The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Nivea Doll
Agency: FCB BRASIL / SAO PAULO
Client: BDF Nivea Brasil Category: Innovation - Innovation in Public Relations / Innovation in Public Relations
The Namechanger
Agency: Jung von Matt AG / Hamburg
Client: Deutsches Kinderhilfswerk Category: Innovation - Innovation in Public Relations / Innovation in Public Relations
Ashes
Agency: McCann / Madrid
Client: Campofrío Category: Innovation - Innovation in Public Relations / Innovation in Public Relations
The Marathon Walker
Agency: Ogilvy / Paris + Gang production / Paris
Client: Water for Africa Category: Innovation - Innovation in Public Relations / Innovation in Public Relations
The Face of Litter
Agency: Ogilvy & Mather Group HK / Hong Kong
Client: Hong Kong CleanUp Category: Innovation - Innovation in Public Relations / Innovation in Public Relations
Security Moms
Agency: Ogilvy Brasil / São Paulo + Academia de Filmes / São Paulo + Jamute / São Paulo
Client: Sport Clube do Recife Category: Innovation - Innovation in Public Relations / Innovation in Public Relations
The Tweeting Pothole
Agency: P4 Ogilvy & Mather / Panama
Client: Medcom Category: Innovation - Innovation in Public Relations / Innovation in Public Relations
The McWhopper Proposal
Agency: Y&R / New Zealand + DAVID / Miami
Client: Burger King Category: Innovation - Innovation in Public Relations / Innovation in Public Relations
Fashion Intelligence Index
Agency: McCANN & SPENCER / Hong Kong
Client: Hang Lung Properties Category: Consumer - Data Visualization / User Generated Content
The House of Clicks
Agency: Hemnet / Stockholm + Prime - A Weber Shandwick Company / Stockholm + United Minds / Stockholm + Tham & Videgård Arkitekter / Stockholm
Client: Hemnet Category: Consumer - Data Visualization / User Generated Content
Fueled by Everything
Agency: Droga5 / New York + Toyota / Torrance + Warrior Poets / New York
Client: Toyota Category: Consumer - Online Films & Video / Long Form - Series / Episodes
Pay It Forward
Agency: Column Five / Irvine
Client: Column Five Category: Consumer - Self-Promotion - Single or Series / Self-Promotion - Single or Series
Whatever 9 ? por Ecuadoor
Agency: Rocket & Wink / Hamburg
Client: Rocket & Wink Category: Consumer - Self-Promotion - Single or Series / Self-Promotion - Single or Series
Whatever 8 ? Infinity
Agency: Rocket & Wink / Hamburg
Client: Rocket & Wink Category: Consumer - Self-Promotion - Single or Series / Self-Promotion - Single or Series
Typeworth Educational Series Posters
Agency: Typeworth / Brooklyn
Client: Typeworth Category: Consumer - Self-Promotion - Single or Series / Self-Promotion - Single or Series
Uncommonly Useful Christmas Cards
Agency: Uncommon Practice / Sydney
Client: Uncommon Practice Category: Consumer - Self-Promotion - Single or Series / Self-Promotion - Single or Series
KFC Soundbite
Agency: Gloo@Ogilvy / Johannesburg + Ogilvy & Mather / Johannesburg
Client: KFC Category: Consumer - Immersive / Retail
Target Open House
Agency: Local Projects / New York
Client: Target Category: Consumer - Immersive / Retail
Capo Capo Aperitivo
Agency: Concrete Design Communications / Toronto
Client: Capo Capo Category: Consumer - Brand Identity / Series
ACADEMY Corporate
Agency: Jung von Matt AG / Hamburg
Client: Jung von Matt Category: Consumer - Brand Identity / Series
Natrel Milk Bar
Agency: lg2boutique / Montréal + lg2fabrique / Montréal
Client: Natrel Category: Consumer - Brand Identity / Series
King Koin Launderette Stationery
Agency: Rethink + Total Graphics / Vancouver
