The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

37 Days Agency: Leo Burnett / Saint-Denis + Quad / Clichy Client: Atlantic Group Category: Consumer - Environmental / Immersive Design / Brand Installations
Netflix Festival Agency: Ogilvy&Mather / Paris + We Love Art / Paris + Big District / Paris + Parallel / Paris Client: Netflix Category: Consumer - Environmental / Immersive Design / Brand Installations
More Than Brains Agency: 180LA / Santa Monica + The Corner Shop / Santa Monica Client: University of Phoenix Category: Craft - Music / Sound / Music / Sound
Friends Forever Agency: Google Android / New York + Droga5 / New York + The Mill / New York Client: Google Android Category: Craft - Music / Sound / Music / Sound
Paper Agency: Factory / London + RPA / LA + Reset Content / LA Client: Honda Category: Craft - Music / Sound / Music / Sound
Deng Adut Agency: FINCH / Sydney + VCD + WE.Collective / Sydney + University of Western / Sydney Client: University of Western Sydney Category: Craft - Music / Sound / Music / Sound
Think Slow - The Tortoise & the Hare Agency: M&C Saatchi / London + Rattling Stick / London Client: Transport for London Category: Craft - Music / Sound / Music / Sound
Chicken Tweet Betty Agency: Marketforce / Perth Client: Chicken Treat Category: Consumer - Applications & Sites / Social Networks / Community
Taxi Patrol Agency: Ogilvy Malaysia / Kuala Lumpur + The Tankers / Petaling Jaya + Glassfin Sdn Bhd / Petaling Jaya + TWO AM Studios / Kuala Lumpur Client: MyTeksi Category: Consumer - Applications & Sites / Social Networks / Community
#OneLessStranger Agency: TBWA\Chiat\Day / Los Angeles Client: Airbnb Category: Consumer - Applications & Sites / Social Networks / Community
Educative Wifi Agency: Jung von Matt AG / Hamburg Client: Vodafone Category: Consumer - Ambient Media (Indoor & Outdoor) / Digital / Electronic
Sounds of the City Agency: ROSAPARK / PARIS Client: Thalys Category: Consumer - Ambient Media (Indoor & Outdoor) / Digital / Electronic
Play the Bridge Agency: Special Group / Auckland Client: 2degrees Category: Consumer - Ambient Media (Indoor & Outdoor) / Digital / Electronic
Adoptable Trends Agency: Dieste / Dallas Client: Dallas Pets Alive Category: Non-Profit - Advertising / Advertising
Dreams of Dalí Agency: Goodby Silverstein & Partners / San Francisco Client: The Dalí Museum Category: Non-Profit - Advertising / Advertising
Tiger Challenge Agency: Hungry Boys / Moscow Client: WWF Russia Category: Non-Profit - Advertising / Advertising
Give Mom Back Her Name Agency: Impact BBDO / Dubai Client: UN Women Category: Non-Profit - Advertising / Advertising
Game of Balls Agency: M&C Saatchi / Sydney + Bang PR / Sydney + Digital Playground / LA Client: Blue Ball Foundation Category: Non-Profit - Advertising / Advertising
#ShareHumanity Agency: Ogilvy / New York Client: United Nations Category: Non-Profit - Advertising / Advertising
Mums and Maids Agency: Ogilvy & Mather / Singapore Client: TWC2 Category: Non-Profit - Advertising / Advertising
Holiday Cards ?The Kims?, ?The Guzmans?, ?The Putins? Agency: barrettSF / San Francisco Client: barrettSF Category: Consumer - Self-Promotion - Single or Series / Self-Promotion - Single or Series
Typeworth Educational Series Posters Agency: Typeworth / Brooklyn Client: Typeworth Category: Consumer - Self-Promotion - Single or Series / Self-Promotion - Single or Series
Zulu Mugs Agency: Zulu Alpha Kilo / Toronto Client: Zulu Alpha Kilo Category: Consumer - Self-Promotion - Single or Series / Self-Promotion - Single or Series
Rethink Ornament Agency: Rethink / Toronto/Montreal/Vancouver + HardEdge Creative / Vancouver + Kozmic Sound / Vancouver Client: Rethink Category: Consumer - Advertising / Self-Promotion
Home for Christmas Agency: Jung von Matt AG / Hamburg Client: EDEKA Zentrale Category: Consumer - Brands, Products & Services / Integrated Campaign
