The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Don't Drink and Dive Agency: Prime - A Weber Shandwick Company / Stockholm + Trygg-Hansa / Stockholm + Folke FIlm / Stockholm Client: Trygg-Hansa Category: CSR - Advertising / Advertising
First Days Out Agency: AlmapBBDO / São Paulo Client: MARS Category: CSR - Advertising / Advertising
Just Agency: Leo Burnett / Sydney Client: World Wildlife Fund Category: Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Talk, Read, Sing Agency: Goodby, Silverstein and Partners / San Francisco Client: Bay Area Council Category: Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Musashino Art University 2016 Agency: Daikoku Design Institute, the Nippon Design Center, inc. / Tokyo Client: Musashino Art University Category: Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Hello Pizza Agency: Fcb Brasil / São Paulo Client: CNA Category: Consumer - Cross-Channel / Utility
Clever Kash Agency: Saatchi & Saatchi / Auckland Client: ASB Bank Category: Consumer - Cross-Channel / Utility
Más que un auto Agency: Conill / Miami / Los Angeles Client: Toyota Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
The Alchemist Ad Agency: LDC / São Paulo Client: Paulo Coelho Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
The Beehive Billboard Agency: Saatchi & Saatchi NY / New York + H?L? / Venice + Beast / New York Client: General Mills Category: Consumer - Environmental / Immersive Design / Ambient Media - Single
Reduce Speed Dial Agency: Colenso BBDO / Auckland Client: Volkswagen Category: CSR - Ambient / Environmental / Ambient / Environmental
Life Saving Dot Agency: Grey Group / SIngapore Client: Talwar Traders Category: CSR - Ambient / Environmental / Ambient / Environmental
Interception Agency: Grey / New York Client: Volvo Category: Consumer - Experiential Advertising / Events & Competitions
Survival Billboard Agency: McCann / London + Momentum Worldwide / London Client: Microsoft Category: Consumer - Experiential Advertising / Events & Competitions
The First Ever Pinterest Yard Sale Agency: Deutsch / New York Client: Krylon Category: Consumer - Experiential Advertising / Events & Competitions
Sons of Gallipoli Agency: Jam3 / Toronto + Modiki / Istanbul Client: Kale, Modiki Category: Craft - Website Design / Website Design
Printed By Somerset Agency: Leo Burnett / Toronto + Somerset Graphics Co. Ltd. / Toronto Client: Somerset Graphics Category: Craft - Website Design / Website Design
Life Saving Dot Agency: Grey Group / SIngapore Client: Talwar Traders Category: CSR - Collateral / Collateral
Tiny Dancer Agency: adam&eveDDB / London + Blink / London + Final Cut / London + Manning Gotlieb OMD (Media Agency) / London Client: John Lewis Insurance Category: Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
AXE - The Thing Agency: 72andSunny / Amsterdam Client: Unilever (AXE) Category: Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Dear Summer Agency: the community / Miami Client: Corona Extra Category: Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Spy Agency: The Martin Agency / Richmond + Hungry Man / New York Client: GEICO Category: Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Safety Truck Agency: Leo Burnett Argentina / Buenos Aires + Gloria Films / Buenos Aires + Ingematica / Buenos Aires Client: Samsung Category: CSR - Environmental / Immersive Design / Environmental / Immersive Design
Volvo LifePaint Agency: Grey / London + Albedo100 / Malmö Client: Volvo Car UK Category: CSR - Environmental / Immersive Design / Environmental / Immersive Design
The world addressed Agency: what3words / London Client: what3words Category: Innovation - Websites / Websites
