The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Flypaper Agency: FCB / Chicago Client: Boeing Category: Consumer - Collateral / P.O.P. & In-Store - Campaign
First on Twitter Agency: Ogilvy & Mather / Singapore Client: Twitter Category: Consumer - Collateral / Posters - Campaign
...And That's the Smell of Archer Agency: FCB / Chicago Client: Archer+Wolf Category: Consumer - Collateral / Posters - Campaign
20 Years Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Consumer - Collateral / Posters - Campaign
Celebs Agency: Ogilvy & Mather Japan GK / Tokyo Client: IMYTEC Category: Consumer - Collateral / Posters - Campaign
The 2008 China Earthquake Agency: Ogilvy & Mather / Singapore Client: Twitter Category: Consumer - Collateral / Posters - Single
The Osama Bin Laden Raid Agency: Ogilvy & Mather / Singapore Client: Twitter Category: Consumer - Collateral / Posters - Single
The Birth of the Royal Baby Agency: Ogilvy & Mather / Singapore Client: Twitter Category: Consumer - Collateral / Posters - Single
French Horn Agency: MCCANN WORLDGROUP INDIA / Mumbai Client: Dabur Gastrina Category: Consumer - Collateral / Posters - Single
Flugelhorn Agency: MCCANN WORLDGROUP INDIA / Mumbai Client: Dabur Gastrina Category: Consumer - Collateral / Posters - Single
Yellow Agency: Ogilvy & Mather / Bogotá Client: Ecofill Ink Cartridges Category: Consumer - Collateral / Posters - Single
Nivea Doll Agency: FCB BRASIL / SAO PAULO Client: BDF Nivea Brasil Category: Consumer - Collateral / Promotional Items - Single or Campaign
How New York Eats Agency: BBH NY / New York Client: Seamless Category: Consumer - Collateral / Promotional Items - Single or Campaign
The Alchemist Ad Agency: LDC / São Paulo Client: Paulo Coelho Category: Consumer - Collateral / Promotional Items - Single or Campaign
Original do Brasil Agency: AlmapBBDO / São Paulo Client: São Paulo Alpargatas - Havaianas Category: Consumer - Collateral / P.O.P. & In-Store - Campaign
Sea Sick Agency: DentsuBos / Montréal + Consulat / Montréal + Graphiques M&H / Montréal Client: Henri Vézina Category: Consumer - Collateral / P.O.P. & In-Store - Campaign
Posters for the Colorblind Agency: FCB / Chicago Client: Valspar Category: Consumer - Collateral / P.O.P. & In-Store - Campaign
Live Vines Agency: BBDO / New York Client: Lowe's Category: Consumer - Collateral / P.O.P. & In-Store - Single
Pride Coaster Poster Agency: Juniper Park\TBWA / Toronto Client: Miller Coors Category: Consumer - Collateral / P.O.P. & In-Store - Single
Celebs - Bruce Willis Agency: Ogilvy & Mather Japan GK / Tokyo Client: IMYTEC Category: Consumer - Collateral / P.O.P. & In-Store - Single
Celebs - Tilda Swinton Agency: Ogilvy & Mather Japan GK / Tokyo Client: IMYTEC Category: Consumer - Collateral / P.O.P. & In-Store - Single
Celebs - George Clooney Agency: Ogilvy & Mather Japan GK / Tokyo Client: IMYTEC Category: Consumer - Collateral / P.O.P. & In-Store - Single
The Shape of Imagination Agency: Ogilvy & Mather / Singapore + Magic Angle Sculpture LLC / USA + Freeflow Productions / Singapore Client: LEGO Category: Consumer - Collateral / P.O.P. & In-Store - Single
