The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

The Man on the Moon Agency: adam&eveDDB / London + Somesuch / London + Manning Gotlieb OMD (Media Agency) / London + Trim / London Client: John Lewis Category: Consumer - Experiential Advertising / Augmented Reality
Samsung eMotion Project Agency: Leo Burnett Co. Srl / Milan Client: Samsung Electronics Italy Category: Consumer - Experiential Advertising / Augmented Reality
Morgan Stanley Digital Signage Times Square Agency: Bloomberg Marketing Studio / New York + Framestore / London Client: Morgan Stanley Category: Innovation - Data Visualization / Data Visualization
Move Forward Agency: denkwerk GmbH / Cologne/Berlin Client: Moovel Group Category: Innovation - Data Visualization / Data Visualization
Ta.co Agency: Deutsch / Los Angeles Client: Taco Bell Category: Consumer - Websites / E-Commerce
ClickTwo Travel Agency: McCann / London Client: Momondo Category: Consumer - Websites / E-Commerce
Colorfilled Agency: The Martin Agency / Richmond + Maya Design / Pittsburgh Client: Oreo Category: Consumer - Websites / E-Commerce
Distorted Fact Agency: AlmapBBDO / São Paulo Client: Veja Magazine Category: Consumer - Online Films & Video / Short Form - Single
Custom-made Commercial Agency: AlmapBBDO / São Paulo Client: MAN Latin America Category: Consumer - Online Films & Video / Short Form - Single
First Days Out Agency: AlmapBBDO / São Paulo Client: MARS Category: Consumer - Online Films & Video / Short Form - Single
Spare The Act - Cooker Agency: AMVBBDO / LONDON Client: Curry's PC World Category: Consumer - Online Films & Video / Short Form - Single
Spare The Act - Laptop Agency: AMVBBDO / LONDON Client: Curry's PC World Category: Consumer - Online Films & Video / Short Form - Single
Imagine the Possibilities Agency: BBDO / San Francisco Client: Barbie, Mattel Category: Consumer - Online Films & Video / Short Form - Single
Swearing Kinds Agency: BBDO GmbH / Berlin + BBDO Group Germany GmbH / Berlin Client: Daimler Category: Consumer - Online Films & Video / Short Form - Single
The Fairest Night of All Agency: Del Campo Saatchi & Saatchi / Buenos Aires Client: Andes Beer Category: Consumer - Online Films & Video / Short Form - Single
Misconceptions Agency: Droga5 / New York + Newcastle / New York + D5 Studios / New York Client: Newcastle Category: Consumer - Online Films & Video / Short Form - Single
Here's to the Cheap Ones Agency: FCB / Toronto Client: Simmply Macs Category: Consumer - Online Films & Video / Short Form - Single
The Letter Agency: Heimat / Berlin Client: OTTO Category: Consumer - Online Films & Video / Short Form - Single
A Message to Space Agency: INNOCEAN Worldwide / Seoul + Planit Production / Seoul + Addict Media Films / Seoul + D.TRIBE / Seoul Client: Hyundai Motor Company Category: Consumer - Online Films & Video / Short Form - Single
#therewillbehaters Agency: iris / London + Frenzy / Paris + Carat / London Client: adidas Football Category: Consumer - Online Films & Video / Short Form - Single
The Uncrashable Toycars Agency: Jung von Matt AG / Hamburg Client: Daimler Category: Consumer - Online Films & Video / Short Form - Single
How China Are You? Agency: Kolle Rebbe GmbH / Hamburg Client: Protonet Category: Consumer - Online Films & Video / Short Form - Single
Men in Black; Colorful Sensation in Black Agency: Kremaworldwide / Seoul Client: LG Electronics Category: Consumer - Online Films & Video / Short Form - Single
Samsung Hearing Hands Agency: Leo Burnett / ?stanbul Client: Samsung Electronics Turkey Category: Consumer - Online Films & Video / Short Form - Single
Shark Dive in the Desert Agency: Leo Burnett / Sydney + Rapid VR / Sydney + We Love Jam / Sydney + The Pool Collective / Sydney Client: Samsung Australia Category: Consumer - Online Films & Video / Short Form - Single
The Way You Are Agency: Leo Burnett France / Saint-Denis + Prodigious / Clichy + Davoli Music / Suresnes Client: Samsung Category: Consumer - Online Films & Video / Short Form - Single
