Award

Agency

Client

Title

Category

Annual ID

Interception Agency: Grey / New York Client: Volvo Category: Consumer - Experiential Advertising / Events & Competitions
Survival Billboard Agency: McCann / London + Momentum Worldwide / London Client: Microsoft Category: Consumer - Experiential Advertising / Events & Competitions
The First Ever Pinterest Yard Sale Agency: Deutsch / New York Client: Krylon Category: Consumer - Experiential Advertising / Events & Competitions
Nivea Doll Agency: FCB BRASIL / SAO PAULO Client: BDF Nivea Brasil Category: Consumer - Experiential Advertising / Guerilla
#OptOutside Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / San Francisco + North Kingdom / Los Angeles Client: REI Category: Consumer - Experiential Advertising / Guerilla
Survival Billboard Agency: McCann / London + Momentum Worldwide / London Client: Microsoft Category: Consumer - Experiential Advertising / Installations
Unforgotten Soldiers Agency: DDB Group New Zealand / Auckland Client: SKY TV Category: Consumer - Experiential Advertising / Installations
Play My Tweet Agency: BBDO / New York Client: Foot Locker Category: Consumer - Experiential Advertising / Events & Competitions
Skittles Holiday Pawn Shop Agency: BBDO / Toronto Client: Wrigley Canada Category: Consumer - Experiential Advertising / Events & Competitions
Made in 17 Hours Agency: Clemenger BBDO / Sydney + Flare / Sydney Client: Toshiba Category: Consumer - Experiential Advertising / Events & Competitions
The Emotional Trailer Agency: McCann Advertising / Melbourne + AirBag Productions / Melbourne Client: Melbourne International Film Festival Category: Consumer - Experiential Advertising / Events & Competitions
The Softtest Agency: Ogilvy & Mather / Singapore Client: Unilever Category: Consumer - Experiential Advertising / Events & Competitions
Rabbit Race Agency: Ogilvy Germany / Client: Media Markt Management Category: Consumer - Experiential Advertising / Events & Competitions
Netflix Festival Agency: Ogilvy&Mather / Paris + We Love Art / Paris + Big District / Paris + Parallel / Paris Client: Netflix Category: Consumer - Experiential Advertising / Events & Competitions
Hockey Heaven Agency: Rethink / Toronto, Montreal, Vancouver + Untitled Films / Toronto + Spy Films / Toronto + RMW Music / Toronto Client: Molson Canadian Category: Consumer - Experiential Advertising / Events & Competitions
Street Taps Agency: BBDO / New York Client: Visa Category: Consumer - Experiential Advertising / Guerilla
Play My Tweet Agency: BBDO / New York Client: Foot Locker Category: Consumer - Experiential Advertising / Guerilla
The Namechanger Agency: Jung von Matt AG / Hamburg Client: Deutsches Kinderhilfswerk Category: Consumer - Experiential Advertising / Guerilla
Care from the air Agency: Jung von Matt AG / Hamburg Client: Beiersdorf Category: Consumer - Experiential Advertising / Guerilla
Advice Wipes Agency: McCann / New York + O Positive / New York Client: Tommee Tippee Category: Consumer - Experiential Advertising / Guerilla
The Man on the Moon Agency: adam&eveDDB / London + Somesuch / London + Manning Gotlieb OMD (Media Agency) / London + Trim / London Client: John Lewis Category: Consumer - Experiential Advertising / Augmented Reality
Samsung eMotion Project Agency: Leo Burnett Co. Srl / Milan Client: Samsung Electronics Italy Category: Consumer - Experiential Advertising / Augmented Reality
Distorted Fact Agency: AlmapBBDO / São Paulo Client: Veja Magazine Category: Consumer - Experiential Advertising / Installations
Brewtroleum Agency: Colenso BBDO / Auckland Client: DB Breweries - DB Export Category: Consumer - Experiential Advertising / Installations
A Message to Space Agency: INNOCEAN Worldwide / Seoul + Planit Production / Seoul + Addict Media Films / Seoul + D.TRIBE / Seoul Client: Hyundai Motor Company Category: Consumer - Experiential Advertising / Installations
Heartbeat Agency: M&C Saatchi / Sydney + Rapid Films / Sydney Client: Lexus Australia Category: Consumer - Experiential Advertising / Installations
Museum of Feelings Agency: Ogilvy & Mather / Chicago + Radical Media / New York Client: Glade Category: Consumer - Experiential Advertising / Installations
The Shape of Imagination Agency: Ogilvy & Mather / Singapore + Magic Angle Sculpture LLC / USA + Freeflow Productions / Singapore Client: LEGO Category: Consumer - Experiential Advertising / Installations
Uber Safe Agency: Rethink / Toronto, Montreal, Vancouver + Someplace Nice / Toronto Client: Uber Category: Consumer - Experiential Advertising / Installations
Sounds of the City Agency: ROSAPARK / PARIS Client: Thalys Category: Consumer - Experiential Advertising / Installations

2016 Cross-Platform Gold Pencil

Grey / New York

Volvo

Interception

Consumer - Experiential Advertising / Events & Competitions

CP16001G

2016 Cross-Platform Gold Pencil

McCann / London + Momentum Worldwide / London

Microsoft

Survival Billboard

Consumer - Experiential Advertising / Events & Competitions

CP16002G

2016 Cross-Platform Bronze Pencil

Deutsch / New York

Krylon

The First Ever Pinterest Yard Sale

Consumer - Experiential Advertising / Events & Competitions

CP16003B

2016 Cross-Platform Gold Pencil

FCB BRASIL / SAO PAULO

BDF Nivea Brasil

Nivea Doll

Consumer - Experiential Advertising / Guerilla

CP16006G

2016 Cross-Platform Gold Pencil

Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / San Francisco + North Kingdom / Los Angeles