Celebrating 50 Years in Brazil Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Nissin Ajinomoto Category: Consumer - Collateral / Posters - Campaign
Click To Start Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Miami Ad School/ESPM Category: Consumer - Collateral / Posters - Campaign
Are You Next? (seq. 1) Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: D&AD Category: Consumer - Collateral / Posters - Campaign
Are You Next? (seq. 2) Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: D&AD Category: Consumer - Collateral / Posters - Campaign
Flypaper Agency: FCB / Chicago Client: Boeing Category: Consumer - Collateral / Posters - Campaign
Easy Meal Agency: FCB / Chicago Client: Tombstone Pizza Category: Consumer - Collateral / Posters - Campaign
0% Alcohol Agency: Leo Burnett Tailor Made / Sao Paulo Client: Brasil Kirin Category: Consumer - Collateral / Posters - Campaign
Nature Isn't Cute Agency: Leo Burnett Tailor Made / Sao Paulo Client: FIAT Category: Consumer - Collateral / Posters - Campaign
Musical Instruments Agency: MCCANN WORLDGROUP INDIA / Mumbai Client: Dabur Gastrina Category: Consumer - Collateral / Posters - Campaign
The CMYK Campaign Agency: Ogilvy & Mather / Bogotá Client: Ecofill Ink Cartridges Category: Consumer - Collateral / Posters - Campaign
Closed for Inventory Agency: Scholz & Friends / Berlin Client: Berliner Philharmonie Category: Consumer - Collateral / Posters - Campaign
Typeworth Educational Series Posters Agency: Typeworth / Brooklyn Client: Typeworth Category: Consumer - Collateral / Posters - Campaign
Panda Agency: Alma DDB / Miami Client: The Clorox Company Category: Consumer - Collateral / Posters - Single
Bayer / Alka Seltzer: Hot dog combo Agency: BBDO / MEXICO Client: Bayer Mexico Category: Consumer - Collateral / Posters - Single
Flower Dog Agency: Havas Worldwide Digital Vale / Mexico City Client: Reckitt Benckiser / Airwick Category: Consumer - Collateral / Posters - Single
Soccer Agency: lg2 / Québec Client: Farnham Ale & Lager Category: Consumer - Collateral / Posters - Single
Is This You? Agency: McCann / New York Client: NY Lottery Category: Consumer - Collateral / Posters - Single
Cyan Agency: Ogilvy & Mather / Bogotá Client: Ecofill Ink Cartridges Category: Consumer - Collateral / Posters - Single
Black Agency: Ogilvy & Mather / Bogotá Client: Ecofill Ink Cartridges Category: Consumer - Collateral / Posters - Single
iZombie's Guide to Surviving Among the Living Agency: BBDO / Toronto Client: Shomi Category: Consumer - Collateral / Promotional Items - Single or Campaign
Más que un Auto Agency: Conill / Miami / Los Angeles Client: Toyota Category: Consumer - Collateral / Promotional Items - Single or Campaign
Smith Menu Agency: Leo Burnett / Toronto Client: Smith Restaurant + Bar Category: Consumer - Collateral / Promotional Items - Single or Campaign
Advice Wipes Agency: McCann / New York + O Positive / New York Client: Tommee Tippee Category: Consumer - Collateral / Promotional Items - Single or Campaign
The Prodigies of Mother's Pride Agency: Out of the Box / New Delhi, India Client: Mother's Pride Category: Consumer - Collateral / Promotional Items - Single or Campaign

