Award

Agency

Client

Title

Category

Annual ID

Straight Outta Agency: R/GA's Hustle / Los Angeles + Beats By Dr. Dre / Los Angeles Client: Beats By Dr. Dre Category: Consumer - Other Branded Content / User Generated Content
#OptOutside Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles Client: REI Category: Consumer - Other Branded Content / User Generated Content
#HandsOff Agency: Marcel / Paris Client: Marc Dorcel Category: Consumer - Other Branded Content / User Generated Content
Unleash Your Rrrr Agency: Deutsch / Los Angeles Client: Volkswagen Category: Consumer - Other Branded Content / User Generated Content
House of Cards - FU 2016 Agency: BBH NY / New York Client: Netflix Category: Consumer - Other Branded Content / Custom Content
Adoptable Trends Agency: Dieste / Dallas Client: Dallas Pets Alive Category: Consumer - Other Branded Content / Custom Content
Breathless Choir Agency: Ogilvy & Mather / London Client: Philips Category: Consumer - Other Branded Content / Custom Content
Trip Book Smiles Agency: FCB BRASIL / SAO PAULO Client: Smiles Category: Consumer - Other Branded Content / Custom Content
Sausage Nonnas Agency: Droga5 / New York + Droga5 Studios / New York Client: Johnsonville Category: Consumer - Other Branded Content / Co-Promotions
Unforgotten Soldiers Agency: DDB Group New Zealand / Auckland Client: SKY TV Category: Consumer - Other Branded Content / Live Events
805 Million Names Agency: Forsman & Bodenfors / Gothenburg Client: United Nations World Food Programme Category: Consumer - Other Branded Content / Live Events
Miserable in Puerto Rico Agency: J. Walter Thompson Puerto Rico / San Juan Client: Puerto Rico Tourism Company Category: Consumer - Other Branded Content / User Generated Content
The First Ever Pinterest Yard Sale Agency: Deutsch / New York Client: Krylon Category: Consumer - Other Branded Content / Custom Content
Advice Wipes Agency: McCann / New York + O Positive / New York Client: Tommee Tippee Category: Consumer - Other Branded Content / Custom Content
Unboxing "Notification" Agency: McKinney / Durham + Imperial Woodpecker / Santa Monica + Arcade Edit LA / Santa Monica + Timber / Santa Monica Client: Samsung Telecommunications of America Category: Consumer - Other Branded Content / Custom Content
Beer Tooth Implant Agency: Ogilvy & Mather / Buenos Aires + Huinca Cine / Buenos Aires + ControlZ / Buenos Aires + TDL Music / Buenos Aires Client: CCU - Compañía Cervecerías Unidas Category: Consumer - Other Branded Content / Custom Content
Netflix Fest Agency: Ogilvy&Mather / Paris + We Love Art / Paris + Big District / Paris Client: Netflix Category: Consumer - Other Branded Content / Custom Content
Color for the Colorblind Agency: FCB / Chicago, IL Client: Valspar Category: Consumer - Other Branded Content / Co-Promotions
Mein Kampf - Against Racism Agency: Ogilvy Germany / Client: Gesicht Zeigen! Association For A Cosmopolitan, Liberal-Minded Germany Category: Consumer - Other Branded Content / Co-Promotions
Line Insurance Agency: Arnold Worldwide / Boston Client: Progressive Insurance Category: Consumer - Other Branded Content / Live Events
The Namechanger Agency: Jung von Matt AG / Hamburg Client: Deutsches Kinderhilfswerk Category: Consumer - Other Branded Content / Live Events
Peace on 5th Agency: m:united//McCann / New York + Tool / Santa Monica Client: Microsoft Category: Consumer - Other Branded Content / Live Events
Survival Billboard Agency: McCann / London + Momentum Worldwide / London Client: Microsoft Category: Consumer - Other Branded Content / Live Events
The Softtest Agency: Ogilvy & Mather / Singapore Client: Unilever Category: Consumer - Other Branded Content / Live Events
Hockey Heaven Agency: Rethink / Toronto, Montreal, Vancouver + Spy Films / Toronto + Untitled Films / Toronto Client: Molson Canadian Category: Consumer - Other Branded Content / Live Events

