The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

...And That's the Smell of Archer Agency: FCB / Chicago Client: Archer+Wolf Category: Craft - Writing / Writing
iZombie's Guide to Surviving Among the Living Agency: BBDO / Toronto Client: Shomi Category: Craft - Writing / Writing
Read Better Stories - Gym Agency: FCB New Zealand / Auckland Client: Paper Plus Group Category: Craft - Writing / Writing
Now in Soho Agency: BBH / London + Black Sheep Studios / London + Factory Sound / London + Nice & Polite / London Client: British Fashion Council Category: Craft - Writing / Writing
Hush Little Baby Agency: Saatchi & Saatchi NY / New York + Pulse Films / Los Angeles Client: Procter & Gamble Category: Craft - Writing / Writing
Is Mankind? Agency: TBWA\Chiat\Day / Los Angeles Client: Airbnb Category: Craft - Writing / Writing
Browser Stories Agency: BBDO / New York Client: Midtown Comics Category: Craft - Writing / Writing
Hold your breath Agency: CLM BBDO / Boulogne Billancourt Client: Guy Cotton Category: Craft - Writing / Writing
Everything in Black & White Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Leica Gallery São Paulo Category: Craft - Writing / Writing
Survival Billboard - Terms & Horrible, Horrible Conditions Agency: McCann / London Client: Microsoft Category: Craft - Writing / Writing
Rich Person Field Guide Agency: McCann / New York Client: New York Lottery Category: Craft - Writing / Writing
The Samaritans Agency: Ogilvy & Mather Vietnam / Ho Chi Minh City Client: The Samaritans Category: Craft - Writing / Writing
The HIV Positive Poster Agency: Ogilvy Brasil / São Paulo + Bossa Nova Filmes / São Paulo + Lucha / Libre Client: GIV Category: Craft - Writing / Writing
Mog's Christmas Calamity Agency: AMVBBDO / LONDON Client: Sainsbury's Category: Craft - Writing / Writing
Fly Your Own Way Agency: BBDO / New York Client: Foot Locker Category: Craft - Writing / Writing
Wok Agency: Droga5 / Sydney + The Sweetshop / Bangkok + Heckler / Sydney Client: Heineken Asia Pacific/Tiger Beer Category: Craft - Writing / Writing
Nobody's Memories Agency: FCB / Toronto + FCB / Chicago Client: PFLAG Canada Category: Craft - Writing / Writing
Lenor "Odes to Clothes - Skirt" Agency: Grey Germany / Duesseldorf + Grey / Duesseldorf Client: Procter & Gamble Category: Craft - Writing / Writing
Shoulders of Giants Agency: TBWA Chiat Day / Los Angeles + Smuggler / Los Angeles + RPS / Los Angeles + A52 / Los Angeles Client: Nissan Category: Craft - Writing / Writing
Call of Duty: Black Ops III "Seize Glory" Agency: 72andSunny / Los Angeles Client: Activision Category: Craft - Writing / Writing

2016 Print & Outdoor Gold Pencil

FCB / Chicago

Archer+Wolf

...And That's the Smell of Archer

Craft - Writing / Writing

PO16071G

2016 Print & Outdoor Bronze Pencil

BBDO / Toronto

Shomi

iZombie's Guide to Surviving Among the Living

Craft - Writing / Writing

PO16072B

2016 Print & Outdoor Bronze Pencil

FCB New Zealand / Auckland

Paper Plus Group

Read Better Stories - Gym

Craft - Writing / Writing

PO16073B

2016 Film Gold Pencil

BBH / London + Black Sheep Studios / London + Factory Sound / London + Nice & Polite / London

British Fashion Council

Now in Soho

Craft - Writing / Writing

FI16076G

2016 Film Silver Pencil

Saatchi & Saatchi NY / New York + Pulse Films / Los Angeles

Procter & Gamble

Hush Little Baby

Craft - Writing / Writing

FI16077S

2016 Film Bronze Pencil

TBWA\Chiat\Day / Los Angeles

Airbnb

Is Mankind?

Craft - Writing / Writing

FI16078B

2016 Print & Outdoor Merit Award

BBDO / New York

Midtown Comics

Browser Stories

Craft - Writing / Writing

PO16231M

2016 Print & Outdoor Merit Award

CLM BBDO / Boulogne Billancourt

Guy Cotton

Hold your breath

Craft - Writing / Writing

PO16232M

2016 Print & Outdoor Merit Award

F/Nazca Saatchi & Saatchi / São Paulo

Leica Gallery São Paulo

Everything in Black & White

Craft - Writing / Writing

PO16233M

2016 Print & Outdoor Merit Award

McCann / London

Microsoft

Survival Billboard - Terms & Horrible, Horrible Conditions

Craft - Writing / Writing

PO16234M

2016 Print & Outdoor Merit Award

McCann / New York

New York Lottery

Rich Person Field Guide

Craft - Writing / Writing

PO16235M

2016 Print & Outdoor Merit Award

Ogilvy & Mather Vietnam / Ho Chi Minh City

The Samaritans

The Samaritans

Craft - Writing / Writing

PO16236M

2016 Print & Outdoor Merit Award

Ogilvy Brasil / São Paulo + Bossa Nova Filmes / São Paulo + Lucha / Libre

GIV

The HIV Positive Poster

Craft - Writing / Writing

PO16237M

2016 Film Merit Award

AMVBBDO / LONDON

Sainsbury's

Mog's Christmas Calamity

Craft - Writing / Writing

FI16252M

2016 Film Merit Award

BBDO / New York

Foot Locker

Fly Your Own Way

Craft - Writing / Writing

FI16253M

2016 Film Merit Award

Droga5 / Sydney + The Sweetshop / Bangkok + Heckler / Sydney

Heineken Asia Pacific/Tiger Beer

Wok

Craft - Writing / Writing

FI16254M

2016 Film Merit Award

FCB / Toronto + FCB / Chicago

PFLAG Canada

Nobody's Memories

Craft - Writing / Writing

FI16255M

2016 Film Merit Award

Grey Germany / Duesseldorf + Grey / Duesseldorf

Procter & Gamble

Lenor "Odes to Clothes - Skirt"

Craft - Writing / Writing

FI16256M

2016 Film Merit Award

TBWA Chiat Day / Los Angeles + Smuggler / Los Angeles + RPS / Los Angeles + A52 / Los Angeles

Nissan

Shoulders of Giants

Craft - Writing / Writing

FI16257M

2016 Branded Entertainment Merit Award

72andSunny / Los Angeles

Activision

Call of Duty: Black Ops III "Seize Glory"

Craft - Writing / Writing

BE16113M

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