"See you again, Kathmandu" - Baidu's recovery program for monuments in Nepal Agency: BlueDigital / Beijing Client: Baidu Category: Innovation - Websites / Websites
The Tribal Rapport Field Guide Agency: Impact BBDO / Dubai Client: Mercedes-Benz Category: Consumer - Print / Dimensional Mailing
Football or Father Agency: BBDO / Belgium Client: Love Condom Category: Consumer - Print / Dimensional Mailing
The Uncrashable Toycars Agency: Jung von Matt AG / Hamburg Client: Daimler Category: Consumer - Print / Dimensional Mailing
Holograms for Freedom Agency: DDB Spain / Madrid Client: No somos delito (We are not crime) Category: Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
The Gun Shop Agency: Grey / New York + Rival School Pictures / New York Client: States United to Prevent Gun Violence Category: Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
The Unforgotten Agency: FCB / Chicago Client: Illinois Council Against Handgun Violence Category: Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Donation Badges Agency: Leo Burnett Tailor Made / Sao Paulo Client: ABTO - Brazilian Association of Organ Transplantation Category: Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
The Banner That Makes You Like Banners Agency: BBDO Russia Group / Moscow + Proximity Russia / Moscow Client: 3M Category: Consumer - Digital / Websites, Microsites & Banners
Europe's Most Punctual Offer Agency: McCANN / Copenhagen Client: Scandinavian Airlines Category: Consumer - Digital / Websites, Microsites & Banners
Celebrity Tantrum Agency: Leo Burnett, Sydney / Millers Point + Minds Eye Production / London Client: Samsung Australia Category: Consumer - Digital / Websites, Microsites & Banners
#HandsOff Agency: Marcel / Paris Client: Marc Dorcel Category: Consumer - Digital / Websites, Microsites & Banners
RelockLove Agency: Marcel / Paris Client: Orange Category: Consumer - Digital / Websites, Microsites & Banners
Lightsaber Escape: A Chrome Experiment Agency: 72andSunny / Los Angeles + Unit9 / London Client: Google, Disney, Industrial Light & Magic, Lucasfilm Category: Consumer - Gaming & Mobile / Branded Gaming
First Person Lover Agency: Garbergs / Stockholm + RIVER/ISBIT / Stockholm Client: Björn Borg Category: Consumer - Gaming & Mobile / Branded Gaming
Year In Search 2015 Agency: 72andSunny / Los Angeles Client: Google Category: Consumer - Broadcast & Moving Image / Short Films & Videos
Our Family Knows Glasses Agency: Design Army / Washington, DC Client: Georgetown Optician Category: Consumer - Broadcast & Moving Image / Short Films & Videos
Dream On Agency: Goodby Silverstein & Partners / San Francisco + Rock Paper Scissors / Santa Monica + eLevel/Goodby Silverstein & Partners / San Francisco Client: Adobe Category: Consumer - Broadcast & Moving Image / Short Films & Videos
Talk, Read, Sing Agency: Goodby, Silverstein and Partners / San Francisco Client: Bay Area Council Category: Innovation - Collateral Design / Collateral Design
The First Ever Pinterest Yard Sale Agency: Deutsch / New York Client: Krylon Category: Consumer - Social Media Page by a Brand / Social Media Page by a Brand
Sunday Grannies Agency: MCCANN BUCHARESt / Bucharest + UM ROMANIA / Bucharest Client: Vodafone Romania Category: Consumer - Social Media Page by a Brand / Social Media Page by a Brand
Unforgotten Soldiers Agency: DDB Group New Zealand / Auckland Client: SKY TV Category: Consumer - Other Branded Content / Live Events
805 Million Names Agency: Forsman & Bodenfors / Gothenburg Client: United Nations World Food Programme Category: Consumer - Other Branded Content / Live Events
Ripple Agency: Wieden+Kennedy / Portland + Biscuit Filmworks / Los Angeles Client: Nike Golf Category: Craft - Editing / Editing
Airlift Drift Agency: J. Walter Thompson / Atlanta Client: Pennzoil Category: Craft - Editing / Editing

