The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

Award

Agency

Client

Title

Category

Annual ID

#OptOutside Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles Client: REI Category: Consumer - Websites / Social Networks / Community
Shop With the Force Agency: Zambezi / Culver City + Active Theory / Venice Client: Stance Category: Consumer - Websites / E-Commerce
First Person Lover Agency: Garbergs / Stockholm + RIVER/ISBIT / Stockholm Client: Björn Borg Category: Consumer - Websites / Branded Games
The A-Z of YouTube: Celebrating 10 Years Agency: Hook / Ann Arbor Client: YouTube Category: Consumer - Websites / Branded Games
Because Recollection Agency: 84. / Paris Client: Because Music Category: Consumer - Websites / Travel, Entertainment & Leisure
Act of Love Agency: Rock'n Roll Japan / Tokyo + PROJECTOR / Tokyo + White Briefs / Tokyo + kaibutsu / Tokyo Client: Sagami Rubber Industries Category: Consumer - Websites / Cosmetics, Toiletries & Personal Care
Rate My Roof Agency: Clemenger BBDO / Melbourne Client: Origin Energy Category: Consumer - Websites / Durable Goods
BBQ Cultures Agency: Uncle Grey / Copenhagen + MediaMonks / Amsterdam Client: Weber/Uncle Grey Category: Consumer - Websites / Durable Goods
#HandsOff Agency: Marcel / Paris Client: Marc Dorcel Category: Consumer - Websites / Publications & Media
House of Cards - FU 2016 Agency: BBH NY / New York Client: Netflix Category: Consumer - Websites / Publications & Media
MTV VMA Agency: Jam3 / Toronto Client: MTV Category: Consumer - Websites / Publications & Media
Stabilo True Colours Agency: Jung von Matt AG / Hamburg Client: STABILO International Category: Consumer - Websites / Services
RelockLove Agency: Marcel / Paris Client: Orange Category: Consumer - Websites / Services
Unboxed Agency: BBH / London + Wellcom / London + 750mph / London Client: Clarks Category: Consumer - Websites / Footwear, Clothing & Accessories
2015 NIKE JDI SHANGHAI CITY ATTACK - The Unstoppable Tribute Agency: Wieden+Kennedy / Shanghai + Dreamone / Shanghai + O / R / Shanghai Client: Nike China Category: Consumer - Websites / Footwear, Clothing & Accessories
Meet Halfway Agency: CP+B / LA Client: PayPal / Airbnb Category: Consumer - Websites / Social Networks / Community
Print For Help Agency: FCB Brasil / São Paulo Client: Hewlett-Packard Brasil Category: Consumer - Websites / Social Networks / Community
MTV VMA Agency: Jam3 / Toronto Client: MTV Category: Consumer - Websites / Social Networks / Community
Ta.co Agency: Deutsch / Los Angeles Client: Taco Bell Category: Consumer - Websites / E-Commerce
ClickTwo Travel Agency: McCann / London Client: Momondo Category: Consumer - Websites / E-Commerce
Colorfilled Agency: The Martin Agency / Richmond + Maya Design / Pittsburgh Client: Oreo Category: Consumer - Websites / E-Commerce
Hall of Colonel Agency: Wieden+Kennedy / Portland + Resn / Wellington, New Zealand Client: KFC Category: Consumer - Websites / Corporate Website
Lightsaber Escape: A Chrome Experiment Agency: 72andSunny / Los Angeles + Unit9 / London + Plan8 / Stockholm Client: Google, Disney, Industrial Light & Magic, Lucasfilm Category: Consumer - Websites / Branded Games
Share The Force Agency: Deutsch / Los Angeles + MediaMonks / Los Angeles Client: Target Category: Consumer - Websites / Durable Goods
Try on a Six Agency: R/GA / New York Client: Samsung Category: Consumer - Websites / Durable Goods
Bob Dylan - Studio A Revisited Agency: Havas Worldwide / New York + Studio 6 / New York Client: Legacy Recordings/Sony Music Category: Consumer - Websites / Publications & Media
Spotify Singles Agency: Razorfish / New York + Stink Digital / New York + Spotify / New York Client: Spotify Category: Consumer - Websites / Publications & Media
Spotify Found Them First Agency: Razorfish / New York + Stink Digital / New York + Spotify / New York Client: Spotify Category: Consumer - Websites / Publications & Media
Tmall Chinese Academy Agency: Anomaly / Shanghai Client: Tmall Category: Consumer - Websites / Services
16 Years Fly By Agency: OgilvyOne / Madrid + ATTIC Films / Madrid Client: ING DIRECT Category: Consumer - Websites / Services
Masahiromaruyama.com Agency: Dentsu / Tokyo + Dentsu Utama / Kuala Lumpur Client: Masahiro Maruyama Category: Consumer - Websites / Footwear, Clothing & Accessories
Slay Your Next Giant Agency: Droga5 / New York + Furlined / Santa Monica Client: Under Armour Category: Consumer - Websites / Footwear, Clothing & Accessories
The Dots #AnytimeAnywhere Agency: FRED & FARID / SHANGHAI + KILLDEATH / SHANGHAI Client: Butterfly Twists Category: Consumer - Websites / Footwear, Clothing & Accessories
Unleash Your Rrrr Agency: Deutsch / Los Angeles Client: Volkswagen Category: Consumer - Websites / Automotive Products & Services
Ta.co Agency: Deutsch / Los Angeles Client: Taco Bell Category: Consumer - Websites / Food & Drinks
VBK Challenge : I (actually) read and agreed Agency: FRED & FARID / PARIS Client: Very Bad Kids by Carambar (Mondelez) Category: Consumer - Websites / Food & Drinks
Colorfilled Agency: The Martin Agency / Richmond + Maya Design / Pittsburgh Client: Oreo Category: Consumer - Websites / Food & Drinks
Call Brussels Agency: Air / Brussels + Lovo Films / Brussels + Globule Bleu / Brussels + Whyte / Brussels Client: visit.brussels Category: Consumer - Websites / Travel, Entertainment & Leisure

