The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

The Walking Dead "Shadows" Agency: Bacon & Sons Film Co. / Hollywood, CA + AMC / New York, NY Client: AMC Category: Craft - Cinematography / Cinematography
Memories Agency: DDB / Paris + Carnibird / Paris + Leland Music /Big Sync Studio / London Client: Maille Category: Craft - Cinematography / Cinematography
Nobody's Memories Agency: FCB / Toronto + FCB / Chicago Client: PFLAG Canada Category: Craft - Cinematography / Cinematography
One Second Agency: Leo Burnett Germany / Frankfurt Client: Dunlop Tires Category: Craft - Cinematography / Cinematography
Think Slow - The Tortoise & the Hare Agency: M&C Saatchi / London + Rattling Stick / London Client: Transport for London Category: Craft - Cinematography / Cinematography
Color Riche Agency: Quad Productions / Quad Group / Paris + McCann / Paris Client: L'Oreal Category: Craft - Cinematography / Cinematography
Shape Your Time Agency: Quad Productions / Quad Group / Paris + Publics 133 / Paris Client: Cartier Category: Craft - Cinematography / Cinematography
Shoulders of Giants Agency: TBWA Chiat Day / Los Angeles + Smuggler / Los Angeles + RPS / Los Angeles + A52 / Los Angeles Client: Nissan Category: Craft - Cinematography / Cinematography
T.O by Lipton - A Revolution in Flavour Agency: Tribal Worldwide / London + adam&eveDDB / London + Rogue Films / London + The Mill / London Client: Unilever Category: Craft - Cinematography / Cinematography
Big Game Blunder Agency: BBDO / New York Client: Monster.com Category: Consumer - Branded Social Post / Branded Social Post
The Kick-Bag Journey Agency: CJ WORX / BANGKOK Client: Samsonite (Thailand) Category: Consumer - Branded Social Post / Branded Social Post
Arby's Offers Jon Stewart A Job Agency: Fallon / Minneapolis + Arby's Restaurant / Atlanta Client: Arby's Category: Consumer - Branded Social Post / Branded Social Post
Not There Agency: Droga5 / New York + The Clinton Foundation / New York + Park Pictures / New York Client: Clinton Foundation Category: Non-Profit - Integrated Branding / Integrated Branding
#MaPlaceEstDansLaSalle Agency: FRED & FARID / PARIS + KILLDEATH / PARIS Client: Prodiss Category: Non-Profit - Integrated Branding / Integrated Branding
Project Akshar (Alphabets) Agency: FP7/DXB / Dubai Client: SmartLife Category: Non-Profit - Integrated Branding / Integrated Branding
Beauty Tips by Reshma Agency: Ogilvy & Mather / Mumbai, India Client: Make Love Not Scars Category: Non-Profit - Integrated Branding / Integrated Branding
Living Memories Agency: Y&R New Zealand / Wellington Client: Brake - The Road Safety Charity Category: Non-Profit - Integrated Branding / Integrated Branding
DXP Agency: CP+B / Boulder Client: Domino's Category: Consumer - Physical Product / Physical Product
Handle on Hygiene Agency: Geometry Global / Dubai + Memac Ogilvy / Dubai Client: Unilever Category: Consumer - Physical Product / Physical Product
Rainbows Agency: Goodby Silverstein & Partners / San Francisco Client: Doritos Category: Consumer - Physical Product / Physical Product
SmartBowl Agency: Ogilvy Germany / Düsseldorf Client: Fressnapf Tiernahrungs Category: Consumer - Physical Product / Physical Product
Decoy Agency: Leo Burnett, Sydney / Millers Point + The Pool Collective / Sydney Client: Canon Australia Category: Consumer - Online Films & Video / Event or Live Webcast - Single
The Softtest Agency: Ogilvy & Mather / Singapore Client: Unilever Category: Consumer - Online Films & Video / Event or Live Webcast - Single
AXE - The Thing Agency: 72andSunny / Amsterdam Client: Unilever (AXE) Category: Consumer - Television / 60 Second - Single
Only Ordinary by Name Agency: adam&eveDDB / London + Starcom Mediavest / London + Somesuch / London + Trim / London Client: Heineken - John Smith's Category: Consumer - Television / 60 Second - Single