Clash of Clans - Legend of the Last Lava Pup Youtube: 2:48 Agency: Barton F. Graf / New York Client: Supercell Category: Consumer - Online Films & Video / User Generated Content
Spare the Act - Nespresso Agency: AMVBBDO / LONDON Client: Curry's PC World Category: Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Imagine the Possibilities Agency: BBDO / San Francisco Client: Barbie, Mattel Category: Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Shock Agency: BBDO GmbH / Berlin + BBDO Group Germany GmbH / Berlin Client: Daimler Category: Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Extra "Sarah & Juan" Agency: Energy BBDO / Chicago Client: Wrigley, a Subsidiary of Mars Category: Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
The Letter Agency: Heimat / Berlin Client: OTTO Category: Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Wild Horse Chase Agency: Leo Burnett / Melbourne + Goodoil Films / Paddington Client: Honda CR-V Category: Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
What If? Agency: Ogilvy / New York Client: NASCAR Category: Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Countdown Agency: The Martin Agency / Richmond + Hungry Man / New York Client: GEICO Category: Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Whisper Agency: The Martin Agency / Richmond + Hungry Man / New York Client: GEICO Category: Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
This magazine is designed to be suitable for the young Agency: &Larry / Singapore + Por Avion / Singapore Client: Enlightenment Category: Consumer - Publication Design / Magazine Layout Design
Start Spreading the News Agency: Design Army / Washington, DC Client: Washingtonian Bride & Groom Category: Consumer - Publication Design / Magazine Layout Design
Rubbish Famzine- The Incomplete Herbarium and other Garden CIty Exploits Agency: Kinetic / Singapore + HOLYCRAP.SG / SINGAPORE Client: Holycrap.sg Category: Consumer - Publication Design / Magazine Layout Design
Big Game Blunder Agency: BBDO / New York Client: Monster.com Category: Consumer - Branded Social Post / Branded Social Post
The Kick-Bag Journey Agency: CJ WORX / BANGKOK Client: Samsonite (Thailand) Category: Consumer - Branded Social Post / Branded Social Post
Arby's Offers Jon Stewart A Job Agency: Fallon / Minneapolis + Arby's Restaurant / Atlanta Client: Arby's Category: Consumer - Branded Social Post / Branded Social Post
Seen_Smog Agency: Chen Chun-Wei / Kaohsiung City Client: CHEN CHUN-WEI Category: CSR - Collateral Design - Single or Series / Collateral Design - Single or Series
Green Newspaper Agency: DENTSU INC. / Tokyo + DENTSU TEC INC. / Tokyo + AMANA INC. / Tokyo Client: The Mainichi Newspapers Category: CSR - Collateral Design - Single or Series / Collateral Design - Single or Series
Volvo LifePaint Agency: Grey / London + Albedo100 / Malmö Client: Volvo Car UK Category: CSR - Collateral Design - Single or Series / Collateral Design - Single or Series
The Violent Coasters Agency: Ogilvy & Mather Japan GK / Tokyo Client: Yaocho Bar Category: CSR - Collateral Design - Single or Series / Collateral Design - Single or Series
Nike "Engine" - CHRLX Agency: CHRLX / New York City Client: Nike Category: Consumer - Broadcast & Moving Image / Broadcast Design - Single or Series
Resilient Thinking Agency: Hakuhodo.Inc / Tokyo Client: Comexposium Japan Category: Consumer - Broadcast & Moving Image / Broadcast Design - Single or Series
The Message from the Lungs Agency: BBDO / BANGKOK Client: Thai Health Promotion Foundation Category: Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
The 2 Euro T-Shirt - A social Experiment Agency: BBDO GmbH / Berlin + BBDO Group Germany GmbH / Berlin + Ketchum Pleon / Berlin Client: Fashion Revolution Category: Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
Piano of Unification Agency: Cheil Worldwide / Seoul Client: Ministry of Unification Category: Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design

