The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
IKEA. It's that affordable.
Agency: Memac Ogilvy & Mather / Dubai + Memac Ogilvy & Mather / Jeddah
Client: IKEA Category: Consumer - Collateral Design / P.O.P. & In-Store - Series
Define the Difference
Agency: Ogilvy Group Thailand / Bangkok
Client: Noble Development Public Category: Consumer - Collateral Design / P.O.P. & In-Store - Series
Pure White
Agency: Saatchi & Saatchi / UAE
Client: P&G Category: Consumer - Collateral Design / P.O.P. & In-Store - Series
Donate A Face
Agency: Cheil India / Gurgaon
Client: Chhanv (Should these be CAPS?) Category: Non-Profit - Brands, Products & Services / Brands, Products & Services
Music vs Gun Violence
Agency: Leo Burnett / Chicago
Client: Chicago Ideas Category: Non-Profit - Brands, Products & Services / Brands, Products & Services
Pay With Blood
Agency: MCCANN / Bucharest + UM ROMANIA / Bucharest
Client: Untold Festival And National Blood Donations Institute Category: Non-Profit - Brands, Products & Services / Brands, Products & Services
Living Memories
Agency: Y&R New Zealand / Wellington
Client: Brake - The Road Safety Charity Category: Non-Profit - Brands, Products & Services / Brands, Products & Services
The Great Escape
Agency: Jung von Matt / Limmat / Zurich
Client: Graubuenden Ferien Category: Consumer - Architecture / Architecture
The Shape of Imagination
Agency: Ogilvy & Mather / Singapore + Magic Angle Sculpture LLC / USA + Freeflow Productions / Singapore
Client: LEGO Category: Consumer - Architecture / Architecture
Play the Bridge
Agency: Special / Auckland
Client: 2degrees Category: Consumer - Architecture / Architecture
Animal Copyrights
Agency: Cheil Spain / Madrid + Jabuba Films / Salamanca
Client: WWF/Latinstock Category: Non-Profit - Physical / Digital / Physical / Digital
Plant Lamp
Agency: FCB Mayo / Lima
Client: University of Engineering and Technology Category: Non-Profit - Physical / Digital / Physical / Digital
Priceless Traps
Agency: Geometry Global / Bogotá
Client: Ministry of Environment and sustainability Category: Non-Profit - Physical / Digital / Physical / Digital
Sensus. The First Braille Comic in the World.
Agency: Havas S&E Makers / Mexico + Arena / Mexico + Man on the Moon / Mexico
Client: Nacional Monte de Piedad Category: Non-Profit - Physical / Digital / Physical / Digital
Wayward Arts
Agency: Blok Design / Toronto
Client: Flash Reproductions Category: Consumer - Collateral Design / Booklets, Brochures & Product Catalogues
Genius Table 'Meanwhile In Kyoto'
Agency: DENTSU INC. / TOKYO + Creative Power Unit / TOKYO
Client: Kyoto University Category: Consumer - Collateral Design / Booklets, Brochures & Product Catalogues
Pearl-Brand Book 2
Agency: DENTSU Inc. / Tokyo + PEN.Inc. / Tokyo + Creative Power Unit / Tokyo
Client: Keio University Category: Consumer - Collateral Design / Booklets, Brochures & Product Catalogues
Moormann Work report
Agency: jaeger & jaeger / Ueberlingen
Client: Nils Holger Moormann Category: Consumer - Collateral Design / Booklets, Brochures & Product Catalogues
Stamp Passport Book for Izu Peninsula
Agency: Peace Graphics / Nagoya
Client: JTB Japan Travel Category: Consumer - Collateral Design / Booklets, Brochures & Product Catalogues
Live Vines
Agency: BBDO / New York
Client: Lowe's Category: Consumer - Collateral / P.O.P. & In-Store - Single
Pride Coaster Poster
Agency: Juniper Park\TBWA / Toronto
Client: Miller Coors Category: Consumer - Collateral / P.O.P. & In-Store - Single
Celebs - Bruce Willis
Agency: Ogilvy & Mather Japan GK / Tokyo
Client: IMYTEC Category: Consumer - Collateral / P.O.P. & In-Store - Single
Celebs - Tilda Swinton
Agency: Ogilvy & Mather Japan GK / Tokyo
Client: IMYTEC Category: Consumer - Collateral / P.O.P. & In-Store - Single
Celebs - George Clooney
Agency: Ogilvy & Mather Japan GK / Tokyo
Client: IMYTEC Category: Consumer - Collateral / P.O.P. & In-Store - Single
The Shape of Imagination
Agency: Ogilvy & Mather / Singapore + Magic Angle Sculpture LLC / USA + Freeflow Productions / Singapore
