The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

The Unforgotten Agency: FCB / Chicago Client: Illinois Council Against Handgun Violence Category: Non-Profit - Ambient / Environmental / Ambient / Environmental
Donation Badges Agency: Leo Burnett Tailor Made / Sao Paulo Client: ABTO - Brazilian Association of Organ Transplantation Category: Non-Profit - Ambient / Environmental / Ambient / Environmental
Kite Agency: MCCANN WORLDGROUP INDIA / Mumbai Client: Jivdaya Charitable Trust Category: Non-Profit - Ambient / Environmental / Ambient / Environmental
I'm News Agency: Grupo W / Saltillo + Digital Invaders / Saltillo Client: Vanguardia Category: Consumer - Print / Data-Driven Personalization
Samsung KalimaLock Agency: Cheil Mena / Dubai + KRDS / Paris + Milkshake Media / Dubai Client: Samsung Gulf Electronics Category: CSR - Mobile / Mobile
Always BackMeApp Agency: Leo Burnett Co. Srl / Milan Client: Procter & Gamble Category: CSR - Mobile / Mobile
Socrates Magazine Launch Campaign Agency: TBWA\ / ISTANBUL Client: Socrates Magazine Category: Consumer - Television / 60 Second - Campaign
Volvo LifePaint Agency: Grey / London + Albedo100 / Malmö Client: Volvo Car UK Category: Innovation - Environmental / Immersive Design / Environmental / Immersive Design
mt expo 2015 Agency: iyamadesign inc. / Tokyo Client: Kamoi kakoshi Category: Innovation - Environmental / Immersive Design / Environmental / Immersive Design
mt expo yokohama Agency: iyamadesign inc. / Tokyo Client: Kamoi kakoshi Category: Innovation - Environmental / Immersive Design / Environmental / Immersive Design
A Living River Agency: J. Walter Thompson / London Client: HSBC Category: Innovation - Environmental / Immersive Design / Environmental / Immersive Design
37 Days Agency: Leo Burnett / Saint-Denis + Quad / Clichy Client: Atlantic Group Category: Innovation - Environmental / Immersive Design / Environmental / Immersive Design
The Shape of Imagination Agency: Ogilvy & Mather / Singapore + Magic Angle Sculpture LLC / USA + Freeflow Productions / Singapore Client: LEGO Category: Innovation - Environmental / Immersive Design / Environmental / Immersive Design
Nike Kobe X Campaign ? The Temple of Deadly Quickness Agency: Wieden+Kennedy / Shanghai + E|D|C / Shanghai + Dreamone / Shanghai + WisPark / Shanghai Client: Nike China Category: Innovation - Environmental / Immersive Design / Environmental / Immersive Design
PEDIGREE Found Agency: Colenso BBDO / Auckland Client: MARS Category: Consumer - Use of Technology / Location-Based Services or Proximity Marketing
Smiles Trip Book Agency: FCB BRASIL / SAO PAULO Client: Smiles Category: Consumer - Use of Technology / Location-Based Services or Proximity Marketing
Drinkable Advertising Agency: Ogilvy / New York Client: The Coca-Cola Company Category: Consumer - Use of Technology / Location-Based Services or Proximity Marketing
Mobile Music Video Agency: Virtue Worldwide: Creative Services by VICE / Brooklyn Client: Fido Category: Consumer - Use of Technology / Location-Based Services or Proximity Marketing
Explore Stockholm - Sightseeing reinvented Agency: We Are Yours / Stockholm + Taxi / Stockholm Client: Taxi Stockholm Category: Consumer - Use of Technology / Location-Based Services or Proximity Marketing
#CatchDrogon Agency: 360i / New York Client: HBO / Game of Thrones Category: Consumer - Branded Social Campaign / Branded Social Campaign
#AllTreesAreBeautiful Agency: Arnold Worldwide / New York + Havas Worldwide / New York Client: Reese's Category: Consumer - Branded Social Campaign / Branded Social Campaign
Play My Tweet Agency: BBDO / New York Client: Foot Locker Category: Consumer - Branded Social Campaign / Branded Social Campaign
Targeted News Stories Agency: BBDO / New York Client: Priceline.com Category: Consumer - Branded Social Campaign / Branded Social Campaign
