The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Survival Billboard Agency: McCann / London + Momentum Worldwide / London Client: Microsoft Category: Consumer - Ambient Media (Indoor & Outdoor) / Pop-Ups
Skittles Holiday Pawn Shop Agency: BBDO / Toronto Client: Wrigley Canada Category: Consumer - Ambient Media (Indoor & Outdoor) / Pop-Ups
Pizza School Agency: CP+B / Boulder Client: Domino's Category: Consumer - Ambient Media (Indoor & Outdoor) / Pop-Ups
Más que un auto Agency: Conill / Miami / Los Angeles Client: Toyota Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
The Alchemist Ad Agency: LDC / São Paulo Client: Paulo Coelho Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
First on Twitter Agency: Ogilvy & Mather / Singapore Client: Twitter Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
World Gallery Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
The Fairest Night of All Agency: Del Campo Saatchi & Saatchi / Buenos Aires Client: Andes Beer Category: Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single
DXP Agency: CP+B / Boulder Client: Domino's Category: Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single
Survival Billboard Agency: McCann / London + Momentum Worldwide / London Client: Microsoft Category: Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single
The Last Shot Agency: AKQA / San Francisco + LOS YORK / Los Angeles Client: Jordan Brand Category: Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single
The Imagination Machine Agency: Wieden+Kennedy / Amsterdam + Tellart / Amsterdam Client: S7 Airlines Category: Consumer - Ambient Media (Indoor & Outdoor) / Digital / Electronic
Rabbit Race Agency: Ogilvy Germany / Client: Media Markt Management Category: Consumer - Ambient Media (Indoor & Outdoor) / Digital / Electronic
Brewtroleum Agency: Colenso BBDO / Auckland Client: DB Breweries - DB Export Category: Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Campaign
Renovated Ambients Agency: Jung von Matt AG / Hamburg Client: OBI & Co Deutschland Category: Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Campaign
Powerade - Workout Billboards Agency: Ogilvy Germany / Client: Coca-Cola Category: Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Campaign
Bald Barbershop Agency: GREYNJ United / Bangkok + GREY Group / Singapore + GREY Group / Worldwide Client: Biothymus M Category: Consumer - Ambient Media (Indoor & Outdoor) / Pop-Ups
Netflix Festival Agency: Ogilvy&Mather / Paris + We Love Art / Paris + Big District / Paris + Parallel / Paris Client: Netflix Category: Consumer - Ambient Media (Indoor & Outdoor) / Pop-Ups
ACC Bus Back Agency: AlmapBBDO / São Paulo Client: Volkswagen do Brasil Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Parking While Hungry Agency: BBDO / New York Client: Mars Chocolate North America / Snickers Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
World's Largest Coupon Agency: David&Goliath / El Segundo Client: Jack in the Box Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Yellow Agency: Ogilvy & Mather / Bogotá Client: Ecofill Ink Cartridges Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Black Agency: Ogilvy & Mather / Bogotá Client: Ecofill Ink Cartridges Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Miller Lite Ugly Holiday Sweater OOH Agency: TBWAChiatDay / Los Angeles + Olson / Chicago + MMT / New York + ClearChannel Outdoor / New York Client: Miller Lite (MillerCoors) Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
THE VOLVO HIJACKING CAR SERVICE Agency: We Believers / New York + Cherry Sundae Media / MIAMI Client: Volvo North Miami Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Pooch Truck Agency: J. Walter Thompson Canada / Toronto Client: Walmart Category: Consumer - Ambient Media (Indoor & Outdoor) / Trade Show Booths
Actual Reality Agency: Y&R New Zealand / Auckland Client: Jaguar New Zealand Category: Consumer - Ambient Media (Indoor & Outdoor) / Trade Show Booths
Creative Freedom Agency: 72andSunny / Los Angeles Client: Dropbox Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Made By You Agency: Anomaly / New York + Fill In The Blank / Brooklyn + TH Productions / New York Client: Converse Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Little Big Baby Agency: BETC / Paris Client: evian Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Raid® "Roach Restaurants" Agency: Energy BBDO / Chicago Client: S.C. Johnson Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
500 Years of Stories Agency: Grey / London Client: Tate Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Honda Voice Recognition GPS Agency: Impact & Echo BBDO / Kuwait Client: Alghanim Motors - Honda Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Renovated Ambients Agency: Jung von Matt AG / Hamburg Client: OBI & Co Deutschland Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Musical Instruments Agency: MCCANN WORLDGROUP INDIA / Mumbai Client: Dabur Gastrina Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Closed for Inventory Agency: Scholz & Friends / Berlin Client: Berliner Philharmonie Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Color Bars Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Unforgotten Soldiers Agency: DDB Group New Zealand / Auckland Client: SKY TV Category: Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single
A Message to Space Agency: INNOCEAN Worldwide / Seoul + Planit Production / Seoul + Addict Media Films / Seoul + D.TRIBE / Seoul Client: Hyundai Motor Company Category: Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single
Is This You? Agency: McCann / New York Client: NY Lottery Category: Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single
Museum of Feelings Agency: Ogilvy & Mather / Chicago + Radical Media / New York Client: Glade Category: Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single
The Shape of Imagination Agency: Ogilvy & Mather / Singapore + Magic Angle Sculpture LLC / USA + Freeflow Productions / Singapore Client: LEGO Category: Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single
Educative Wifi Agency: Jung von Matt AG / Hamburg Client: Vodafone Category: Consumer - Ambient Media (Indoor & Outdoor) / Digital / Electronic
Sounds of the City Agency: ROSAPARK / PARIS Client: Thalys Category: Consumer - Ambient Media (Indoor & Outdoor) / Digital / Electronic
Play the Bridge Agency: Special Group / Auckland Client: 2degrees Category: Consumer - Ambient Media (Indoor & Outdoor) / Digital / Electronic