First Haircut Agency: MullenLowe / Winston-Salem Client: ULTA Beauty Category: Consumer - Online Films & Video / Short Form - Single
Dove - A Mother's Body Agency: Ogilvy & Mather / London + Tantrum Productions / London Client: Unilever Category: Consumer - Online Films & Video / Short Form - Single
Mother Agency: Saatchi & Saatchi / Greater China + Saatchi & Saatchi / Del Campo Saatchi & Saatchi Client: Changyou Online Game Developer Category: Consumer - Online Films & Video / Short Form - Single
Hush Little Baby Agency: Saatchi & Saatchi NY / New York + Pulse Films / Los Angeles + Work Editorial / New York + Massive Music / New York Client: Procter & Gamble Category: Consumer - Online Films & Video / Short Form - Single
Pianist Agency: SANTO / Buenos Aires Client: Diageo Category: Consumer - Online Films & Video / Short Form - Single
Witness Greatness Compton Agency: TBWA Chiat Day / Los Angeles + Alldayeveryday / Los Angeles + Cut & Run / Los Angeles + Apache / Los Angeles Client: The Grammys Category: Consumer - Online Films & Video / Short Form - Single
Netflix the Rat Agency: TBWA Chiat Day / Los Angeles + Furlined / Los Angeles + Cut + Run / Los Angeles + Framestore / Los Angeles Client: Netflix Category: Consumer - Online Films & Video / Short Form - Single
Fungus Agency: TBWA Santiago Mangada Puno / Manila Client: Peerless Products Manufacturing Corporation Category: Consumer - Online Films & Video / Short Form - Single
Fast Forward, Hike Agency: The Martin Agency / Richmond + Furlined / New York Client: GEICO Category: Consumer - Online Films & Video / Short Form - Single
Unskippable, Family Long Form Agency: The Martin Agency / Richmond + Park Pictures / New York Client: GEICO Category: Consumer - Online Films & Video / Short Form - Single
Year In Search 2015 Agency: 72andSunny / Los Angeles Client: Google Category: Consumer - Television / Over 60 Second - Single
Spare the Act - Lap Top Agency: AMVBBDO / LONDON Client: Curry's PC World Category: Consumer - Television / Over 60 Second - Single
Spare the Act - Nespresso Agency: AMVBBDO / LONDON Client: Curry's PC World Category: Consumer - Television / Over 60 Second - Single
Birth Agency: BBH / London + Mill+ / London + The Mill / London + String & Tins / London Client: Audi Category: Consumer - Television / Over 60 Second - Single
Extra "Sarah & Juan" Agency: Energy BBDO / Chicago Client: Wrigley, a Subsidiary of Mars Category: Consumer - Television / Over 60 Second - Single
The Launch Agency: Goodby Silverstein & Partners / San Francisco + MJZ / Los Angeles + Union Editorial / Los Angeles Client: Adobe Category: Consumer - Television / Over 60 Second - Single
Mechanics Agency: RadicalMedia / Berlin + Thjnk / Berlin Client: Audi Category: Consumer - Television / Over 60 Second - Single
Paper Agency: RPA / Santa Monica + RESET CONTENT / Santa Monica + Rock Paper Scissors / Santa Monica + A52 / Santa Monica Client: American Honda Motor Category: Consumer - Television / Over 60 Second - Single
Shoulders of Giants Agency: TBWA Chiat Day / Los Angeles + Smuggler / Los Angeles + RPS / Los Angeles + A52 / Los Angeles Client: Nissan Category: Consumer - Television / Over 60 Second - Single
Short A Guy Agency: Wieden+Kennedy / Portland + Imperial Woodpecker / Los Angeles + Work / Los Angeles Client: Nike Category: Consumer - Television / Over 60 Second - Single
4 Zone Agency: AlmapBBDO / São Paulo Client: Volkswagen do Brasil Category: Consumer - Magazine / Full Page or Spread - Campaign
Weekdays Agency: BBDO BANGKOK / Bangkok + MONTAGE STUDIO / Bangkok Client: Air Asia Category: Consumer - Magazine / Full Page or Spread - Campaign
Beijing Subway Agency: Grey Group China / Beijing Client: Beijing Subway Category: Consumer - Magazine / Full Page or Spread - Campaign
Honda Voice Recognition GPS Agency: Impact & Echo BBDO / Kuwait Client: Alghanim Motors - Honda Category: Consumer - Magazine / Full Page or Spread - Campaign

