The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

The Interactive Form Agency: BETC / Paris + BETC Digital / Paris Client: CANAL+ Category: Consumer - Digital / Websites, Microsites & Banners
Interception Agency: Grey / New York Client: Volvo Category: Consumer - Digital / Social Media & Viral Marketing
#TheReal10 Agency: Rethink / Toronto/Montreal/Vancouver + WONGDOODY / Los Angeles Client: AAUW Category: Consumer - Digital / Social Media & Viral Marketing
#OptOutside Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Santa Monica Client: REI Category: Consumer - Digital / Social Media & Viral Marketing
Le Big Swim Agency: Ogilvy & Mather / London Client: Heineken Category: Consumer - Digital / Social Media & Viral Marketing
Collective Project Agency: POSSIBLE / Seattle + POSSIBLE / Los Angeles Client: Microsoft Category: Consumer - Digital / Social Media & Viral Marketing
Make Up Genius Agency: McCann / Clichy + Image Metrics / Las Vegas + My Studio Factory / Paris Client: L'Oréal Paris Category: Consumer - Digital / Mobile
Backup Memory Agency: 3SG BBDO / Tunis + PixelTrade / Tunis Client: Samsung Category: Consumer - Digital / Mobile
Task for Toys Agency: Ogilvy & Mather / Singapore + Make Studios / Singapore Client: Toys R Us Category: Consumer - Digital / Mobile
The Match Agency: Serviceplan / Munich + Plan.Net / Munich Client: Sky Deutschland Fernsehen Category: Consumer - Digital / Mobile
The Banner That Makes You Like Banners Agency: BBDO Russia Group / Moscow + Proximity Russia / Moscow Client: 3M Category: Consumer - Digital / Websites, Microsites & Banners
Europe's Most Punctual Offer Agency: McCANN / Copenhagen Client: Scandinavian Airlines Category: Consumer - Digital / Websites, Microsites & Banners
Celebrity Tantrum Agency: Leo Burnett, Sydney / Millers Point + Minds Eye Production / London Client: Samsung Australia Category: Consumer - Digital / Websites, Microsites & Banners
#HandsOff Agency: Marcel / Paris Client: Marc Dorcel Category: Consumer - Digital / Websites, Microsites & Banners
RelockLove Agency: Marcel / Paris Client: Orange Category: Consumer - Digital / Websites, Microsites & Banners
Canon Photo Coach Agency: 360i / New York Client: Canon USA Category: Consumer - Digital / Data-Driven Personalization
Shoplifters Agency: adam&eveDDB / London + Blink / London + Zenith Optimedia (media agency) / London + The Mill / London Client: Harvey Nichols Category: Consumer - Digital / Social Media & Viral Marketing
Play My Tweet Agency: BBDO / New York Client: Foot Locker Category: Consumer - Digital / Social Media & Viral Marketing
The Boys Agency: Clemenger BBDO / Melbourne Client: Bonds Category: Consumer - Digital / Social Media & Viral Marketing
The First Ever Pinterest Yard Sale Agency: Deutsch / New York Client: Krylon Category: Consumer - Digital / Social Media & Viral Marketing
Chicken Tweet Betty Agency: Marketforce / Perth Client: Chicken Treat Category: Consumer - Digital / Social Media & Viral Marketing
MTV 2015 Video Music Awards Agency: MTV / New York + Jam3 / Toronto Client: MTV Category: Consumer - Digital / Social Media & Viral Marketing
Beer Tooth Implant Agency: Ogilvy & Mather / Buenos Aires + Huinca Cine / Buenos Aires + ControlZ / Buenos Aires + TDL Music / Buenos Aires Client: CCU - Compañía Cervecerías Unidas Category: Consumer - Digital / Social Media & Viral Marketing
Great Chinese Names for Great Britain Agency: Ogilvy / Beijing Client: Visit Britain Category: Consumer - Digital / Social Media & Viral Marketing
The Live Tube Agency: Publicis Italy / Milan Client: Heineken Category: Consumer - Digital / Social Media & Viral Marketing
Instagram Your Fridge Agency: Special Group / Auckland Client: Smirnoff Category: Consumer - Digital / Social Media & Viral Marketing
Inactivity Tracker Agency: FCB / Chicago Client: Joe Boxer Category: Consumer - Digital / Mobile
The Emotisongs Agency: McCann Worldgroup / Milano + BV McCann / Bucharest Client: Coca - Cola Category: Consumer - Digital / Mobile
The Les Paul Skill Check Agency: Serviceplan / Munich + Mediaplus / Munich + Plan.Net / Munich Client: Gibson Guitar Category: Consumer - Digital / Mobile
Call Brussels Agency: Air / Brussels + Lovo Films / Brussels + Globule Bleu / Brussels + Whyte / Brussels Client: visit.brussels Category: Consumer - Digital / Websites, Microsites & Banners
The Ad Filter Agency: BETC / Paris + BETC Digital / Paris Client: D&AD Category: Consumer - Digital / Websites, Microsites & Banners
Unleash Your Rrrr Agency: Deutsch / Los Angeles Client: Volkswagen Category: Consumer - Digital / Websites, Microsites & Banners
Mini John Cooper Works Youtube Race Agency: Kinetic / Singapore Client: MINI ASIA Category: Consumer - Digital / Websites, Microsites & Banners
Printed By Somerset Agency: Leo Burnett / Toronto + Somerset Graphics Co. Ltd. / Toronto Client: Somerset Graphics Category: Consumer - Digital / Websites, Microsites & Banners
ClickTwo Travel Agency: McCann / London Client: Momondo Category: Consumer - Digital / Websites, Microsites & Banners
Squadvertiser Agency: McCann / London Client: Microsoft Category: Consumer - Digital / Websites, Microsites & Banners
MTVVMA.NET Agency: MTV / New York + Jam3 / Toronto Client: MTV Category: Consumer - Digital / Websites, Microsites & Banners
Rabbit Race Agency: Ogilvy Germany / Client: Media Markt Management Category: Consumer - Digital / Websites, Microsites & Banners