2016 Branded Entertainment Gold Pencil

R/GA's Hustle / Los Angeles + Beats By Dr. Dre / Los Angeles

Beats By Dr. Dre

Straight Outta

Consumer - Other Branded Content / User Generated Content

BE16027G

2016 Branded Entertainment Gold Pencil

Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles

REI

#OptOutside

Consumer - Other Branded Content / User Generated Content

BE16028G

2016 Branded Entertainment Silver Pencil

Marcel / Paris

Marc Dorcel

#HandsOff

Consumer - Other Branded Content / User Generated Content

BE16029S

2016 Branded Entertainment Bronze Pencil

Deutsch / Los Angeles

Volkswagen

Unleash Your Rrrr

Consumer - Other Branded Content / User Generated Content

BE16030B

2016 Branded Entertainment Gold Pencil

BBH NY / New York

Netflix

House of Cards - FU 2016

Consumer - Other Branded Content / Custom Content

BE16022G

2016 Branded Entertainment Silver Pencil

Dieste / Dallas

Dallas Pets Alive

Adoptable Trends

Consumer - Other Branded Content / Custom Content

BE16023S

2016 Branded Entertainment Silver Pencil

Ogilvy & Mather / London

Philips

Breathless Choir

Consumer - Other Branded Content / Custom Content

BE16024S

2016 Branded Entertainment Bronze Pencil

FCB BRASIL / SAO PAULO

Smiles

Trip Book Smiles

Consumer - Other Branded Content / Custom Content

BE16025B

2016 Branded Entertainment Silver Pencil

Droga5 / New York + Droga5 Studios / New York

Johnsonville

Sausage Nonnas

Consumer - Other Branded Content / Co-Promotions

BE16026S

2016 Branded Entertainment Silver Pencil

DDB Group New Zealand / Auckland

SKY TV

Unforgotten Soldiers

Consumer - Other Branded Content / Live Events

BE16031S

2016 Branded Entertainment Bronze Pencil

Forsman & Bodenfors / Gothenburg

United Nations World Food Programme

805 Million Names

Consumer - Other Branded Content / Live Events

BE16032B

2016 Branded Entertainment Merit Award

J. Walter Thompson Puerto Rico / San Juan

Puerto Rico Tourism Company

Miserable in Puerto Rico

Consumer - Other Branded Content / User Generated Content

BE16083M

2016 Branded Entertainment Merit Award

Deutsch / New York

Krylon

The First Ever Pinterest Yard Sale

Consumer - Other Branded Content / Custom Content

BE16076M

2016 Branded Entertainment Merit Award

McCann / New York + O Positive / New York

Tommee Tippee

Advice Wipes

Consumer - Other Branded Content / Custom Content

BE16077M

2016 Branded Entertainment Merit Award

McKinney / Durham + Imperial Woodpecker / Santa Monica + Arcade Edit LA / Santa Monica + Timber / Santa Monica

Samsung Telecommunications of America

Unboxing "Notification"

Consumer - Other Branded Content / Custom Content

BE16078M

2016 Branded Entertainment Merit Award

Ogilvy & Mather / Buenos Aires + Huinca Cine / Buenos Aires + ControlZ / Buenos Aires + TDL Music / Buenos Aires

CCU - Compañía Cervecerías Unidas

Beer Tooth Implant

Consumer - Other Branded Content / Custom Content

BE16079M

2016 Branded Entertainment Merit Award

Ogilvy&Mather / Paris + We Love Art / Paris + Big District / Paris

Netflix

Netflix Fest

Consumer - Other Branded Content / Custom Content

BE16080M

2016 Branded Entertainment Merit Award

FCB / Chicago, IL

Valspar

Color for the Colorblind

Consumer - Other Branded Content / Co-Promotions

BE16081M

2016 Branded Entertainment Merit Award

Ogilvy Germany /

Gesicht Zeigen! Association For A Cosmopolitan, Liberal-Minded Germany

Mein Kampf - Against Racism

Consumer - Other Branded Content / Co-Promotions

BE16082M

2016 Branded Entertainment Merit Award

Arnold Worldwide / Boston

Progressive Insurance

Line Insurance

Consumer - Other Branded Content / Live Events

BE16084M

2016 Branded Entertainment Merit Award

Jung von Matt AG / Hamburg

Deutsches Kinderhilfswerk

The Namechanger

Consumer - Other Branded Content / Live Events

BE16085M

2016 Branded Entertainment Merit Award

m:united//McCann / New York + Tool / Santa Monica

Microsoft

Peace on 5th

Consumer - Other Branded Content / Live Events

BE16086M

2016 Branded Entertainment Merit Award

McCann / London + Momentum Worldwide / London

Microsoft

Survival Billboard

Consumer - Other Branded Content / Live Events

BE16087M

2016 Branded Entertainment Merit Award

Ogilvy & Mather / Singapore

Unilever

The Softtest

Consumer - Other Branded Content / Live Events

BE16089M

2016 Branded Entertainment Merit Award

Rethink / Toronto, Montreal, Vancouver + Spy Films / Toronto + Untitled Films / Toronto

Molson Canadian

Hockey Heaven

Consumer - Other Branded Content / Live Events

BE16090M

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