The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Sausage Nonnas Agency: Droga5 / New York + Droga5 Studios / New York Client: Johnsonville Category: Consumer - Other Branded Content / Co-Promotions
Unforgotten Soldiers Agency: DDB Group New Zealand / Auckland Client: SKY TV Category: Consumer - Other Branded Content / Live Events
805 Million Names Agency: Forsman & Bodenfors / Gothenburg Client: United Nations World Food Programme Category: Consumer - Other Branded Content / Live Events
Straight Outta Agency: R/GA's Hustle / Los Angeles + Beats By Dr. Dre / Los Angeles Client: Beats By Dr. Dre Category: Consumer - Other Branded Content / User Generated Content
#OptOutside Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles Client: REI Category: Consumer - Other Branded Content / User Generated Content
#HandsOff Agency: Marcel / Paris Client: Marc Dorcel Category: Consumer - Other Branded Content / User Generated Content
Unleash Your Rrrr Agency: Deutsch / Los Angeles Client: Volkswagen Category: Consumer - Other Branded Content / User Generated Content
House of Cards - FU 2016 Agency: BBH NY / New York Client: Netflix Category: Consumer - Other Branded Content / Custom Content
Adoptable Trends Agency: Dieste / Dallas Client: Dallas Pets Alive Category: Consumer - Other Branded Content / Custom Content
Breathless Choir Agency: Ogilvy & Mather / London Client: Philips Category: Consumer - Other Branded Content / Custom Content
Trip Book Smiles Agency: FCB BRASIL / SAO PAULO Client: Smiles Category: Consumer - Other Branded Content / Custom Content
Color for the Colorblind Agency: FCB / Chicago, IL Client: Valspar Category: Consumer - Other Branded Content / Co-Promotions
Mein Kampf - Against Racism Agency: Ogilvy Germany / Client: Gesicht Zeigen! Association For A Cosmopolitan, Liberal-Minded Germany Category: Consumer - Other Branded Content / Co-Promotions
Line Insurance Agency: Arnold Worldwide / Boston Client: Progressive Insurance Category: Consumer - Other Branded Content / Live Events
The Namechanger Agency: Jung von Matt AG / Hamburg Client: Deutsches Kinderhilfswerk Category: Consumer - Other Branded Content / Live Events
Peace on 5th Agency: m:united//McCann / New York + Tool / Santa Monica Client: Microsoft Category: Consumer - Other Branded Content / Live Events
Survival Billboard Agency: McCann / London + Momentum Worldwide / London Client: Microsoft Category: Consumer - Other Branded Content / Live Events
The Softtest Agency: Ogilvy & Mather / Singapore Client: Unilever Category: Consumer - Other Branded Content / Live Events
Hockey Heaven Agency: Rethink / Toronto, Montreal, Vancouver + Spy Films / Toronto + Untitled Films / Toronto Client: Molson Canadian Category: Consumer - Other Branded Content / Live Events
Miserable in Puerto Rico Agency: J. Walter Thompson Puerto Rico / San Juan Client: Puerto Rico Tourism Company Category: Consumer - Other Branded Content / User Generated Content
The First Ever Pinterest Yard Sale Agency: Deutsch / New York Client: Krylon Category: Consumer - Other Branded Content / Custom Content
Advice Wipes Agency: McCann / New York + O Positive / New York Client: Tommee Tippee Category: Consumer - Other Branded Content / Custom Content
Unboxing "Notification" Agency: McKinney / Durham + Imperial Woodpecker / Santa Monica + Arcade Edit LA / Santa Monica + Timber / Santa Monica Client: Samsung Telecommunications of America Category: Consumer - Other Branded Content / Custom Content
Beer Tooth Implant Agency: Ogilvy & Mather / Buenos Aires + Huinca Cine / Buenos Aires + ControlZ / Buenos Aires + TDL Music / Buenos Aires Client: CCU - Compañía Cervecerías Unidas Category: Consumer - Other Branded Content / Custom Content
Netflix Fest Agency: Ogilvy&Mather / Paris + We Love Art / Paris + Big District / Paris Client: Netflix Category: Consumer - Other Branded Content / Custom Content

