The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Call Brussels Agency: Air / Brussels + Lovo Films / Brussels + Globule Bleu / Brussels + Whyte / Brussels Client: visit.brussels Category: Consumer - Websites / Travel, Entertainment & Leisure
Shop With the Force Agency: Zambezi / Culver City + Active Theory / Venice Client: Stance Category: Consumer - Websites / E-Commerce
Rate My Roof Agency: Clemenger BBDO / Melbourne Client: Origin Energy Category: Consumer - Websites / Durable Goods
BBQ Cultures Agency: Uncle Grey / Copenhagen + MediaMonks / Amsterdam Client: Weber/Uncle Grey Category: Consumer - Websites / Durable Goods
Stabilo True Colours Agency: Jung von Matt AG / Hamburg Client: STABILO International Category: Consumer - Websites / Services
RelockLove Agency: Marcel / Paris Client: Orange Category: Consumer - Websites / Services
Act of Love Agency: Rock'n Roll Japan / Tokyo + PROJECTOR / Tokyo + White Briefs / Tokyo + kaibutsu / Tokyo Client: Sagami Rubber Industries Category: Consumer - Websites / Cosmetics, Toiletries & Personal Care
Because Recollection Agency: 84. / Paris Client: Because Music Category: Consumer - Websites / Travel, Entertainment & Leisure
Unboxed Agency: BBH / London + Wellcom / London + 750mph / London Client: Clarks Category: Consumer - Websites / Footwear, Clothing & Accessories
2015 NIKE JDI SHANGHAI CITY ATTACK - The Unstoppable Tribute Agency: Wieden+Kennedy / Shanghai + Dreamone / Shanghai + O / R / Shanghai Client: Nike China Category: Consumer - Websites / Footwear, Clothing & Accessories
#OptOutside Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles Client: REI Category: Consumer - Websites / Social Networks / Community
First Person Lover Agency: Garbergs / Stockholm + RIVER/ISBIT / Stockholm Client: Björn Borg Category: Consumer - Websites / Branded Games
The A-Z of YouTube: Celebrating 10 Years Agency: Hook / Ann Arbor Client: YouTube Category: Consumer - Websites / Branded Games
#HandsOff Agency: Marcel / Paris Client: Marc Dorcel Category: Consumer - Websites / Publications & Media
House of Cards - FU 2016 Agency: BBH NY / New York Client: Netflix Category: Consumer - Websites / Publications & Media
MTV VMA Agency: Jam3 / Toronto Client: MTV Category: Consumer - Websites / Publications & Media
Ta.co Agency: Deutsch / Los Angeles Client: Taco Bell Category: Consumer - Websites / E-Commerce
ClickTwo Travel Agency: McCann / London Client: Momondo Category: Consumer - Websites / E-Commerce
Colorfilled Agency: The Martin Agency / Richmond + Maya Design / Pittsburgh Client: Oreo Category: Consumer - Websites / E-Commerce
Share The Force Agency: Deutsch / Los Angeles + MediaMonks / Los Angeles Client: Target Category: Consumer - Websites / Durable Goods
Try on a Six Agency: R/GA / New York Client: Samsung Category: Consumer - Websites / Durable Goods
Tmall Chinese Academy Agency: Anomaly / Shanghai Client: Tmall Category: Consumer - Websites / Services
16 Years Fly By Agency: OgilvyOne / Madrid + ATTIC Films / Madrid Client: ING DIRECT Category: Consumer - Websites / Services
Unleash Your Rrrr Agency: Deutsch / Los Angeles Client: Volkswagen Category: Consumer - Websites / Automotive Products & Services
Masahiromaruyama.com Agency: Dentsu / Tokyo + Dentsu Utama / Kuala Lumpur Client: Masahiro Maruyama Category: Consumer - Websites / Footwear, Clothing & Accessories
Slay Your Next Giant Agency: Droga5 / New York + Furlined / Santa Monica Client: Under Armour Category: Consumer - Websites / Footwear, Clothing & Accessories
The Dots #AnytimeAnywhere Agency: FRED & FARID / SHANGHAI + KILLDEATH / SHANGHAI Client: Butterfly Twists Category: Consumer - Websites / Footwear, Clothing & Accessories
Meet Halfway Agency: CP+B / LA Client: PayPal / Airbnb Category: Consumer - Websites / Social Networks / Community
Print For Help Agency: FCB Brasil / São Paulo Client: Hewlett-Packard Brasil Category: Consumer - Websites / Social Networks / Community
MTV VMA Agency: Jam3 / Toronto Client: MTV Category: Consumer - Websites / Social Networks / Community
Lightsaber Escape: A Chrome Experiment Agency: 72andSunny / Los Angeles + Unit9 / London + Plan8 / Stockholm Client: Google, Disney, Industrial Light & Magic, Lucasfilm Category: Consumer - Websites / Branded Games
Bob Dylan - Studio A Revisited Agency: Havas Worldwide / New York + Studio 6 / New York Client: Legacy Recordings/Sony Music Category: Consumer - Websites / Publications & Media
Spotify Singles Agency: Razorfish / New York + Stink Digital / New York + Spotify / New York Client: Spotify Category: Consumer - Websites / Publications & Media
Spotify Found Them First Agency: Razorfish / New York + Stink Digital / New York + Spotify / New York Client: Spotify Category: Consumer - Websites / Publications & Media
Ta.co Agency: Deutsch / Los Angeles Client: Taco Bell Category: Consumer - Websites / Food & Drinks
VBK Challenge : I (actually) read and agreed Agency: FRED & FARID / PARIS Client: Very Bad Kids by Carambar (Mondelez) Category: Consumer - Websites / Food & Drinks
Colorfilled Agency: The Martin Agency / Richmond + Maya Design / Pittsburgh Client: Oreo Category: Consumer - Websites / Food & Drinks
Hall of Colonel Agency: Wieden+Kennedy / Portland + Resn / Wellington, New Zealand Client: KFC Category: Consumer - Websites / Corporate Website

