The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Play My Tweet Agency: BBDO / New York Client: Foot Locker Category: Consumer - Gaming & Mobile / Branded Gaming
Flower Lush in Roppongi Hills 1 Agency: AD&D / Tokyo Client: Mori Building Category: Consumer - Collateral Design / Posters - Series
Flower Lush in Roppongi Hills 2 Agency: AD&D / Tokyo Client: Mori Building Category: Consumer - Collateral Design / Posters - Series
Moving Day Agency: Cossette / Montreal Client: McDonalds Category: Consumer - Collateral Design / Posters - Series
Slice of Heartland Agency: DENTSU INC. / Tokyo + J.C.SPARK / Tokyo + DENTSU CREATIVE X INC. / Tokyo Client: Kirin Company Category: Consumer - Collateral Design / Posters - Series
Game Spot Palo Agency: DENTSU INC. / Tokyo Client: Aeon Fantasy Category: Consumer - Collateral Design / Posters - Series
IKEA. It?s that affordable. Agency: Memac Ogilvy & Mather / Dubai + Memac Ogilvy & Mather / Jeddah Client: IKEA Category: Consumer - Collateral Design / Posters - Series
Coca-Cola Contour 100 Posters Agency: Turner Duckworth Design: London & / San Francisco + Turner Duckworth Design: & San Francisco / London Client: The Coca-Cola Company Category: Consumer - Collateral Design / Posters - Series
The Message from the Lungs Agency: BBDO / BANGKOK Client: Thai Health Promotion Foundation Category: Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
The 2 Euro T-Shirt - A social Experiment Agency: BBDO GmbH / Berlin + BBDO Group Germany GmbH / Berlin + Ketchum Pleon / Berlin Client: Fashion Revolution Category: Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
Piano of Unification Agency: Cheil Worldwide / Seoul Client: Ministry of Unification Category: Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
Priceless Traps Agency: Geometry Global / Bogotá Client: Ministry of Environment and sustainability Category: Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
Mt. Fuji Rubbish Billboards Agency: Ogilvy & Mather Japan GK / Tokyo Client: The Fujisan Club Category: Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
Fountain Against Torture Agency: Scholz & Friends / Berlin Client: Amnesty International Category: Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
Clash of Clans - Virtual Reality Agency: Barton F. Graf / New York + Psyop / Los Angels Client: Supercell Category: Consumer - Advertising / Interactive Video
Come Alive Interactive Agency: BBDO / New York Client: PepsiCo / Mountain Dew Kickstart Category: Consumer - Advertising / Interactive Video
Sons of Gallipoli Agency: Jam3 / Toronto + Modiki / Istanbul Client: Kale, Modiki Category: Consumer - Advertising / Interactive Video
How China Are You? Agency: Kolle Rebbe GmbH / Hamburg Client: Protonet Category: Consumer - Advertising / Interactive Video
Fast Forward, Hike Agency: The Martin Agency / Richmond + Furlined / New York Client: GEICO Category: Consumer - Advertising / Interactive Video
Fast Forward, Going Up Agency: The Martin Agency / Richmond + Furlined / New York Client: GEICO Category: Consumer - Advertising / Interactive Video
Nature Adventure Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer - Advertising / Interactive Video
The man who died the most Agency: DDB / Paris + Wanda / Paris + THE / Paris Client: Agence de la Biomedecine - Organ donation Category: Non-Profit - Cinema Advertising / Cinema Advertising
Think Slow - The Tortoise & the Hare Agency: M&C Saatchi / London + Rattling Stick / London Client: Transport for London Category: Non-Profit - Cinema Advertising / Cinema Advertising
Devices Agency: Shooters Films / San Antonio, TX Client: United Communities of San Antonio Category: Non-Profit - Cinema Advertising / Cinema Advertising
Taco Emoji Engine Agency: Deutsch / Los Angeles Client: Taco Bell Category: Consumer - Social Media Page by a Brand / Social Media Page by a Brand
Dove Feel Good Feed Agency: Ogilvy & Mather / London Client: Unilever Category: Consumer - Social Media Page by a Brand / Social Media Page by a Brand
The Super Bowl Dunk Agency: VML / Kansas City Client: Gatorade Category: Consumer - Social Media Page by a Brand / Social Media Page by a Brand
Backup Memory Agency: 3SG BBDO / Tunis + PixelTrade / Tunis Client: Samsung Category: Consumer - Mobile / Utility
ADF Active Agency: Havas Worldwide Australia / Sydney Client: Defence Force Recruiting Category: Consumer - Mobile / Utility
Awair Agency: R/GA / New York + Bitfinder / Palo Alto Client: Bitfinder Category: Consumer - Mobile / Utility
UBS Planet Art Agency: Razorfish GmbH / Berlin Client: UBS Category: Consumer - Mobile / Utility
NatWest Apple Watch Agency: SapientNitro / London Client: NatWest Category: Consumer - Mobile / Utility
The 2015 Mustang Customizer Agency: Team / Detroit + Jam3 / Toronto Client: Ford Category: Consumer - Mobile / Utility
Distorted Fact Agency: AlmapBBDO / São Paulo Client: Veja Magazine Category: Consumer - Experiential Advertising / Installations
Brewtroleum Agency: Colenso BBDO / Auckland Client: DB Breweries - DB Export Category: Consumer - Experiential Advertising / Installations
A Message to Space Agency: INNOCEAN Worldwide / Seoul + Planit Production / Seoul + Addict Media Films / Seoul + D.TRIBE / Seoul Client: Hyundai Motor Company Category: Consumer - Experiential Advertising / Installations
Heartbeat Agency: M&C Saatchi / Sydney + Rapid Films / Sydney Client: Lexus Australia Category: Consumer - Experiential Advertising / Installations
Museum of Feelings Agency: Ogilvy & Mather / Chicago + Radical Media / New York Client: Glade Category: Consumer - Experiential Advertising / Installations
The Shape of Imagination Agency: Ogilvy & Mather / Singapore + Magic Angle Sculpture LLC / USA + Freeflow Productions / Singapore Client: LEGO Category: Consumer - Experiential Advertising / Installations
Uber Safe Agency: Rethink / Toronto, Montreal, Vancouver + Someplace Nice / Toronto Client: Uber Category: Consumer - Experiential Advertising / Installations
Sounds of the City Agency: ROSAPARK / PARIS Client: Thalys Category: Consumer - Experiential Advertising / Installations
The Man on the Moon Agency: adam&eveDDB / London + Somesuch / London + Manning Gotlieb OMD (Media Agency) / London + Trim / London Client: John Lewis Category: Consumer - Experiential Advertising / Augmented Reality
Samsung eMotion Project Agency: Leo Burnett Co. Srl / Milan Client: Samsung Electronics Italy Category: Consumer - Experiential Advertising / Augmented Reality
Printed By Somerset Agency: Leo Burnett / Toronto + Somerset Graphics Co. Ltd. / Toronto Client: Somerset Graphics Category: Consumer - Print / Flat Mailing
Mog's Christmas Calamity Agency: AMVBBDO / LONDON Client: Sainsbury's Category: Consumer - Cinema Advertising / Over 90 Seconds (Long Form) - Single
Birth Agency: BBH / London + Mill+ / London + The Mill / London + String & Tins / London Client: Audi Category: Consumer - Cinema Advertising / Over 90 Seconds (Long Form) - Single
Home for Christmas Agency: Jung von Matt AG / Hamburg Client: EDEKA Zentrale Category: Consumer - Brands, Products & Services / Integrated Campaign
Subaru Environmental Website featuring the National Parks Zero Landfill Initiative Agency: Carmichael Lynch / Minneapolis + RESN / Amsterdam Client: Subaru of America Category: CSR - Web / Web
Share The Force Agency: Deutsch / Los Angeles + MediaMonks / Los Angeles Client: Target Category: Consumer - Websites / Durable Goods
Try on a Six Agency: R/GA / New York Client: Samsung Category: Consumer - Websites / Durable Goods

