The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Make Up Genius Agency: McCann / Paris + Image Metrics / Las Vegas + My Studio Factory / Paris Client: L'Oréal Paris Category: Consumer - Gaming & Mobile / Branded Mobile
Canon Gig App Agency: Uncle Grey / Copenhagen + MediaMonks / Amsterdam Client: Canon/Uncle Grey Category: Consumer - Gaming & Mobile / Branded Mobile
Lightsaber Escape: A Chrome Experiment Agency: 72andSunny / Los Angeles + Unit9 / London Client: Google, Disney, Industrial Light & Magic, Lucasfilm Category: Consumer - Gaming & Mobile / Branded Gaming
First Person Lover Agency: Garbergs / Stockholm + RIVER/ISBIT / Stockholm Client: Björn Borg Category: Consumer - Gaming & Mobile / Branded Gaming
Inactivity Tracker Agency: FCB / Chicago Client: Joe Boxer Category: Consumer - Gaming & Mobile / Branded Mobile
Honda Road Readers Agency: RPA / Santa Monica + M ss ng p eces / Los Angeles + Butcher Editorial / Santa Monica + Lime Studios / Santa Monica Client: American Honda Motor Category: Consumer - Gaming & Mobile / Branded Mobile
Play My Tweet Agency: BBDO / New York Client: Foot Locker Category: Consumer - Gaming & Mobile / Branded Gaming

2016 Branded Entertainment Gold Pencil

McCann / Paris + Image Metrics / Las Vegas + My Studio Factory / Paris

L'Oréal Paris

Make Up Genius

Consumer - Gaming & Mobile / Branded Mobile

BE16017G

2016 Branded Entertainment Silver Pencil

Uncle Grey / Copenhagen + MediaMonks / Amsterdam

Canon/Uncle Grey

Canon Gig App

Consumer - Gaming & Mobile / Branded Mobile

BE16018S

2016 Branded Entertainment Silver Pencil

72andSunny / Los Angeles + Unit9 / London

Google, Disney, Industrial Light & Magic, Lucasfilm

Lightsaber Escape: A Chrome Experiment

Consumer - Gaming & Mobile / Branded Gaming

BE16015S

2016 Branded Entertainment Bronze Pencil

Garbergs / Stockholm + RIVER/ISBIT / Stockholm

Björn Borg

First Person Lover

Consumer - Gaming & Mobile / Branded Gaming

BE16016B

2016 Branded Entertainment Merit Award

FCB / Chicago

Joe Boxer

Inactivity Tracker

Consumer - Gaming & Mobile / Branded Mobile

BE16072M

2016 Branded Entertainment Merit Award

RPA / Santa Monica + M ss ng p eces / Los Angeles + Butcher Editorial / Santa Monica + Lime Studios / Santa Monica

American Honda Motor

Honda Road Readers

Consumer - Gaming & Mobile / Branded Mobile

BE16073M

2016 Branded Entertainment Merit Award

BBDO / New York

Foot Locker

Play My Tweet

Consumer - Gaming & Mobile / Branded Gaming

BE16071M

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