Imagine the Possibilities Agency: BBDO / San Francisco Client: Barbie, Mattel Category: Consumer - Television / 60 Second - Single
Time Upon a Once Agency: BBDO / New York Client: GE Category: Consumer - Television / 60 Second - Single
The Stone Agency: BETC / Paris + Partizan / Paris + Royal Post / Paris + Mathematic / Paris Client: CANAL+ Category: Consumer - Television / 60 Second - Single
Moments Agency: DDB Canada / Vancouver Client: Volkswagen Category: Consumer - Television / 60 Second - Single
Trip Agency: Del Campo Saatchi & Saatchi / Buenos Aires Client: Andes Beer Category: Consumer - Television / 60 Second - Single
Thank You For Being A Friend Agency: Fallon / Minneapolis + Arby's Restaurant / Atlanta + Viacom Velocity / New York City + Volt / Minneapolis Client: Arby's Category: Consumer - Television / 60 Second - Single
Emily's Oz Agency: Goodby Silverstein & Partners / San Francisco + Biscuit Filmworks / Los Angeles + Rock Paper Scissors / Santa Monica Client: Comcast/XFINITY Category: Consumer - Television / 60 Second - Single
Dream On Agency: Goodby Silverstein & Partners / San Francisco + Rock Paper Scissors / Santa Monica + eLevel/Goodby Silverstein & Partners / San Francisco Client: Adobe Category: Consumer - Television / 60 Second - Single
Find Your Flow Agency: Grey / London Client: Lucozade Ribena Suntory Category: Consumer - Television / 60 Second - Single
Portraits Agency: iris / New York + Cutting Room / New York + Hum Music / Los Angeles + Light of Day / New York Client: Fiat Chrysler Automobiles/ Jeep Category: Consumer - Television / 60 Second - Single
The Test Agency: MullenLowe U.S. / Los Angeles Client: Acura Category: Consumer - Television / 60 Second - Single
Kids Agency: RadicalMedia / New York + BBDO / Berlin Client: Smart Category: Consumer - Television / 60 Second - Single
Silver Skaters Agency: Saatchi & Saatchi / London + Biscuit Filmworks / London Client: Rekorderlig Category: Consumer - Television / 60 Second - Single
Commander Agency: Venables Bell & Partners / San Francisco + MJZ / Los Angeles + Final Cut / New York Client: Audi of America Category: Consumer - Television / 60 Second - Single
Last Agency: Wieden+Kennedy / Portland + Park Pictures / New York/Los Angeles Client: Nike Category: Consumer - Television / 60 Second - Single
Dishes Agency: Wieden+Kennedy / London + Riff Raff Films / London + Final Cut / London + The Mill / London Client: RB / Finish Category: Consumer - Television / 60 Second - Single
Whale Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer - Television / 60 Second - Single
Churn Agency: Wieden+Kennedy / Portland + Anonymous Content / Los Angeles Client: Powerade Category: Consumer - Television / 60 Second - Single
Wayward Arts Agency: Blok Design / Toronto Client: Flash Reproductions Category: Consumer - Collateral Design / Booklets, Brochures & Product Catalogues
Genius Table 'Meanwhile In Kyoto' Agency: DENTSU INC. / TOKYO + Creative Power Unit / TOKYO Client: Kyoto University Category: Consumer - Collateral Design / Booklets, Brochures & Product Catalogues
Pearl-Brand Book 2 Agency: DENTSU Inc. / Tokyo + PEN.Inc. / Tokyo + Creative Power Unit / Tokyo Client: Keio University Category: Consumer - Collateral Design / Booklets, Brochures & Product Catalogues
Moormann Work report Agency: jaeger & jaeger / Ueberlingen Client: Nils Holger Moormann Category: Consumer - Collateral Design / Booklets, Brochures & Product Catalogues
Stamp Passport Book for Izu Peninsula Agency: Peace Graphics / Nagoya Client: JTB Japan Travel Category: Consumer - Collateral Design / Booklets, Brochures & Product Catalogues
Symphony From an Unexpected Place Agency: One Green Bean / Sydney + The White Agency / Sydney Client: Lion Nathan - James Boag Category: Consumer - Immersive / Exhibitions
Faces of the City Agency: 180 / Amsterdam + Lermonade Production / London + Media Monks / Hilversum + Not to Scale / Amsterdam Client: Benetton Category: Innovation - Print / Print