2016 Branded Entertainment Merit Award

BBDO / New York

Foot Locker

Play My Tweet

Consumer - Gaming & Mobile / Branded Gaming

BE16071M

2016 Design Merit Award

AD&D / Tokyo

Mori Building

Flower Lush in Roppongi Hills 1

Consumer - Collateral Design / Posters - Series

DE16085M

2016 Design Merit Award

AD&D / Tokyo

Mori Building

Flower Lush in Roppongi Hills 2

Consumer - Collateral Design / Posters - Series

DE16086M

2016 Design Merit Award

Cossette / Montreal

McDonalds

Moving Day

Consumer - Collateral Design / Posters - Series

DE16087M

2016 Design Merit Award

DENTSU INC. / Tokyo + J.C.SPARK / Tokyo + DENTSU CREATIVE X INC. / Tokyo

Kirin Company

Slice of Heartland

Consumer - Collateral Design / Posters - Series

DE16088M

2016 Design Merit Award

DENTSU INC. / Tokyo

Aeon Fantasy

Game Spot Palo

Consumer - Collateral Design / Posters - Series

DE16089M

2016 Design Merit Award

Memac Ogilvy & Mather / Dubai + Memac Ogilvy & Mather / Jeddah

IKEA

IKEA. It?s that affordable.