2016 Cross-Platform Merit Award

adam&eveDDB / London + Somesuch / London + Manning Gotlieb OMD (Media Agency) / London + Trim / London

John Lewis

The Man on the Moon

Consumer - Experiential Advertising / Augmented Reality

CP16051M

2016 Cross-Platform Merit Award

Leo Burnett Co. Srl / Milan

Samsung Electronics Italy

Samsung eMotion Project

Consumer - Experiential Advertising / Augmented Reality

CP16052M

2016 Design Merit Award

Bloomberg Marketing Studio / New York + Framestore / London

Morgan Stanley

Morgan Stanley Digital Signage Times Square

Innovation - Data Visualization / Data Visualization

DE16225M

2016 Design Merit Award

denkwerk GmbH / Cologne/Berlin

Moovel Group

Move Forward

Innovation - Data Visualization / Data Visualization

DE16226M

2016 Interactive Merit Award

Deutsch / Los Angeles

Taco Bell

Ta.co

Consumer - Websites / E-Commerce

IN16055M

2016 Interactive Merit Award

McCann / London

Momondo

ClickTwo Travel

Consumer - Websites / E-Commerce

IN16056M

2016 Interactive Merit Award

The Martin Agency / Richmond + Maya Design / Pittsburgh

Oreo

Colorfilled

Consumer - Websites / E-Commerce

IN16057M

2016 Film Merit Award

AlmapBBDO / São Paulo

Veja Magazine

Distorted Fact

Consumer - Online Films & Video / Short Form - Single

FI16172M

2016 Film Merit Award

AlmapBBDO / São Paulo

MAN Latin America

Custom-made Commercial

Consumer - Online Films & Video / Short Form - Single

FI16173M

2016 Film Merit Award

AlmapBBDO / São Paulo

MARS

First Days Out

Consumer - Online Films & Video / Short Form - Single

FI16174M

2016 Film Merit Award

AMVBBDO / LONDON

Curry's PC World

Spare The Act - Cooker

Consumer - Online Films & Video / Short Form - Single

FI16175M

2016 Film Merit Award

AMVBBDO / LONDON

Curry's PC World

Spare The Act - Laptop

Consumer - Online Films & Video / Short Form - Single

FI16176M

2016 Film Merit Award

BBDO / San Francisco

Barbie, Mattel

Imagine the Possibilities

Consumer - Online Films & Video / Short Form - Single

FI16177M

2016 Film Merit Award

BBDO GmbH / Berlin + BBDO Group Germany GmbH / Berlin

Daimler

Swearing Kinds

Consumer - Online Films & Video / Short Form - Single

FI16178M

2016 Film Merit Award

Del Campo Saatchi & Saatchi / Buenos Aires

Andes Beer

The Fairest Night of All

Consumer - Online Films & Video / Short Form - Single

FI16179M

2016 Film Merit Award

Droga5 / New York + Newcastle / New York + D5 Studios / New York

Newcastle

Misconceptions

Consumer - Online Films & Video / Short Form - Single

FI16180M

2016 Film Merit Award

FCB / Toronto

Simmply Macs

Here's to the Cheap Ones

Consumer - Online Films & Video / Short Form - Single

FI16181M

2016 Film Merit Award

Heimat / Berlin

OTTO

The Letter

Consumer - Online Films & Video / Short Form - Single

FI16182M

2016 Film Merit Award

INNOCEAN Worldwide / Seoul + Planit Production / Seoul + Addict Media Films / Seoul + D.TRIBE / Seoul

Hyundai Motor Company

A Message to Space

Consumer - Online Films & Video / Short Form - Single

FI16183M

2016 Film Merit Award

iris / London + Frenzy / Paris + Carat / London

adidas Football

#therewillbehaters

Consumer - Online Films & Video / Short Form - Single

FI16184M

2016 Film Merit Award

Jung von Matt AG / Hamburg

Daimler

The Uncrashable Toycars

Consumer - Online Films & Video / Short Form - Single

FI16185M

2016 Film Merit Award

Kolle Rebbe GmbH / Hamburg

Protonet

How China Are You?

Consumer - Online Films & Video / Short Form - Single

FI16186M

2016 Film Merit Award

Kremaworldwide / Seoul

LG Electronics

Men in Black; Colorful Sensation in Black

Consumer - Online Films & Video / Short Form - Single

FI16187M

2016 Film Merit Award

Leo Burnett / ?stanbul

Samsung Electronics Turkey

Samsung Hearing Hands

Consumer - Online Films & Video / Short Form - Single

FI16188M

2016 Film Merit Award

Leo Burnett / Sydney + Rapid VR / Sydney + We Love Jam / Sydney + The Pool Collective / Sydney

Samsung Australia

Shark Dive in the Desert

Consumer - Online Films & Video / Short Form - Single

FI16189M

2016 Film Merit Award

Leo Burnett France / Saint-Denis + Prodigious / Clichy + Davoli Music / Suresnes

Samsung

The Way You Are

Consumer - Online Films & Video / Short Form - Single

FI16190M

2016 Film Merit Award

MullenLowe / Winston-Salem

ULTA Beauty

First Haircut

Consumer - Online Films & Video / Short Form - Single

FI16191M

2016 Film Merit Award

Ogilvy & Mather / London + Tantrum Productions / London

Unilever

Dove - A Mother's Body

Consumer - Online Films & Video / Short Form - Single

FI16192M

2016 Film Merit Award

Saatchi & Saatchi / Greater China + Saatchi & Saatchi / Del Campo Saatchi & Saatchi