2016 Film Merit Award

Bacon & Sons Film Co. / Hollywood, CA + AMC / New York, NY

AMC

The Walking Dead "Shadows"

Craft - Cinematography / Cinematography

FI16258M

2016 Film Merit Award

DDB / Paris + Carnibird / Paris + Leland Music /Big Sync Studio / London

Maille

Memories

Craft - Cinematography / Cinematography

FI16259M

2016 Film Merit Award

FCB / Toronto + FCB / Chicago

PFLAG Canada

Nobody's Memories

Craft - Cinematography / Cinematography

FI16260M

2016 Film Merit Award

Leo Burnett Germany / Frankfurt

Dunlop Tires

One Second

Craft - Cinematography / Cinematography

FI16261M

2016 Film Merit Award

M&C Saatchi / London + Rattling Stick / London

Transport for London

Think Slow - The Tortoise & the Hare

Craft - Cinematography / Cinematography

FI16262M

2016 Film Merit Award

Quad Productions / Quad Group / Paris + McCann / Paris

L'Oreal

Color Riche

Craft - Cinematography / Cinematography

FI16263M

2016 Film Merit Award

Quad Productions / Quad Group / Paris + Publics 133 / Paris

Cartier

Shape Your Time

Craft - Cinematography / Cinematography

FI16264M

2016 Film Merit Award

TBWA Chiat Day / Los Angeles + Smuggler / Los Angeles + RPS / Los Angeles + A52 / Los Angeles

Nissan

Shoulders of Giants

Craft - Cinematography / Cinematography

FI16265M

2016 Film Merit Award

Tribal Worldwide / London + adam&eveDDB / London + Rogue Films / London + The Mill / London

Unilever

T.O by Lipton - A Revolution in Flavour

Craft - Cinematography / Cinematography

FI16266M

2016 Social Media Merit Award

BBDO / New York

Monster.com

Big Game Blunder

Consumer - Branded Social Post / Branded Social Post

SM16022M

2016 Social Media Merit Award

CJ WORX / BANGKOK

Samsonite (Thailand)

The Kick-Bag Journey

Consumer - Branded Social Post / Branded Social Post

SM16023M

2016 Social Media Merit Award

Fallon / Minneapolis + Arby's Restaurant / Atlanta

Arby's

Arby's Offers Jon Stewart A Job

Consumer - Branded Social Post / Branded Social Post

SM16024M

2016 Cross-Platform Merit Award

Droga5 / New York + The Clinton Foundation / New York + Park Pictures / New York

Clinton Foundation

Not There

Non-Profit - Integrated Branding / Integrated Branding

CP16080M

2016 Cross-Platform Merit Award

FRED & FARID / PARIS + KILLDEATH / PARIS

Prodiss

#MaPlaceEstDansLaSalle

Non-Profit - Integrated Branding / Integrated Branding

CP16081M

2016 Cross-Platform Merit Award

FP7/DXB / Dubai

SmartLife

Project Akshar (Alphabets)

Non-Profit - Integrated Branding / Integrated Branding

CP16082M

2016 Cross-Platform Merit Award

Ogilvy & Mather / Mumbai, India

Make Love Not Scars

Beauty Tips by Reshma

Non-Profit - Integrated Branding / Integrated Branding

CP16083M

2016 Cross-Platform Merit Award

Y&R New Zealand / Wellington

Brake - The Road Safety Charity

Living Memories

Non-Profit - Integrated Branding / Integrated Branding

CP16084M

2016 Intellectual Property Merit Award

CP+B / Boulder

Domino's

DXP

Consumer - Physical Product / Physical Product

IP16012M

2016 Intellectual Property Merit Award

Geometry Global / Dubai + Memac Ogilvy / Dubai

Unilever

Handle on Hygiene

Consumer - Physical Product / Physical Product

IP16013M

2016 Intellectual Property Merit Award

Goodby Silverstein & Partners / San Francisco

Doritos

Rainbows

Consumer - Physical Product / Physical Product

IP16014M

2016 Intellectual Property Merit Award

Ogilvy Germany / Düsseldorf

Fressnapf Tiernahrungs

SmartBowl

Consumer - Physical Product / Physical Product

IP16015M

2016 Film Merit Award

Leo Burnett, Sydney / Millers Point + The Pool Collective / Sydney

Canon Australia

Decoy

Consumer - Online Films & Video / Event or Live Webcast - Single

FI16170M

2016 Film Merit Award

Ogilvy & Mather / Singapore

Unilever

The Softtest

Consumer - Online Films & Video / Event or Live Webcast - Single

FI16171M

2016 Film Merit Award

72andSunny / Amsterdam

Unilever (AXE)

AXE - The Thing

Consumer - Television / 60 Second - Single

FI16095M

2016 Film Merit Award

adam&eveDDB / London + Starcom Mediavest / London + Somesuch / London + Trim / London

