The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Cable Effects
Agency: Grey / New York
Client: DirecTV Category: Consumer - Advertising - Campaign / Advertising - Campaign
Kimmy Schmidt
Agency: Ogilvy&Mather / Paris + Entreprise / Paris
Client: Netflix Category: Consumer - Advertising - Campaign / Advertising - Campaign
I'm News
Agency: Grupo W / Saltillo + Digital Invaders / Saltillo
Client: Vanguardia Category: Consumer - Print / Data-Driven Personalization
Instaclass
Agency: (anónimo) / mexico
Client: Interlingua Category: Consumer - Advertising on Mobile Devices / In-App
Panda
Agency: Alma DDB / Miami
Client: The Clorox Company Category: Consumer - Magazine / Full Page or Spread - Single
Waterfall
Agency: BBDO / BANGKOK + MONTAGE STUDIO / BANGKOK
Client: Air Asia Category: Consumer - Magazine / Full Page or Spread - Single
Bayer / Alka Seltzer: Risotto Pomodoro
Agency: BBDO / MEXICO
Client: Bayer Mexico Category: Consumer - Magazine / Full Page or Spread - Single
Bayer / Alka Seltzer: Hot dog combo
Agency: BBDO / MEXICO
Client: Bayer Mexico Category: Consumer - Magazine / Full Page or Spread - Single
Workers
Agency: J Walter Thompson Italy / Milan
Client: Samsung Electronics Italia Spa Category: Consumer - Magazine / Full Page or Spread - Single
Refuel - To Istanbul
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Jeep Category: Consumer - Magazine / Full Page or Spread - Single
Refuel - To Barcelona
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Jeep Category: Consumer - Magazine / Full Page or Spread - Single
Refuel - To New York
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Jeep Category: Consumer - Magazine / Full Page or Spread - Single
WILD MEALS / Zebra
Agency: MULLENLOWE SSP3 / Bogotá, D. C.
Client: Colsubsidio Supermarkets Category: Consumer - Magazine / Full Page or Spread - Single
Philips LED Day Light - Storm
Agency: Ogilvy & Mather India / Gurgaon
Client: Philips India Category: Consumer - Magazine / Full Page or Spread - Single
Empty Fridge
Agency: Ogilvy Malaysia / Kuala Lumpur + Cue Art / Kuala Lumpur
Client: Pizza Hut Restaurants Category: Consumer - Magazine / Full Page or Spread - Single
KT Life Saving TV
Agency: Cheil Worldwide / Seoul
Client: KT Category: Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing
Unleash Your Rrrr
Agency: Deutsch / Los Angeles
Client: Volkswagen Category: Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing
Handle on Hygiene
Agency: Geometry Global / Dubai + Memac Ogilvy / Dubai
Client: Unilever Category: Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing
Life Saving Dot
Agency: Grey Group / SIngapore
Client: Talwar Traders Category: Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing
Safety Wi-Fi
Agency: Leo Burnett Tailor Made / Sao Paulo + Isobar Brasil / Sao Paulo
Client: FIAT Category: Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing
Europe's Most Punctual Offer
Agency: McCann / Copenhagen
Client: Scandinavian Airlines Category: Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing
Looking For You
Agency: OgilvyOne / London
Client: Battersea Dogs & Cats Home Category: Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing
The Tweeting Pothole
Agency: P4 Ogilvy & Mather / Panama
Client: Medcom Category: Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing
Taco Emoji Engine
Agency: Deutsch / Los Angeles
Client: Taco Bell Category: Consumer - Social Media Page by a Brand / Social Media Page by a Brand
Dove Feel Good Feed
Agency: Ogilvy & Mather / London
Client: Unilever Category: Consumer - Social Media Page by a Brand / Social Media Page by a Brand
The Super Bowl Dunk
Agency: VML / Kansas City
Client: Gatorade Category: Consumer - Social Media Page by a Brand / Social Media Page by a Brand