Client: King Koin Launderette Category: Consumer - Brand Identity / Series
Ariel - Share the Load
Agency: BBDO India / Mumbai
Client: P&G India Category: CSR - Collateral / Collateral
Volvo LifePaint
Agency: Grey / London + Albedo100 / Malmö
Client: Volvo Car UK Category: CSR - Collateral / Collateral
sangriana DROP
Agency: Hakuhodo Inc. / Tokyo
Client: Color's Category: CSR - Collateral / Collateral
Which One
Agency: Grey Canada / Toronto
Client: Moms Demand Action for Gun Sense in America Category: Non-Profit - Publications / Publications
People
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: ABTO - Brazilian Association of Organ Transplantation Category: Non-Profit - Publications / Publications
Beach
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: ABTO - Brazilian Association of Organ Transplantation Category: Non-Profit - Publications / Publications
The Samaritans
Agency: Ogilvy & Mather Vietnam / Ho Chi Minh City
Client: The Samaritans Category: Non-Profit - Publications / Publications
Women Should Not Be Worth Less
Agency: Publicis Communications Schweiz AG / Zurich
Client: Frauenzentrale Zurich Category: Non-Profit - Publications / Publications
You Give More Than Just Blood
Agency: the community / Miami
Client: The Government of the City of Buenos Aires Category: Non-Profit - Publications / Publications
THE-REALLY-BIG-AND-FAR-REACHING-AD-CAMPAIGN-THEY-NEVER-REALLY-WANTED-YOU-TO-SEE
Agency: VCCP / London
Client: Amnesty International Category: Non-Profit - Publications / Publications
Share The Force
Agency: Deutsch / Los Angeles + MediaMonks / Los Angeles
Client: Target Category: Consumer - Websites / Durable Goods
Samsung Smart Playboard
Agency: Leo Burnett Co. Srl / Milan
Client: Samsung Electronics Italy Category: Consumer - Integrated Digital & Physical Products / Integrated Digital & Physical Products
Awair
Agency: R/GA / New York + Bitfinder / Palo Alto
Client: Bitfinder Category: Consumer - Integrated Digital & Physical Products / Integrated Digital & Physical Products
Keen Home Smart Vent
Agency: R/GA / New York + Keen Home / New York
Client: Keen Home Category: Consumer - Integrated Digital & Physical Products / Integrated Digital & Physical Products
Kinetic
Agency: R/GA / New York + Kinetic / New York
Client: One Million Metrics Category: Consumer - Integrated Digital & Physical Products / Integrated Digital & Physical Products
#nolikesforracism
Agency: DDB / Paris + Les fils de / Paris + Facebook France / Paris
Client: Licra Category: Non-Profit - Branded Social Post / Branded Social Post
Jailbnb
Agency: Leo Burnett / San José
Client: Fundación Rahab Category: Non-Profit - Branded Social Post / Branded Social Post
MTV Sext Life
Agency: Y&R / New York
Client: MTV Staying Alive Foundation Category: Non-Profit - Branded Social Post / Branded Social Post
Because Recollection
Agency: 84. / Paris
Client: Because Music Category: Craft - Sound Design / Sound Design
Bug Configurator
Agency: Ogilvy / Beijing
Client: Volkswagen Category: Craft - Sound Design / Sound Design
Iceberg Songs
Agency: Serviceplan / Munich + Plan.Net / Munich
Client: UNFCCC Category: Craft - Sound Design / Sound Design
PlayDowJones
Agency: Wiktor Leo Burnett / Bratislava
Client: J&T Bank Category: Craft - Sound Design / Sound Design
Hold your breath
Agency: CLM BBDO / Boulogne Billancourt
Client: Guy Cotton Category: Craft - Writing / Writing
Everything in Black & White
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Leica Gallery São Paulo Category: Craft - Writing / Writing
Survival Billboard - Terms & Horrible, Horrible Conditions
Agency: McCann / London
