumer - Websites / Branded Games
Barcode Visual Identity Agency: ANTI / Oslo Client: Oslo S Utvikling, DNB Eiendom, KLP Eiendom, Braathen Eiendom Category: Innovation - Brand Identity (New or Rebrand) / Brand Identity (New or Rebrand)
Tmall Chinese Academy Agency: Anomaly / Shanghai Client: Tmall Category: Consumer - Websites / Services
16 Years Fly By Agency: OgilvyOne / Madrid + ATTIC Films / Madrid Client: ING DIRECT Category: Consumer - Websites / Services
The Talking Doorbells Agency: McCann Worldgroup / Milano + Eccetera Produzioni Audio / Milano Client: FAI – Fondo Ambiente Italiano Category: Non-Profit - Architecture / Architecture
The Universe in the Mind ? Promoting the Science Literary Award ? Agency: DENTSU INC. / Tokyo + Creative Power Unit / Tokyo Client: Nikkei Category: Consumer - Collateral Design / Posters - Single
Be Prepared Agency: GREYNJ United / Bangkok + GREY Group / Singapore + GREY Group / Worldwide Client: Tic Tac Category: Consumer - Collateral Design / Posters - Single
French Horn Agency: MCCANN WORLDGROUP INDIA / Mumbai Client: Dabur Gastrina Category: Consumer - Collateral Design / Posters - Single
Flugelhorn Agency: MCCANN WORLDGROUP INDIA / Mumbai Client: Dabur Gastrina Category: Consumer - Collateral Design / Posters - Single
Philips LED Day Light - Storm Agency: Ogilvy & Mather India / Gurgaon Client: Philips India Category: Consumer - Collateral Design / Posters - Single
Japanese Harmony Agency: Hakuhodo Inc. / Tokyo + Suntory Business Expert Limited / Tokyo + SUN-AD Company Limited / Tokyo Client: Suntory Holdings Category: Consumer - Collateral Design / Posters - Single
Sizzl Agency: 360i / New York Client: Oscar Mayer Category: Consumer - Applications & Sites / Consumer Goods
Feel Every Smile Agency: J. Walter Thompson / London Client: Listerine Category: Consumer - Applications & Sites / Consumer Goods
Drinkable Advertising Agency: Ogilvy / New York Client: The Coca-Cola Company Category: Consumer - Applications & Sites / Consumer Goods
Smart Sentry Agency: Ogilvy & Mather Group HK / Hong Kong Client: Maxis Berhad Category: Consumer - Applications & Sites / Consumer Goods
Save the Animals Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Consumer - Trade / Full Page or Spread - Campaign
Rethink Ornament Agency: Rethink + HardEdge Creative / Vancouver + Kozmic Sound / Vancouver Client: Rethink Category: Consumer - Advertising / Self-Promotion
Teladoc Member App Agency: DigitasLBi North America / New York Client: Teladoc Category: Consumer - Mobile / User Experience
Smiles Trip Book Agency: FCB BRASIL / SAO PAULO Client: Smiles Category: Consumer - Mobile / User Experience
Primer Agency: Google / New York Client: Google Category: Consumer - Mobile / User Experience
Kit Mail Hologram Agency: J. Walter Thompson Japan / Tokyo Client: Nestle Japan / Japan Post Category: Consumer - Mobile / User Experience
Make Up Genius Agency: McCann / Paris + Image Metrics / Las Vegas + My Studio Factory / Paris Client: L'Oréal Paris Category: Consumer - Mobile / User Experience
Wilson X Connected Basketball Agency: Phenomenon / Los Angeles Client: Wilson Sporting Goods Category: Consumer - Mobile / User Experience
Lufthansa Apple Watch App Agency: SapientNitro / Munich Client: Lufthansa Category: Consumer - Mobile / User Experience
The Les Paul Skill Check Agency: Serviceplan / Munich + Mediaplus / Munich + Plan.Net / Munich Client: Gibson Guitar Category: Consumer - Mobile / User Experience
The Match Agency: Serviceplan / Munich + Plan.Net / Munich Client: Sky Deutschland Fernsehen Category: Consumer - Mobile / User Experience
Pure Design Agency: DENTSU INC. / Tokyo + Creative Power Unit / Tokyo Client: Yoshida Hideo Memorial Foundation_Advertising Museum Tokyo Category: Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series
Paper Sample Coaster Agency: DENTSU INC. / Tokyo + DENTSU KYUSHU INC. / Fukuoka Client: Heiwa Paper Category: Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series
Flypaper Agency: FCB / Chicago Client: Boeing Category: Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series
Posters of Nakagawa Masashichi Shoten 300th anniversary Agency: good design company / Tokyo Client: Nakagawa Masashichi Shoten Category: Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series
Less Car. More Space. Agency: Ogilvy & Mather Group HK / Hong Kong Client: Mercedes-Benz Hong Kong Category: Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series
A Parisian Winter Tale Agency: Scholz & Friends / Berlin Client: Montblanc Category: Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series
"X" Agency: Cossette / Montreal Client: Amnesty International Category: Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Hashtag for Freedom Agency: Cossette / Montreal Client: Amnesty International Category: Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Tie-wrap Agency: Cossette / Montreal Client: Amnesty International Category: Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Endangered Love Agency: DDB / New York Client: WCFF Category: Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Pure Design Agency: DENTSU INC. / Tokyo + Creative Power Unit / Tokyo Client: Yoshida Hideo Memorial Foundation_Advertising Museum Tokyo Category: Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Reduce garbage for Ise Bay Agency: DENTSU WEST JAPAN INC. / Kanazawa + DENTSU MEITETSU COMMUNICATIONS INC. / Nagoya Client: Mie Prefecture Category: Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series