Great Chinese Names for Great Britain
Agency: Ogilvy / Beijing
Client: Visit Britain Category: Consumer - Brands, Products & Services / User Generated Content
The Way - Nagasaki Newspaper Delivering Route Mapping Project
Agency: DENTSU INC. / tokyo + DEC Management office / tokyo
Client: The Nagasaki Shimbun Category: Craft - Data Visualization / Data Visualization
Halo 5: Guardians "Visualizer"
Agency: twofifteenmccann / San Francisco + Activetheory / Los Angeles + Plan 8 / Stockholm
Client: Microsoft Xbox Category: Craft - Data Visualization / Data Visualization
Mog's Christmas Calamity
Agency: AMV BBDO / London
Client: Sainsbury's Category: Craft - Writing / Writing
Wok
Agency: Droga5 / Sydney + The Sweetshop / Bangkok + Heckler / Sydney
Client: Heineken Asia Pacific/Tiger Beer Category: Craft - Writing / Writing
Nobody's Memories
Agency: FCB / Toronto + FCB / Chicago
Client: PFLAG Canada Category: Craft - Writing / Writing
Lenor "Odes to Clothes - Skirt"
Agency: Grey Germany / Duesseldorf + Grey / Duesseldorf
Client: Procter & Gamble Category: Craft - Writing / Writing
Shoulders of Giants
Agency: TBWA Chiat Day / Los Angeles + Smuggler / Los Angeles + RPS / Los Angeles + A52 / Los Angeles
Client: Nissan Category: Craft - Writing / Writing
Don't Drink and Dive
Agency: Trygg-Hansa / Stockholm + Prime - A Weber Shandwick Company / Stockholm + Folke Film / Stockholm
Client: Trygg-Hansa Category: CSR - Corporate Communications / Corporate Communications
The One Who Will End Cancer
Agency: M&C Saatchi / Sydney + Toby and Pete / Sydney
Client: Australian Cancer Research Foundation Category: Craft - Animation / Motion Graphics / Animation / Motion Graphics
Close To Home
Agency: BBDO / New York
Client: AT&T Category: Craft - Cinematography / Cinematography
Past
Agency: Grid Worldwide / Johannesburg
Client: PAST Category: Non-Profit - Brand Identity (New or Rebrand) - Single or Series / Brand Identity (New or Rebrand) - Single or Series
2015 Brand Identity Refresh
Agency: Rethink + Vista Print / Vancouver
Client: Universal Outreach Foundation Category: Non-Profit - Brand Identity (New or Rebrand) - Single or Series / Brand Identity (New or Rebrand) - Single or Series
14th Edition of Montreal Wine Passion Festival - Wine For Thought
Agency: Sid Lee / Montréal
Client: Maisonneuve-Rosemont Hospital Foundation Category: Non-Profit - Brand Identity (New or Rebrand) - Single or Series / Brand Identity (New or Rebrand) - Single or Series
Tmall Chinese Academy
Agency: Anomaly / Shanghai
Client: Tmall Category: Consumer - Websites / Services
16 Years Fly By
Agency: OgilvyOne / Madrid + ATTIC Films / Madrid
Client: ING DIRECT Category: Consumer - Websites / Services
Just
Agency: Leo Burnett / Sydney + Rapid Films / Sydney + Song Zu / Sydney
Client: World Wildlife Fund Category: CSR - Branded Online / Branded Online
City Gym
Agency: Venables Bell & Partners / San Francisco + Uber Content / Los Angeles
Client: Google My Business Category: CSR - Branded Online / Branded Online
#NYCTAKEOFF
Agency: MullenLowe U.S. / Boston
Client: JetBlue Category: Consumer - Environmental / Immersive Design / Ambient Media - Series
Champions League Pubs
Agency: OgilvyOne / London
Client: BT Sport Category: Consumer - Environmental / Immersive Design / Ambient Media - Series
Chicken Tweet Betty
Agency: Marketforce / Perth
Client: Chicken Treat Category: Craft - Response / Real-Time Activity / Response / Real-Time Activity
Real McCann vs Mad Men McCann
Agency: McCann Worldgroup / New York
Client: McCann Worldgroup Category: Craft - Response / Real-Time Activity / Response / Real-Time Activity
Volvo LifePaint
Agency: Grey / London + Albedo100 / Malmö
Client: Volvo Car UK Category: Innovation - Environmental / Immersive Design / Environmental / Immersive Design