2016 Branded Entertainment Silver Pencil

Droga5 / New York + Droga5 Studios / New York

Johnsonville

Sausage Nonnas

Consumer - Other Branded Content / Co-Promotions

BE16026S

2016 Branded Entertainment Silver Pencil

DDB Group New Zealand / Auckland

SKY TV

Unforgotten Soldiers

Consumer - Other Branded Content / Live Events

BE16031S

2016 Branded Entertainment Bronze Pencil

Forsman & Bodenfors / Gothenburg

United Nations World Food Programme

805 Million Names

Consumer - Other Branded Content / Live Events

BE16032B

2016 Branded Entertainment Gold Pencil

R/GA's Hustle / Los Angeles + Beats By Dr. Dre / Los Angeles

Beats By Dr. Dre

Straight Outta

Consumer - Other Branded Content / User Generated Content

BE16027G

2016 Branded Entertainment Gold Pencil

Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles

REI

#OptOutside

Consumer - Other Branded Content / User Generated Content

BE16028G

2016 Branded Entertainment Silver Pencil

Marcel / Paris

Marc Dorcel

#HandsOff

Consumer - Other Branded Content / User Generated Content

BE16029S

2016 Branded Entertainment Bronze Pencil

Deutsch / Los Angeles

Volkswagen

Unleash Your Rrrr

Consumer - Other Branded Content / User Generated Content

BE16030B

2016 Branded Entertainment Gold Pencil

BBH NY / New York

Netflix

House of Cards - FU 2016

Consumer - Other Branded Content / Custom Content

BE16022G

2016 Branded Entertainment Silver Pencil

Dieste / Dallas

Dallas Pets Alive

Adoptable Trends

Consumer - Other Branded Content / Custom Content

BE16023S

2016 Branded Entertainment Silver Pencil

Ogilvy & Mather / London

Philips

Breathless Choir

Consumer - Other Branded Content / Custom Content

BE16024S

2016 Branded Entertainment Bronze Pencil

FCB BRASIL / SAO PAULO

Smiles

Trip Book Smiles

Consumer - Other Branded Content / Custom Content

BE16025B

2016 Branded Entertainment Merit Award

FCB / Chicago, IL

Valspar

Color for the Colorblind

Consumer - Other Branded Content / Co-Promotions

BE16081M

2016 Branded Entertainment Merit Award

Ogilvy Germany /

Gesicht Zeigen! Association For A Cosmopolitan, Liberal-Minded Germany

Mein Kampf - Against Racism

Consumer - Other Branded Content / Co-Promotions

BE16082M

2016 Branded Entertainment Merit Award

Arnold Worldwide / Boston

Progressive Insurance

Line Insurance

Consumer - Other Branded Content / Live Events

BE16084M

2016 Branded Entertainment Merit Award

Jung von Matt AG / Hamburg

Deutsches Kinderhilfswerk

The Namechanger

Consumer - Other Branded Content / Live Events

BE16085M

2016 Branded Entertainment Merit Award

m:united//McCann / New York + Tool / Santa Monica

Microsoft

Peace on 5th

Consumer - Other Branded Content / Live Events

BE16086M

2016 Branded Entertainment Merit Award

McCann / London + Momentum Worldwide / London

Microsoft

Survival Billboard

Consumer - Other Branded Content / Live Events

BE16087M

2016 Branded Entertainment Merit Award

Ogilvy & Mather / Singapore

Unilever

The Softtest

Consumer - Other Branded Content / Live Events

BE16089M

2016 Branded Entertainment Merit Award

Rethink / Toronto, Montreal, Vancouver + Spy Films / Toronto + Untitled Films / Toronto

Molson Canadian

Hockey Heaven

Consumer - Other Branded Content / Live Events

BE16090M

2016 Branded Entertainment Merit Award

J. Walter Thompson Puerto Rico / San Juan

Puerto Rico Tourism Company

Miserable in Puerto Rico

Consumer - Other Branded Content / User Generated Content

BE16083M

2016 Branded Entertainment Merit Award

Deutsch / New York

Krylon

The First Ever Pinterest Yard Sale

Consumer - Other Branded Content / Custom Content

BE16076M

2016 Branded Entertainment Merit Award

McCann / New York + O Positive / New York

Tommee Tippee

Advice Wipes

Consumer - Other Branded Content / Custom Content

BE16077M

2016 Branded Entertainment Merit Award

McKinney / Durham + Imperial Woodpecker / Santa Monica + Arcade Edit LA / Santa Monica + Timber / Santa Monica

Samsung Telecommunications of America

Unboxing "Notification"

Consumer - Other Branded Content / Custom Content

BE16078M

2016 Branded Entertainment Merit Award

Ogilvy & Mather / Buenos Aires + Huinca Cine / Buenos Aires + ControlZ / Buenos Aires + TDL Music / Buenos Aires

CCU - Compañía Cervecerías Unidas

Beer Tooth Implant

Consumer - Other Branded Content / Custom Content

BE16079M

2016 Branded Entertainment Merit Award

Ogilvy&Mather / Paris + We Love Art / Paris + Big District / Paris

Netflix

Netflix Fest

Consumer - Other Branded Content / Custom Content

BE16080M

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