The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Kite Agency: MCCANN WORLDGROUP INDIA / Mumbai Client: Jivdaya Charitable Trust Category: Non-Profit - Print / Print
Wheaties Redesign Agency: Jones Knowles Ritchie / New York Client: General Mills Category: Consumer - Brand Identity / Single Element
"X" Agency: Cossette / Montreal Client: Amnesty International Category: Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Hashtag for Freedom Agency: Cossette / Montreal Client: Amnesty International Category: Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Tie-wrap Agency: Cossette / Montreal Client: Amnesty International Category: Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Endangered Love Agency: DDB / New York Client: WCFF Category: Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Pure Design Agency: DENTSU INC. / Tokyo + Creative Power Unit / Tokyo Client: Yoshida Hideo Memorial Foundation_Advertising Museum Tokyo Category: Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Reduce garbage for Ise Bay Agency: DENTSU WEST JAPAN INC. / Kanazawa + DENTSU MEITETSU COMMUNICATIONS INC. / Nagoya Client: Mie Prefecture Category: Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Priceless Traps Agency: Geometry Global / Bogotá Client: Ministry of Environment and sustainability Category: Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
All From One Agency: Grid Worldwide / Johannesburg Client: PAST Category: Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Music for Memory Project Agency: J. Walter Thompson Canada / Toronto Client: Alzheimer Society of Toronto Category: Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Shedding Light on What Matters Agency: J. Walter Thompson Canada / Toronto Client: Toronto PFLAG Category: Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
It Happens Here Agency: Ogilvy & Mather / London Client: 28 Too Many Category: Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Mein Kampf - Against Racism Agency: Ogilvy Germany / Client: Gesicht Zeigen! Association For A Cosmopolitan, Liberal-Minded Germany Category: Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Make Sense of the Present Agency: OpenCo - The Open Collaboration / Johannesburg Client: Apartheid Museum Category: Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
ONEMI Radio Agency: SHACKLETON / Santiago de Chile Client: ONEMI Category: Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Never Stop Riding Agency: the community / Miami Client: City of Buenos Aires Category: Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Igugu Agency: FCB 1886 / Johnnesburg Client: Cell C Category: Consumer - Advertising - Campaign / Advertising - Campaign
Pedigree Give a Dog a Job Agency: AMVBBDO / London Client: MARS Petcare Category: Consumer - Advertising - Campaign / Advertising - Campaign
Read Better Stories Agency: FCB New Zealand / Auckland Client: Paper Plus Group Category: Consumer - Advertising - Campaign / Advertising - Campaign
Cable Effects Agency: Grey / New York Client: DirecTV Category: Consumer - Advertising - Campaign / Advertising - Campaign
Kimmy Schmidt Agency: Ogilvy&Mather / Paris + Entreprise / Paris Client: Netflix Category: Consumer - Advertising - Campaign / Advertising - Campaign
Keep Control Agency: AMVBBDO / London Client: Tena Men Category: Consumer - Online Films & Video / Short Form - Series / Episodes
So Thin You?ll Need to Think of Something Else Agency: Marcus Thomas LLC / Cleveland Client: Okamoto Category: Consumer - Online Films & Video / Short Form - Series / Episodes
Old Car Commercials Agency: VML / Kansas City Client: NAPA Auto Parts Category: Consumer - Online Films & Video / Short Form - Series / Episodes
Studies of Graphic Design Agency: DENTSU INC. / Tokyo + Creative Power Unit / Tokyo Client: The Yoshida Hideo Memorial Foundation Category: Consumer - Publication Design / Magazine Cover Design
