The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Miserable in Puerto Rico Agency: J. Walter Thompson Puerto Rico / San Juan Client: Puerto Rico Tourism Company Category: Consumer - Other Branded Content / User Generated Content
I'm News Agency: Grupo W / Saltillo + Digital Invaders / Saltillo Client: Vanguardia Category: Consumer - Print / Data-Driven Personalization
Inactivity Tracker Agency: FCB / Chicago Client: Joe Boxer Category: Consumer - Digital / Mobile
The Emotisongs Agency: McCann Worldgroup / Milano + BV McCann / Bucharest Client: Coca - Cola Category: Consumer - Digital / Mobile
The Les Paul Skill Check Agency: Serviceplan / Munich + Mediaplus / Munich + Plan.Net / Munich Client: Gibson Guitar Category: Consumer - Digital / Mobile
No Escape Agency: FCB Africa (Pty) Ltd / Joburg + Sonovision / Johannesburg Client: The Lonely Road Foundation Category: Non-Profit - Public Awareness - Single / Public Awareness - Single
Rom Com Agency: J. Walter Thompson Canada / Toronto Client: Canadian Film Fest Category: Non-Profit - Public Awareness - Single / Public Awareness - Single
Doctor Agency: M&C Saatchi / Geneva Client: EPER Category: Non-Profit - Public Awareness - Single / Public Awareness - Single
Mummy Buy Me a Teddy Bear Agency: Ogilvy & Mather / Singapore + Eardrum / Sydney Client: The Life Foundation Category: Non-Profit - Public Awareness - Single / Public Awareness - Single
Little Baby Bonnet Agency: Ogilvy & Mather / Singapore + Eardrum / Sydney Client: The Life Foundation Category: Non-Profit - Public Awareness - Single / Public Awareness - Single
Ultimate Death Scene Agency: The Works / Sydney + Southern Cross Austereo / Sydney Client: Sea Shepherd Category: Non-Profit - Public Awareness - Single / Public Awareness - Single
Original do Brasil Agency: AlmapBBDO / São Paulo Client: São Paulo Alpargatas - Havaianas Category: Consumer - Collateral / P.O.P. & In-Store - Campaign
Sea Sick Agency: DentsuBos / Montréal + Consulat / Montréal + Graphiques M&H / Montréal Client: Henri Vézina Category: Consumer - Collateral / P.O.P. & In-Store - Campaign
Posters for the Colorblind Agency: FCB / Chicago Client: Valspar Category: Consumer - Collateral / P.O.P. & In-Store - Campaign
Making Music Agency: Leo Burnett / Beirut + Leo Comm / Beirut Client: Virgin Radio Category: Consumer - Small Space Print - Campaign / Small Space Print - Campaign
Panda Agency: Alma DDB / Miami Client: The Clorox Company Category: Consumer - Collateral / Posters - Single
Bayer / Alka Seltzer: Hot dog combo Agency: BBDO / MEXICO Client: Bayer Mexico Category: Consumer - Collateral / Posters - Single
Flower Dog Agency: Havas Worldwide Digital Vale / Mexico City Client: Reckitt Benckiser / Airwick Category: Consumer - Collateral / Posters - Single
Soccer Agency: lg2 / Québec Client: Farnham Ale & Lager Category: Consumer - Collateral / Posters - Single
Is This You? Agency: McCann / New York Client: NY Lottery Category: Consumer - Collateral / Posters - Single
Cyan Agency: Ogilvy & Mather / Bogotá Client: Ecofill Ink Cartridges Category: Consumer - Collateral / Posters - Single
Black Agency: Ogilvy & Mather / Bogotá Client: Ecofill Ink Cartridges Category: Consumer - Collateral / Posters - Single
SKINS Official FIFA Non-Sponsor Agency: BBD Perfect Storm / London Client: SKINS Category: CSR - Brands, Products & Services / Brands, Products & Services
Jesses Priced Out Agency: DCX Growth Accelerator / NYC Client: Jesse's Deli Category: CSR - Brands, Products & Services / Brands, Products & Services
Bell Let's Talk Agency: lg2 / Montreal + lg2fabrique / Montreal Client: Bell Category: CSR - Brands, Products & Services / Brands, Products & Services