2016 Interactive Silver Pencil

Prime - A Weber Shandwick Company / Stockholm + Trygg-Hansa / Stockholm + Folke FIlm / Stockholm

Trygg-Hansa

Don't Drink and Dive

CSR - Advertising / Advertising

IN16023S

2016 Interactive Bronze Pencil

AlmapBBDO / São Paulo

MARS

First Days Out

CSR - Advertising / Advertising

IN16024B

2016 Design Silver Pencil

Leo Burnett / Sydney

World Wildlife Fund

Just

Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series

DE16043S

2016 Design Bronze Pencil

Goodby, Silverstein and Partners / San Francisco

Bay Area Council

Talk, Read, Sing

Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series

DE16044B

2016 Design Bronze Pencil

Daikoku Design Institute, the Nippon Design Center, inc. / Tokyo

Musashino Art University

Musashino Art University 2016

Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series

DE16045B

2016 UX / UI Silver Pencil

Fcb Brasil / São Paulo

CNA

Hello Pizza

Consumer - Cross-Channel / Utility

UX16010S

2016 UX / UI Bronze Pencil

Saatchi & Saatchi / Auckland

ASB Bank

Clever Kash

Consumer - Cross-Channel / Utility

UX16011B

2016 Print & Outdoor Bronze Pencil

Conill / Miami / Los Angeles

Toyota

Más que un auto

Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single

PO16028B

2016 Print & Outdoor Bronze Pencil

LDC / São Paulo

Paulo Coelho

The Alchemist Ad

Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single

PO16029B

2016 Design Bronze Pencil

Saatchi & Saatchi NY / New York + H?L? / Venice + Beast / New York

General Mills

The Beehive Billboard

Consumer - Environmental / Immersive Design / Ambient Media - Single

DE16028B

2016 Direct Gold Pencil

Colenso BBDO / Auckland

Volkswagen

Reduce Speed Dial

CSR - Ambient / Environmental / Ambient / Environmental

DI16030G

2016 Direct Bronze Pencil

Grey Group / SIngapore

Talwar Traders

Life Saving Dot

CSR - Ambient / Environmental / Ambient / Environmental

DI16031B

2016 Cross-Platform Gold Pencil

Grey / New York

Volvo

Interception

Consumer - Experiential Advertising / Events & Competitions

CP16001G

2016 Cross-Platform Gold Pencil

McCann / London + Momentum Worldwide / London

Microsoft

Survival Billboard

Consumer - Experiential Advertising / Events & Competitions

CP16002G

2016 Cross-Platform Bronze Pencil

Deutsch / New York

Krylon

The First Ever Pinterest Yard Sale

Consumer - Experiential Advertising / Events & Competitions

CP16003B

2016 Interactive Silver Pencil

Jam3 / Toronto + Modiki / Istanbul

Kale, Modiki

Sons of Gallipoli

Craft - Website Design / Website Design

IN16037S

2016 Interactive Bronze Pencil

Leo Burnett / Toronto + Somerset Graphics Co. Ltd. / Toronto

Somerset Graphics

Printed By Somerset

Craft - Website Design / Website Design

IN16038B

2016 Print & Outdoor Silver Pencil

Grey Group / SIngapore

Talwar Traders

Life Saving Dot

CSR - Collateral / Collateral

PO16041S

2016 Film Gold Pencil

adam&eveDDB / London + Blink / London + Final Cut / London + Manning Gotlieb OMD (Media Agency) / London

John Lewis Insurance

Tiny Dancer

Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single

FI16029G

2016 Film Silver Pencil

72andSunny / Amsterdam

Unilever (AXE)

AXE - The Thing

Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single

FI16031S

2016 Film Silver Pencil

the community / Miami

Corona Extra

Dear Summer

Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single

FI16032S

2016 Film Bronze Pencil

The Martin Agency / Richmond + Hungry Man / New York

GEICO

Spy

Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single

FI16033B

2016 Design Gold Pencil

Leo Burnett Argentina / Buenos Aires + Gloria Films / Buenos Aires + Ingematica / Buenos Aires

Samsung

Safety Truck

CSR - Environmental / Immersive Design / Environmental / Immersive Design

DE16041G

2016 Design Silver Pencil

Grey / London + Albedo100 / Malmö

Volvo Car UK

Volvo LifePaint

CSR - Environmental / Immersive Design / Environmental / Immersive Design

DE16042S

2016 Interactive Gold Pencil

what3words / London

what3words

The world addressed

Innovation - Websites / Websites

IN16029G

2016 Interactive Silver Pencil

BlueDigital / Beijing

Baidu

"See you again, Kathmandu" - Baidu's recovery program for monuments in Nepal

Innovation - Websites / Websites

IN16030S

2016 Direct Gold Pencil

Impact BBDO / Dubai

Mercedes-Benz

The Tribal Rapport Field Guide

Consumer - Print / Dimensional Mailing

DI16003G

2016 Direct Silver Pencil

BBDO / Belgium

Love Condom

Football or Father

Consumer - Print / Dimensional Mailing

DI16004S

2016 Direct Silver Pencil

Jung von Matt AG / Hamburg

Daimler

The Uncrashable Toycars

Consumer - Print / Dimensional Mailing

DI16005S

2016 Print & Outdoor Gold Pencil

DDB Spain / Madrid

No somos delito (We are not crime)