#therewillbehaters Agency: iris / London + Frenzy / Paris + Carat / London Client: adidas Football Category: Consumer - Branded Social Campaign / Branded Social Campaign
Fuel the Fire Agency: Leo Burnett / Sydney + Brightworks / Sydney Client: GIO Insurance Category: Consumer - Branded Social Campaign / Branded Social Campaign
Mayhem Tweet-Off Agency: Leo Burnett / Chicago Client: Allstate Insurance Company Category: Consumer - Branded Social Campaign / Branded Social Campaign
Le Big Swim Agency: Ogilvy & Mather / London Client: Heineken Category: Consumer - Branded Social Campaign / Branded Social Campaign
Dove Feel Good Feed Agency: Ogilvy & Mather / London Client: Unilever Category: Consumer - Branded Social Campaign / Branded Social Campaign
Instagram Your Fridge Agency: Special Group / Auckland Client: Smirnoff Category: Consumer - Branded Social Campaign / Branded Social Campaign
#OptOutside Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles Client: REI Category: Consumer - Branded Social Campaign / Branded Social Campaign
Shopping List Agency: Depot WPF / Moscow Client: Ambar Moscow Category: Consumer - Package Design / Product Line
San Grams Agency: Draft Co.,Ltd. / Tokyo,JAPAN Client: Marumatsu Tea Category: Consumer - Package Design / Product Line
"THE" Products Agency: good design company / Tokyo Client: THE Category: Consumer - Package Design / Product Line
Lissage Men Agency: Samurai / Tokyo Client: Kanebo Cosmetics Category: Consumer - Package Design / Product Line
Lightsaber Escape: A Chrome Experiment Agency: 72andSunny / Los Angeles + Unit9 / London Client: Google, Disney, Industrial Light & Magic, Lucasfilm Category: Innovation - Websites / Websites
Unleash Your Rrrr Agency: Deutsch / Los Angeles Client: Volkswagen Category: Innovation - Websites / Websites
Namie Amuro ?Anything? for Google Chrome Agency: EPOCH Inc. / Tokyo + DENTSU / Tokyo Client: Dimension Point / Avex Music Creative Category: Innovation - Websites / Websites
Inside Abbey Road Agency: Google Creative Lab / London Client: Google Category: Innovation - Websites / Websites
#HandsOff Agency: Marcel / Paris Client: Marc Dorcel Category: Innovation - Websites / Websites
Try on a Six Agency: R/GA / New York Client: Samsung Category: Innovation - Websites / Websites
'Missing Child' Lock Screens Agency: Cheil / Hong Kong Client: Save The Children Category: Non-Profit - Mobile / Mobile
nfscan Agency: LDC / São Paulo Client: nfscan Category: Non-Profit - Mobile / Mobile
The NYSCI Noticing Tools Agency: Local Projects / New York Client: New York Hall of Science Category: Non-Profit - Mobile / Mobile
Moving Through Glass Agency: SS+K / New York + Firefall Pro / New York + Walking Productions / Brooklyn Client: Mark Morris Dance Group Category: Non-Profit - Mobile / Mobile
Clever Kash Agency: Saatchi & Saatchi / Auckland Client: ASB Category: Consumer - Cross-Channel / User Experience
Nicebot Agency: Deutsch / New York Client: Champions Against Bullying Category: Non-Profit - Branded Social Campaign / Branded Social Campaign
The #62MillionGirls Yearbook Agency: Edelman / New York Client: Girl Rising in support of Let Girls Learn Category: Non-Profit - Branded Social Campaign / Branded Social Campaign
Groceries Not Guns Agency: Grey Canada / Toronto Client: Moms Demand Action for Gun Sense in America Category: Non-Profit - Branded Social Campaign / Branded Social Campaign
#ShareHumanity Agency: Ogilvy / New York Client: United Nations Category: Non-Profit - Branded Social Campaign / Branded Social Campaign
Hemingway in 15 Seconds Agency: Ogilvy & Mather / Chicago Client: The Ernest Hemingway Foundation Category: Non-Profit - Branded Social Campaign / Branded Social Campaign