Rubbish Famzine- The Incomplete Herbarium and other Garden CIty Exploits Agency: Kinetic / Singapore + HOLYCRAP.SG / SINGAPORE Client: Holycrap.sg Category: Consumer - Publication Design / Magazine Cover Design
Rubberman Agency: AlmapBBDO / São Paulo Client: São Paulo Alpargatas Category: Craft - Art Direction / Art Direction
Assassin's Creed Syndicate Posters Agency: Bleublancrouge / Montreal + Ubisoft Canada / Montreal Client: Ubisoft Canada Category: Craft - Art Direction / Art Direction
Retweets of Love Agency: Droga5 / New York + The Coca Cola Company / Atlanta + Like Minded Studio / Sydney Client: Coca-Cola Company Category: Craft - Art Direction / Art Direction
Are You Next? (seq. 1) Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: D&AD Category: Craft - Art Direction / Art Direction
Are You Next? (seq. 2) Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: D&AD Category: Craft - Art Direction / Art Direction
Click To Start Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Miami Ad School/ESPM Category: Craft - Art Direction / Art Direction
Celebrating 50 Years in Brazil Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Nissin Ajinomoto Category: Craft - Art Direction / Art Direction
Long Lasting Sharpness Agency: HEREZIE / PARIS Client: Miyabi - Zwilling J.A. Henckels Category: Craft - Art Direction / Art Direction
Music for Memory Project Agency: J. Walter Thompson Canada / Toronto Client: Alzheimer Society of Toronto Category: Craft - Art Direction / Art Direction
A bit bitter Agency: lg2 / Québec Client: Farnham Ale & Lager Category: Craft - Art Direction / Art Direction
Musical Instruments Agency: MCCANN WORLDGROUP INDIA / Mumbai Client: Dabur Gastrina Category: Craft - Art Direction / Art Direction
Make Sense of the Present Agency: OpenCo - The Open Collaboration / Johannesburg Client: Apartheid Museum Category: Craft - Art Direction / Art Direction
Never Stop Riding Agency: the community / Miami Client: City of Buenos Aires Category: Craft - Art Direction / Art Direction
You Give More Than Just Blood Agency: the community / Miami Client: The Government of the City of Buenos Aires Category: Craft - Art Direction / Art Direction
Inferno Agency: Jung von Matt AG / Vienna + Salon Alpin / Vienna Client: Falter Newspaper Category: Craft - Animation - Single or Series / Animation - Single or Series
Great Thinking Inside Agency: RPA / Santa Monica + Nexus / London, UK + Time Based Arts / London, UK + Squeak E Clean Productions / Los Angeles Client: American Honda Motor Category: Craft - Animation - Single or Series / Animation - Single or Series
The Color Eater | Adobe Creative Cloud?s Philosophy Video Agency: Tokyu Agency / TOTB / Tokyo + kaibutsu / Tokyo + Spoon. / Tokyo Client: Adobe Systems Category: Craft - Animation - Single or Series / Animation - Single or Series
Lily & the Snowman Agency: Zulu Alpha Kilo / Toronto Client: Cineplex Category: Craft - Animation - Single or Series / Animation - Single or Series
Unleash Your Rrrr Agency: Deutsch / Los Angeles Client: Volkswagen Category: Consumer - Websites / Automotive Products & Services
Play My Tweet Agency: BBDO / New York Client: Foot Locker Category: Consumer - Gaming & Mobile / Branded Gaming
Donate A Face Agency: Cheil India / Gurgaon Client: Chhanv (Should these be CAPS?) Category: Non-Profit - Brands, Products & Services / Brands, Products & Services
Music vs Gun Violence Agency: Leo Burnett / Chicago Client: Chicago Ideas Category: Non-Profit - Brands, Products & Services / Brands, Products & Services
Pay With Blood Agency: MCCANN BUCHARESt / Bucharest + UM ROMANIA / Bucharest Client: Untold Festival And National Blood Donations Institute Category: Non-Profit - Brands, Products & Services / Brands, Products & Services

