Award

Agency

Client

Title

Category

Annual ID

Tomcat TV Campaign - Slingshot :15, Tailpipe :15, Roller Skate:15 Agency: Barton F Graf / New York + Smith & Jones / London Client: Scotts Miracle-Gro Category: Consumer - Television / 20 Second & Under - Campaign
Like Brands. Only Cheaper I Agency: BMF / Sydney + Rabbit Content / Sydney Client: ALDI Australia Category: Consumer - Television / 20 Second & Under - Campaign
World Gallery TV Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Consumer - Television / 20 Second & Under - Campaign
Pier Agency: adam&eveDDB / London + Academy Films / London + The Mill / London + OMD UK (Media Agency) / London Client: SSE Category: Craft - Animation / Animation
Shoplifters Agency: adam&eveDDB / London + Blink / London + Zenith Optimedia (media agency) / London + The Mill / London Client: Harvey Nichols Category: Craft - Animation / Animation
The Letter Agency: Heimat / Berlin Client: OTTO Category: Craft - Animation / Animation
T-shirts Agency: MPC / London + Mother / London + Blink / London Client: IKEA Category: Craft - Animation / Animation
The Color Eater | Adobe Creative Cloud's Philosophy Video Agency: Tokyu Agency / TOTB / Tokyo + kaibutsu / Tokyo + Spoon. / Tokyo Client: Adobe Systems Category: Craft - Animation / Animation
A Mini Marvel Agency: Luma Pictures / Los Angeles/Melbourne + Wieden+Kennedy / Portland + Bullitt / Los Angeles Client: Coca-Cola Category: Craft - Animation / Animation
Abused Emojis Agency: Garbergs / Stockholm Client: BRIS Category: Non-Profit - Applications & Sites / Applications & Sites
UN Happy Party Agency: Google Creative Lab / London + The Rumpus Room / London Client: Google Category: Non-Profit - Applications & Sites / Applications & Sites
Seelight Agency: Hungry Boys / Moscow Client: VOS Category: Non-Profit - Applications & Sites / Applications & Sites
Slot Car Holiday Heats Agency: Ignition – A Razorfish Company / El Segundo Client: Acura Category: Consumer - Applications & Sites / Branded Games
The Last Shot Agency: AKQA / San Francisco + LOS YORK / Los Angeles Client: Jordan Brand Category: Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
GE Podcast Theatre presents The Message Agency: BBDO / New York Client: GE Category: Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
Smiles Trip Book Agency: FCB BRASIL / SAO PAULO Client: Smiles Category: Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
Nivea Doll Agency: FCB BRASIL / SAO PAULO Client: BDF Nivea Brasil Category: Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
Inside Abbey Road Agency: Google Creative Lab / London + Stinkdigital / London Client: Google Category: Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
The Interactive Parking Billboard Agency: Leo Burnett Germany / Frankfurt Client: Fiat Germany Category: Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
Game of Balls Agency: M&C Saatchi / Sydney + Bang PR / Sydney + Digital Playground / Los Angeles Client: Blue Ball Foundation Category: Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
Survival Billboard Agency: McCann / London + Momentum Worldwide / London Client: Microsoft Category: Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
The Tweeting Pothole Agency: P4 Ogilvy&Mather / Panama Client: Medcom Category: Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
Unskippable Agency: The Martin Agency / Richmond + Park Pictures / New York Client: GEICO Category: Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
Canon Gig App Agency: Uncle Grey / Copenhagen + MediaMonks / Amsterdam Client: Canon/Uncle Grey Category: Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
Sensus. The First Braille Comic in the World. Agency: Havas S&E / Mexico + Arena / Mexico + Man on the Moon / Mexico Client: Nacional Monte de Piedad Category: Innovation - Publication Design / Publication Design
Inactivity Tracker Agency: FCB / Chicago Client: Joe Boxer Category: Consumer - Gaming & Mobile / Branded Mobile