2016 Direct Merit Award

FCB / Chicago

Illinois Council Against Handgun Violence

The Unforgotten

Non-Profit - Ambient / Environmental / Ambient / Environmental

DI16092M

2016 Direct Merit Award

Leo Burnett Tailor Made / Sao Paulo

ABTO - Brazilian Association of Organ Transplantation

Donation Badges

Non-Profit - Ambient / Environmental / Ambient / Environmental

DI16093M

2016 Direct Merit Award

MCCANN WORLDGROUP INDIA / Mumbai

Jivdaya Charitable Trust

Kite

Non-Profit - Ambient / Environmental / Ambient / Environmental

DI16094M

2016 Direct Merit Award

Grupo W / Saltillo + Digital Invaders / Saltillo

Vanguardia

I'm News

Consumer - Print / Data-Driven Personalization

DI16050M

2016 UX / UI Merit Award

Cheil Mena / Dubai + KRDS / Paris + Milkshake Media / Dubai

Samsung Gulf Electronics

Samsung KalimaLock

CSR - Mobile / Mobile

UX16049M

2016 UX / UI Merit Award

Leo Burnett Co. Srl / Milan

Procter & Gamble

Always BackMeApp

CSR - Mobile / Mobile

UX16050M

2016 Film Merit Award

TBWA\ / ISTANBUL

Socrates Magazine

Socrates Magazine Launch Campaign

Consumer - Television / 60 Second - Campaign

FI16115M

2016 Design Merit Award

Grey / London + Albedo100 / Malmö

Volvo Car UK

Volvo LifePaint

Innovation - Environmental / Immersive Design / Environmental / Immersive Design

DE16228M

2016 Design Merit Award

iyamadesign inc. / Tokyo

Kamoi kakoshi

mt expo 2015

Innovation - Environmental / Immersive Design / Environmental / Immersive Design

DE16229M

2016 Design Merit Award

iyamadesign inc. / Tokyo

Kamoi kakoshi

mt expo yokohama

Innovation - Environmental / Immersive Design / Environmental / Immersive Design

DE16230M

2016 Design Merit Award

J. Walter Thompson / London

HSBC

A Living River

Innovation - Environmental / Immersive Design / Environmental / Immersive Design

DE16231M

2016 Design Merit Award

Leo Burnett / Saint-Denis + Quad / Clichy

Atlantic Group

37 Days

Innovation - Environmental / Immersive Design / Environmental / Immersive Design

DE16232M

2016 Design Merit Award

Ogilvy & Mather / Singapore + Magic Angle Sculpture LLC / USA + Freeflow Productions / Singapore

LEGO

The Shape of Imagination

Innovation - Environmental / Immersive Design / Environmental / Immersive Design

DE16233M

2016 Design Merit Award

Wieden+Kennedy / Shanghai + E|D|C / Shanghai + Dreamone / Shanghai + WisPark / Shanghai