2016 Direct Gold Pencil

BETC / Paris + BETC Digital / Paris

CANAL+

The Interactive Form

Consumer - Digital / Websites, Microsites & Banners

DI16007G

2016 Direct Gold Pencil

Grey / New York

Volvo

Interception

Consumer - Digital / Social Media & Viral Marketing

DI16016G

2016 Direct Silver Pencil

Rethink / Toronto/Montreal/Vancouver + WONGDOODY / Los Angeles

AAUW

#TheReal10

Consumer - Digital / Social Media & Viral Marketing

DI16017S

2016 Direct Silver Pencil

Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Santa Monica

REI

#OptOutside

Consumer - Digital / Social Media & Viral Marketing

DI16018S

2016 Direct Bronze Pencil

Ogilvy & Mather / London

Heineken

Le Big Swim

Consumer - Digital / Social Media & Viral Marketing

DI16019B

2016 Direct Bronze Pencil

POSSIBLE / Seattle + POSSIBLE / Los Angeles

Microsoft

Collective Project

Consumer - Digital / Social Media & Viral Marketing

DI16020B

2016 Direct Gold Pencil

McCann / Clichy + Image Metrics / Las Vegas + My Studio Factory / Paris

L'Oréal Paris

Make Up Genius

Consumer - Digital / Mobile

DI16012G

2016 Direct Silver Pencil

3SG BBDO / Tunis + PixelTrade / Tunis

Samsung

Backup Memory

Consumer - Digital / Mobile

DI16013S

2016 Direct Bronze Pencil

Ogilvy & Mather / Singapore + Make Studios / Singapore

Toys R Us

Task for Toys

Consumer - Digital / Mobile

DI16014B

2016 Direct Bronze Pencil

Serviceplan / Munich + Plan.Net / Munich

Sky Deutschland Fernsehen

The Match

Consumer - Digital / Mobile

DI16015B

2016 Direct Gold Pencil

BBDO Russia Group / Moscow + Proximity Russia / Moscow

3M

The Banner That Makes You Like Banners

Consumer - Digital / Websites, Microsites & Banners

DI16006G

2016 Direct Gold Pencil

McCANN / Copenhagen

Scandinavian Airlines

Europe's Most Punctual Offer

Consumer - Digital / Websites, Microsites & Banners

DI16008G

2016 Direct Silver Pencil

Leo Burnett, Sydney / Millers Point + Minds Eye Production / London

Samsung Australia

Celebrity Tantrum

Consumer - Digital / Websites, Microsites & Banners

DI16009S

2016 Direct Silver Pencil

Marcel / Paris

Marc Dorcel

#HandsOff

Consumer - Digital / Websites, Microsites & Banners

DI16010S

2016 Direct Bronze Pencil

Marcel / Paris

Orange

RelockLove

Consumer - Digital / Websites, Microsites & Banners

DI16011B

2016 Direct Silver Pencil

360i / New York

Canon USA

Canon Photo Coach

Consumer - Digital / Data-Driven Personalization

DI16021S

2016 Direct Merit Award

adam&eveDDB / London + Blink / London + Zenith Optimedia (media agency) / London + The Mill / London

