The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

The Banner that Makes You Like Banners Agency: BBDO Russia Group / Moscow + Proximity Russia / Moscow Client: 3M Category: Consumer - Advertising / Banners
The Cursor Agency: Sid Lee / Montréal Client: Reno-Depot Category: Consumer - Advertising / Banners
Fast Forward, Lake Agency: The Martin Agency / Richmond + Furlined / New York Client: GEICO Category: Consumer - Advertising / Interactive Video
Mortal Timeline Agency: BBDO Russia Group / Moscow Client: intouch Insurance Category: Consumer - Advertising / Interactive Video
Fast Forward, Forest Agency: The Martin Agency / Richmond + Furlined / New York Client: GEICO Category: Consumer - Advertising / Interactive Video
Europe's Most Punctual Offer Agency: McCANN / Copenhagen Client: Scandinavian Airlines Category: Consumer - Advertising / Banners
ScrollPong Agency: Ogilvy & Mather Africa / Nairobi + Ogilvy One / Nairobi Client: KitKat Category: Consumer - Advertising / Banners
The Language of Fashion Agency: OgilvyOne Worldwide / Barcelona Client: LA REDOUTE Category: Consumer - Advertising / Banners
Preloader Agency: The Martin Agency / Richmond + Running With Scissors / Richmond Client: Tic Tac Category: Consumer - Advertising / Banners
Clash of Clans - Virtual Reality Agency: Barton F. Graf / New York + Psyop / Los Angels Client: Supercell Category: Consumer - Advertising / Interactive Video
Come Alive Interactive Agency: BBDO / New York Client: PepsiCo / Mountain Dew Kickstart Category: Consumer - Advertising / Interactive Video
Sons of Gallipoli Agency: Jam3 / Toronto + Modiki / Istanbul Client: Kale, Modiki Category: Consumer - Advertising / Interactive Video
How China Are You? Agency: Kolle Rebbe GmbH / Hamburg Client: Protonet Category: Consumer - Advertising / Interactive Video
Fast Forward, Hike Agency: The Martin Agency / Richmond + Furlined / New York Client: GEICO Category: Consumer - Advertising / Interactive Video
Fast Forward, Going Up Agency: The Martin Agency / Richmond + Furlined / New York Client: GEICO Category: Consumer - Advertising / Interactive Video
Nature Adventure Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer - Advertising / Interactive Video
Rethink Ornament Agency: Rethink / Toronto/Montreal/Vancouver + HardEdge Creative / Vancouver + Kozmic Sound / Vancouver Client: Rethink Category: Consumer - Advertising / Self-Promotion

2016 Interactive Silver Pencil

BBDO Russia Group / Moscow + Proximity Russia / Moscow

3M

The Banner that Makes You Like Banners

Consumer - Advertising / Banners

IN16017S

2016 Interactive Bronze Pencil

Sid Lee / Montréal

Reno-Depot

The Cursor

Consumer - Advertising / Banners

IN16018B

2016 Interactive Silver Pencil

The Martin Agency / Richmond + Furlined / New York

GEICO

Fast Forward, Lake

Consumer - Advertising / Interactive Video

IN16019S

2016 Interactive Bronze Pencil

BBDO Russia Group / Moscow

intouch Insurance

Mortal Timeline

Consumer - Advertising / Interactive Video

IN16020B

2016 Interactive Bronze Pencil

The Martin Agency / Richmond + Furlined / New York

GEICO

Fast Forward, Forest

Consumer - Advertising / Interactive Video

IN16021B

2016 Interactive Merit Award

McCANN / Copenhagen

Scandinavian Airlines

Europe's Most Punctual Offer

Consumer - Advertising / Banners

IN16061M

2016 Interactive Merit Award

Ogilvy & Mather Africa / Nairobi + Ogilvy One / Nairobi

KitKat

ScrollPong

Consumer - Advertising / Banners

IN16062M

2016 Interactive Merit Award

OgilvyOne Worldwide / Barcelona

LA REDOUTE

The Language of Fashion

Consumer - Advertising / Banners

IN16063M

2016 Interactive Merit Award

The Martin Agency / Richmond + Running With Scissors / Richmond

Tic Tac

Preloader

Consumer - Advertising / Banners

IN16064M

2016 Interactive Merit Award

Barton F. Graf / New York + Psyop / Los Angels

Supercell

Clash of Clans - Virtual Reality

Consumer - Advertising / Interactive Video

IN16066M

2016 Interactive Merit Award

BBDO / New York

PepsiCo / Mountain Dew Kickstart

Come Alive Interactive

Consumer - Advertising / Interactive Video

IN16067M

2016 Interactive Merit Award

Jam3 / Toronto + Modiki / Istanbul

Kale, Modiki

Sons of Gallipoli

Consumer - Advertising / Interactive Video

IN16068M

2016 Interactive Merit Award

Kolle Rebbe GmbH / Hamburg

Protonet

How China Are You?

Consumer - Advertising / Interactive Video

IN16069M

2016 Interactive Merit Award

The Martin Agency / Richmond + Furlined / New York

GEICO

Fast Forward, Hike

Consumer - Advertising / Interactive Video

IN16070M

2016 Interactive Merit Award

The Martin Agency / Richmond + Furlined / New York

GEICO

Fast Forward, Going Up

Consumer - Advertising / Interactive Video

IN16071M

2016 Interactive Merit Award

Wieden+Kennedy / Portland

Old Spice

Nature Adventure

Consumer - Advertising / Interactive Video

IN16072M

2016 Interactive Merit Award

Rethink / Toronto/Montreal/Vancouver + HardEdge Creative / Vancouver + Kozmic Sound / Vancouver

Rethink

Rethink Ornament

Consumer - Advertising / Self-Promotion

IN16065M

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