The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

The Tribal Rapport Field Guide Agency: IMPACT BBDO / Dubai Client: Mercedes-Benz Category: Consumer - Collateral Design / Booklets, Brochures & Product Catalogues
Raid® "Roach Restaurants" Agency: Energy BBDO / Chicago Client: S.C. Johnson Category: Consumer - Collateral Design / Promotional Items - Single or Series
Define the Difference Agency: Ogilvy Group Thailand / Bangkok Client: Noble Development Public Category: Consumer - Collateral Design / Promotional Items - Single or Series
Shapes Agency: emuni llp. / Tokyo Client: Earth & Salt Category: Consumer - Collateral Design / Posters - Series
Loading Agency: emuni llp. / Tokyo Client: Rapyard Category: Consumer - Collateral Design / Posters - Series
World Table Tennis Championships 2015 Agency: DENTSU INC. / Tokyo Client: TV Tokyo Category: Consumer - Collateral Design / Posters - Series
Musical Instruments Agency: MCCANN WORLDGROUP INDIA / Mumbai Client: Dabur Gastrina Category: Consumer - Collateral Design / Posters - Series
Celebrating 50 Years in Brazil Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Nissin Ajinomoto Category: Consumer - Collateral Design / Posters - Series
Resilient Thinking Agency: Hakuhodo.Inc / Tokyo Client: Comexposium Japan Category: Consumer - Collateral Design / Posters - Series
The Shape of Imagination Agency: Ogilvy & Mather / Singapore + Magic Angle Sculpture LLC / USA + Freeflow Productions / Singapore Client: LEGO Category: Consumer - Collateral Design / P.O.P. & In-Store - Single
The Freshest Orange Juice Brand Agency: Marcel / Paris Client: Intermarché Category: Consumer - Collateral Design / P.O.P. & In-Store - Single
Wayward Arts Agency: Blok Design / Toronto Client: Flash Reproductions Category: Consumer - Collateral Design / Booklets, Brochures & Product Catalogues
Genius Table 'Meanwhile In Kyoto' Agency: DENTSU INC. / TOKYO + Creative Power Unit / TOKYO Client: Kyoto University Category: Consumer - Collateral Design / Booklets, Brochures & Product Catalogues
Pearl-Brand Book 2 Agency: DENTSU Inc. / Tokyo + PEN.Inc. / Tokyo + Creative Power Unit / Tokyo Client: Keio University Category: Consumer - Collateral Design / Booklets, Brochures & Product Catalogues
Moormann Work report Agency: jaeger & jaeger / Ueberlingen Client: Nils Holger Moormann Category: Consumer - Collateral Design / Booklets, Brochures & Product Catalogues
Stamp Passport Book for Izu Peninsula Agency: Peace Graphics / Nagoya Client: JTB Japan Travel Category: Consumer - Collateral Design / Booklets, Brochures & Product Catalogues
The Harley Davidson Tea Set Agency: 303 MullenLowe / Sydney Client: Harley Davidson Category: Consumer - Collateral Design / Promotional Items - Single or Series
Football or Father Agency: BBDO / Belgium Client: Love Condom Category: Consumer - Collateral Design / Promotional Items - Single or Series
The Professionals Collection Agency: CP+B / Boulder Client: Fruit of the Loom Category: Consumer - Collateral Design / Promotional Items - Single or Series
Handle on Hygiene Agency: Geometry Global / Dubai + Memac Ogilvy / Dubai Client: Unilever Category: Consumer - Collateral Design / Promotional Items - Single or Series
Smith Menu Agency: Leo Burnett / Toronto Client: Smith Restaurant + Bar Category: Consumer - Collateral Design / Promotional Items - Single or Series
True Wetsuits Agency: TBWA HAKUHODO / TOKYO + TAIYO KIKAKU / TOKYO + AID-DCC / TOKYO,OSAKA + MATERIAL / TOKYO Client: Quiksilver Japan Category: Consumer - Collateral Design / Promotional Items - Single or Series