2016 Print & Outdoor Bronze Pencil

FCB / Chicago

Boeing

Flypaper

Consumer - Collateral / P.O.P. & In-Store - Campaign

PO16024B

2016 Print & Outdoor Gold Pencil

Ogilvy & Mather / Singapore

Twitter

First on Twitter

Consumer - Collateral / Posters - Campaign

PO16020G

2016 Print & Outdoor Silver Pencil

FCB / Chicago

Archer+Wolf

...And That's the Smell of Archer

Consumer - Collateral / Posters - Campaign

PO16021S

2016 Print & Outdoor Bronze Pencil

AlmapBBDO / São Paulo

Getty Images

20 Years

Consumer - Collateral / Posters - Campaign

PO16022B

2016 Print & Outdoor Bronze Pencil

Ogilvy & Mather Japan GK / Tokyo

IMYTEC

Celebs

Consumer - Collateral / Posters - Campaign

PO16023B

2016 Print & Outdoor Gold Pencil

Ogilvy & Mather / Singapore

Twitter

The 2008 China Earthquake

Consumer - Collateral / Posters - Single

PO16014G

2016 Print & Outdoor Gold Pencil

Ogilvy & Mather / Singapore

Twitter

The Osama Bin Laden Raid

Consumer - Collateral / Posters - Single

PO16015G

2016 Print & Outdoor Gold Pencil

Ogilvy & Mather / Singapore

Twitter

The Birth of the Royal Baby

Consumer - Collateral / Posters - Single

PO16016G

2016 Print & Outdoor Silver Pencil

MCCANN WORLDGROUP INDIA / Mumbai

Dabur Gastrina

French Horn

Consumer - Collateral / Posters - Single

PO16017S

2016 Print & Outdoor Bronze Pencil

MCCANN WORLDGROUP INDIA / Mumbai

Dabur Gastrina

Flugelhorn

Consumer - Collateral / Posters - Single

PO16018B

2016 Print & Outdoor Bronze Pencil

Ogilvy & Mather / Bogotá

Ecofill Ink Cartridges

Yellow

Consumer - Collateral / Posters - Single

PO16019B

2016 Print & Outdoor Silver Pencil

FCB BRASIL / SAO PAULO

BDF Nivea Brasil

Nivea Doll

Consumer - Collateral / Promotional Items - Single or Campaign

PO16025S

2016 Print & Outdoor Bronze Pencil

BBH NY / New York

Seamless

How New York Eats

Consumer - Collateral / Promotional Items - Single or Campaign

PO16026B

2016 Print & Outdoor Bronze Pencil

LDC / São Paulo

Paulo Coelho

The Alchemist Ad

Consumer - Collateral / Promotional Items - Single or Campaign

PO16027B

2016 Print & Outdoor Merit Award

AlmapBBDO / São Paulo

São Paulo Alpargatas - Havaianas

Original do Brasil

Consumer - Collateral / P.O.P. & In-Store - Campaign

PO16132M

2016 Print & Outdoor Merit Award

DentsuBos / Montréal + Consulat / Montréal + Graphiques M&H / Montréal

Henri Vézina

Sea Sick

Consumer - Collateral / P.O.P. & In-Store - Campaign

PO16133M

2016 Print & Outdoor Merit Award

FCB / Chicago

Valspar

Posters for the Colorblind

Consumer - Collateral / P.O.P. & In-Store - Campaign

PO16134M

2016 Print & Outdoor Merit Award

BBDO / New York

Lowe's

Live Vines

Consumer - Collateral / P.O.P. & In-Store - Single

PO16126M

2016 Print & Outdoor Merit Award

Juniper Park\TBWA / Toronto

Miller Coors

Pride Coaster Poster

Consumer - Collateral / P.O.P. & In-Store - Single

PO16127M

2016 Print & Outdoor Merit Award

Ogilvy & Mather Japan GK / Tokyo

IMYTEC

Celebs - Bruce Willis

Consumer - Collateral / P.O.P. & In-Store - Single

PO16128M

2016 Print & Outdoor Merit Award

Ogilvy & Mather Japan GK / Tokyo

IMYTEC

Celebs - Tilda Swinton

Consumer - Collateral / P.O.P. & In-Store - Single

PO16129M

2016 Print & Outdoor Merit Award

Ogilvy & Mather Japan GK / Tokyo

IMYTEC

Celebs - George Clooney

Consumer - Collateral / P.O.P. & In-Store - Single

PO16130M

2016 Print & Outdoor Merit Award

Ogilvy & Mather / Singapore + Magic Angle Sculpture LLC / USA + Freeflow Productions / Singapore

LEGO

The Shape of Imagination

Consumer - Collateral / P.O.P. & In-Store - Single

PO16131M

2016 Print & Outdoor Merit Award

F/Nazca Saatchi & Saatchi / São Paulo

Nissin Ajinomoto

Celebrating 50 Years in Brazil

Consumer - Collateral / Posters - Campaign

PO16114M

2016 Print & Outdoor Merit Award

F/Nazca Saatchi & Saatchi / São Paulo

Miami Ad School/ESPM

Click To Start

Consumer - Collateral / Posters - Campaign

PO16115M

2016 Print & Outdoor Merit Award

F/Nazca Saatchi & Saatchi / São Paulo

D&AD

Are You Next? (seq. 1)