2016 Print & Outdoor Gold Pencil

McCann / London + Momentum Worldwide / London

Microsoft

Survival Billboard

Consumer - Ambient Media (Indoor & Outdoor) / Pop-Ups

PO16038G

2016 Print & Outdoor Bronze Pencil

BBDO / Toronto

Wrigley Canada

Skittles Holiday Pawn Shop

Consumer - Ambient Media (Indoor & Outdoor) / Pop-Ups

PO16039B

2016 Print & Outdoor Bronze Pencil

CP+B / Boulder

Domino's

Pizza School

Consumer - Ambient Media (Indoor & Outdoor) / Pop-Ups

PO16040B

2016 Print & Outdoor Bronze Pencil

Conill / Miami / Los Angeles

Toyota

Más que un auto

Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single

PO16028B

2016 Print & Outdoor Bronze Pencil

LDC / São Paulo

Paulo Coelho

The Alchemist Ad

Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single

PO16029B

2016 Print & Outdoor Silver Pencil

Ogilvy & Mather / Singapore

Twitter

First on Twitter

Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign

PO16030S

2016 Print & Outdoor Bronze Pencil

TBWA\Media Arts Lab / Los Angeles

Apple

World Gallery

Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign

PO16031B

2016 Print & Outdoor Gold Pencil

Del Campo Saatchi & Saatchi / Buenos Aires

Andes Beer

The Fairest Night of All

Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single

PO16032G

2016 Print & Outdoor Silver Pencil

CP+B / Boulder

Domino's

DXP

Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single

PO16033S

2016 Print & Outdoor Silver Pencil

McCann / London + Momentum Worldwide / London

Microsoft

Survival Billboard

Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single

PO16034S

2016 Print & Outdoor Bronze Pencil

AKQA / San Francisco + LOS YORK / Los Angeles

Jordan Brand

The Last Shot

Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single

PO16035B

2016 Print & Outdoor Silver Pencil

Wieden+Kennedy / Amsterdam + Tellart / Amsterdam

S7 Airlines

The Imagination Machine

Consumer - Ambient Media (Indoor & Outdoor) / Digital / Electronic

PO16036S

2016 Print & Outdoor Bronze Pencil

Ogilvy Germany /

Media Markt Management

Rabbit Race

Consumer - Ambient Media (Indoor & Outdoor) / Digital / Electronic

PO16037B

2016 Print & Outdoor Merit Award

Colenso BBDO / Auckland

DB Breweries - DB Export

Brewtroleum

Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Campaign

PO16165M

2016 Print & Outdoor Merit Award

Jung von Matt AG / Hamburg

OBI & Co Deutschland

Renovated Ambients

Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Campaign

PO16166M

2016 Print & Outdoor Merit Award

Ogilvy Germany /

Coca-Cola

Powerade - Workout Billboards

Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Campaign

PO16167M

2016 Print & Outdoor Merit Award

GREYNJ United / Bangkok + GREY Group / Singapore + GREY Group / Worldwide

Biothymus M

Bald Barbershop

Consumer - Ambient Media (Indoor & Outdoor) / Pop-Ups

PO16173M

2016 Print & Outdoor Merit Award

Ogilvy&Mather / Paris + We Love Art / Paris + Big District / Paris + Parallel / Paris