The New Desk Phone Agency: TBWA\ / Singapore + eg+ worldwide / SIngapore Client: TBWA Singapore Category: Consumer - Collateral Design / Promotional Items - Single or Series
Flower Lush in Roppongi Hills 1 Agency: AD&D / Tokyo Client: Mori Building Category: Consumer - Collateral Design / Posters - Series
Flower Lush in Roppongi Hills 2 Agency: AD&D / Tokyo Client: Mori Building Category: Consumer - Collateral Design / Posters - Series
Moving Day Agency: Cossette / Montreal Client: McDonalds Category: Consumer - Collateral Design / Posters - Series
Slice of Heartland Agency: DENTSU INC. / Tokyo + J.C.SPARK / Tokyo + DENTSU CREATIVE X INC. / Tokyo Client: Kirin Company Category: Consumer - Collateral Design / Posters - Series
Game Spot Palo Agency: DENTSU INC. / Tokyo Client: Aeon Fantasy Category: Consumer - Collateral Design / Posters - Series
IKEA. It?s that affordable. Agency: Memac Ogilvy & Mather / Dubai + Memac Ogilvy & Mather / Jeddah Client: IKEA Category: Consumer - Collateral Design / Posters - Series
Coca-Cola Contour 100 Posters Agency: Turner Duckworth Design: London & / San Francisco + Turner Duckworth Design: & San Francisco / London Client: The Coca-Cola Company Category: Consumer - Collateral Design / Posters - Series
Spur Museum of Mode Agency: DENTSU INC. / Tokyo + TAKI CORPORATION / Tokyo Client: Isetan Mitsukoshi Category: Consumer - Collateral Design / P.O.P. & In-Store - Series
Flypaper Agency: FCB / Chicago Client: Boeing Category: Consumer - Collateral Design / P.O.P. & In-Store - Series
IKEA. It's that affordable. Agency: Memac Ogilvy & Mather / Dubai + Memac Ogilvy & Mather / Jeddah Client: IKEA Category: Consumer - Collateral Design / P.O.P. & In-Store - Series
Define the Difference Agency: Ogilvy Group Thailand / Bangkok Client: Noble Development Public Category: Consumer - Collateral Design / P.O.P. & In-Store - Series
Pure White Agency: Saatchi & Saatchi / UAE Client: P&G Category: Consumer - Collateral Design / P.O.P. & In-Store - Series
Handle on Hygiene Agency: Geometry Global / Dubai + Memac Ogilvy / Dubai Client: Unilever Category: Consumer - Collateral Design / P.O.P. & In-Store - Single
Valentine Kiss Agency: GREYNJ United / Bangkok + GREY Group / Singapore + GREY Group / Worldwide Client: Tic Tac Category: Consumer - Collateral Design / P.O.P. & In-Store - Single
The Floating Bottles Agency: Ogilvy Germany / Client: Coca-Cola Category: Consumer - Collateral Design / P.O.P. & In-Store - Single
The Burger Report Agency: thjnk ag & Leo Burnett / Munich Client: McDonald´s Germany Category: Consumer - Collateral Design / Annual Reports & Corporate Sustainability Reports
The Universe in the Mind ? Promoting the Science Literary Award ? Agency: DENTSU INC. / Tokyo + Creative Power Unit / Tokyo Client: Nikkei Category: Consumer - Collateral Design / Posters - Single
Be Prepared Agency: GREYNJ United / Bangkok + GREY Group / Singapore + GREY Group / Worldwide Client: Tic Tac Category: Consumer - Collateral Design / Posters - Single
French Horn Agency: MCCANN WORLDGROUP INDIA / Mumbai Client: Dabur Gastrina Category: Consumer - Collateral Design / Posters - Single
Flugelhorn Agency: MCCANN WORLDGROUP INDIA / Mumbai Client: Dabur Gastrina Category: Consumer - Collateral Design / Posters - Single
Philips LED Day Light - Storm Agency: Ogilvy & Mather India / Gurgaon Client: Philips India Category: Consumer - Collateral Design / Posters - Single
Japanese Harmony Agency: HAKUHODO / Tokyo + Suntory Business Expert Limited / Tokyo + SUN-AD Company Limited / Tokyo Client: Suntory Holdings Category: Consumer - Collateral Design / Posters - Single