Priceless Pets Agency: NBS / Rio de Janeiro Client: Purina / Quatro Patinhas Category: CSR - Brands, Products & Services / Brands, Products & Services
Don't Drink and Dive Agency: Prime - A Weber Shandwick Company / Stockholm + Trygg-Hansa / Stockholm + Folke Film / Stockholm Client: Trygg-Hansa Category: CSR - Brands, Products & Services / Brands, Products & Services
Wonderful Hold Music Agency: Clemenger BBDO / Melbourne Client: Myer Category: CSR - Music / Music
Pay It Forward Agency: Column Five / Irvine Client: Column Five Category: Consumer - Self-Promotion - Single or Series / Self-Promotion - Single or Series
Whatever 9 ? por Ecuadoor Agency: Rocket & Wink / Hamburg Client: Rocket & Wink Category: Consumer - Self-Promotion - Single or Series / Self-Promotion - Single or Series
Whatever 8 ? Infinity Agency: Rocket & Wink / Hamburg Client: Rocket & Wink Category: Consumer - Self-Promotion - Single or Series / Self-Promotion - Single or Series
Typeworth Educational Series Posters Agency: Typeworth / Brooklyn Client: Typeworth Category: Consumer - Self-Promotion - Single or Series / Self-Promotion - Single or Series
Uncommonly Useful Christmas Cards Agency: Uncommon Practice / Sydney Client: Uncommon Practice Category: Consumer - Self-Promotion - Single or Series / Self-Promotion - Single or Series
Line Insurance Agency: Arnold Worldwide / Boston Client: Progressive Insurance Category: Consumer - Other Branded Content / Live Events
The Namechanger Agency: Jung von Matt AG / Hamburg Client: Deutsches Kinderhilfswerk Category: Consumer - Other Branded Content / Live Events
Peace on 5th Agency: m:united//McCann / New York + Tool / Santa Monica Client: Microsoft Category: Consumer - Other Branded Content / Live Events
Survival Billboard Agency: McCann / London + Momentum Worldwide / London Client: Microsoft Category: Consumer - Other Branded Content / Live Events
The Softtest Agency: Ogilvy & Mather / Singapore Client: Unilever Category: Consumer - Other Branded Content / Live Events
Hockey Heaven Agency: Rethink / Toronto, Montreal, Vancouver + Spy Films / Toronto + Untitled Films / Toronto Client: Molson Canadian Category: Consumer - Other Branded Content / Live Events
I Skip Leg Day Agency: BBDO GmbH / Berlin + BBDO Group Germany GmbH / Berlin Client: Mercedes-Benz Category: Craft - Music / Sound / Music / Sound
Breathless Choir Agency: Ogilvy & Mather / London Client: Philips Category: Craft - Music / Sound / Music / Sound
Samsung Memory Recaller Agency: BBDO / Bangkok Client: Thai Samsung Electronics Category: CSR - Use of Technology / Use of Technology
4G4GOOD Agency: DDB Group / Singapore Client: StarHub Category: CSR - Use of Technology / Use of Technology
The Slow Down GPS Agency: Forsman & Bodenfors / Gothenburg + Stopp / Stockholm + OMD / Stockholm Client: If Insurance Category: CSR - Use of Technology / Use of Technology
Vodafone "Between Us" Agency: Y&R Team Red / Istanbul Client: Vodafone Category: CSR - Use of Technology / Use of Technology
First Days Out Agency: AlmapBBDO / São Paulo Client: MARS Category: CSR - Integrated Branding / Integrated Branding
Home for Christmas Agency: Jung von Matt AG / Hamburg Client: EDEKA Zentrale Category: CSR - Integrated Branding / Integrated Branding
Collective Project Agency: POSSIBLE / Seattle + POSSIBLE / Los Angeles Client: Microsoft Category: CSR - Integrated Branding / Integrated Branding
The MSSNG Lab - Art Exhibit Agency: BBDO / New York Client: Autism Speaks Category: Non-Profit - Experiential Advertising / Experiential Advertising
The Art Heist for Good Agency: Deutsch / New York Client: WATERisLIFE Category: Non-Profit - Experiential Advertising / Experiential Advertising