2016 Direct Merit Award

MCCANN WORLDGROUP INDIA / Mumbai

Jivdaya Charitable Trust

Kite

Non-Profit - Print / Print

DI16087M

2016 Design Merit Award

Jones Knowles Ritchie / New York

General Mills

Wheaties Redesign

Consumer - Brand Identity / Single Element

DE16113M

2016 Design Merit Award

Cossette / Montreal

Amnesty International

"X"

Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series

DE16191M

2016 Design Merit Award

Cossette / Montreal

Amnesty International

Hashtag for Freedom

Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series

DE16192M

2016 Design Merit Award

Cossette / Montreal

Amnesty International

Tie-wrap

Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series

DE16193M

2016 Design Merit Award

DDB / New York

WCFF

Endangered Love

Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series

DE16194M

2016 Design Merit Award

DENTSU INC. / Tokyo + Creative Power Unit / Tokyo

Yoshida Hideo Memorial Foundation_Advertising Museum Tokyo

Pure Design

Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series

DE16195M

2016 Design Merit Award

DENTSU WEST JAPAN INC. / Kanazawa + DENTSU MEITETSU COMMUNICATIONS INC. / Nagoya

Mie Prefecture

Reduce garbage for Ise Bay

Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series

DE16196M

2016 Design Merit Award

Geometry Global / Bogotá

Ministry of Environment and sustainability

Priceless Traps

Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series

DE16197M

2016 Design Merit Award

Grid Worldwide / Johannesburg

PAST

All From One

Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series

DE16198M

2016 Design Merit Award

J. Walter Thompson Canada / Toronto

Alzheimer Society of Toronto

Music for Memory Project

Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series

DE16199M

2016 Design Merit Award

J. Walter Thompson Canada / Toronto

Toronto PFLAG

Shedding Light on What Matters

Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series

DE16200M

2016 Design Merit Award

Ogilvy & Mather / London

28 Too Many

It Happens Here

Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series

DE16201M

2016 Design Merit Award

Ogilvy Germany /

Gesicht Zeigen! Association For A Cosmopolitan, Liberal-Minded Germany

Mein Kampf - Against Racism

Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series

DE16202M

2016 Design Merit Award

OpenCo - The Open Collaboration / Johannesburg

Apartheid Museum

Make Sense of the Present

Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series

DE16203M

2016 Design Merit Award

SHACKLETON / Santiago de Chile

ONEMI

ONEMI Radio

Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series

DE16204M

2016 Design Merit Award

the community / Miami

City of Buenos Aires

Never Stop Riding

Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series

DE16205M

2016 Radio Merit Award

FCB 1886 / Johnnesburg

Cell C

Igugu

Consumer - Advertising - Campaign / Advertising - Campaign

RA16021M

2016 Radio Merit Award

AMVBBDO / London

MARS Petcare

Pedigree Give a Dog a Job

Consumer - Advertising - Campaign / Advertising - Campaign

RA16022M

2016 Radio Merit Award

FCB New Zealand / Auckland

Paper Plus Group

Read Better Stories

Consumer - Advertising - Campaign / Advertising - Campaign

RA16023M

2016 Radio Merit Award

Grey / New York

DirecTV

Cable Effects

Consumer - Advertising - Campaign / Advertising - Campaign

RA16024M

2016 Radio Merit Award

Ogilvy&Mather / Paris + Entreprise / Paris

Netflix

Kimmy Schmidt

Consumer - Advertising - Campaign / Advertising - Campaign

RA16025M

2016 Film Merit Award

AMVBBDO / London

Tena Men

Keep Control

Consumer - Online Films & Video / Short Form - Series / Episodes

FI16201M

2016 Film Merit Award

Marcus Thomas LLC / Cleveland

Okamoto

So Thin You?ll Need to Think of Something Else

Consumer - Online Films & Video / Short Form - Series / Episodes

FI16202M

2016 Film Merit Award

VML / Kansas City

NAPA Auto Parts

Old Car Commercials

Consumer - Online Films & Video / Short Form - Series / Episodes

FI16203M

2016 Design Merit Award

DENTSU INC. / Tokyo + Creative Power Unit / Tokyo

The Yoshida Hideo Memorial Foundation

Studies of Graphic Design

Consumer - Publication Design / Magazine Cover Design

DE16137M

2016 Design Merit Award

Kinetic / Singapore + HOLYCRAP.SG / SINGAPORE

Holycrap.sg

Rubbish Famzine- The Incomplete Herbarium and other Garden CIty Exploits

Consumer - Publication Design / Magazine Cover Design

DE16138M

2016 Print & Outdoor Merit Award

AlmapBBDO / São Paulo

São Paulo Alpargatas

Rubberman

Craft - Art Direction / Art Direction

PO16217M

2016 Print & Outdoor Merit Award

Bleublancrouge / Montreal + Ubisoft Canada / Montreal

Ubisoft Canada

Assassin's Creed Syndicate Posters

Craft - Art Direction / Art Direction

PO16218M

2016 Print & Outdoor Merit Award

Droga5 / New York + The Coca Cola Company / Atlanta + Like Minded Studio / Sydney