Holograms for Freedom

Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)

PO16054G

2016 Print & Outdoor Gold Pencil

Grey / New York + Rival School Pictures / New York

States United to Prevent Gun Violence

The Gun Shop

Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)

PO16055G

2016 Print & Outdoor Silver Pencil

FCB / Chicago

Illinois Council Against Handgun Violence

The Unforgotten

Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)

PO16056S

2016 Print & Outdoor Bronze Pencil

Leo Burnett Tailor Made / Sao Paulo

ABTO - Brazilian Association of Organ Transplantation

Donation Badges

Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)

PO16057B

2016 Direct Gold Pencil

BBDO Russia Group / Moscow + Proximity Russia / Moscow

3M

The Banner That Makes You Like Banners

Consumer - Digital / Websites, Microsites & Banners

DI16006G

2016 Direct Gold Pencil

McCANN / Copenhagen

Scandinavian Airlines

Europe's Most Punctual Offer

Consumer - Digital / Websites, Microsites & Banners

DI16008G

2016 Direct Silver Pencil

Leo Burnett, Sydney / Millers Point + Minds Eye Production / London

Samsung Australia

Celebrity Tantrum

Consumer - Digital / Websites, Microsites & Banners

DI16009S

2016 Direct Silver Pencil

Marcel / Paris

Marc Dorcel

#HandsOff

Consumer - Digital / Websites, Microsites & Banners

DI16010S

2016 Direct Bronze Pencil

Marcel / Paris

Orange

RelockLove

Consumer - Digital / Websites, Microsites & Banners

DI16011B

2016 Branded Entertainment Silver Pencil

72andSunny / Los Angeles + Unit9 / London

Google, Disney, Industrial Light & Magic, Lucasfilm

Lightsaber Escape: A Chrome Experiment

Consumer - Gaming & Mobile / Branded Gaming

BE16015S

2016 Branded Entertainment Bronze Pencil

Garbergs / Stockholm + RIVER/ISBIT / Stockholm

Björn Borg

First Person Lover

Consumer - Gaming & Mobile / Branded Gaming

BE16016B

2016 Design Silver Pencil

72andSunny / Los Angeles

Google

Year In Search 2015

Consumer - Broadcast & Moving Image / Short Films & Videos

DE16037S

2016 Design Bronze Pencil

Design Army / Washington, DC

Georgetown Optician

Our Family Knows Glasses

Consumer - Broadcast & Moving Image / Short Films & Videos

DE16038B

2016 Design Bronze Pencil

Goodby Silverstein & Partners / San Francisco + Rock Paper Scissors / Santa Monica + eLevel/Goodby Silverstein & Partners / San Francisco

Adobe

Dream On

Consumer - Broadcast & Moving Image / Short Films & Videos

DE16039B

2016 Design Silver Pencil

Goodby, Silverstein and Partners / San Francisco

Bay Area Council

Talk, Read, Sing

Innovation - Collateral Design / Collateral Design

DE16052S

2016 Social Media Gold Pencil

Deutsch / New York

Krylon

The First Ever Pinterest Yard Sale

Consumer - Social Media Page by a Brand / Social Media Page by a Brand

SM16001G

2016 Social Media Bronze Pencil

MCCANN BUCHARESt / Bucharest + UM ROMANIA / Bucharest

Vodafone Romania

Sunday Grannies

Consumer - Social Media Page by a Brand / Social Media Page by a Brand

SM16002B

2016 Branded Entertainment Silver Pencil

DDB Group New Zealand / Auckland

SKY TV

Unforgotten Soldiers

Consumer - Other Branded Content / Live Events

BE16031S

2016 Branded Entertainment Bronze Pencil

Forsman & Bodenfors / Gothenburg

United Nations World Food Programme

805 Million Names

Consumer - Other Branded Content / Live Events

BE16032B

2016 Branded Entertainment Gold Pencil

Wieden+Kennedy / Portland + Biscuit Filmworks / Los Angeles

Nike Golf

Ripple

Craft - Editing / Editing

BE16045G

2016 Branded Entertainment Bronze Pencil

J. Walter Thompson / Atlanta

Pennzoil

Airlift Drift

Craft - Editing / Editing

BE16046B

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