Changyou Online Game Developer

Mother

Consumer - Online Films & Video / Short Form - Single

FI16193M

2016 Film Merit Award

Saatchi & Saatchi NY / New York + Pulse Films / Los Angeles + Work Editorial / New York + Massive Music / New York

Procter & Gamble

Hush Little Baby

Consumer - Online Films & Video / Short Form - Single

FI16194M

2016 Film Merit Award

SANTO / Buenos Aires

Diageo

Pianist

Consumer - Online Films & Video / Short Form - Single

FI16195M

2016 Film Merit Award

TBWA Chiat Day / Los Angeles + Alldayeveryday / Los Angeles + Cut & Run / Los Angeles + Apache / Los Angeles

The Grammys

Witness Greatness Compton

Consumer - Online Films & Video / Short Form - Single

FI16196M

2016 Film Merit Award

TBWA Chiat Day / Los Angeles + Furlined / Los Angeles + Cut + Run / Los Angeles + Framestore / Los Angeles

Netflix

Netflix the Rat

Consumer - Online Films & Video / Short Form - Single

FI16197M

2016 Film Merit Award

TBWA Santiago Mangada Puno / Manila

Peerless Products Manufacturing Corporation

Fungus

Consumer - Online Films & Video / Short Form - Single

FI16198M

2016 Film Merit Award

The Martin Agency / Richmond + Furlined / New York

GEICO

Fast Forward, Hike

Consumer - Online Films & Video / Short Form - Single

FI16199M

2016 Film Merit Award

The Martin Agency / Richmond + Park Pictures / New York

GEICO

Unskippable, Family Long Form

Consumer - Online Films & Video / Short Form - Single

FI16200M

2016 Film Merit Award

72andSunny / Los Angeles

Google

Year In Search 2015

Consumer - Television / Over 60 Second - Single

FI16144M

2016 Film Merit Award

AMVBBDO / LONDON

Curry's PC World

Spare the Act - Lap Top

Consumer - Television / Over 60 Second - Single

FI16145M

2016 Film Merit Award

AMVBBDO / LONDON

Curry's PC World

Spare the Act - Nespresso

Consumer - Television / Over 60 Second - Single

FI16146M

2016 Film Merit Award

BBH / London + Mill+ / London + The Mill / London + String & Tins / London

Audi

Birth

Consumer - Television / Over 60 Second - Single

FI16147M

2016 Film Merit Award

Energy BBDO / Chicago

Wrigley, a Subsidiary of Mars

Extra "Sarah & Juan"

Consumer - Television / Over 60 Second - Single

FI16148M

2016 Film Merit Award

Goodby Silverstein & Partners / San Francisco + MJZ / Los Angeles + Union Editorial / Los Angeles

Adobe

The Launch

Consumer - Television / Over 60 Second - Single

FI16149M

2016 Film Merit Award

RadicalMedia / Berlin + Thjnk / Berlin

Audi

Mechanics

Consumer - Television / Over 60 Second - Single

FI16150M

2016 Film Merit Award

RPA / Santa Monica + RESET CONTENT / Santa Monica + Rock Paper Scissors / Santa Monica + A52 / Santa Monica

American Honda Motor

Paper

Consumer - Television / Over 60 Second - Single

FI16151M

2016 Film Merit Award

TBWA Chiat Day / Los Angeles + Smuggler / Los Angeles + RPS / Los Angeles + A52 / Los Angeles

Nissan

Shoulders of Giants

Consumer - Television / Over 60 Second - Single

FI16152M

2016 Film Merit Award

Wieden+Kennedy / Portland + Imperial Woodpecker / Los Angeles + Work / Los Angeles

Nike

Short A Guy

Consumer - Television / Over 60 Second - Single

FI16153M

2016 Print & Outdoor Merit Award

AlmapBBDO / São Paulo

Volkswagen do Brasil

4 Zone

Consumer - Magazine / Full Page or Spread - Campaign

PO16098M

2016 Print & Outdoor Merit Award

BBDO BANGKOK / Bangkok + MONTAGE STUDIO / Bangkok

Air Asia

Weekdays

Consumer - Magazine / Full Page or Spread - Campaign

PO16099M

2016 Print & Outdoor Merit Award

Grey Group China / Beijing

Beijing Subway

Beijing Subway

Consumer - Magazine / Full Page or Spread - Campaign

PO16100M

2016 Print & Outdoor Merit Award

Impact & Echo BBDO / Kuwait

Alghanim Motors - Honda

Honda Voice Recognition GPS

Consumer - Magazine / Full Page or Spread - Campaign

PO16101M

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