Nike China

Nike Kobe X Campaign ? The Temple of Deadly Quickness

Innovation - Environmental / Immersive Design / Environmental / Immersive Design

DE16234M

2016 Mobile Merit Award

Colenso BBDO / Auckland

MARS

PEDIGREE Found

Consumer - Use of Technology / Location-Based Services or Proximity Marketing

MO16050M

2016 Mobile Merit Award

FCB BRASIL / SAO PAULO

Smiles

Smiles Trip Book

Consumer - Use of Technology / Location-Based Services or Proximity Marketing

MO16051M

2016 Mobile Merit Award

Ogilvy / New York

The Coca-Cola Company

Drinkable Advertising

Consumer - Use of Technology / Location-Based Services or Proximity Marketing

MO16052M

2016 Mobile Merit Award

Virtue Worldwide: Creative Services by VICE / Brooklyn

Fido

Mobile Music Video

Consumer - Use of Technology / Location-Based Services or Proximity Marketing

MO16053M

2016 Mobile Merit Award

We Are Yours / Stockholm + Taxi / Stockholm

Taxi Stockholm

Explore Stockholm - Sightseeing reinvented

Consumer - Use of Technology / Location-Based Services or Proximity Marketing

MO16054M

2016 Social Media Merit Award

360i / New York

HBO / Game of Thrones

#CatchDrogon

Consumer - Branded Social Campaign / Branded Social Campaign

SM16025M

2016 Social Media Merit Award

Arnold Worldwide / New York + Havas Worldwide / New York

Reese's

#AllTreesAreBeautiful

Consumer - Branded Social Campaign / Branded Social Campaign

SM16026M

2016 Social Media Merit Award

BBDO / New York

Foot Locker

Play My Tweet

Consumer - Branded Social Campaign / Branded Social Campaign

SM16027M

2016 Social Media Merit Award

BBDO / New York

Priceline.com

Targeted News Stories

Consumer - Branded Social Campaign / Branded Social Campaign

SM16028M

2016 Social Media Merit Award

iris / London + Frenzy / Paris + Carat / London

adidas Football

#therewillbehaters

Consumer - Branded Social Campaign / Branded Social Campaign

SM16029M

2016 Social Media Merit Award

Leo Burnett / Sydney + Brightworks / Sydney

GIO Insurance

Fuel the Fire

Consumer - Branded Social Campaign / Branded Social Campaign

SM16030M

2016 Social Media Merit Award

Leo Burnett / Chicago

Allstate Insurance Company

Mayhem Tweet-Off

Consumer - Branded Social Campaign / Branded Social Campaign

SM16031M

2016 Social Media Merit Award

Ogilvy & Mather / London

Heineken

Le Big Swim

Consumer - Branded Social Campaign / Branded Social Campaign

SM16032M

2016 Social Media Merit Award

Ogilvy & Mather / London

Unilever

Dove Feel Good Feed

Consumer - Branded Social Campaign / Branded Social Campaign

SM16033M

2016 Social Media Merit Award

Special Group / Auckland

Smirnoff

Instagram Your Fridge

Consumer - Branded Social Campaign / Branded Social Campaign

SM16034M

2016 Social Media Merit Award

Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles

REI

#OptOutside

Consumer - Branded Social Campaign / Branded Social Campaign

SM16035M

2016 Design Merit Award

Depot WPF / Moscow

Ambar Moscow

Shopping List

Consumer - Package Design / Product Line

DE16159M

2016 Design Merit Award

Draft Co.,Ltd. / Tokyo,JAPAN

Marumatsu Tea

San Grams

Consumer - Package Design / Product Line

DE16160M

2016 Design Merit Award

good design company / Tokyo

THE

"THE" Products

Consumer - Package Design / Product Line

DE16161M

2016 Design Merit Award

Samurai / Tokyo

Kanebo Cosmetics

Lissage Men

Consumer - Package Design / Product Line

DE16162M

2016 Interactive Merit Award

72andSunny / Los Angeles + Unit9 / London

Google, Disney, Industrial Light & Magic, Lucasfilm

Lightsaber Escape: A Chrome Experiment

Innovation - Websites / Websites

IN16095M

2016 Interactive Merit Award

Deutsch / Los Angeles

Volkswagen

Unleash Your Rrrr

Innovation - Websites / Websites

IN16096M

2016 Interactive Merit Award

EPOCH Inc. / Tokyo + DENTSU / Tokyo

Dimension Point / Avex Music Creative

Namie Amuro ?Anything? for Google Chrome

Innovation - Websites / Websites

IN16097M

2016 Interactive Merit Award

Google Creative Lab / London

Google

Inside Abbey Road

Innovation - Websites / Websites

IN16098M

2016 Interactive Merit Award

Marcel / Paris

Marc Dorcel

#HandsOff

Innovation - Websites / Websites

IN16099M

2016 Interactive Merit Award

R/GA / New York

Samsung

Try on a Six

Innovation - Websites / Websites

IN16100M

2016 UX / UI Merit Award

Cheil / Hong Kong

Save The Children

'Missing Child' Lock Screens

Non-Profit - Mobile / Mobile

UX16055M

2016 UX / UI Merit Award

LDC / São Paulo

nfscan

nfscan

Non-Profit - Mobile / Mobile

UX16056M

2016 UX / UI Merit Award

Local Projects / New York

New York Hall of Science

The NYSCI Noticing Tools

Non-Profit - Mobile / Mobile

UX16057M

2016 UX / UI Merit Award

SS+K / New York + Firefall Pro / New York + Walking Productions / Brooklyn

Mark Morris Dance Group

Moving Through Glass

Non-Profit - Mobile / Mobile

UX16058M

2016 UX / UI Merit Award

Saatchi & Saatchi / Auckland

ASB

Clever Kash

Consumer - Cross-Channel / User Experience

UX16047M

2016 Social Media Merit Award

Deutsch / New York

Champions Against Bullying

Nicebot

Non-Profit - Branded Social Campaign / Branded Social Campaign

SM16044M

2016 Social Media Merit Award

Edelman / New York

Girl Rising in support of Let Girls Learn

The #62MillionGirls Yearbook

Non-Profit - Branded Social Campaign / Branded Social Campaign

SM16045M

2016 Social Media Merit Award

Grey Canada / Toronto

Moms Demand Action for Gun Sense in America

Groceries Not Guns

Non-Profit - Branded Social Campaign / Branded Social Campaign

SM16046M

2016 Social Media Merit Award

Ogilvy / New York

United Nations

#ShareHumanity

Non-Profit - Branded Social Campaign / Branded Social Campaign

SM16047M

2016 Social Media Merit Award

Ogilvy & Mather / Chicago

The Ernest Hemingway Foundation

Hemingway in 15 Seconds

Non-Profit - Branded Social Campaign / Branded Social Campaign

SM16048M

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