The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

The Beehive Billboard Agency: Saatchi & Saatchi NY / New York + H?L? / Venice + Beast / New York Client: General Mills Category: Consumer - Environmental / Immersive Design / Ambient Media - Single
Narita International Airport Terminal 3 Agency: NIKKEN SEKKEI / Tokyo + Ryohin Keikaku / Tokyo + PARTY / Tokyo Client: Narita International Airport Corporation Category: Consumer - Environmental / Immersive Design / Wayfinding
The Last Shot Agency: AKQA / San Francisco + LOS YORK / Los Angeles Client: Jordan Brand Category: Consumer - Environmental / Immersive Design / Brand Installations
mt expo yokohama Agency: iyamadesign inc. / Tokyo Client: Kamoi kakoshi Category: Consumer - Environmental / Immersive Design / Brand Installations
Skittles Holiday Pawn Shop Agency: BBDO / Toronto Client: Wrigley Canada Category: Consumer - Environmental / Immersive Design / Brand Installations
mt expo 2015 Agency: iyamadesign inc. / Tokyo Client: Kamoi kakoshi Category: Consumer - Environmental / Immersive Design / Indoor Spaces
BMW xWalk Agency: Serviceplan / Munich + Serviceplan Middle East / Dubai Client: BMW Group Middle East Category: Consumer - Environmental / Immersive Design / Indoor Spaces
Sounds of the City Agency: ROSAPARK / PARIS Client: Thalys Category: Consumer - Environmental / Immersive Design / Ambient Media - Series
Unforgotten Soldiers Agency: DDB Group New Zealand / Auckland Client: SKY TV Category: Consumer - Environmental / Immersive Design / Outdoor Spaces
Paint With Accuracy Agency: Deutsch / New York Client: Purdy Category: Consumer - Environmental / Immersive Design / Ambient Media - Single
Nbatm Agency: FCB / Toronto + BMO / Toronto Client: BMO Category: Consumer - Environmental / Immersive Design / Ambient Media - Single
Burger Arena Agency: Leo Burnett Germany / Frankfurt + Thjnk AG / Hamburg Client: McDonald's Category: Consumer - Environmental / Immersive Design / Ambient Media - Single
Chin-up Agency: lg2 / Toronto Client: Nike Category: Consumer - Environmental / Immersive Design / Ambient Media - Single
Den Blå Planet Agency: ATELIER BRÜCKNER / Stuttgart + Yoke Interaction Design / Copenhagen + Jesper Kongshaug / Copenhagen Client: Danmarks Akvarium Category: Consumer - Environmental / Immersive Design / Wayfinding
37 Days Agency: Leo Burnett / Saint-Denis + Quad / Clichy Client: Atlantic Group Category: Consumer - Environmental / Immersive Design / Brand Installations
Netflix Festival Agency: Ogilvy&Mather / Paris + We Love Art / Paris + Big District / Paris + Parallel / Paris Client: Netflix Category: Consumer - Environmental / Immersive Design / Brand Installations
The Last Shot Agency: AKQA / San Francisco + LOS YORK / Los Angeles Client: Jordan Brand Category: Consumer - Environmental / Immersive Design / Indoor Spaces
Yoshiaki Irobe: WALL Agency: Nippon Design Center, Inc. / Tokyo + Type Project Inc. / Tokyo Client: Ginza Graphic Gallery Category: Consumer - Environmental / Immersive Design / Indoor Spaces
Stop Motion Agency: One Plus Partnership Limited / Hong Kong Client: Hubei Insun Cinema Film Category: Consumer - Environmental / Immersive Design / Indoor Spaces
Kat Von D?s Live Face Mapping Agency: Wildbytes / New York Client: Sephora Category: Consumer - Environmental / Immersive Design / Indoor Spaces
#NYCTAKEOFF Agency: MullenLowe U.S. / Boston Client: JetBlue Category: Consumer - Environmental / Immersive Design / Ambient Media - Series
Champions League Pubs Agency: OgilvyOne / London Client: BT Sport Category: Consumer - Environmental / Immersive Design / Ambient Media - Series
Play the Bridge Agency: Special Group / Auckland Client: 2degrees Category: Consumer - Environmental / Immersive Design / Outdoor Spaces