2016 Design Silver Pencil

IMPACT BBDO / Dubai

Mercedes-Benz

The Tribal Rapport Field Guide

Consumer - Collateral Design / Booklets, Brochures & Product Catalogues

DE16011S

2016 Design Bronze Pencil

Energy BBDO / Chicago

S.C. Johnson

Raid® "Roach Restaurants"

Consumer - Collateral Design / Promotional Items - Single or Series

DE16009B

2016 Design Bronze Pencil

Ogilvy Group Thailand / Bangkok

Noble Development Public

Define the Difference

Consumer - Collateral Design / Promotional Items - Single or Series

DE16010B

2016 Design Gold Pencil

emuni llp. / Tokyo

Earth & Salt

Shapes

Consumer - Collateral Design / Posters - Series

DE16001G

2016 Design Gold Pencil

emuni llp. / Tokyo

Rapyard

Loading

Consumer - Collateral Design / Posters - Series

DE16002G

2016 Design Silver Pencil

DENTSU INC. / Tokyo

TV Tokyo

World Table Tennis Championships 2015

Consumer - Collateral Design / Posters - Series

DE16003S

2016 Design Silver Pencil

MCCANN WORLDGROUP INDIA / Mumbai

Dabur Gastrina

Musical Instruments

Consumer - Collateral Design / Posters - Series

DE16004S

2016 Design Bronze Pencil

F/Nazca Saatchi & Saatchi / São Paulo

Nissin Ajinomoto

Celebrating 50 Years in Brazil

Consumer - Collateral Design / Posters - Series

DE16005B

2016 Design Bronze Pencil

Hakuhodo.Inc / Tokyo

Comexposium Japan

Resilient Thinking

Consumer - Collateral Design / Posters - Series

DE16006B

2016 Design Silver Pencil

Ogilvy & Mather / Singapore + Magic Angle Sculpture LLC / USA + Freeflow Productions / Singapore

LEGO

The Shape of Imagination

Consumer - Collateral Design / P.O.P. & In-Store - Single

DE16007S

2016 Design Bronze Pencil

Marcel / Paris

Intermarché

The Freshest Orange Juice Brand

Consumer - Collateral Design / P.O.P. & In-Store - Single

DE16008B

2016 Design Merit Award

Blok Design / Toronto

Flash Reproductions

Wayward Arts

Consumer - Collateral Design / Booklets, Brochures & Product Catalogues

DE16108M

2016 Design Merit Award

DENTSU INC. / TOKYO + Creative Power Unit / TOKYO

Kyoto University

Genius Table 'Meanwhile In Kyoto'