Consumer - Collateral Design / Posters - Series

DE16090M

2016 Design Merit Award

Turner Duckworth Design: London & / San Francisco + Turner Duckworth Design: & San Francisco / London

The Coca-Cola Company

Coca-Cola Contour 100 Posters

Consumer - Collateral Design / Posters - Series

DE16091M

2016 Design Merit Award

BBDO / BANGKOK

Thai Health Promotion Foundation

The Message from the Lungs

Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design

DE16209M

2016 Design Merit Award

BBDO GmbH / Berlin + BBDO Group Germany GmbH / Berlin + Ketchum Pleon / Berlin

Fashion Revolution

The 2 Euro T-Shirt - A social Experiment

Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design

DE16210M

2016 Design Merit Award

Cheil Worldwide / Seoul

Ministry of Unification

Piano of Unification

Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design

DE16211M

2016 Design Merit Award

Geometry Global / Bogotá

Ministry of Environment and sustainability

Priceless Traps

Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design

DE16212M

2016 Design Merit Award

Ogilvy & Mather Japan GK / Tokyo

The Fujisan Club

Mt. Fuji Rubbish Billboards

Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design

DE16213M

2016 Design Merit Award

Scholz & Friends / Berlin

Amnesty International

Fountain Against Torture

Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design

DE16214M

2016 Interactive Merit Award

Barton F. Graf / New York + Psyop / Los Angels

Supercell

Clash of Clans - Virtual Reality

Consumer - Advertising / Interactive Video

IN16066M

2016 Interactive Merit Award

BBDO / New York

PepsiCo / Mountain Dew Kickstart

Come Alive Interactive

Consumer - Advertising / Interactive Video

IN16067M

2016 Interactive Merit Award

Jam3 / Toronto + Modiki / Istanbul

Kale, Modiki

Sons of Gallipoli

Consumer - Advertising / Interactive Video

IN16068M

2016 Interactive Merit Award

Kolle Rebbe GmbH / Hamburg

Protonet

How China Are You?

