The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

ESPN Takeover Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer - Broadcast & Film / Branded Television
The Gentleman's Wager II Agency: Anomaly / New York / Amsterdam + RSA Productions / Los Angeles Client: Johnnie Walker - Diageo Category: Consumer - Broadcast & Film / Branded Film
Paper Agency: RPA / Santa Monica + RESET CONTENT / Santa Monica + Rock Paper Scissors / Santa Monica + A52 / Santa Monica Client: American Honda Motor Category: Consumer - Broadcast & Film / Branded Film
In Search of the Most Dangerous Town on the Internet Agency: GREY / San Francisco Client: Norton by Symantec Category: Consumer - Broadcast & Film / Branded Documentary
All Work All Play Agency: Venables Bell & Partners / San Francisco + O'Malley Creadon Productions / Los Angeles + Creative Film Management / Malibu Client: Intel Category: Consumer - Broadcast & Film / Branded Documentary
The double 11 speech of The White House President of the United States Agency: Alibaba Group / Hangzhou Client: Alibaba Group Category: Consumer - Broadcast & Film / Branded Television
3-second Cooking, Super Fried Dumpling Agency: TOKYU AGENCY INC. / Tokyo Client: NTT DOCOMO Category: Consumer - Broadcast & Film / Branded Film

2016 Branded Entertainment Silver Pencil

Wieden+Kennedy / Portland

Old Spice

ESPN Takeover

Consumer - Broadcast & Film / Branded Television

BE16001S

2016 Branded Entertainment Bronze Pencil

Anomaly / New York / Amsterdam + RSA Productions / Los Angeles

Johnnie Walker - Diageo

The Gentleman's Wager II

Consumer - Broadcast & Film / Branded Film

BE16002B

2016 Branded Entertainment Bronze Pencil

RPA / Santa Monica + RESET CONTENT / Santa Monica + Rock Paper Scissors / Santa Monica + A52 / Santa Monica

American Honda Motor

Paper

Consumer - Broadcast & Film / Branded Film

BE16003B

2016 Branded Entertainment Silver Pencil

GREY / San Francisco

Norton by Symantec

In Search of the Most Dangerous Town on the Internet

Consumer - Broadcast & Film / Branded Documentary

BE16004S

2016 Branded Entertainment Bronze Pencil

Venables Bell & Partners / San Francisco + O'Malley Creadon Productions / Los Angeles + Creative Film Management / Malibu

Intel

All Work All Play

Consumer - Broadcast & Film / Branded Documentary

BE16005B

2016 Branded Entertainment Merit Award

Alibaba Group / Hangzhou

Alibaba Group

The double 11 speech of The White House President of the United States

Consumer - Broadcast & Film / Branded Television

BE16052M

2016 Branded Entertainment Merit Award

TOKYU AGENCY INC. / Tokyo

NTT DOCOMO

3-second Cooking, Super Fried Dumpling

Consumer - Broadcast & Film / Branded Film

BE16054M

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