Heineken - John Smith's

Only Ordinary by Name

Consumer - Television / 60 Second - Single

FI16096M

2016 Film Merit Award

BBDO / San Francisco

Barbie, Mattel

Imagine the Possibilities

Consumer - Television / 60 Second - Single

FI16097M

2016 Film Merit Award

BBDO / New York

GE

Time Upon a Once

Consumer - Television / 60 Second - Single

FI16098M

2016 Film Merit Award

BETC / Paris + Partizan / Paris + Royal Post / Paris + Mathematic / Paris

CANAL+

The Stone

Consumer - Television / 60 Second - Single

FI16099M

2016 Film Merit Award

DDB Canada / Vancouver

Volkswagen

Moments

Consumer - Television / 60 Second - Single

FI16100M

2016 Film Merit Award

Del Campo Saatchi & Saatchi / Buenos Aires

Andes Beer

Trip

Consumer - Television / 60 Second - Single

FI16101M

2016 Film Merit Award

Fallon / Minneapolis + Arby's Restaurant / Atlanta + Viacom Velocity / New York City + Volt / Minneapolis

Arby's

Thank You For Being A Friend

Consumer - Television / 60 Second - Single

FI16102M

2016 Film Merit Award

Goodby Silverstein & Partners / San Francisco + Biscuit Filmworks / Los Angeles + Rock Paper Scissors / Santa Monica

Comcast/XFINITY

Emily's Oz

Consumer - Television / 60 Second - Single

FI16103M

2016 Film Merit Award

Goodby Silverstein & Partners / San Francisco + Rock Paper Scissors / Santa Monica + eLevel/Goodby Silverstein & Partners / San Francisco

Adobe

Dream On

Consumer - Television / 60 Second - Single

FI16104M

2016 Film Merit Award

Grey / London

Lucozade Ribena Suntory

Find Your Flow

Consumer - Television / 60 Second - Single

FI16105M

2016 Film Merit Award

iris / New York + Cutting Room / New York + Hum Music / Los Angeles + Light of Day / New York

Fiat Chrysler Automobiles/ Jeep

Portraits

Consumer - Television / 60 Second - Single

FI16106M

2016 Film Merit Award

MullenLowe U.S. / Los Angeles

Acura

The Test

Consumer - Television / 60 Second - Single

FI16107M

2016 Film Merit Award

RadicalMedia / New York + BBDO / Berlin

Smart

Kids

Consumer - Television / 60 Second - Single

FI16108M

2016 Film Merit Award

Saatchi & Saatchi / London + Biscuit Filmworks / London

Rekorderlig

Silver Skaters

Consumer - Television / 60 Second - Single

FI16109M

2016 Film Merit Award

Venables Bell & Partners / San Francisco + MJZ / Los Angeles + Final Cut / New York

Audi of America

Commander

Consumer - Television / 60 Second - Single

FI16110M

2016 Film Merit Award

Wieden+Kennedy / Portland + Park Pictures / New York/Los Angeles

Nike

Last

Consumer - Television / 60 Second - Single

FI16111M

2016 Film Merit Award

Wieden+Kennedy / London + Riff Raff Films / London + Final Cut / London + The Mill / London

RB / Finish

Dishes

Consumer - Television / 60 Second - Single

FI16112M

2016 Film Merit Award

Wieden+Kennedy / Portland

Old Spice

Whale

Consumer - Television / 60 Second - Single

FI16113M

2016 Film Merit Award

Wieden+Kennedy / Portland + Anonymous Content / Los Angeles

Powerade

Churn

Consumer - Television / 60 Second - Single

FI16114M

2016 Design Merit Award

Blok Design / Toronto

Flash Reproductions

Wayward Arts

Consumer - Collateral Design / Booklets, Brochures & Product Catalogues

DE16108M

2016 Design Merit Award

DENTSU INC. / TOKYO + Creative Power Unit / TOKYO

Kyoto University

Genius Table 'Meanwhile In Kyoto'

Consumer - Collateral Design / Booklets, Brochures & Product Catalogues

DE16109M

2016 Design Merit Award

DENTSU Inc. / Tokyo + PEN.Inc. / Tokyo + Creative Power Unit / Tokyo

Keio University

Pearl-Brand Book 2

Consumer - Collateral Design / Booklets, Brochures & Product Catalogues

DE16110M

2016 Design Merit Award

jaeger & jaeger / Ueberlingen

Nils Holger Moormann

Moormann Work report

Consumer - Collateral Design / Booklets, Brochures & Product Catalogues

DE16111M

2016 Design Merit Award

Peace Graphics / Nagoya

JTB Japan Travel

Stamp Passport Book for Izu Peninsula

Consumer - Collateral Design / Booklets, Brochures & Product Catalogues

DE16112M

2016 Responsive Environments Merit Award

One Green Bean / Sydney + The White Agency / Sydney

Lion Nathan - James Boag

Symphony From an Unexpected Place

Consumer - Immersive / Exhibitions

RE16015M

2016 Print & Outdoor Merit Award

180 / Amsterdam + Lermonade Production / London + Media Monks / Hilversum + Not to Scale / Amsterdam

Benetton

Faces of the City

Innovation - Print / Print

PO16209M

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