Consumer - Advertising / Interactive Video

IN16069M

2016 Interactive Merit Award

The Martin Agency / Richmond + Furlined / New York

GEICO

Fast Forward, Hike

Consumer - Advertising / Interactive Video

IN16070M

2016 Interactive Merit Award

The Martin Agency / Richmond + Furlined / New York

GEICO

Fast Forward, Going Up

Consumer - Advertising / Interactive Video

IN16071M

2016 Interactive Merit Award

Wieden+Kennedy / Portland

Old Spice

Nature Adventure

Consumer - Advertising / Interactive Video

IN16072M

2016 Film Merit Award

DDB / Paris + Wanda / Paris + THE / Paris

Agence de la Biomedecine - Organ donation

The man who died the most

Non-Profit - Cinema Advertising / Cinema Advertising

FI16230M

2016 Film Merit Award

M&C Saatchi / London + Rattling Stick / London

Transport for London

Think Slow - The Tortoise & the Hare

Non-Profit - Cinema Advertising / Cinema Advertising

FI16231M

2016 Film Merit Award

Shooters Films / San Antonio, TX

United Communities of San Antonio

Devices

Non-Profit - Cinema Advertising / Cinema Advertising

FI16232M

2016 Social Media Merit Award

Deutsch / Los Angeles

Taco Bell

Taco Emoji Engine

Consumer - Social Media Page by a Brand / Social Media Page by a Brand

SM16019M

2016 Social Media Merit Award

Ogilvy & Mather / London

Unilever

Dove Feel Good Feed

Consumer - Social Media Page by a Brand / Social Media Page by a Brand

SM16020M

2016 Social Media Merit Award

VML / Kansas City

Gatorade

The Super Bowl Dunk

Consumer - Social Media Page by a Brand / Social Media Page by a Brand

SM16021M

2016 UX / UI Merit Award

3SG BBDO / Tunis + PixelTrade / Tunis

Samsung

Backup Memory

Consumer - Mobile / Utility

UX16030M

2016 UX / UI Merit Award

Havas Worldwide Australia / Sydney

Defence Force Recruiting

ADF Active

Consumer - Mobile / Utility

UX16031M

2016 UX / UI Merit Award

R/GA / New York + Bitfinder / Palo Alto

Bitfinder

Awair

Consumer - Mobile / Utility

UX16032M

2016 UX / UI Merit Award

Razorfish GmbH / Berlin

UBS

UBS Planet Art

Consumer - Mobile / Utility

UX16033M

2016 UX / UI Merit Award

SapientNitro / London

NatWest

NatWest Apple Watch

Consumer - Mobile / Utility

UX16034M

2016 UX / UI Merit Award

Team / Detroit + Jam3 / Toronto

Ford

The 2015 Mustang Customizer

Consumer - Mobile / Utility

UX16035M

2016 Cross-Platform Merit Award

AlmapBBDO / São Paulo

Veja Magazine

Distorted Fact

Consumer - Experiential Advertising / Installations

CP16038M

2016 Cross-Platform Merit Award

Colenso BBDO / Auckland

DB Breweries - DB Export

Brewtroleum

Consumer - Experiential Advertising / Installations

CP16039M

2016 Cross-Platform Merit Award

INNOCEAN Worldwide / Seoul + Planit Production / Seoul + Addict Media Films / Seoul + D.TRIBE / Seoul

Hyundai Motor Company

A Message to Space

Consumer - Experiential Advertising / Installations

CP16040M

2016 Cross-Platform Merit Award

M&C Saatchi / Sydney + Rapid Films / Sydney

Lexus Australia

Heartbeat

Consumer - Experiential Advertising / Installations

CP16041M

2016 Cross-Platform Merit Award

Ogilvy & Mather / Chicago + Radical Media / New York

Glade

Museum of Feelings

Consumer - Experiential Advertising / Installations

CP16042M

2016 Cross-Platform Merit Award

Ogilvy & Mather / Singapore + Magic Angle Sculpture LLC / USA + Freeflow Productions / Singapore

LEGO

The Shape of Imagination

Consumer - Experiential Advertising / Installations

CP16043M

2016 Cross-Platform Merit Award

Rethink / Toronto, Montreal, Vancouver + Someplace Nice / Toronto

Uber

Uber Safe

Consumer - Experiential Advertising / Installations

CP16044M

2016 Cross-Platform Merit Award

ROSAPARK / PARIS

Thalys

Sounds of the City

Consumer - Experiential Advertising / Installations

CP16045M

2016 Cross-Platform Merit Award

adam&eveDDB / London + Somesuch / London + Manning Gotlieb OMD (Media Agency) / London + Trim / London

John Lewis

The Man on the Moon

Consumer - Experiential Advertising / Augmented Reality

CP16051M

2016 Cross-Platform Merit Award

Leo Burnett Co. Srl / Milan

Samsung Electronics Italy

Samsung eMotion Project

Consumer - Experiential Advertising / Augmented Reality

CP16052M

2016 Direct Merit Award

Leo Burnett / Toronto + Somerset Graphics Co. Ltd. / Toronto

Somerset Graphics

Printed By Somerset

Consumer - Print / Flat Mailing

DI16046M

2016 Film Merit Award

AMVBBDO / LONDON

Sainsbury's

Mog's Christmas Calamity

Consumer - Cinema Advertising / Over 90 Seconds (Long Form) - Single

FI16168M

2016 Film Merit Award

BBH / London + Mill+ / London + The Mill / London + String & Tins / London

Audi

Birth

Consumer - Cinema Advertising / Over 90 Seconds (Long Form) - Single

FI16169M

2016 Public Relations Merit Award

Jung von Matt AG / Hamburg

EDEKA Zentrale

Home for Christmas

Consumer - Brands, Products & Services / Integrated Campaign

PR16040M

2016 UX / UI Merit Award

Carmichael Lynch / Minneapolis + RESN / Amsterdam

Subaru of America

Subaru Environmental Website featuring the National Parks Zero Landfill Initiative

CSR - Web / Web

UX16048M

2016 Interactive Merit Award

Deutsch / Los Angeles + MediaMonks / Los Angeles

Target

Share The Force

Consumer - Websites / Durable Goods

IN16046M

2016 Interactive Merit Award

R/GA / New York

Samsung

Try on a Six

Consumer - Websites / Durable Goods

IN16047M

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