Client: LEGO Category: Consumer - Collateral / P.O.P. & In-Store - Single
Instaclass
Agency: (anónimo) / mexico
Client: Interlingua Category: Consumer - Advertising on Mobile Devices / In-App
The double 11 speech of The White House President of the United States
Agency: Alibaba Group / Hangzhou
Client: Alibaba Group Category: Consumer - Broadcast & Film / Branded Television
Tmall Chinese Academy
Agency: Anomaly / Shanghai
Client: Tmall Category: Consumer - Websites / Services
16 Years Fly By
Agency: OgilvyOne / Madrid + ATTIC Films / Madrid
Client: ING DIRECT Category: Consumer - Websites / Services
Raid® "Roach Restaurants"
Agency: Energy BBDO / Chicago
Client: S.C. Johnson Category: Craft - Printing / Production / Printing / Production
Digital Signage
Agency: Framestore / London + Bloomberg Marketing Studio / New York + Morgan Stanley / New York
Client: Bloomberg, Morgan Stanley Category: Craft - Printing / Production / Printing / Production
Printed By Somerset
Agency: Leo Burnett / Toronto + Somerset Graphics Co. Ltd. / Toronto
Client: Somerset Graphics Category: Craft - Printing / Production / Printing / Production
Miller Lite Ugly Holiday Sweater OOH
Agency: TBWAChiatDay / Los Angeles + Olson / Chicago + MMT / New York + ClearChannel Outdoor / New York
Client: Miller Lite (MillerCoors) Category: Craft - Printing / Production / Printing / Production
The Message from the Lungs
Agency: BBDO / BANGKOK
Client: Thai Health Promotion Foundation Category: Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
The 2 Euro T-Shirt - A social Experiment
Agency: BBDO GmbH / Berlin + BBDO Group Germany GmbH / Berlin + Ketchum Pleon / Berlin
Client: Fashion Revolution Category: Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
Piano of Unification
Agency: Cheil Worldwide / Seoul
Client: Ministry of Unification Category: Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
Priceless Traps
Agency: Geometry Global / Bogotá
Client: Ministry of Environment and sustainability Category: Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
Mt. Fuji Rubbish Billboards
Agency: Ogilvy & Mather Japan GK / Tokyo
Client: The Fujisan Club Category: Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
Fountain Against Torture
Agency: Scholz & Friends / Berlin
Client: Amnesty International Category: Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
Save the Animals
Agency: AlmapBBDO / São Paulo
Client: Getty Images Category: Consumer - Trade / Full Page or Spread - Campaign
Enchantment of Handwriting
Agency: Day Day Up Design Consultancy
Client: Phoenix Fine Arts Publishing Category: Consumer - Publication Design / Book Layout Design
Insatiably Learning
Agency: Qu minmin & Jiang qian / Nanjing
Client: Phoenix Fine Arts Publishing Category: Consumer - Publication Design / Book Layout Design
GDC15
Agency: T-Change Design Co.,Ltd / Nanjing
Client: Shenzhen Graphic Design Association (SGDA) Category: Consumer - Publication Design / Book Layout Design
Move Update. The Open Source Project
Agency: DDB&tribal / Warsaw
Client: McDonald's Polska Category: CSR - Branded Gaming & Mobile / Branded Gaming & Mobile
First Days Out
Agency: AlmapBBDO / São Paulo
Client: MARS Category: CSR - Branded Social Post / Branded Social Post
Don't Like & Drive
Agency: Blue Hive Brasil / Sao Paulo
Client: Ford Motor Company Category: CSR - Branded Social Post / Branded Social Post
Hello Pizza
Agency: FCB Brasil / São Paulo
Client: CNA Category: Consumer - Applications & Sites / Services / Utilities
Pace Station
Agency: R/GA / New York
Client: Nike Category: Consumer - Applications & Sites / Services / Utilities
FieldLevel
Agency: R/GA / New York + LA Dodgers / Los Angeles + FieldLevel / Los Angeles
Client: FieldLevel Category: Consumer - Applications & Sites / Services / Utilities
Kinduct
Agency: R/GA / New York + LA Dodgers / Los Angeles + Kinduct / Halifax
Client: Kinduct Technologies Category: Consumer - Applications & Sites / Services / Utilities