2016 Design Merit Award

Leo Burnett / Saint-Denis + Quad / Clichy

Atlantic Group

37 Days

Consumer - Environmental / Immersive Design / Brand Installations

DE16174M

2016 Design Merit Award

Ogilvy&Mather / Paris + We Love Art / Paris + Big District / Paris + Parallel / Paris

Netflix

Netflix Festival

Consumer - Environmental / Immersive Design / Brand Installations

DE16175M

2016 Film Merit Award

180LA / Santa Monica + The Corner Shop / Santa Monica

University of Phoenix

More Than Brains

Craft - Music / Sound / Music / Sound

FI16273M

2016 Film Merit Award

Google Android / New York + Droga5 / New York + The Mill / New York

Google Android

Friends Forever

Craft - Music / Sound / Music / Sound

FI16274M

2016 Film Merit Award

Factory / London + RPA / LA + Reset Content / LA

Honda

Paper

Craft - Music / Sound / Music / Sound

FI16275M

2016 Film Merit Award

FINCH / Sydney + VCD + WE.Collective / Sydney + University of Western / Sydney

University of Western Sydney

Deng Adut

Craft - Music / Sound / Music / Sound

FI16276M

2016 Film Merit Award

M&C Saatchi / London + Rattling Stick / London

Transport for London

Think Slow - The Tortoise & the Hare

Craft - Music / Sound / Music / Sound

FI16277M

2016 Mobile Merit Award

Marketforce / Perth

Chicken Treat

Chicken Tweet Betty

Consumer - Applications & Sites / Social Networks / Community

MO16047M

2016 Mobile Merit Award

Ogilvy Malaysia / Kuala Lumpur + The Tankers / Petaling Jaya + Glassfin Sdn Bhd / Petaling Jaya + TWO AM Studios / Kuala Lumpur

MyTeksi

Taxi Patrol

Consumer - Applications & Sites / Social Networks / Community

MO16048M

2016 Mobile Merit Award

TBWA\Chiat\Day / Los Angeles

Airbnb

#OneLessStranger

Consumer - Applications & Sites / Social Networks / Community

MO16049M

2016 Print & Outdoor Merit Award

Jung von Matt AG / Hamburg

Vodafone

Educative Wifi

Consumer - Ambient Media (Indoor & Outdoor) / Digital / Electronic

PO16168M

2016 Print & Outdoor Merit Award

ROSAPARK / PARIS

Thalys

Sounds of the City

Consumer - Ambient Media (Indoor & Outdoor) / Digital / Electronic

PO16169M

2016 Print & Outdoor Merit Award

Special Group / Auckland

2degrees

Play the Bridge

Consumer - Ambient Media (Indoor & Outdoor) / Digital / Electronic

PO16170M

2016 Interactive Merit Award

Dieste / Dallas

Dallas Pets Alive

Adoptable Trends

Non-Profit - Advertising / Advertising

IN16088M

2016 Interactive Merit Award

Goodby Silverstein & Partners / San Francisco

The Dalí Museum

Dreams of Dalí

Non-Profit - Advertising / Advertising

IN16089M

2016 Interactive Merit Award

Hungry Boys / Moscow

WWF Russia

Tiger Challenge

Non-Profit - Advertising / Advertising

IN16090M

2016 Interactive Merit Award

Impact BBDO / Dubai

UN Women

Give Mom Back Her Name

Non-Profit - Advertising / Advertising

IN16091M

2016 Interactive Merit Award

M&C Saatchi / Sydney + Bang PR / Sydney + Digital Playground / LA

Blue Ball Foundation

Game of Balls

Non-Profit - Advertising / Advertising

IN16092M

2016 Interactive Merit Award

Ogilvy / New York

United Nations

#ShareHumanity

Non-Profit - Advertising / Advertising

IN16093M

2016 Interactive Merit Award

Ogilvy & Mather / Singapore

TWC2

Mums and Maids

Non-Profit - Advertising / Advertising

IN16094M

2016 Print & Outdoor Merit Award

barrettSF / San Francisco

barrettSF

Holiday Cards ?The Kims?, ?The Guzmans?, ?The Putins?

Consumer - Self-Promotion - Single or Series / Self-Promotion - Single or Series

PO16140M

2016 Print & Outdoor Merit Award

Typeworth / Brooklyn

Typeworth

Typeworth Educational Series Posters

Consumer - Self-Promotion - Single or Series / Self-Promotion - Single or Series

PO16141M

2016 Print & Outdoor Merit Award

Zulu Alpha Kilo / Toronto

Zulu Alpha Kilo

Zulu Mugs

Consumer - Self-Promotion - Single or Series / Self-Promotion - Single or Series

PO16142M

2016 Interactive Merit Award

Rethink / Toronto/Montreal/Vancouver + HardEdge Creative / Vancouver + Kozmic Sound / Vancouver