Consumer - Collateral / Posters - Campaign

PO16116M

2016 Print & Outdoor Merit Award

F/Nazca Saatchi & Saatchi / São Paulo

D&AD

Are You Next? (seq. 2)

Consumer - Collateral / Posters - Campaign

PO16117M

2016 Print & Outdoor Merit Award

FCB / Chicago

Boeing

Flypaper

Consumer - Collateral / Posters - Campaign

PO16118M

2016 Print & Outdoor Merit Award

FCB / Chicago

Tombstone Pizza

Easy Meal

Consumer - Collateral / Posters - Campaign

PO16119M

2016 Print & Outdoor Merit Award

Leo Burnett Tailor Made / Sao Paulo

Brasil Kirin

0% Alcohol

Consumer - Collateral / Posters - Campaign

PO16120M

2016 Print & Outdoor Merit Award

Leo Burnett Tailor Made / Sao Paulo

FIAT

Nature Isn't Cute

Consumer - Collateral / Posters - Campaign

PO16121M

2016 Print & Outdoor Merit Award

MCCANN WORLDGROUP INDIA / Mumbai

Dabur Gastrina

Musical Instruments

Consumer - Collateral / Posters - Campaign

PO16122M

2016 Print & Outdoor Merit Award

Ogilvy & Mather / Bogotá

Ecofill Ink Cartridges

The CMYK Campaign

Consumer - Collateral / Posters - Campaign

PO16123M

2016 Print & Outdoor Merit Award

Scholz & Friends / Berlin

Berliner Philharmonie

Closed for Inventory

Consumer - Collateral / Posters - Campaign

PO16124M

2016 Print & Outdoor Merit Award

Typeworth / Brooklyn

Typeworth

Typeworth Educational Series Posters

Consumer - Collateral / Posters - Campaign

PO16125M

2016 Print & Outdoor Merit Award

Alma DDB / Miami

The Clorox Company

Panda

Consumer - Collateral / Posters - Single

PO16107M

2016 Print & Outdoor Merit Award

BBDO / MEXICO

Bayer Mexico

Bayer / Alka Seltzer: Hot dog combo

Consumer - Collateral / Posters - Single

PO16108M

2016 Print & Outdoor Merit Award

Havas Worldwide Digital Vale / Mexico City

Reckitt Benckiser / Airwick

Flower Dog

Consumer - Collateral / Posters - Single

PO16109M

2016 Print & Outdoor Merit Award

lg2 / Québec

Farnham Ale & Lager

Soccer

Consumer - Collateral / Posters - Single

PO16110M

2016 Print & Outdoor Merit Award

McCann / New York

NY Lottery

Is This You?

Consumer - Collateral / Posters - Single

PO16111M

2016 Print & Outdoor Merit Award

Ogilvy & Mather / Bogotá

Ecofill Ink Cartridges

Cyan

Consumer - Collateral / Posters - Single

PO16112M

2016 Print & Outdoor Merit Award

Ogilvy & Mather / Bogotá

Ecofill Ink Cartridges

Black

Consumer - Collateral / Posters - Single

PO16113M

2016 Print & Outdoor Merit Award

BBDO / Toronto

Shomi

iZombie's Guide to Surviving Among the Living

Consumer - Collateral / Promotional Items - Single or Campaign

PO16135M

2016 Print & Outdoor Merit Award

Conill / Miami / Los Angeles

Toyota

Más que un Auto

Consumer - Collateral / Promotional Items - Single or Campaign

PO16136M

2016 Print & Outdoor Merit Award

Leo Burnett / Toronto

Smith Restaurant + Bar

Smith Menu

Consumer - Collateral / Promotional Items - Single or Campaign

PO16137M

2016 Print & Outdoor Merit Award

McCann / New York + O Positive / New York

Tommee Tippee

Advice Wipes

Consumer - Collateral / Promotional Items - Single or Campaign

PO16138M

2016 Print & Outdoor Merit Award

Out of the Box / New Delhi, India

Mother's Pride

The Prodigies of Mother's Pride

Consumer - Collateral / Promotional Items - Single or Campaign

PO16139M

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