Honda Road Readers Agency: RPA / Santa Monica + M ss ng p eces / Los Angeles + Butcher Editorial / Santa Monica + Lime Studios / Santa Monica Client: American Honda Motor Category: Consumer - Gaming & Mobile / Branded Mobile
The Unconventional Oven Agency: DDB Group / Melbourne Client: Kidsafe Category: Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying
Holograms for Freedom Agency: DDB Spain / Madrid Client: No somos delito (We are not crime) Category: Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying
#MaPlaceEstDansLaSalle Agency: FRED & FARID / PARIS + KILLDEATH / PARIS Client: Prodiss Category: Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying
805 Million Names Agency: Forsman & Bodenfors / Gothenburg Client: United Nations World Food Programme Category: Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying
Give Mom Back Her Name Agency: Impact BBDO / Dubai Client: UN Women Category: Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying
The Gay Sweater Agency: Saatchi & Saatchi Canada / Toronto + Golin / Chicago + Republic / Toronto Client: The Canadian Centre for Gender and Sexual Diversity Category: Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying
The Super Bowl Dunk Agency: VML / Kansas City Client: Gatorade Category: Consumer - Use of Technology / Augmented Reality
Fashion Intelligence Index Agency: McCANN & SPENCER / Hong Kong Client: Hang Lung Properties Category: Consumer - Data Visualization / User Generated Content
The House of Clicks Agency: Hemnet / Stockholm + Prime - A Weber Shandwick Company / Stockholm + United Minds / Stockholm + Tham & Videgård Arkitekter / Stockholm Client: Hemnet Category: Consumer - Data Visualization / User Generated Content
OrangeAid - Last Day of School Agency: BBH ASIA PACIFIC / Singapore Client: NTUC Income Category: CSR - Cinema Advertising / Cinema Advertising
The Other Letter Agency: McCann / Madrid Client: Ikea Category: CSR - Cinema Advertising / Cinema Advertising
#MakeYouHappen Agency: Ogilvy / New York Client: Philips Norelco Category: CSR - Cinema Advertising / Cinema Advertising
#NYCTAKEOFF Agency: MullenLowe U.S. / Boston Client: JetBlue Category: Consumer - Environmental / Immersive Design / Ambient Media - Series
Champions League Pubs Agency: OgilvyOne / London Client: BT Sport Category: Consumer - Environmental / Immersive Design / Ambient Media - Series
Bob Dylan - Studio A Revisited Agency: Havas Worldwide / New York + Studio 6 / New York Client: Legacy Recordings/Sony Music Category: Innovation - Web / Web
Shop With the Force Agency: Zambezi / Culver City + Active Theory / Venice Client: Stance Category: Innovation - Web / Web
Share Honesty Agency: Daughters & Howard / Lexington, MA + Alex Bogusky / Boulder, CO Client: Center for Science in the Public Interest Category: Non-Profit - Online Films & Video / Online Films & Video
Change the Tune Agency: Daughters & Howard / Lexington, MA + Lumenati / Denver, CO Client: Center for Science in the Public Interest Category: Non-Profit - Online Films & Video / Online Films & Video
The Unforgotten Agency: FCB / Chicago Client: Illinois Council Against Handgun Violence Category: Non-Profit - Online Films & Video / Online Films & Video
805 Million Names Agency: Forsman & Bodenfors / Gothenburg + New Land / Iconoclast / Stockholm + Be On / Stockholm + Matter / Stockholm Client: United Nations World Food Programme Category: Non-Profit - Online Films & Video / Online Films & Video
#CoverTheAthlete Agency: john st. / Toronto Client: Hannah Smit Category: Non-Profit - Online Films & Video / Online Films & Video
Beauty Tips by Reshma Agency: Ogilvy & Mather / Mumbai, India Client: Make Love Not Scars Category: Non-Profit - Online Films & Video / Online Films & Video
Mums and Maids Agency: Ogilvy & Mather / Singapore Client: TWC2 Category: Non-Profit - Online Films & Video / Online Films & Video