2016 Interactive Silver Pencil

Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles

REI

#OptOutside

Consumer - Websites / Social Networks / Community

IN16016S

2016 Interactive Gold Pencil

Zambezi / Culver City + Active Theory / Venice

Stance

Shop With the Force

Consumer - Websites / E-Commerce

IN16015G

2016 Interactive Gold Pencil

Garbergs / Stockholm + RIVER/ISBIT / Stockholm

Björn Borg

First Person Lover

Consumer - Websites / Branded Games

IN16013G

2016 Interactive Silver Pencil

Hook / Ann Arbor

YouTube

The A-Z of YouTube: Celebrating 10 Years

Consumer - Websites / Branded Games

IN16014S

2016 Interactive Silver Pencil

84. / Paris

Because Music

Because Recollection

Consumer - Websites / Travel, Entertainment & Leisure

IN16009S

2016 Interactive Silver Pencil

Rock'n Roll Japan / Tokyo + PROJECTOR / Tokyo + White Briefs / Tokyo + kaibutsu / Tokyo

Sagami Rubber Industries

Act of Love

Consumer - Websites / Cosmetics, Toiletries & Personal Care

IN16001S

2016 Interactive Gold Pencil

Clemenger BBDO / Melbourne

Origin Energy

Rate My Roof

Consumer - Websites / Durable Goods

IN16004G

2016 Interactive Bronze Pencil

Uncle Grey / Copenhagen + MediaMonks / Amsterdam

Weber/Uncle Grey

BBQ Cultures

Consumer - Websites / Durable Goods

IN16005B

2016 Interactive Gold Pencil

Marcel / Paris

Marc Dorcel

#HandsOff

Consumer - Websites / Publications & Media

IN16010G

2016 Interactive Bronze Pencil

BBH NY / New York

Netflix

House of Cards - FU 2016

Consumer - Websites / Publications & Media

IN16011B

2016 Interactive Bronze Pencil

Jam3 / Toronto

MTV

MTV VMA

Consumer - Websites / Publications & Media

IN16012B

2016 Interactive Silver Pencil

Jung von Matt AG / Hamburg

STABILO International

Stabilo True Colours

Consumer - Websites / Services

IN16006S

2016 Interactive Silver Pencil

Marcel / Paris

Orange

RelockLove

Consumer - Websites / Services

IN16007S

2016 Interactive Bronze Pencil

BBH / London + Wellcom / London + 750mph / London

Clarks

Unboxed

Consumer - Websites / Footwear, Clothing & Accessories

IN16002B

2016 Interactive Bronze Pencil

Wieden+Kennedy / Shanghai + Dreamone / Shanghai + O / R / Shanghai

Nike China

2015 NIKE JDI SHANGHAI CITY ATTACK - The Unstoppable Tribute

Consumer - Websites / Footwear, Clothing & Accessories

IN16003B

2016 Interactive Merit Award

CP+B / LA

PayPal / Airbnb

Meet Halfway

Consumer - Websites / Social Networks / Community

IN16058M

2016 Interactive Merit Award

FCB Brasil / São Paulo

Hewlett-Packard Brasil

Print For Help

Consumer - Websites / Social Networks / Community

IN16059M

2016 Interactive Merit Award

Jam3 / Toronto

MTV

MTV VMA

Consumer - Websites / Social Networks / Community

IN16060M

2016 Interactive Merit Award

Deutsch / Los Angeles

Taco Bell

Ta.co

Consumer - Websites / E-Commerce

IN16055M

2016 Interactive Merit Award

McCann / London

Momondo

ClickTwo Travel

Consumer - Websites / E-Commerce

IN16056M

2016 Interactive Merit Award