Rethink

Rethink Ornament

Consumer - Advertising / Self-Promotion

IN16065M

2016 Public Relations Merit Award

Jung von Matt AG / Hamburg

EDEKA Zentrale

Home for Christmas

Consumer - Brands, Products & Services / Integrated Campaign

PR16040M

2016 Film Merit Award

Barton F. Graf / New York

Supercell

Clash of Clans - Legend of the Last Lava Pup Youtube: 2:48

Consumer - Online Films & Video / User Generated Content

FI16212M

2016 Film Merit Award

AMVBBDO / LONDON

Curry's PC World

Spare the Act - Nespresso

Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single

FI16159M

2016 Film Merit Award

BBDO / San Francisco

Barbie, Mattel

Imagine the Possibilities

Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single

FI16160M

2016 Film Merit Award

BBDO GmbH / Berlin + BBDO Group Germany GmbH / Berlin

Daimler

Shock

Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single

FI16161M

2016 Film Merit Award

Energy BBDO / Chicago

Wrigley, a Subsidiary of Mars

Extra "Sarah & Juan"

Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single

FI16162M

2016 Film Merit Award

Heimat / Berlin

OTTO

The Letter

Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single

FI16163M

2016 Film Merit Award

Leo Burnett / Melbourne + Goodoil Films / Paddington

Honda CR-V

Wild Horse Chase

Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single

FI16164M

2016 Film Merit Award

Ogilvy / New York

NASCAR

What If?

Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single

FI16165M

2016 Film Merit Award

The Martin Agency / Richmond + Hungry Man / New York

GEICO

Countdown

Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single

FI16166M

2016 Film Merit Award

The Martin Agency / Richmond + Hungry Man / New York

GEICO

Whisper

Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single

FI16167M

2016 Design Merit Award

&Larry / Singapore + Por Avion / Singapore

Enlightenment

This magazine is designed to be suitable for the young

Consumer - Publication Design / Magazine Layout Design

DE16139M

2016 Design Merit Award

Design Army / Washington, DC

Washingtonian Bride & Groom

Start Spreading the News

Consumer - Publication Design / Magazine Layout Design

DE16140M

2016 Design Merit Award

Kinetic / Singapore + HOLYCRAP.SG / SINGAPORE

Holycrap.sg

Rubbish Famzine- The Incomplete Herbarium and other Garden CIty Exploits

Consumer - Publication Design / Magazine Layout Design

DE16141M

2016 Social Media Merit Award

BBDO / New York

Monster.com

Big Game Blunder

Consumer - Branded Social Post / Branded Social Post

SM16022M

2016 Social Media Merit Award

CJ WORX / BANGKOK

Samsonite (Thailand)

The Kick-Bag Journey

Consumer - Branded Social Post / Branded Social Post

SM16023M

2016 Social Media Merit Award

Fallon / Minneapolis + Arby's Restaurant / Atlanta

Arby's

Arby's Offers Jon Stewart A Job

Consumer - Branded Social Post / Branded Social Post

SM16024M

2016 Design Merit Award

Chen Chun-Wei / Kaohsiung City

CHEN CHUN-WEI

Seen_Smog

CSR - Collateral Design - Single or Series / Collateral Design - Single or Series

DE16182M

2016 Design Merit Award

DENTSU INC. / Tokyo + DENTSU TEC INC. / Tokyo + AMANA INC. / Tokyo

The Mainichi Newspapers

Green Newspaper

CSR - Collateral Design - Single or Series / Collateral Design - Single or Series

DE16183M

2016 Design Merit Award

Grey / London + Albedo100 / Malmö

Volvo Car UK

Volvo LifePaint

CSR - Collateral Design - Single or Series / Collateral Design - Single or Series

DE16184M

2016 Design Merit Award

Ogilvy & Mather Japan GK / Tokyo

Yaocho Bar

The Violent Coasters

CSR - Collateral Design - Single or Series / Collateral Design - Single or Series

DE16185M

2016 Design Merit Award

CHRLX / New York City

Nike

Nike "Engine" - CHRLX

Consumer - Broadcast & Moving Image / Broadcast Design - Single or Series

DE16177M

2016 Design Merit Award

Hakuhodo.Inc / Tokyo

Comexposium Japan

Resilient Thinking

Consumer - Broadcast & Moving Image / Broadcast Design - Single or Series

DE16178M

2016 Design Merit Award

BBDO / BANGKOK

Thai Health Promotion Foundation

The Message from the Lungs

Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design

DE16209M

2016 Design Merit Award

BBDO GmbH / Berlin + BBDO Group Germany GmbH / Berlin + Ketchum Pleon / Berlin

Fashion Revolution

The 2 Euro T-Shirt - A social Experiment

Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design

DE16210M

2016 Design Merit Award

Cheil Worldwide / Seoul

Ministry of Unification

Piano of Unification

Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design

DE16211M

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