Consumer - Collateral Design / Booklets, Brochures & Product Catalogues

DE16109M

2016 Design Merit Award

DENTSU Inc. / Tokyo + PEN.Inc. / Tokyo + Creative Power Unit / Tokyo

Keio University

Pearl-Brand Book 2

Consumer - Collateral Design / Booklets, Brochures & Product Catalogues

DE16110M

2016 Design Merit Award

jaeger & jaeger / Ueberlingen

Nils Holger Moormann

Moormann Work report

Consumer - Collateral Design / Booklets, Brochures & Product Catalogues

DE16111M

2016 Design Merit Award

Peace Graphics / Nagoya

JTB Japan Travel

Stamp Passport Book for Izu Peninsula

Consumer - Collateral Design / Booklets, Brochures & Product Catalogues

DE16112M

2016 Design Merit Award

303 MullenLowe / Sydney

Harley Davidson

The Harley Davidson Tea Set

Consumer - Collateral Design / Promotional Items - Single or Series

DE16100M

2016 Design Merit Award

BBDO / Belgium

Love Condom

Football or Father

Consumer - Collateral Design / Promotional Items - Single or Series

DE16101M

2016 Design Merit Award

CP+B / Boulder

Fruit of the Loom

The Professionals Collection

Consumer - Collateral Design / Promotional Items - Single or Series

DE16102M

2016 Design Merit Award

Geometry Global / Dubai + Memac Ogilvy / Dubai

Unilever

Handle on Hygiene

Consumer - Collateral Design / Promotional Items - Single or Series

DE16103M

2016 Design Merit Award

Leo Burnett / Toronto

Smith Restaurant + Bar

Smith Menu

Consumer - Collateral Design / Promotional Items - Single or Series

DE16104M

2016 Design Merit Award

TBWA HAKUHODO / TOKYO + TAIYO KIKAKU / TOKYO + AID-DCC / TOKYO,OSAKA + MATERIAL / TOKYO

Quiksilver Japan

True Wetsuits

Consumer - Collateral Design / Promotional Items - Single or Series

DE16105M

2016 Design Merit Award

TBWA\ / Singapore + eg+ worldwide / SIngapore

TBWA Singapore

The New Desk Phone

Consumer - Collateral Design / Promotional Items - Single or Series

DE16106M

2016 Design Merit Award

AD&D / Tokyo

Mori Building

Flower Lush in Roppongi Hills 1

Consumer - Collateral Design / Posters - Series

DE16085M

2016 Design Merit Award

AD&D / Tokyo

Mori Building

Flower Lush in Roppongi Hills 2

Consumer - Collateral Design / Posters - Series

DE16086M

2016 Design Merit Award

Cossette / Montreal

McDonalds

Moving Day

Consumer - Collateral Design / Posters - Series

DE16087M

2016 Design Merit Award

DENTSU INC. / Tokyo + J.C.SPARK / Tokyo + DENTSU CREATIVE X INC. / Tokyo

Kirin Company

Slice of Heartland

Consumer - Collateral Design / Posters - Series

DE16088M

2016 Design Merit Award

DENTSU INC. / Tokyo

Aeon Fantasy

Game Spot Palo

Consumer - Collateral Design / Posters - Series

DE16089M

2016 Design Merit Award

Memac Ogilvy & Mather / Dubai + Memac Ogilvy & Mather / Jeddah

IKEA

IKEA. It?s that affordable.

Consumer - Collateral Design / Posters - Series

DE16090M

2016 Design Merit Award

Turner Duckworth Design: London & / San Francisco + Turner Duckworth Design: & San Francisco / London

The Coca-Cola Company

Coca-Cola Contour 100 Posters

Consumer - Collateral Design / Posters - Series

DE16091M

2016 Design Merit Award

DENTSU INC. / Tokyo + TAKI CORPORATION / Tokyo

Isetan Mitsukoshi

Spur Museum of Mode

Consumer - Collateral Design / P.O.P. & In-Store - Series

DE16095M

2016 Design Merit Award

FCB / Chicago

Boeing

Flypaper

Consumer - Collateral Design / P.O.P. & In-Store - Series

DE16096M

2016 Design Merit Award

Memac Ogilvy & Mather / Dubai + Memac Ogilvy & Mather / Jeddah

IKEA

IKEA. It's that affordable.

Consumer - Collateral Design / P.O.P. & In-Store - Series

DE16097M

2016 Design Merit Award

Ogilvy Group Thailand / Bangkok

Noble Development Public

Define the Difference

Consumer - Collateral Design / P.O.P. & In-Store - Series

DE16098M

2016 Design Merit Award

Saatchi & Saatchi / UAE

P&G

Pure White

Consumer - Collateral Design / P.O.P. & In-Store - Series

DE16099M

2016 Design Merit Award

Geometry Global / Dubai + Memac Ogilvy / Dubai

Unilever

Handle on Hygiene

Consumer - Collateral Design / P.O.P. & In-Store - Single

DE16092M

2016 Design Merit Award

GREYNJ United / Bangkok + GREY Group / Singapore + GREY Group / Worldwide

Tic Tac

Valentine Kiss

Consumer - Collateral Design / P.O.P. & In-Store - Single

DE16093M

2016 Design Merit Award

Ogilvy Germany /

Coca-Cola

The Floating Bottles

Consumer - Collateral Design / P.O.P. & In-Store - Single

DE16094M

2016 Design Merit Award

thjnk ag & Leo Burnett / Munich

McDonald´s Germany

The Burger Report

Consumer - Collateral Design / Annual Reports & Corporate Sustainability Reports

DE16107M

2016 Design Merit Award

DENTSU INC. / Tokyo + Creative Power Unit / Tokyo

Nikkei

The Universe in the Mind ? Promoting the Science Literary Award ?

Consumer - Collateral Design / Posters - Single

DE16079M

2016 Design Merit Award

GREYNJ United / Bangkok + GREY Group / Singapore + GREY Group / Worldwide

Tic Tac

Be Prepared

Consumer - Collateral Design / Posters - Single

DE16080M

2016 Design Merit Award

MCCANN WORLDGROUP INDIA / Mumbai

Dabur Gastrina

French Horn

Consumer - Collateral Design / Posters - Single

DE16081M

2016 Design Merit Award

MCCANN WORLDGROUP INDIA / Mumbai

Dabur Gastrina

Flugelhorn

Consumer - Collateral Design / Posters - Single

DE16082M

2016 Design Merit Award

Ogilvy & Mather India / Gurgaon

Philips India

Philips LED Day Light - Storm

Consumer - Collateral Design / Posters - Single

DE16083M

2016 Design Merit Award

HAKUHODO / Tokyo + Suntory Business Expert Limited / Tokyo + SUN-AD Company Limited / Tokyo

Suntory Holdings

Japanese Harmony

Consumer - Collateral Design / Posters - Single

DE16084M

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