2016 Branded Entertainment Merit Award

J. Walter Thompson Puerto Rico / San Juan

Puerto Rico Tourism Company

Miserable in Puerto Rico

Consumer - Other Branded Content / User Generated Content

BE16083M

2016 Direct Merit Award

Grupo W / Saltillo + Digital Invaders / Saltillo

Vanguardia

I'm News

Consumer - Print / Data-Driven Personalization

DI16050M

2016 Direct Merit Award

FCB / Chicago

Joe Boxer

Inactivity Tracker

Consumer - Digital / Mobile

DI16060M

2016 Direct Merit Award

McCann Worldgroup / Milano + BV McCann / Bucharest

Coca - Cola

The Emotisongs

Consumer - Digital / Mobile

DI16061M

2016 Direct Merit Award

Serviceplan / Munich + Mediaplus / Munich + Plan.Net / Munich

Gibson Guitar

The Les Paul Skill Check

Consumer - Digital / Mobile

DI16062M

2016 Radio Merit Award

FCB Africa (Pty) Ltd / Joburg + Sonovision / Johannesburg

The Lonely Road Foundation

No Escape

Non-Profit - Public Awareness - Single / Public Awareness - Single

RA16027M

2016 Radio Merit Award

J. Walter Thompson Canada / Toronto

Canadian Film Fest

Rom Com

Non-Profit - Public Awareness - Single / Public Awareness - Single

RA16028M

2016 Radio Merit Award

M&C Saatchi / Geneva

EPER

Doctor

Non-Profit - Public Awareness - Single / Public Awareness - Single

RA16029M

2016 Radio Merit Award

Ogilvy & Mather / Singapore + Eardrum / Sydney

The Life Foundation

Mummy Buy Me a Teddy Bear

Non-Profit - Public Awareness - Single / Public Awareness - Single

RA16030M

2016 Radio Merit Award

Ogilvy & Mather / Singapore + Eardrum / Sydney

The Life Foundation

Little Baby Bonnet

Non-Profit - Public Awareness - Single / Public Awareness - Single

RA16031M

2016 Radio Merit Award

The Works / Sydney + Southern Cross Austereo / Sydney

Sea Shepherd

Ultimate Death Scene

Non-Profit - Public Awareness - Single / Public Awareness - Single

RA16032M

2016 Print & Outdoor Merit Award

AlmapBBDO / São Paulo

São Paulo Alpargatas - Havaianas

Original do Brasil

Consumer - Collateral / P.O.P. & In-Store - Campaign

PO16132M

2016 Print & Outdoor Merit Award

DentsuBos / Montréal + Consulat / Montréal + Graphiques M&H / Montréal

Henri Vézina

Sea Sick

Consumer - Collateral / P.O.P. & In-Store - Campaign

PO16133M

2016 Print & Outdoor Merit Award

FCB / Chicago

Valspar

Posters for the Colorblind

Consumer - Collateral / P.O.P. & In-Store - Campaign

PO16134M

2016 Print & Outdoor Merit Award

Leo Burnett / Beirut + Leo Comm / Beirut

Virgin Radio

Making Music

Consumer - Small Space Print - Campaign / Small Space Print - Campaign

PO16105M

2016 Print & Outdoor Merit Award

Alma DDB / Miami

The Clorox Company

Panda

Consumer - Collateral / Posters - Single

PO16107M

2016 Print & Outdoor Merit Award

BBDO / MEXICO

Bayer Mexico

Bayer / Alka Seltzer: Hot dog combo

Consumer - Collateral / Posters - Single

PO16108M

2016 Print & Outdoor Merit Award

Havas Worldwide Digital Vale / Mexico City

Reckitt Benckiser / Airwick

Flower Dog

Consumer - Collateral / Posters - Single

PO16109M

2016 Print & Outdoor Merit Award

lg2 / Québec

Farnham Ale & Lager

Soccer

Consumer - Collateral / Posters - Single

PO16110M

2016 Print & Outdoor Merit Award

McCann / New York

NY Lottery

Is This You?

Consumer - Collateral / Posters - Single

PO16111M

2016 Print & Outdoor Merit Award

Ogilvy & Mather / Bogotá

Ecofill Ink Cartridges

Cyan

Consumer - Collateral / Posters - Single

PO16112M

2016 Print & Outdoor Merit Award

Ogilvy & Mather / Bogotá

Ecofill Ink Cartridges

Black

Consumer - Collateral / Posters - Single

PO16113M

2016 Public Relations Merit Award

BBD Perfect Storm / London

SKINS

SKINS Official FIFA Non-Sponsor

CSR - Brands, Products & Services / Brands, Products & Services

PR16044M

2016 Public Relations Merit Award

DCX Growth Accelerator / NYC

Jesse's Deli

Jesses Priced Out

CSR - Brands, Products & Services / Brands, Products & Services

PR16045M

2016 Public Relations Merit Award

lg2 / Montreal + lg2fabrique / Montreal

Bell

Bell Let's Talk

CSR - Brands, Products & Services / Brands, Products & Services

PR16046M

2016 Public Relations Merit Award

NBS / Rio de Janeiro

Purina / Quatro Patinhas

Priceless Pets

CSR - Brands, Products & Services / Brands, Products & Services

PR16047M

2016 Public Relations Merit Award

Prime - A Weber Shandwick Company / Stockholm + Trygg-Hansa / Stockholm + Folke Film / Stockholm