Harvey Nichols

Shoplifters

Consumer - Digital / Social Media & Viral Marketing

DI16063M

2016 Direct Merit Award

BBDO / New York

Foot Locker

Play My Tweet

Consumer - Digital / Social Media & Viral Marketing

DI16064M

2016 Direct Merit Award

Clemenger BBDO / Melbourne

Bonds

The Boys

Consumer - Digital / Social Media & Viral Marketing

DI16065M

2016 Direct Merit Award

Deutsch / New York

Krylon

The First Ever Pinterest Yard Sale

Consumer - Digital / Social Media & Viral Marketing

DI16066M

2016 Direct Merit Award

Marketforce / Perth

Chicken Treat

Chicken Tweet Betty

Consumer - Digital / Social Media & Viral Marketing

DI16067M

2016 Direct Merit Award

MTV / New York + Jam3 / Toronto

MTV

MTV 2015 Video Music Awards

Consumer - Digital / Social Media & Viral Marketing

DI16068M

2016 Direct Merit Award

Ogilvy & Mather / Buenos Aires + Huinca Cine / Buenos Aires + ControlZ / Buenos Aires + TDL Music / Buenos Aires

CCU - Compañía Cervecerías Unidas

Beer Tooth Implant

Consumer - Digital / Social Media & Viral Marketing

DI16069M

2016 Direct Merit Award

Ogilvy / Beijing

Visit Britain

Great Chinese Names for Great Britain

Consumer - Digital / Social Media & Viral Marketing

DI16070M

2016 Direct Merit Award

Publicis Italy / Milan

Heineken

The Live Tube

Consumer - Digital / Social Media & Viral Marketing

DI16071M

2016 Direct Merit Award

Special Group / Auckland

Smirnoff

Instagram Your Fridge

Consumer - Digital / Social Media & Viral Marketing

DI16072M

2016 Direct Merit Award

FCB / Chicago

Joe Boxer

Inactivity Tracker

Consumer - Digital / Mobile

DI16060M

2016 Direct Merit Award

McCann Worldgroup / Milano + BV McCann / Bucharest

Coca - Cola

The Emotisongs

Consumer - Digital / Mobile

DI16061M

2016 Direct Merit Award

Serviceplan / Munich + Mediaplus / Munich + Plan.Net / Munich

Gibson Guitar

The Les Paul Skill Check

Consumer - Digital / Mobile

DI16062M

2016 Direct Merit Award

Air / Brussels + Lovo Films / Brussels + Globule Bleu / Brussels + Whyte / Brussels

visit.brussels

Call Brussels

Consumer - Digital / Websites, Microsites & Banners

DI16051M

2016 Direct Merit Award

BETC / Paris + BETC Digital / Paris

D&AD

The Ad Filter

Consumer - Digital / Websites, Microsites & Banners

DI16052M

2016 Direct Merit Award

Deutsch / Los Angeles

Volkswagen

Unleash Your Rrrr

Consumer - Digital / Websites, Microsites & Banners

DI16053M

2016 Direct Merit Award

Kinetic / Singapore

MINI ASIA

Mini John Cooper Works Youtube Race

Consumer - Digital / Websites, Microsites & Banners

DI16054M

2016 Direct Merit Award

Leo Burnett / Toronto + Somerset Graphics Co. Ltd. / Toronto

Somerset Graphics

Printed By Somerset

Consumer - Digital / Websites, Microsites & Banners

DI16055M

2016 Direct Merit Award

McCann / London

Momondo

ClickTwo Travel

Consumer - Digital / Websites, Microsites & Banners

DI16056M

2016 Direct Merit Award

McCann / London

Microsoft

Squadvertiser

Consumer - Digital / Websites, Microsites & Banners

DI16057M

2016 Direct Merit Award

MTV / New York + Jam3 / Toronto

MTV

MTVVMA.NET

Consumer - Digital / Websites, Microsites & Banners

DI16058M

2016 Direct Merit Award

Ogilvy Germany /

Media Markt Management

Rabbit Race

Consumer - Digital / Websites, Microsites & Banners

DI16059M

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