Client: Microsoft Category: Craft - Writing / Writing
Award:
2016 Public Relations Merit Award
Agency:
FCB BRASIL / SAO PAULO
Client:
BDF Nivea Brasil
Title:
Nivea Doll
Category:
Innovation - Innovation in Public Relations / Innovation in Public Relations
Annual ID:
PR16060M
Award:
2016 Public Relations Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
Deutsches Kinderhilfswerk
Title:
The Namechanger
Category:
Innovation - Innovation in Public Relations / Innovation in Public Relations
Annual ID:
PR16061M
Award:
2016 Public Relations Merit Award
Agency:
McCann / Madrid
Client:
Campofrío
Title:
Ashes
Category:
Innovation - Innovation in Public Relations / Innovation in Public Relations
Annual ID:
PR16062M
Award:
2016 Public Relations Merit Award
Agency:
Ogilvy / Paris + Gang production / Paris
Client:
Water for Africa
Title:
The Marathon Walker
Category:
Innovation - Innovation in Public Relations / Innovation in Public Relations
Annual ID:
PR16063M
Award:
2016 Public Relations Merit Award
Agency:
Ogilvy & Mather Group HK / Hong Kong
Client:
Hong Kong CleanUp
Title:
The Face of Litter
Category:
Innovation - Innovation in Public Relations / Innovation in Public Relations
Annual ID:
PR16064M
Award:
2016 Public Relations Merit Award
Agency:
Ogilvy Brasil / São Paulo + Academia de Filmes / São Paulo + Jamute / São Paulo
Client:
Sport Clube do Recife
Title:
Security Moms
Category:
Innovation - Innovation in Public Relations / Innovation in Public Relations
Annual ID:
PR16065M
Award:
2016 Public Relations Merit Award
Agency:
P4 Ogilvy & Mather / Panama
Client:
Medcom
Title:
The Tweeting Pothole
Category:
Innovation - Innovation in Public Relations / Innovation in Public Relations
Annual ID:
PR16066M
Award:
2016 Public Relations Merit Award
Agency:
Y&R / New Zealand + DAVID / Miami
Client:
Burger King
Title:
The McWhopper Proposal
Category:
Innovation - Innovation in Public Relations / Innovation in Public Relations
Annual ID:
PR16067M
Award:
2016 Design Merit Award
Agency:
McCANN & SPENCER / Hong Kong
Client:
Hang Lung Properties
Title:
Fashion Intelligence Index
Category:
Consumer - Data Visualization / User Generated Content
Annual ID:
DE16127M
Award:
2016 Design Merit Award
Agency:
Hemnet / Stockholm + Prime - A Weber Shandwick Company / Stockholm + United Minds / Stockholm + Tham & Videgård Arkitekter / Stockholm
Client:
Hemnet
Title:
The House of Clicks
Category:
Consumer - Data Visualization / User Generated Content
Annual ID:
DE16128M
Award:
2016 Film Merit Award
Agency:
Droga5 / New York + Toyota / Torrance + Warrior Poets / New York
Client:
Toyota
Title:
Fueled by Everything
Category:
Consumer - Online Films & Video / Long Form - Series / Episodes
Annual ID:
FI16208M
Award:
2016 Design Merit Award
Agency:
Column Five / Irvine
Client:
Column Five
Title:
Pay It Forward
Category:
Consumer - Self-Promotion - Single or Series / Self-Promotion - Single or Series
Annual ID:
DE16142M
Award:
2016 Design Merit Award
Agency:
Rocket & Wink / Hamburg
Client:
Rocket & Wink
Title:
Whatever 9 ? por Ecuadoor
Category:
Consumer - Self-Promotion - Single or Series / Self-Promotion - Single or Series
Annual ID:
DE16143M
Award:
2016 Design Merit Award
Agency:
Rocket & Wink / Hamburg
Client:
Rocket & Wink
Title:
Whatever 8 ? Infinity
Category:
Consumer - Self-Promotion - Single or Series / Self-Promotion - Single or Series
Annual ID:
DE16144M
Award:
2016 Design Merit Award
Agency:
Typeworth / Brooklyn
Client:
Typeworth
Title:
Typeworth Educational Series Posters
Category:
Consumer - Self-Promotion - Single or Series / Self-Promotion - Single or Series