Netflix

Netflix Festival

Consumer - Ambient Media (Indoor & Outdoor) / Pop-Ups

PO16174M

2016 Print & Outdoor Merit Award

AlmapBBDO / São Paulo

Volkswagen do Brasil

ACC Bus Back

Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single

PO16143M

2016 Print & Outdoor Merit Award

BBDO / New York

Mars Chocolate North America / Snickers

Parking While Hungry

Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single

PO16144M

2016 Print & Outdoor Merit Award

David&Goliath / El Segundo

Jack in the Box

World's Largest Coupon

Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single

PO16145M

2016 Print & Outdoor Merit Award

Ogilvy & Mather / Bogotá

Ecofill Ink Cartridges

Yellow

Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single

PO16146M

2016 Print & Outdoor Merit Award

Ogilvy & Mather / Bogotá

Ecofill Ink Cartridges

Black

Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single

PO16147M

2016 Print & Outdoor Merit Award

TBWAChiatDay / Los Angeles + Olson / Chicago + MMT / New York + ClearChannel Outdoor / New York

Miller Lite (MillerCoors)

Miller Lite Ugly Holiday Sweater OOH

Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single

PO16148M

2016 Print & Outdoor Merit Award

We Believers / New York + Cherry Sundae Media / MIAMI

Volvo North Miami

THE VOLVO HIJACKING CAR SERVICE

Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single

PO16149M

2016 Print & Outdoor Merit Award

J. Walter Thompson Canada / Toronto

Walmart

Pooch Truck

Consumer - Ambient Media (Indoor & Outdoor) / Trade Show Booths

PO16171M

2016 Print & Outdoor Merit Award

Y&R New Zealand / Auckland

Jaguar New Zealand

Actual Reality

Consumer - Ambient Media (Indoor & Outdoor) / Trade Show Booths

PO16172M

2016 Print & Outdoor Merit Award

72andSunny / Los Angeles

Dropbox

Creative Freedom

Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign

PO16150M

2016 Print & Outdoor Merit Award

Anomaly / New York + Fill In The Blank / Brooklyn + TH Productions / New York

Converse

Made By You

Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign

PO16151M

2016 Print & Outdoor Merit Award

BETC / Paris

evian

Little Big Baby

Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign

PO16152M

2016 Print & Outdoor Merit Award

Energy BBDO / Chicago

S.C. Johnson

Raid® "Roach Restaurants"

Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign

PO16153M

2016 Print & Outdoor Merit Award

Grey / London

Tate

500 Years of Stories

Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign

PO16154M

2016 Print & Outdoor Merit Award

Impact & Echo BBDO / Kuwait

Alghanim Motors - Honda

Honda Voice Recognition GPS

Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign

PO16155M

2016 Print & Outdoor Merit Award

Jung von Matt AG / Hamburg

OBI & Co Deutschland

Renovated Ambients

Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign

PO16156M

2016 Print & Outdoor Merit Award

MCCANN WORLDGROUP INDIA / Mumbai

Dabur Gastrina

Musical Instruments

Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign

PO16157M

2016 Print & Outdoor Merit Award

Scholz & Friends / Berlin

Berliner Philharmonie

Closed for Inventory

Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign

PO16158M

2016 Print & Outdoor Merit Award

TBWA\Media Arts Lab / Los Angeles

Apple

Color Bars

Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign

PO16159M

2016 Print & Outdoor Merit Award

DDB Group New Zealand / Auckland

SKY TV

Unforgotten Soldiers

Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single

PO16160M

2016 Print & Outdoor Merit Award

INNOCEAN Worldwide / Seoul + Planit Production / Seoul + Addict Media Films / Seoul + D.TRIBE / Seoul

Hyundai Motor Company

A Message to Space

Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single

PO16161M

2016 Print & Outdoor Merit Award

McCann / New York

NY Lottery

Is This You?

Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single

PO16162M

2016 Print & Outdoor Merit Award

Ogilvy & Mather / Chicago + Radical Media / New York

Glade

Museum of Feelings

Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single

PO16163M

2016 Print & Outdoor Merit Award

Ogilvy & Mather / Singapore + Magic Angle Sculpture LLC / USA + Freeflow Productions / Singapore

LEGO

The Shape of Imagination

Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single

PO16164M

2016 Print & Outdoor Merit Award

Jung von Matt AG / Hamburg

Vodafone

Educative Wifi

Consumer - Ambient Media (Indoor & Outdoor) / Digital / Electronic

PO16168M

2016 Print & Outdoor Merit Award

ROSAPARK / PARIS

Thalys

Sounds of the City

Consumer - Ambient Media (Indoor & Outdoor) / Digital / Electronic

PO16169M

2016 Print & Outdoor Merit Award

Special Group / Auckland

2degrees

Play the Bridge

Consumer - Ambient Media (Indoor & Outdoor) / Digital / Electronic

PO16170M

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