The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Close To Home Agency: BBDO / New York Client: AT&T Category: Craft - Music / Sound / Music / Sound
SHOTTASoCo Agency: Wieden+Kennedy / New York + Caviar / Los Angeles Client: Southern Comfort Category: Craft - Music / Sound / Music / Sound
Birth Agency: BBH / London + Mill+ / London + String and Tins / London + The Mill / London Client: Audi Category: Craft - Music / Sound / Music / Sound
The Man on the Moon Agency: adam&eveDDB / London + Somesuch / London + Manning Gotlieb OMD (Media Agency) / London + The Mill / London Client: John Lewis Category: Craft - Music / Sound / Music / Sound
Igugu Agency: FCB 1886 / Johannesburg Client: Cell C Category: Craft - Music / Sound / Music / Sound
Conference Room Agency: Bravo/Y&R / Miami Client: Popclik Category: Craft - Music / Sound / Music / Sound
Beer Fest Agency: TBWA\Hunt\Lascaris / Johannesburg Client: Flight Centre, Student Flights Category: Craft - Music / Sound / Music / Sound
I Skip Leg Day Agency: BBDO GmbH / Berlin + BBDO Group Germany GmbH / Berlin Client: Mercedes-Benz Category: Craft - Music / Sound / Music / Sound
Breathless Choir Agency: Ogilvy & Mather / London Client: Philips Category: Craft - Music / Sound / Music / Sound
More Than Brains Agency: 180LA / Santa Monica + The Corner Shop / Santa Monica Client: University of Phoenix Category: Craft - Music / Sound / Music / Sound
Friends Forever Agency: Google Android / New York + Droga5 / New York + The Mill / New York Client: Google Android Category: Craft - Music / Sound / Music / Sound
Paper Agency: Factory / London + RPA / LA + Reset Content / LA Client: Honda Category: Craft - Music / Sound / Music / Sound
Deng Adut Agency: FINCH / Sydney + VCD + WE.Collective / Sydney + University of Western / Sydney Client: University of Western Sydney Category: Craft - Music / Sound / Music / Sound
Think Slow - The Tortoise & the Hare Agency: M&C Saatchi / London + Rattling Stick / London Client: Transport for London Category: Craft - Music / Sound / Music / Sound
Procrastination Agency: Impact BBDO / Dubai Client: BHV Category: Craft - Music / Sound / Music / Sound
Orchestra Agency: McCann Erickson Japan / Tokyo + MHz Inc. / Tokyo Client: Suntory Holdings / All Free (Non-Alcoholic Beer) Category: Craft - Music / Sound / Music / Sound
Donated Voices Agency: MullenLowe Singapore / singapore Client: The National University Centre For Organ Transplantation Category: Craft - Music / Sound / Music / Sound
Beach Party Agency: TBWA\Hunt\Lascaris / Johannesburg Client: Flight Centre, Student Flights Category: Craft - Music / Sound / Music / Sound

2016 Branded Entertainment Silver Pencil

BBDO / New York

AT&T

Close To Home

Craft - Music / Sound / Music / Sound

BE16047S

2016 Branded Entertainment Silver Pencil

Wieden+Kennedy / New York + Caviar / Los Angeles

Southern Comfort

SHOTTASoCo

Craft - Music / Sound / Music / Sound

BE16048S

2016 Film Gold Pencil

BBH / London + Mill+ / London + String and Tins / London + The Mill / London

Audi

Birth

Craft - Music / Sound / Music / Sound

FI16089G

2016 Film Bronze Pencil

adam&eveDDB / London + Somesuch / London + Manning Gotlieb OMD (Media Agency) / London + The Mill / London

John Lewis

The Man on the Moon

Craft - Music / Sound / Music / Sound

FI16090B

2016 Radio Gold Pencil

FCB 1886 / Johannesburg

Cell C

Igugu

Craft - Music / Sound / Music / Sound

RA16012G

2016 Radio Silver Pencil

Bravo/Y&R / Miami

Popclik

Conference Room

Craft - Music / Sound / Music / Sound

RA16013S

2016 Radio Bronze Pencil

TBWA\Hunt\Lascaris / Johannesburg

Flight Centre, Student Flights

Beer Fest

Craft - Music / Sound / Music / Sound

RA16014B

2016 Branded Entertainment Merit Award

BBDO GmbH / Berlin + BBDO Group Germany GmbH / Berlin

Mercedes-Benz

I Skip Leg Day

Craft - Music / Sound / Music / Sound

BE16116M

2016 Branded Entertainment Merit Award

Ogilvy & Mather / London

Philips

Breathless Choir

Craft - Music / Sound / Music / Sound

BE16117M

2016 Film Merit Award

180LA / Santa Monica + The Corner Shop / Santa Monica

University of Phoenix

More Than Brains

Craft - Music / Sound / Music / Sound

FI16273M

2016 Film Merit Award

Google Android / New York + Droga5 / New York + The Mill / New York

Google Android

Friends Forever

Craft - Music / Sound / Music / Sound

FI16274M

2016 Film Merit Award

Factory / London + RPA / LA + Reset Content / LA

Honda

Paper

Craft - Music / Sound / Music / Sound

FI16275M

2016 Film Merit Award

FINCH / Sydney + VCD + WE.Collective / Sydney + University of Western / Sydney

University of Western Sydney

Deng Adut

Craft - Music / Sound / Music / Sound

FI16276M

2016 Film Merit Award

M&C Saatchi / London + Rattling Stick / London

Transport for London

Think Slow - The Tortoise & the Hare

Craft - Music / Sound / Music / Sound

FI16277M

2016 Radio Merit Award

Impact BBDO / Dubai

BHV

Procrastination

Craft - Music / Sound / Music / Sound

RA16037M

2016 Radio Merit Award

McCann Erickson Japan / Tokyo + MHz Inc. / Tokyo

Suntory Holdings / All Free (Non-Alcoholic Beer)

Orchestra

Craft - Music / Sound / Music / Sound

RA16038M

2016 Radio Merit Award

MullenLowe Singapore / singapore

The National University Centre For Organ Transplantation

Donated Voices

Craft - Music / Sound / Music / Sound

RA16039M

2016 Radio Merit Award

TBWA\Hunt\Lascaris / Johannesburg

Flight Centre, Student Flights

Beach Party

Craft - Music / Sound / Music / Sound

RA16040M

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