REI

#OptOutside

Consumer - Experiential Advertising / Guerilla

CP16007G

2016 Cross-Platform Silver Pencil

McCann / London + Momentum Worldwide / London

Microsoft

Survival Billboard

Consumer - Experiential Advertising / Installations

CP16004S

2016 Cross-Platform Bronze Pencil

DDB Group New Zealand / Auckland

SKY TV

Unforgotten Soldiers

Consumer - Experiential Advertising / Installations

CP16005B

2016 Cross-Platform Merit Award

BBDO / New York

Foot Locker

Play My Tweet

Consumer - Experiential Advertising / Events & Competitions

CP16030M

2016 Cross-Platform Merit Award

BBDO / Toronto

Wrigley Canada

Skittles Holiday Pawn Shop

Consumer - Experiential Advertising / Events & Competitions

CP16031M

2016 Cross-Platform Merit Award

Clemenger BBDO / Sydney + Flare / Sydney

Toshiba

Made in 17 Hours

Consumer - Experiential Advertising / Events & Competitions

CP16032M

2016 Cross-Platform Merit Award

McCann Advertising / Melbourne + AirBag Productions / Melbourne

Melbourne International Film Festival

The Emotional Trailer

Consumer - Experiential Advertising / Events & Competitions

CP16033M

2016 Cross-Platform Merit Award

Ogilvy & Mather / Singapore

Unilever

The Softtest

Consumer - Experiential Advertising / Events & Competitions

CP16034M

2016 Cross-Platform Merit Award

Ogilvy Germany /

Media Markt Management

Rabbit Race

Consumer - Experiential Advertising / Events & Competitions

CP16035M

2016 Cross-Platform Merit Award

Ogilvy&Mather / Paris + We Love Art / Paris + Big District / Paris + Parallel / Paris

Netflix

Netflix Festival

Consumer - Experiential Advertising / Events & Competitions

CP16036M

2016 Cross-Platform Merit Award

Rethink / Toronto, Montreal, Vancouver + Untitled Films / Toronto + Spy Films / Toronto + RMW Music / Toronto

Molson Canadian

Hockey Heaven

Consumer - Experiential Advertising / Events & Competitions

CP16037M

2016 Cross-Platform Merit Award

BBDO / New York

Visa

Street Taps

Consumer - Experiential Advertising / Guerilla

CP16046M

2016 Cross-Platform Merit Award

BBDO / New York

Foot Locker

Play My Tweet

Consumer - Experiential Advertising / Guerilla

CP16047M

2016 Cross-Platform Merit Award

Jung von Matt AG / Hamburg

Deutsches Kinderhilfswerk

The Namechanger

Consumer - Experiential Advertising / Guerilla

CP16048M

2016 Cross-Platform Merit Award

Jung von Matt AG / Hamburg

Beiersdorf

Care from the air

Consumer - Experiential Advertising / Guerilla

CP16049M

2016 Cross-Platform Merit Award

McCann / New York + O Positive / New York

Tommee Tippee

Advice Wipes

Consumer - Experiential Advertising / Guerilla

CP16050M

2016 Cross-Platform Merit Award

adam&eveDDB / London + Somesuch / London + Manning Gotlieb OMD (Media Agency) / London + Trim / London

John Lewis

The Man on the Moon

Consumer - Experiential Advertising / Augmented Reality

CP16051M

2016 Cross-Platform Merit Award

Leo Burnett Co. Srl / Milan

Samsung Electronics Italy

Samsung eMotion Project

Consumer - Experiential Advertising / Augmented Reality

CP16052M

2016 Cross-Platform Merit Award

AlmapBBDO / São Paulo

Veja Magazine

Distorted Fact

Consumer - Experiential Advertising / Installations

CP16038M

2016 Cross-Platform Merit Award

Colenso BBDO / Auckland

DB Breweries - DB Export

Brewtroleum

Consumer - Experiential Advertising / Installations

CP16039M

2016 Cross-Platform Merit Award

INNOCEAN Worldwide / Seoul + Planit Production / Seoul + Addict Media Films / Seoul + D.TRIBE / Seoul

Hyundai Motor Company

A Message to Space

Consumer - Experiential Advertising / Installations

CP16040M

2016 Cross-Platform Merit Award

M&C Saatchi / Sydney + Rapid Films / Sydney

Lexus Australia

Heartbeat

Consumer - Experiential Advertising / Installations

CP16041M

2016 Cross-Platform Merit Award

Ogilvy & Mather / Chicago + Radical Media / New York

Glade

Museum of Feelings

Consumer - Experiential Advertising / Installations

CP16042M

2016 Cross-Platform Merit Award

Ogilvy & Mather / Singapore + Magic Angle Sculpture LLC / USA + Freeflow Productions / Singapore

LEGO

The Shape of Imagination

Consumer - Experiential Advertising / Installations

CP16043M

2016 Cross-Platform Merit Award

Rethink / Toronto, Montreal, Vancouver + Someplace Nice / Toronto

Uber

Uber Safe

Consumer - Experiential Advertising / Installations

CP16044M

2016 Cross-Platform Merit Award

ROSAPARK / PARIS

Thalys

Sounds of the City

Consumer - Experiential Advertising / Installations

CP16045M

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