Trygg-Hansa

Don't Drink and Dive

CSR - Brands, Products & Services / Brands, Products & Services

PR16048M

2016 Branded Entertainment Merit Award

Clemenger BBDO / Melbourne

Myer

Wonderful Hold Music

CSR - Music / Music

BE16096M

2016 Design Merit Award

Column Five / Irvine

Column Five

Pay It Forward

Consumer - Self-Promotion - Single or Series / Self-Promotion - Single or Series

DE16142M

2016 Design Merit Award

Rocket & Wink / Hamburg

Rocket & Wink

Whatever 9 ? por Ecuadoor

Consumer - Self-Promotion - Single or Series / Self-Promotion - Single or Series

DE16143M

2016 Design Merit Award

Rocket & Wink / Hamburg

Rocket & Wink

Whatever 8 ? Infinity

Consumer - Self-Promotion - Single or Series / Self-Promotion - Single or Series

DE16144M

2016 Design Merit Award

Typeworth / Brooklyn

Typeworth

Typeworth Educational Series Posters

Consumer - Self-Promotion - Single or Series / Self-Promotion - Single or Series

DE16145M

2016 Design Merit Award

Uncommon Practice / Sydney

Uncommon Practice

Uncommonly Useful Christmas Cards

Consumer - Self-Promotion - Single or Series / Self-Promotion - Single or Series

DE16146M

2016 Branded Entertainment Merit Award

Arnold Worldwide / Boston

Progressive Insurance

Line Insurance

Consumer - Other Branded Content / Live Events

BE16084M

2016 Branded Entertainment Merit Award

Jung von Matt AG / Hamburg

Deutsches Kinderhilfswerk

The Namechanger

Consumer - Other Branded Content / Live Events

BE16085M

2016 Branded Entertainment Merit Award

m:united//McCann / New York + Tool / Santa Monica

Microsoft

Peace on 5th

Consumer - Other Branded Content / Live Events

BE16086M

2016 Branded Entertainment Merit Award

McCann / London + Momentum Worldwide / London

Microsoft

Survival Billboard

Consumer - Other Branded Content / Live Events

BE16087M

2016 Branded Entertainment Merit Award

Ogilvy & Mather / Singapore

Unilever

The Softtest

Consumer - Other Branded Content / Live Events

BE16089M

2016 Branded Entertainment Merit Award

Rethink / Toronto, Montreal, Vancouver + Spy Films / Toronto + Untitled Films / Toronto

Molson Canadian

Hockey Heaven

Consumer - Other Branded Content / Live Events

BE16090M

2016 Branded Entertainment Merit Award

BBDO GmbH / Berlin + BBDO Group Germany GmbH / Berlin

Mercedes-Benz

I Skip Leg Day

Craft - Music / Sound / Music / Sound

BE16116M

2016 Branded Entertainment Merit Award

Ogilvy & Mather / London

Philips

Breathless Choir

Craft - Music / Sound / Music / Sound

BE16117M

2016 Mobile Merit Award

BBDO / Bangkok

Thai Samsung Electronics

Samsung Memory Recaller

CSR - Use of Technology / Use of Technology

MO16069M

2016 Mobile Merit Award

DDB Group / Singapore

StarHub

4G4GOOD

CSR - Use of Technology / Use of Technology

MO16070M

2016 Mobile Merit Award

Forsman & Bodenfors / Gothenburg + Stopp / Stockholm + OMD / Stockholm

If Insurance

The Slow Down GPS

CSR - Use of Technology / Use of Technology

MO16071M

2016 Mobile Merit Award

Y&R Team Red / Istanbul

Vodafone

Vodafone "Between Us"

CSR - Use of Technology / Use of Technology

MO16072M

2016 Cross-Platform Merit Award

AlmapBBDO / São Paulo

MARS

First Days Out

CSR - Integrated Branding / Integrated Branding

CP16072M

2016 Cross-Platform Merit Award

Jung von Matt AG / Hamburg

EDEKA Zentrale

Home for Christmas

CSR - Integrated Branding / Integrated Branding

CP16073M

2016 Cross-Platform Merit Award

POSSIBLE / Seattle + POSSIBLE / Los Angeles

Microsoft

Collective Project

CSR - Integrated Branding / Integrated Branding

CP16074M

2016 Cross-Platform Merit Award

BBDO / New York

Autism Speaks

The MSSNG Lab - Art Exhibit

Non-Profit - Experiential Advertising / Experiential Advertising

CP16075M

2016 Cross-Platform Merit Award

Deutsch / New York

WATERisLIFE

The Art Heist for Good

Non-Profit - Experiential Advertising / Experiential Advertising

CP16076M

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