Coca-Cola Company

Retweets of Love

Craft - Art Direction / Art Direction

PO16219M

2016 Print & Outdoor Merit Award

F/Nazca Saatchi & Saatchi / São Paulo

D&AD

Are You Next? (seq. 1)

Craft - Art Direction / Art Direction

PO16220M

2016 Print & Outdoor Merit Award

F/Nazca Saatchi & Saatchi / São Paulo

D&AD

Are You Next? (seq. 2)

Craft - Art Direction / Art Direction

PO16221M

2016 Print & Outdoor Merit Award

F/Nazca Saatchi & Saatchi / São Paulo

Miami Ad School/ESPM

Click To Start

Craft - Art Direction / Art Direction

PO16222M

2016 Print & Outdoor Merit Award

F/Nazca Saatchi & Saatchi / São Paulo

Nissin Ajinomoto

Celebrating 50 Years in Brazil

Craft - Art Direction / Art Direction

PO16223M

2016 Print & Outdoor Merit Award

HEREZIE / PARIS

Miyabi - Zwilling J.A. Henckels

Long Lasting Sharpness

Craft - Art Direction / Art Direction

PO16224M

2016 Print & Outdoor Merit Award

J. Walter Thompson Canada / Toronto

Alzheimer Society of Toronto

Music for Memory Project

Craft - Art Direction / Art Direction

PO16225M

2016 Print & Outdoor Merit Award

lg2 / Québec

Farnham Ale & Lager

A bit bitter

Craft - Art Direction / Art Direction

PO16226M

2016 Print & Outdoor Merit Award

MCCANN WORLDGROUP INDIA / Mumbai

Dabur Gastrina

Musical Instruments

Craft - Art Direction / Art Direction

PO16227M

2016 Print & Outdoor Merit Award

OpenCo - The Open Collaboration / Johannesburg

Apartheid Museum

Make Sense of the Present

Craft - Art Direction / Art Direction

PO16228M

2016 Print & Outdoor Merit Award

the community / Miami

City of Buenos Aires

Never Stop Riding

Craft - Art Direction / Art Direction

PO16229M

2016 Print & Outdoor Merit Award

the community / Miami

The Government of the City of Buenos Aires

You Give More Than Just Blood

Craft - Art Direction / Art Direction

PO16230M

2016 Design Merit Award

Jung von Matt AG / Vienna + Salon Alpin / Vienna

Falter Newspaper

Inferno

Craft - Animation - Single or Series / Animation - Single or Series

DE16267M

2016 Design Merit Award

RPA / Santa Monica + Nexus / London, UK + Time Based Arts / London, UK + Squeak E Clean Productions / Los Angeles

American Honda Motor

Great Thinking Inside

Craft - Animation - Single or Series / Animation - Single or Series

DE16268M

2016 Design Merit Award

Tokyu Agency / TOTB / Tokyo + kaibutsu / Tokyo + Spoon. / Tokyo

Adobe Systems

The Color Eater | Adobe Creative Cloud?s Philosophy Video

Craft - Animation - Single or Series / Animation - Single or Series

DE16269M

2016 Design Merit Award

Zulu Alpha Kilo / Toronto

Cineplex

Lily & the Snowman

Craft - Animation - Single or Series / Animation - Single or Series

DE16270M

2016 Interactive Merit Award

Deutsch / Los Angeles

Volkswagen

Unleash Your Rrrr

Consumer - Websites / Automotive Products & Services

IN16039M

2016 Branded Entertainment Merit Award

BBDO / New York

Foot Locker

Play My Tweet

Consumer - Gaming & Mobile / Branded Gaming

BE16071M

2016 Public Relations Merit Award

Cheil India / Gurgaon

Chhanv (Should these be CAPS?)

Donate A Face

Non-Profit - Brands, Products & Services / Brands, Products & Services

PR16050M

2016 Public Relations Merit Award

Leo Burnett / Chicago

Chicago Ideas

Music vs Gun Violence

Non-Profit - Brands, Products & Services / Brands, Products & Services

PR16051M

2016 Public Relations Merit Award

MCCANN BUCHARESt / Bucharest + UM ROMANIA / Bucharest

Untold Festival And National Blood Donations Institute

Pay With Blood

Non-Profit - Brands, Products & Services / Brands, Products & Services

PR16052M

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