2016 Design Bronze Pencil

Saatchi & Saatchi NY / New York + H?L? / Venice + Beast / New York

General Mills

The Beehive Billboard

Consumer - Environmental / Immersive Design / Ambient Media - Single

DE16028B

2016 Design Gold Pencil

NIKKEN SEKKEI / Tokyo + Ryohin Keikaku / Tokyo + PARTY / Tokyo

Narita International Airport Corporation

Narita International Airport Terminal 3

Consumer - Environmental / Immersive Design / Wayfinding

DE16036G

2016 Design Gold Pencil

AKQA / San Francisco + LOS YORK / Los Angeles

Jordan Brand

The Last Shot

Consumer - Environmental / Immersive Design / Brand Installations

DE16033G

2016 Design Gold Pencil

iyamadesign inc. / Tokyo

Kamoi kakoshi

mt expo yokohama

Consumer - Environmental / Immersive Design / Brand Installations

DE16034G

2016 Design Bronze Pencil

BBDO / Toronto

Wrigley Canada

Skittles Holiday Pawn Shop

Consumer - Environmental / Immersive Design / Brand Installations

DE16035B

2016 Design Gold Pencil

iyamadesign inc. / Tokyo

Kamoi kakoshi

mt expo 2015

Consumer - Environmental / Immersive Design / Indoor Spaces

DE16030G

2016 Design Bronze Pencil

Serviceplan / Munich + Serviceplan Middle East / Dubai

BMW Group Middle East

BMW xWalk

Consumer - Environmental / Immersive Design / Indoor Spaces

DE16031B

2016 Design Gold Pencil

ROSAPARK / PARIS

Thalys

Sounds of the City

Consumer - Environmental / Immersive Design / Ambient Media - Series

DE16029G

2016 Design Gold Pencil

DDB Group New Zealand / Auckland

SKY TV

Unforgotten Soldiers

Consumer - Environmental / Immersive Design / Outdoor Spaces

DE16032G

2016 Design Merit Award

Deutsch / New York

Purdy

Paint With Accuracy

Consumer - Environmental / Immersive Design / Ambient Media - Single

DE16163M

2016 Design Merit Award

FCB / Toronto + BMO / Toronto

BMO

Nbatm

Consumer - Environmental / Immersive Design / Ambient Media - Single

DE16164M

2016 Design Merit Award

Leo Burnett Germany / Frankfurt + Thjnk AG / Hamburg

McDonald's

Burger Arena

Consumer - Environmental / Immersive Design / Ambient Media - Single

DE16165M

2016 Design Merit Award

lg2 / Toronto

Nike

Chin-up

Consumer - Environmental / Immersive Design / Ambient Media - Single

DE16166M

2016 Design Merit Award

ATELIER BRÜCKNER / Stuttgart + Yoke Interaction Design / Copenhagen + Jesper Kongshaug / Copenhagen

Danmarks Akvarium

Den Blå Planet

Consumer - Environmental / Immersive Design / Wayfinding

DE16176M

2016 Design Merit Award

Leo Burnett / Saint-Denis + Quad / Clichy

Atlantic Group

37 Days

Consumer - Environmental / Immersive Design / Brand Installations

DE16174M

2016 Design Merit Award

Ogilvy&Mather / Paris + We Love Art / Paris + Big District / Paris + Parallel / Paris

Netflix

Netflix Festival

Consumer - Environmental / Immersive Design / Brand Installations

DE16175M

2016 Design Merit Award

AKQA / San Francisco + LOS YORK / Los Angeles

Jordan Brand

The Last Shot

Consumer - Environmental / Immersive Design / Indoor Spaces

DE16169M

2016 Design Merit Award

Nippon Design Center, Inc. / Tokyo + Type Project Inc. / Tokyo

Ginza Graphic Gallery

Yoshiaki Irobe: WALL

Consumer - Environmental / Immersive Design / Indoor Spaces

DE16170M

2016 Design Merit Award

One Plus Partnership Limited / Hong Kong

Hubei Insun Cinema Film

Stop Motion

Consumer - Environmental / Immersive Design / Indoor Spaces

DE16171M

2016 Design Merit Award

Wildbytes / New York

Sephora

Kat Von D?s Live Face Mapping

Consumer - Environmental / Immersive Design / Indoor Spaces

DE16172M

2016 Design Merit Award

MullenLowe U.S. / Boston

JetBlue

#NYCTAKEOFF

Consumer - Environmental / Immersive Design / Ambient Media - Series

DE16167M

2016 Design Merit Award

OgilvyOne / London

BT Sport

Champions League Pubs

Consumer - Environmental / Immersive Design / Ambient Media - Series

DE16168M

2016 Design Merit Award

Special Group / Auckland

2degrees

Play the Bridge

Consumer - Environmental / Immersive Design / Outdoor Spaces

DE16173M

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