2016 Print & Outdoor Merit Award

AlmapBBDO / São Paulo

São Paulo Alpargatas - Havaianas

Original do Brasil

Consumer - Collateral / P.O.P. & In-Store - Campaign

PO16132M

2016 Print & Outdoor Merit Award

DentsuBos / Montréal + Consulat / Montréal + Graphiques M&H / Montréal

Henri Vézina

Sea Sick

Consumer - Collateral / P.O.P. & In-Store - Campaign

PO16133M

2016 Print & Outdoor Merit Award

FCB / Chicago

Valspar

Posters for the Colorblind

Consumer - Collateral / P.O.P. & In-Store - Campaign

PO16134M

2016 Film Merit Award

Barton F. Graf / New York

Supercell

Clash of Clans - Legend of the Last Lava Pup Youtube: 2:48

Consumer - Online Films & Video / User Generated Content

FI16212M

2016 Direct Merit Award

Leo Burnett / Toronto + Somerset Graphics Co. Ltd. / Toronto

Somerset Graphics

Printed By Somerset

Consumer - Print / Flat Mailing

DI16046M

2016 Public Relations Merit Award

DDB Group / Melbourne

Kidsafe

The Unconventional Oven

Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying

PR16054M

2016 Public Relations Merit Award

DDB Spain / Madrid

No somos delito (We are not crime)

Holograms for Freedom

Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying

PR16055M

2016 Public Relations Merit Award

FRED & FARID / PARIS + KILLDEATH / PARIS

Prodiss

#MaPlaceEstDansLaSalle

Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying

PR16056M

2016 Public Relations Merit Award

Forsman & Bodenfors / Gothenburg

United Nations World Food Programme

805 Million Names

Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying

PR16057M

2016 Public Relations Merit Award

Impact BBDO / Dubai

UN Women

Give Mom Back Her Name

Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying

PR16058M

2016 Public Relations Merit Award

Saatchi & Saatchi Canada / Toronto + Golin / Chicago + Republic / Toronto

The Canadian Centre for Gender and Sexual Diversity

The Gay Sweater

Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying

PR16059M

2016 Branded Entertainment Merit Award

TOKYU AGENCY INC. / Tokyo

NTT DOCOMO

3-second Cooking, Super Fried Dumpling

Consumer - Broadcast & Film / Branded Film

BE16054M

2016 Interactive Merit Award

72andSunny / Los Angeles + Unit9 / London + Plan8 / Stockholm

Google, Disney, Industrial Light & Magic, Lucasfilm

Lightsaber Escape: A Chrome Experiment

Consumer - Websites / Branded Games

IN16054M

2016 Design Merit Award

ANTI / Oslo

Oslo S Utvikling, DNB Eiendom, KLP Eiendom, Braathen Eiendom

Barcode Visual Identity

Innovation - Brand Identity (New or Rebrand) / Brand Identity (New or Rebrand)

DE16224M

2016 Interactive Merit Award

Anomaly / Shanghai

Tmall

Tmall Chinese Academy

Consumer - Websites / Services

IN16048M

2016 Interactive Merit Award

OgilvyOne / Madrid + ATTIC Films / Madrid

ING DIRECT

16 Years Fly By

Consumer - Websites / Services

IN16049M

2016 Responsive Environments Merit Award

McCann Worldgroup / Milano + Eccetera Produzioni Audio / Milano

FAI – Fondo Ambiente Italiano

The Talking Doorbells

Non-Profit - Architecture / Architecture

RE16019M

2016 Design Merit Award

DENTSU INC. / Tokyo + Creative Power Unit / Tokyo

Nikkei

The Universe in the Mind ? Promoting the Science Literary Award ?