Annual ID:
DE16145M
Award:
2016 Design Merit Award
Agency:
Uncommon Practice / Sydney
Client:
Uncommon Practice
Title:
Uncommonly Useful Christmas Cards
Category:
Consumer - Self-Promotion - Single or Series / Self-Promotion - Single or Series
Annual ID:
DE16146M
Award:
2016 Responsive Environments Merit Award
Agency:
Gloo@Ogilvy / Johannesburg + Ogilvy & Mather / Johannesburg
Client:
KFC
Title:
KFC Soundbite
Category:
Consumer - Immersive / Retail
Annual ID:
RE16012M
Award:
2016 Responsive Environments Merit Award
Agency:
Local Projects / New York
Client:
Target
Title:
Target Open House
Category:
Consumer - Immersive / Retail
Annual ID:
RE16013M
Award:
2016 Design Merit Award
Agency:
Concrete Design Communications / Toronto
Client:
Capo Capo
Title:
Capo Capo Aperitivo
Category:
Consumer - Brand Identity / Series
Annual ID:
DE16114M
Award:
2016 Design Merit Award
Agency:
HAKUHODO INC. / Tokyo
Client:
ART
Title:
Kinu
Category:
Consumer - Brand Identity / Series
Annual ID:
DE16115M
Award:
2016 Design Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
Jung von Matt
Title:
ACADEMY Corporate
Category:
Consumer - Brand Identity / Series
Annual ID:
DE16116M
Award:
2016 Design Merit Award
Agency:
lg2boutique / Montréal + lg2fabrique / Montréal
Client:
Natrel
Title:
Natrel Milk Bar
Category:
Consumer - Brand Identity / Series
Annual ID:
DE16117M
Award:
2016 Design Merit Award
Agency:
Rethink + Total Graphics / Vancouver
Client:
King Koin Launderette
Title:
King Koin Launderette Stationery
Category:
Consumer - Brand Identity / Series
Annual ID:
DE16118M
Award:
2016 Print & Outdoor Merit Award
Agency:
BBDO India / Mumbai
Client:
P&G India
Title:
Ariel - Share the Load
Category:
CSR - Collateral / Collateral
Annual ID:
PO16181M
Award:
2016 Print & Outdoor Merit Award
Agency:
Grey / London + Albedo100 / Malmö
Client:
Volvo Car UK
Title:
Volvo LifePaint
Category:
CSR - Collateral / Collateral
Annual ID:
PO16182M
Award:
2016 Print & Outdoor Merit Award
Agency:
Hakuhodo Inc. / Tokyo
Client:
Color's
Title:
sangriana DROP
Category:
CSR - Collateral / Collateral
Annual ID:
PO16183M
Award:
2016 Print & Outdoor Merit Award
Agency:
Grey Canada / Toronto
Client:
Moms Demand Action for Gun Sense in America
Title:
Which One
Category:
Non-Profit - Publications / Publications
Annual ID:
PO16189M
Award:
2016 Print & Outdoor Merit Award
Agency:
Leo Burnett Tailor Made / Sao Paulo
Client:
ABTO - Brazilian Association of Organ Transplantation
Title:
People
Category:
Non-Profit - Publications / Publications
Annual ID:
PO16190M
Award:
2016 Print & Outdoor Merit Award
Agency:
Leo Burnett Tailor Made / Sao Paulo
Client:
ABTO - Brazilian Association of Organ Transplantation
Title:
Beach
Category:
Non-Profit - Publications / Publications
Annual ID:
PO16191M
Award:
2016 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather Vietnam / Ho Chi Minh City
Client:
The Samaritans
Title:
The Samaritans
Category:
Non-Profit - Publications / Publications
Annual ID:
PO16192M
Award:
2016 Print & Outdoor Merit Award
Agency:
Publicis Communications Schweiz AG / Zurich
Client:
Frauenzentrale Zurich
Title:
Women Should Not Be Worth Less
Category:
Non-Profit - Publications / Publications
Annual ID:
PO16193M
Award:
2016 Print & Outdoor Merit Award
Agency:
the community / Miami
Client:
The Government of the City of Buenos Aires
Title:
You Give More Than Just Blood
Category:
Non-Profit - Publications / Publications
Annual ID:
PO16194M
Award:
2016 Print & Outdoor Merit Award
Agency:
VCCP / London
Client:
Amnesty International
Title:
THE-REALLY-BIG-AND-FAR-REACHING-AD-CAMPAIGN-THEY-NEVER-REALLY-WANTED-YOU-TO-SEE
Category:
Non-Profit - Publications / Publications
Annual ID:
PO16195M
Award:
2016 Interactive Merit Award
Agency:
Deutsch / Los Angeles + MediaMonks / Los Angeles
Client:
Target
Title:
Share The Force
Category:
Consumer - Websites / Durable Goods
Annual ID:
IN16046M
Award:
2016 Interactive Merit Award
Agency:
R/GA / New York
Client:
Samsung
Title:
Try on a Six
Category:
Consumer - Websites / Durable Goods
Annual ID:
IN16047M
Award:
2016 Intellectual Property Merit Award
Agency:
Leo Burnett Co. Srl / Milan
Client:
Samsung Electronics Italy
Title:
Samsung Smart Playboard
Category:
Consumer - Integrated Digital & Physical Products / Integrated Digital & Physical Products
Annual ID:
IP16020M
Award:
2016 Intellectual Property Merit Award
Agency:
R/GA / New York + Bitfinder / Palo Alto
Client:
Bitfinder
Title:
Awair
Category:
Consumer - Integrated Digital & Physical Products / Integrated Digital & Physical Products
Annual ID:
IP16021M
Award:
2016 Intellectual Property Merit Award
Agency:
R/GA / New York + Keen Home / New York
Client:
Keen Home
Title:
Keen Home Smart Vent
Category:
Consumer - Integrated Digital & Physical Products / Integrated Digital & Physical Products
Annual ID:
IP16022M
Award:
2016 Intellectual Property Merit Award
Agency:
R/GA / New York + Kinetic / New York
Client:
One Million Metrics
Title:
Kinetic
Category:
Consumer - Integrated Digital & Physical Products / Integrated Digital & Physical Products
Annual ID:
IP16023M
Award:
2016 Social Media Merit Award
Agency:
DDB / Paris + Les fils de / Paris + Facebook France / Paris
Client:
Licra
Title:
#nolikesforracism
Category:
Non-Profit - Branded Social Post / Branded Social Post
Annual ID:
SM16041M
Award:
2016 Social Media Merit Award
Agency:
Leo Burnett / San José
Client:
Fundación Rahab
Title:
Jailbnb
Category:
Non-Profit - Branded Social Post / Branded Social Post
Annual ID:
SM16042M
Award:
2016 Social Media Merit Award
Agency:
Y&R / New York
Client:
MTV Staying Alive Foundation
Title:
MTV Sext Life
Category:
Non-Profit - Branded Social Post / Branded Social Post
Annual ID:
SM16043M
Award:
2016 Interactive Merit Award
Agency:
84. / Paris
Client:
Because Music
Title:
Because Recollection
Category:
Craft - Sound Design / Sound Design
Annual ID:
IN16111M
Award:
2016 Interactive Merit Award
Agency:
Ogilvy / Beijing
Client:
Volkswagen
Title:
Bug Configurator
Category:
Craft - Sound Design / Sound Design
Annual ID:
IN16112M
Award:
2016 Interactive Merit Award
Agency:
Serviceplan / Munich + Plan.Net / Munich
Client:
UNFCCC
Title:
Iceberg Songs
Category:
Craft - Sound Design / Sound Design
Annual ID:
IN16113M
Award:
2016 Interactive Merit Award
Agency:
Wiktor Leo Burnett / Bratislava
Client:
J&T Bank
Title:
PlayDowJones
Category:
Craft - Sound Design / Sound Design
Annual ID:
IN16114M
Award:
2016 Print & Outdoor Merit Award
Agency:
BBDO / New York
Client:
Midtown Comics
Title:
Browser Stories
Category:
Craft - Writing / Writing
Annual ID:
PO16231M
Award:
2016 Print & Outdoor Merit Award
Agency:
CLM BBDO / Boulogne Billancourt
Client:
Guy Cotton
Title:
Hold your breath
Category:
Craft - Writing / Writing
Annual ID:
PO16232M
Award:
2016 Print & Outdoor Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Leica Gallery São Paulo
Title:
Everything in Black & White
Category:
Craft - Writing / Writing
Annual ID:
PO16233M
Award:
2016 Print & Outdoor Merit Award
Agency:
McCann / London
Client:
Microsoft
Title:
Survival Billboard - Terms & Horrible, Horrible Conditions
Category:
Craft - Writing / Writing
Annual ID:
PO16234M