The Martin Agency / Richmond + Maya Design / Pittsburgh

Oreo

Colorfilled

Consumer - Websites / E-Commerce

IN16057M

2016 Interactive Merit Award

Wieden+Kennedy / Portland + Resn / Wellington, New Zealand

KFC

Hall of Colonel

Consumer - Websites / Corporate Website

IN16053M

2016 Interactive Merit Award

72andSunny / Los Angeles + Unit9 / London + Plan8 / Stockholm

Google, Disney, Industrial Light & Magic, Lucasfilm

Lightsaber Escape: A Chrome Experiment

Consumer - Websites / Branded Games

IN16054M

2016 Interactive Merit Award

Deutsch / Los Angeles + MediaMonks / Los Angeles

Target

Share The Force

Consumer - Websites / Durable Goods

IN16046M

2016 Interactive Merit Award

R/GA / New York

Samsung

Try on a Six

Consumer - Websites / Durable Goods

IN16047M

2016 Interactive Merit Award

Havas Worldwide / New York + Studio 6 / New York

Legacy Recordings/Sony Music

Bob Dylan - Studio A Revisited

Consumer - Websites / Publications & Media

IN16050M

2016 Interactive Merit Award

Razorfish / New York + Stink Digital / New York + Spotify / New York

Spotify

Spotify Singles

Consumer - Websites / Publications & Media

IN16051M

2016 Interactive Merit Award

Razorfish / New York + Stink Digital / New York + Spotify / New York

Spotify

Spotify Found Them First

Consumer - Websites / Publications & Media

IN16052M

2016 Interactive Merit Award

Anomaly / Shanghai

Tmall

Tmall Chinese Academy

Consumer - Websites / Services

IN16048M

2016 Interactive Merit Award

OgilvyOne / Madrid + ATTIC Films / Madrid

ING DIRECT

16 Years Fly By

Consumer - Websites / Services

IN16049M

2016 Interactive Merit Award

Dentsu / Tokyo + Dentsu Utama / Kuala Lumpur

Masahiro Maruyama

Masahiromaruyama.com

Consumer - Websites / Footwear, Clothing & Accessories

IN16043M

2016 Interactive Merit Award

Droga5 / New York + Furlined / Santa Monica

Under Armour

Slay Your Next Giant

Consumer - Websites / Footwear, Clothing & Accessories

IN16044M

2016 Interactive Merit Award

FRED & FARID / SHANGHAI + KILLDEATH / SHANGHAI

Butterfly Twists

The Dots #AnytimeAnywhere

Consumer - Websites / Footwear, Clothing & Accessories

IN16045M

2016 Interactive Merit Award

Deutsch / Los Angeles

Volkswagen

Unleash Your Rrrr

Consumer - Websites / Automotive Products & Services

IN16039M

2016 Interactive Merit Award

Deutsch / Los Angeles

Taco Bell

Ta.co

Consumer - Websites / Food & Drinks

IN16040M

2016 Interactive Merit Award

FRED & FARID / PARIS

Very Bad Kids by Carambar (Mondelez)

VBK Challenge : I (actually) read and agreed

Consumer - Websites / Food & Drinks

IN16041M

2016 Interactive Merit Award

The Martin Agency / Richmond + Maya Design / Pittsburgh

Oreo

Colorfilled

Consumer - Websites / Food & Drinks

IN16042M

2016 Interactive Gold Pencil

Air / Brussels + Lovo Films / Brussels + Globule Bleu / Brussels + Whyte / Brussels

visit.brussels

Call Brussels

Consumer - Websites / Travel, Entertainment & Leisure

IN16008G

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