Consumer - Collateral Design / Posters - Single

DE16079M

2016 Design Merit Award

GREYNJ United / Bangkok + GREY Group / Singapore + GREY Group / Worldwide

Tic Tac

Be Prepared

Consumer - Collateral Design / Posters - Single

DE16080M

2016 Design Merit Award

MCCANN WORLDGROUP INDIA / Mumbai

Dabur Gastrina

French Horn

Consumer - Collateral Design / Posters - Single

DE16081M

2016 Design Merit Award

MCCANN WORLDGROUP INDIA / Mumbai

Dabur Gastrina

Flugelhorn

Consumer - Collateral Design / Posters - Single

DE16082M

2016 Design Merit Award

Ogilvy & Mather India / Gurgaon

Philips India

Philips LED Day Light - Storm

Consumer - Collateral Design / Posters - Single

DE16083M

2016 Design Merit Award

Hakuhodo Inc. / Tokyo + Suntory Business Expert Limited / Tokyo + SUN-AD Company Limited / Tokyo

Suntory Holdings

Japanese Harmony

Consumer - Collateral Design / Posters - Single

DE16084M

2016 Mobile Merit Award

360i / New York

Oscar Mayer

Sizzl

Consumer - Applications & Sites / Consumer Goods

MO16026M

2016 Mobile Merit Award

J. Walter Thompson / London

Listerine

Feel Every Smile

Consumer - Applications & Sites / Consumer Goods

MO16027M

2016 Mobile Merit Award

Ogilvy / New York

The Coca-Cola Company

Drinkable Advertising

Consumer - Applications & Sites / Consumer Goods

MO16028M

2016 Mobile Merit Award

Ogilvy & Mather Group HK / Hong Kong

Maxis Berhad

Smart Sentry

Consumer - Applications & Sites / Consumer Goods

MO16029M

2016 Print & Outdoor Merit Award

AlmapBBDO / São Paulo

Getty Images

Save the Animals

Consumer - Trade / Full Page or Spread - Campaign

PO16106M

2016 Interactive Merit Award

Rethink + HardEdge Creative / Vancouver + Kozmic Sound / Vancouver

Rethink

Rethink Ornament

Consumer - Advertising / Self-Promotion

IN16065M

2016 UX / UI Merit Award

DigitasLBi North America / New York

Teladoc

Teladoc Member App

Consumer - Mobile / User Experience

UX16036M

2016 UX / UI Merit Award

FCB BRASIL / SAO PAULO

Smiles

Smiles Trip Book

Consumer - Mobile / User Experience

UX16037M

2016 UX / UI Merit Award

Google / New York

Google

Primer

Consumer - Mobile / User Experience

UX16038M

2016 UX / UI Merit Award

J. Walter Thompson Japan / Tokyo

Nestle Japan / Japan Post

Kit Mail Hologram

Consumer - Mobile / User Experience

UX16039M

2016 UX / UI Merit Award

McCann / Paris + Image Metrics / Las Vegas + My Studio Factory / Paris

L'Oréal Paris

Make Up Genius

Consumer - Mobile / User Experience

UX16040M

2016 UX / UI Merit Award

Phenomenon / Los Angeles

Wilson Sporting Goods

Wilson X Connected Basketball

Consumer - Mobile / User Experience

UX16041M

2016 UX / UI Merit Award

SapientNitro / Munich

Lufthansa

Lufthansa Apple Watch App

Consumer - Mobile / User Experience

UX16042M

2016 UX / UI Merit Award

Serviceplan / Munich + Mediaplus / Munich + Plan.Net / Munich

Gibson Guitar

The Les Paul Skill Check

Consumer - Mobile / User Experience

UX16043M

2016 UX / UI Merit Award

Serviceplan / Munich + Plan.Net / Munich

Sky Deutschland Fernsehen

The Match

Consumer - Mobile / User Experience

UX16044M

2016 Design Merit Award

DENTSU INC. / Tokyo + Creative Power Unit / Tokyo

Yoshida Hideo Memorial Foundation_Advertising Museum Tokyo

Pure Design

Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series

DE16241M

2016 Design Merit Award

DENTSU INC. / Tokyo + DENTSU KYUSHU INC. / Fukuoka

Heiwa Paper

Paper Sample Coaster

Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series

DE16242M

2016 Design Merit Award

FCB / Chicago

Boeing

Flypaper

Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series

DE16243M

2016 Design Merit Award

good design company / Tokyo

Nakagawa Masashichi Shoten

Posters of Nakagawa Masashichi Shoten 300th anniversary

Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series

DE16244M

2016 Design Merit Award

Ogilvy & Mather Group HK / Hong Kong

Mercedes-Benz Hong Kong

Less Car. More Space.

Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series

DE16245M

2016 Design Merit Award

Scholz & Friends / Berlin

Montblanc

A Parisian Winter Tale

Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series

DE16246M

2016 Design Merit Award

Cossette / Montreal

Amnesty International

"X"

Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series

DE16191M

2016 Design Merit Award

Cossette / Montreal

Amnesty International

Hashtag for Freedom

Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series

DE16192M

2016 Design Merit Award

Cossette / Montreal

Amnesty International

Tie-wrap

Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series

DE16193M

2016 Design Merit Award

DDB / New York

WCFF

Endangered Love

Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series

DE16194M

2016 Design Merit Award

DENTSU INC. / Tokyo + Creative Power Unit / Tokyo

Yoshida Hideo Memorial Foundation_Advertising Museum Tokyo

Pure Design

Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series

DE16195M

2016 Design Merit Award

DENTSU WEST JAPAN INC. / Kanazawa + DENTSU MEITETSU COMMUNICATIONS INC. / Nagoya

Mie Prefecture

Reduce garbage for Ise Bay

Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series

DE16196M

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