2016 Interactive Gold Pencil

Air / Brussels + Lovo Films / Brussels + Globule Bleu / Brussels + Whyte / Brussels

visit.brussels

Call Brussels

Consumer - Websites / Travel, Entertainment & Leisure

IN16008G

2016 Interactive Gold Pencil

Zambezi / Culver City + Active Theory / Venice

Stance

Shop With the Force

Consumer - Websites / E-Commerce

IN16015G

2016 Interactive Gold Pencil

Clemenger BBDO / Melbourne

Origin Energy

Rate My Roof

Consumer - Websites / Durable Goods

IN16004G

2016 Interactive Bronze Pencil

Uncle Grey / Copenhagen + MediaMonks / Amsterdam

Weber/Uncle Grey

BBQ Cultures

Consumer - Websites / Durable Goods

IN16005B

2016 Interactive Silver Pencil

Jung von Matt AG / Hamburg

STABILO International

Stabilo True Colours

Consumer - Websites / Services

IN16006S

2016 Interactive Silver Pencil

Marcel / Paris

Orange

RelockLove

Consumer - Websites / Services

IN16007S

2016 Interactive Silver Pencil

Rock'n Roll Japan / Tokyo + PROJECTOR / Tokyo + White Briefs / Tokyo + kaibutsu / Tokyo

