The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Super Bowl Babies Agency: Grey / New York + Park Pictures / New York + Townhouse23 / New York + Exile / New York Client: National Football League Category: Consumer - Online Films & Video / Long Form - Single
Breathless Choir Agency: Ogilvy & Mather / London Client: Philips Category: Consumer - Online Films & Video / Long Form - Single
Douban - The Inner Space Agency: W / Shanghai Client: Douban Category: Consumer - Online Films & Video / Long Form - Single
Plant Lamp Agency: FCB Mayo / Lima Client: University of Engineering and Technology Category: Innovation - Collateral Design / Collateral Design
Handle on Hygiene Agency: Geometry Global / Dubai + Memac Ogilvy / Dubai Client: Unilever Category: Innovation - Collateral Design / Collateral Design
The Gun Shop Agency: Grey / New York + Rival School Pictures / New York Client: States United to Prevent Gun Violence Category: Innovation - Collateral Design / Collateral Design
Test and Drive Agency: J Walter Thompson / New Delhi Client: Amarsons Category: Innovation - Collateral Design / Collateral Design
Advice Wipes Agency: McCann / New York + O Positive / New York Client: Tommee Tippee Category: Innovation - Collateral Design / Collateral Design
ANTI-RAPE SONIC TORCH Agency: REDIFFUSION Y&R / MUMBAI Client: Eveready Industries India Category: Innovation - Collateral Design / Collateral Design
True Wetsuits Agency: TBWA\HAKUHODO Inc. / Tokyo + TAIYO KIKAKU / TOKYO + AID-DCC / TOKYO,OSAKA + MATERIAL / TOKYO Client: Quiksilver Japan Category: Innovation - Collateral Design / Collateral Design
Home for Christmas Agency: Jung von Matt AG / Hamburg Client: EDEKA Zentrale Category: Consumer - Brands, Products & Services / Integrated Campaign
Spare the Act - Nespresso Agency: AMV BBDO / London Client: Curry's PC World Category: Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single

2016 Film Merit Award

Grey / New York + Park Pictures / New York + Townhouse23 / New York + Exile / New York

National Football League

Super Bowl Babies

Consumer - Online Films & Video / Long Form - Single

FI16205M

2016 Film Merit Award

Ogilvy & Mather / London

Philips

Breathless Choir

Consumer - Online Films & Video / Long Form - Single

FI16206M

2016 Film Merit Award

W / Shanghai

Douban

Douban - The Inner Space

Consumer - Online Films & Video / Long Form - Single

FI16207M

2016 Design Merit Award

FCB Mayo / Lima

University of Engineering and Technology

Plant Lamp

Innovation - Collateral Design / Collateral Design

DE16217M

2016 Design Merit Award

Geometry Global / Dubai + Memac Ogilvy / Dubai

Unilever

Handle on Hygiene

Innovation - Collateral Design / Collateral Design

DE16218M

2016 Design Merit Award

Grey / New York + Rival School Pictures / New York

States United to Prevent Gun Violence

The Gun Shop

Innovation - Collateral Design / Collateral Design

DE16219M

2016 Design Merit Award

J Walter Thompson / New Delhi

Amarsons

Test and Drive

Innovation - Collateral Design / Collateral Design

DE16220M

2016 Design Merit Award

McCann / New York + O Positive / New York

Tommee Tippee

Advice Wipes

Innovation - Collateral Design / Collateral Design

DE16221M

2016 Design Merit Award

REDIFFUSION Y&R / MUMBAI

Eveready Industries India

ANTI-RAPE SONIC TORCH

Innovation - Collateral Design / Collateral Design

DE16222M

2016 Design Merit Award

TBWA\HAKUHODO Inc. / Tokyo + TAIYO KIKAKU / TOKYO + AID-DCC / TOKYO,OSAKA + MATERIAL / TOKYO

Quiksilver Japan

True Wetsuits

Innovation - Collateral Design / Collateral Design

DE16223M

2016 Public Relations Merit Award

Jung von Matt AG / Hamburg

EDEKA Zentrale

Home for Christmas

Consumer - Brands, Products & Services / Integrated Campaign

PR16040M

2016 Film Merit Award

AMV BBDO / London

Curry's PC World

Spare the Act - Nespresso

Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single

FI16159M

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