2016 Film Merit Award

Barton F Graf / New York + Smith & Jones / London

Scotts Miracle-Gro

Tomcat TV Campaign - Slingshot :15, Tailpipe :15, Roller Skate:15

Consumer - Television / 20 Second & Under - Campaign

FI16141M

2016 Film Merit Award

BMF / Sydney + Rabbit Content / Sydney

ALDI Australia

Like Brands. Only Cheaper I

Consumer - Television / 20 Second & Under - Campaign

FI16142M

2016 Film Merit Award

TBWA\Media Arts Lab / Los Angeles

Apple

World Gallery TV

Consumer - Television / 20 Second & Under - Campaign

FI16143M

2016 Film Merit Award

adam&eveDDB / London + Academy Films / London + The Mill / London + OMD UK (Media Agency) / London

SSE

Pier

Craft - Animation / Animation

FI16278M

2016 Film Merit Award

adam&eveDDB / London + Blink / London + Zenith Optimedia (media agency) / London + The Mill / London

Harvey Nichols

Shoplifters

Craft - Animation / Animation

FI16279M

2016 Film Merit Award

Heimat / Berlin

OTTO

The Letter

Craft - Animation / Animation

FI16280M

2016 Film Merit Award

MPC / London + Mother / London + Blink / London

IKEA

T-shirts

Craft - Animation / Animation

FI16281M

2016 Film Merit Award

Tokyu Agency / TOTB / Tokyo + kaibutsu / Tokyo + Spoon. / Tokyo

Adobe Systems

The Color Eater | Adobe Creative Cloud's Philosophy Video

Craft - Animation / Animation

FI16282M

2016 Film Merit Award

Luma Pictures / Los Angeles/Melbourne + Wieden+Kennedy / Portland + Bullitt / Los Angeles

Coca-Cola

A Mini Marvel

Craft - Animation / Animation

FI16283M

2016 Mobile Merit Award

Garbergs / Stockholm

BRIS

Abused Emojis

Non-Profit - Applications & Sites / Applications & Sites

MO16075M

2016 Mobile Merit Award

Google Creative Lab / London + The Rumpus Room / London

Google

UN Happy Party

Non-Profit - Applications & Sites / Applications & Sites

MO16076M

2016 Mobile Merit Award

Hungry Boys / Moscow

VOS

Seelight

Non-Profit - Applications & Sites / Applications & Sites

MO16077M

2016 Mobile Merit Award

Ignition – A Razorfish Company / El Segundo

Acura

Slot Car Holiday Heats

Consumer - Applications & Sites / Branded Games

MO16044M

2016 Branded Entertainment Merit Award

AKQA / San Francisco + LOS YORK / Los Angeles

Jordan Brand

The Last Shot

Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment

BE16097M

2016 Branded Entertainment Merit Award

BBDO / New York

GE

GE Podcast Theatre presents The Message

Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment

BE16098M

2016 Branded Entertainment Merit Award

FCB BRASIL / SAO PAULO

Smiles

Smiles Trip Book

Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment

BE16099M

2016 Branded Entertainment Merit Award

FCB BRASIL / SAO PAULO

BDF Nivea Brasil

Nivea Doll

Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment

BE16100M

2016 Branded Entertainment Merit Award

Google Creative Lab / London + Stinkdigital / London

Google

Inside Abbey Road

Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment

BE16101M

2016 Branded Entertainment Merit Award

Leo Burnett Germany / Frankfurt

Fiat Germany

The Interactive Parking Billboard

Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment

BE16102M

2016 Branded Entertainment Merit Award

M&C Saatchi / Sydney + Bang PR / Sydney + Digital Playground / Los Angeles

Blue Ball Foundation

Game of Balls

Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment

BE16103M

2016 Branded Entertainment Merit Award

McCann / London + Momentum Worldwide / London

Microsoft

Survival Billboard

Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment

BE16104M

2016 Branded Entertainment Merit Award

P4 Ogilvy&Mather / Panama

Medcom

The Tweeting Pothole

Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment

BE16105M

2016 Branded Entertainment Merit Award

The Martin Agency / Richmond + Park Pictures / New York

GEICO

Unskippable

Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment

BE16106M

2016 Branded Entertainment Merit Award

Uncle Grey / Copenhagen + MediaMonks / Amsterdam

Canon/Uncle Grey

Canon Gig App

Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment

BE16107M

2016 Design Merit Award

Havas S&E / Mexico + Arena / Mexico + Man on the Moon / Mexico

Nacional Monte de Piedad

Sensus. The First Braille Comic in the World.