Sagami Rubber Industries

Act of Love

Consumer - Websites / Cosmetics, Toiletries & Personal Care

IN16001S

2016 Interactive Silver Pencil

84. / Paris

Because Music

Because Recollection

Consumer - Websites / Travel, Entertainment & Leisure

IN16009S

2016 Interactive Bronze Pencil

BBH / London + Wellcom / London + 750mph / London

Clarks

Unboxed

Consumer - Websites / Footwear, Clothing & Accessories

IN16002B

2016 Interactive Bronze Pencil

Wieden+Kennedy / Shanghai + Dreamone / Shanghai + O / R / Shanghai

Nike China

2015 NIKE JDI SHANGHAI CITY ATTACK - The Unstoppable Tribute

Consumer - Websites / Footwear, Clothing & Accessories

IN16003B

2016 Interactive Silver Pencil

Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles

REI

#OptOutside

Consumer - Websites / Social Networks / Community

IN16016S

2016 Interactive Gold Pencil

Garbergs / Stockholm + RIVER/ISBIT / Stockholm

Björn Borg

First Person Lover

Consumer - Websites / Branded Games

IN16013G

2016 Interactive Silver Pencil

Hook / Ann Arbor

YouTube

The A-Z of YouTube: Celebrating 10 Years

Consumer - Websites / Branded Games

IN16014S

2016 Interactive Gold Pencil

Marcel / Paris

Marc Dorcel

#HandsOff

Consumer - Websites / Publications & Media

IN16010G

2016 Interactive Bronze Pencil

BBH NY / New York

Netflix

House of Cards - FU 2016

Consumer - Websites / Publications & Media

IN16011B

2016 Interactive Bronze Pencil

Jam3 / Toronto

MTV

MTV VMA

Consumer - Websites / Publications & Media

IN16012B

2016 Interactive Merit Award

Deutsch / Los Angeles

Taco Bell

Ta.co

Consumer - Websites / E-Commerce

IN16055M

2016 Interactive Merit Award

McCann / London

Momondo

ClickTwo Travel

Consumer - Websites / E-Commerce

IN16056M

2016 Interactive Merit Award

The Martin Agency / Richmond + Maya Design / Pittsburgh

Oreo

Colorfilled

Consumer - Websites / E-Commerce

IN16057M

2016 Interactive Merit Award

Deutsch / Los Angeles + MediaMonks / Los Angeles

Target

Share The Force

Consumer - Websites / Durable Goods

IN16046M

2016 Interactive Merit Award

R/GA / New York

Samsung

Try on a Six

Consumer - Websites / Durable Goods

IN16047M

2016 Interactive Merit Award

Anomaly / Shanghai

Tmall

Tmall Chinese Academy

Consumer - Websites / Services

IN16048M

2016 Interactive Merit Award

OgilvyOne / Madrid + ATTIC Films / Madrid

ING DIRECT

16 Years Fly By

Consumer - Websites / Services

IN16049M

2016 Interactive Merit Award

Deutsch / Los Angeles

Volkswagen

Unleash Your Rrrr

Consumer - Websites / Automotive Products & Services

IN16039M

2016 Interactive Merit Award

Dentsu / Tokyo + Dentsu Utama / Kuala Lumpur

Masahiro Maruyama

Masahiromaruyama.com

Consumer - Websites / Footwear, Clothing & Accessories

IN16043M

2016 Interactive Merit Award

Droga5 / New York + Furlined / Santa Monica

Under Armour

Slay Your Next Giant

Consumer - Websites / Footwear, Clothing & Accessories

IN16044M

2016 Interactive Merit Award

FRED & FARID / SHANGHAI + KILLDEATH / SHANGHAI

Butterfly Twists

The Dots #AnytimeAnywhere

Consumer - Websites / Footwear, Clothing & Accessories

IN16045M

2016 Interactive Merit Award

CP+B / LA

PayPal / Airbnb

Meet Halfway

Consumer - Websites / Social Networks / Community

IN16058M

2016 Interactive Merit Award

FCB Brasil / São Paulo

Hewlett-Packard Brasil

Print For Help

Consumer - Websites / Social Networks / Community

IN16059M

2016 Interactive Merit Award

Jam3 / Toronto

MTV

MTV VMA

Consumer - Websites / Social Networks / Community

IN16060M

2016 Interactive Merit Award

72andSunny / Los Angeles + Unit9 / London + Plan8 / Stockholm

Google, Disney, Industrial Light & Magic, Lucasfilm

Lightsaber Escape: A Chrome Experiment

Consumer - Websites / Branded Games

IN16054M

2016 Interactive Merit Award

Havas Worldwide / New York + Studio 6 / New York

Legacy Recordings/Sony Music

Bob Dylan - Studio A Revisited

Consumer - Websites / Publications & Media

IN16050M

2016 Interactive Merit Award

Razorfish / New York + Stink Digital / New York + Spotify / New York

Spotify

Spotify Singles

Consumer - Websites / Publications & Media

IN16051M

2016 Interactive Merit Award

Razorfish / New York + Stink Digital / New York + Spotify / New York

Spotify

Spotify Found Them First

Consumer - Websites / Publications & Media

IN16052M

2016 Interactive Merit Award

Deutsch / Los Angeles

Taco Bell

Ta.co

Consumer - Websites / Food & Drinks

IN16040M

2016 Interactive Merit Award

FRED & FARID / PARIS

Very Bad Kids by Carambar (Mondelez)

VBK Challenge : I (actually) read and agreed

Consumer - Websites / Food & Drinks

IN16041M

2016 Interactive Merit Award

The Martin Agency / Richmond + Maya Design / Pittsburgh

Oreo

Colorfilled

Consumer - Websites / Food & Drinks

IN16042M

2016 Interactive Merit Award

Wieden+Kennedy / Portland + Resn / Wellington, New Zealand

KFC

Hall of Colonel

Consumer - Websites / Corporate Website

IN16053M

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