Innovation - Publication Design / Publication Design

DE16227M

2016 Branded Entertainment Merit Award

FCB / Chicago

Joe Boxer

Inactivity Tracker

Consumer - Gaming & Mobile / Branded Mobile

BE16072M

2016 Branded Entertainment Merit Award

RPA / Santa Monica + M ss ng p eces / Los Angeles + Butcher Editorial / Santa Monica + Lime Studios / Santa Monica

American Honda Motor

Honda Road Readers

Consumer - Gaming & Mobile / Branded Mobile

BE16073M

2016 Public Relations Merit Award

DDB Group / Melbourne

Kidsafe

The Unconventional Oven

Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying

PR16054M

2016 Public Relations Merit Award

DDB Spain / Madrid

No somos delito (We are not crime)

Holograms for Freedom

Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying

PR16055M

2016 Public Relations Merit Award

FRED & FARID / PARIS + KILLDEATH / PARIS

Prodiss

#MaPlaceEstDansLaSalle

Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying

PR16056M

2016 Public Relations Merit Award

Forsman & Bodenfors / Gothenburg

United Nations World Food Programme

805 Million Names

Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying

PR16057M

2016 Public Relations Merit Award

Impact BBDO / Dubai

UN Women

Give Mom Back Her Name

Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying

PR16058M

2016 Public Relations Merit Award

Saatchi & Saatchi Canada / Toronto + Golin / Chicago + Republic / Toronto

The Canadian Centre for Gender and Sexual Diversity

The Gay Sweater

Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying

PR16059M

2016 Mobile Merit Award

VML / Kansas City

Gatorade

The Super Bowl Dunk

Consumer - Use of Technology / Augmented Reality

MO16055M

2016 Design Merit Award

McCANN & SPENCER / Hong Kong

Hang Lung Properties

Fashion Intelligence Index

Consumer - Data Visualization / User Generated Content

DE16127M

2016 Design Merit Award

Hemnet / Stockholm + Prime - A Weber Shandwick Company / Stockholm + United Minds / Stockholm + Tham & Videgård Arkitekter / Stockholm

Hemnet

The House of Clicks

Consumer - Data Visualization / User Generated Content

DE16128M

2016 Film Merit Award

BBH ASIA PACIFIC / Singapore

NTUC Income

OrangeAid - Last Day of School

CSR - Cinema Advertising / Cinema Advertising

FI16215M

2016 Film Merit Award

McCann / Madrid

Ikea

The Other Letter

CSR - Cinema Advertising / Cinema Advertising

FI16216M

2016 Film Merit Award

Ogilvy / New York

Philips Norelco

#MakeYouHappen

CSR - Cinema Advertising / Cinema Advertising

FI16217M

2016 Design Merit Award

MullenLowe U.S. / Boston

JetBlue

#NYCTAKEOFF

Consumer - Environmental / Immersive Design / Ambient Media - Series

DE16167M

2016 Design Merit Award

OgilvyOne / London

BT Sport

Champions League Pubs

Consumer - Environmental / Immersive Design / Ambient Media - Series

DE16168M

2016 UX / UI Merit Award

Havas Worldwide / New York + Studio 6 / New York

Legacy Recordings/Sony Music

Bob Dylan - Studio A Revisited

Innovation - Web / Web

UX16059M

2016 UX / UI Merit Award

Zambezi / Culver City + Active Theory / Venice

Stance

Shop With the Force

Innovation - Web / Web

UX16060M

2016 Film Merit Award

Daughters & Howard / Lexington, MA + Alex Bogusky / Boulder, CO

Center for Science in the Public Interest

Share Honesty

Non-Profit - Online Films & Video / Online Films & Video

FI16233M

2016 Film Merit Award

Daughters & Howard / Lexington, MA + Lumenati / Denver, CO

Center for Science in the Public Interest

Change the Tune

Non-Profit - Online Films & Video / Online Films & Video

FI16234M

2016 Film Merit Award

FCB / Chicago

Illinois Council Against Handgun Violence

The Unforgotten

Non-Profit - Online Films & Video / Online Films & Video

FI16235M

2016 Film Merit Award

Forsman & Bodenfors / Gothenburg + New Land / Iconoclast / Stockholm + Be On / Stockholm + Matter / Stockholm

United Nations World Food Programme

805 Million Names

Non-Profit - Online Films & Video / Online Films & Video

FI16236M

2016 Film Merit Award

john st. / Toronto

Hannah Smit

#CoverTheAthlete

Non-Profit - Online Films & Video / Online Films & Video

FI16237M

2016 Film Merit Award

Ogilvy & Mather / Mumbai, India

Make Love Not Scars

Beauty Tips by Reshma

Non-Profit - Online Films & Video / Online Films & Video

FI16238M

2016 Film Merit Award

Ogilvy & Mather / Singapore

TWC2

Mums and Maids

Non-Profit - Online Films & Video / Online Films & Video

FI16239M

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