The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

#OptOutside Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles Client: REI Category: Consumer - Integrated Branding / Integrated Branding
Make Up Genius Agency: McCann / Paris + Image Metrics / Las Vegas + My Studio Factory / Paris Client: L'Oréal Paris Category: Consumer - Mobile / Utility
The Last Shot Agency: AKQA / San Francisco + LOS YORK / Los Angeles Client: Jordan Brand Category: Consumer - Immersive / Exhibitions
Nameless Paints Agency: Dentsu Inc. / Tokyo Client: Kokuyo Category: Innovation - Package Design / Package Design
The world addressed Agency: what3words / London Client: what3words Category: Innovation - Innovation in Mobile / Innovation in Mobile
Taco Emoji Engine Agency: Deutsch / Los Angeles Client: Taco Bell Category: Consumer - Branded Social Campaign / Branded Social Campaign
Shoplifters Agency: adam&eveDDB / London + Blink / London + Zenith Optimedia (media agency) / London + The Mill / London Client: Harvey Nichols Category: Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Survival Billboard Agency: McCann / London + Momentum Worldwide / London Client: Microsoft Category: Consumer - Ambient Media (Indoor & Outdoor) / Pop-Ups
#NOTCOMINGSOON Agency: FRED & FARID / NEW YORK + MOONWALK FILMS / PARIS Client: Remy Cointreau / Louis XIII Category: Consumer - Brand or Product Integration into Storyline / Film
The Interactive Form Agency: BETC / Paris + BETC Digital / Paris Client: CANAL+ Category: Consumer - Digital / Websites, Microsites & Banners
Call Brussels Agency: Air / Brussels + Lovo Films / Brussels + Globule Bleu / Brussels + Whyte / Brussels Client: visit.brussels Category: Consumer - Websites / Travel, Entertainment & Leisure
Learning on the way Agency: Sancho BBDO / Bogota Client: ADN Category: Innovation - Innovation in Radio / Innovation in Radio
Inspiring Spirit Agency: Saatchi & Saatchi / Singapore + Sweeney Vesty / Singapore Client: Scoot Category: Consumer - Brands, Products & Services / Integrated Campaign
Funtastic Hand Agency: Publicis Colombia / Bogotá + Cirec Foundation / Bogotá Client: Cirec Foundation Category: Non-Profit - Physical / Digital / Physical / Digital
Spare the Act Agency: AMVBBDO / LONDON Client: Curry's PC World Category: Consumer - Television / Commercials of Varying Length - Campaign
Yard Sale Agency: Deutsch / New York + Dummy Films / Venice Client: Sherwin Williams Category: Consumer - Television / Commercials of Varying Length - Campaign
The Fairest Night of All Agency: Del Campo Saatchi & Saatchi / Buenos Aires Client: Andes Beer Category: Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single
DXP Agency: CP+B / Boulder Client: Domino's Category: Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single
Survival Billboard Agency: McCann / London + Momentum Worldwide / London Client: Microsoft Category: Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single
The Last Shot Agency: AKQA / San Francisco + LOS YORK / Los Angeles Client: Jordan Brand Category: Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single
Safety Truck Agency: Leo Burnett Argentina / Buenos Aires + Gloria Films / Buenos Aires + Ingematica / Buenos Aires Client: Samsung Category: CSR - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
McWhopper Agency: Y&R / New Zealand + DAVID / Miami Client: Burger King Category: CSR - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Museum of Feelings Agency: Ogilvy & Mather / Chicago + Radical Media / New York Client: Glade Category: Innovation - Brand Transformation / Brand Transformation
The Freshest Orange Juice Brand Agency: Marcel / Paris Client: Intermarché Category: Innovation - Brand Transformation / Brand Transformation
SmartBowl Agency: Ogilvy Germany / Düsseldorf + Dreikant GbR / Köln + Solute Elektronik GmbH / Köln Client: Fressnapf Tiernahrungs Category: Innovation - Brand Transformation / Brand Transformation
Samsung Smart Playboard Agency: Leo Burnett Co. Srl / Milan Client: Samsung Electronics Italy Category: Consumer - Cross-Channel / User Experience
The 2008 China Earthquake Agency: Ogilvy & Mather / Singapore Client: Twitter Category: Craft - Art Direction / Art Direction
The Osama Bin Laden Raid Agency: Ogilvy & Mather / Singapore Client: Twitter Category: Craft - Art Direction / Art Direction
The Birth of the Royal Baby Agency: Ogilvy & Mather / Singapore Client: Twitter Category: Craft - Art Direction / Art Direction
Endangered Love Agency: DDB / New York Client: WCFF Category: Craft - Art Direction / Art Direction
It Happens Here Agency: Ogilvy & Mather / London Client: 28 Too Many Category: Craft - Art Direction / Art Direction
Flypaper Agency: FCB / Chicago Client: Boeing Category: Craft - Art Direction / Art Direction
Spare the Act - Lap Top Agency: AMVBBDO / LONDON Client: Curry's PC World Category: Consumer - Cinema Advertising / Over 90 Seconds (Long Form) - Single
Year In Search 2015 Agency: 72andSunny / Los Angeles Client: Google Category: Consumer - Cinema Advertising / Over 90 Seconds (Long Form) - Single
The Lampedusa door stopper. Open doors for refugees. Agency: Scholz & Friends / Berlin + CUCULA / Berlin Client: CUCULA Category: Non-Profit - Print / Print
Collective Project Agency: POSSIBLE / Seattle + POSSIBLE / Los Angeles Client: Microsoft Category: Consumer - Online / Branded Documentary
Hockey Heaven Agency: Rethink / Toronto, Montreal, Vancouver + Untitled Films / Toronto + Spy Films / Toronto + RMW Music / Toronto Client: Molson Canadian Category: Consumer - Online / Branded Documentary
Talk, Read, Sing Agency: Goodby Silverstein & Partners / San Francisco Client: Bay Area Council Category: Innovation - Collateral Design / Collateral Design
Make Up Genius Agency: McCann / Paris + Image Metrics / Las Vegas + My Studio Factory / Paris Client: L'Oréal Paris Category: Consumer - Gaming & Mobile / Branded Mobile
Canon Gig App Agency: Uncle Grey / Copenhagen + MediaMonks / Amsterdam Client: Canon/Uncle Grey Category: Consumer - Gaming & Mobile / Branded Mobile
Teladoc Member App Agency: DigitasLBi North America / New York Client: Teladoc Category: Consumer - Mobile / Utility
RE:Shakespeare Agency: Cheil Worldwide, / London + UNIT9 / London Client: Samsung Electronics & The Royal Shakespeare Company Category: Consumer - Mobile / Utility
Lufthansa Apple Watch App Agency: SapientNitro / Munich Client: Lufthansa Category: Consumer - Mobile / Utility
The Martian Prologue Campaign Agency: 3AM / Culver City, CA + RSA Films / Los Angeles, CA Client: 20th Century Fox Category: Consumer - Integrated Branding / Online
Melanoma Likes Me Agency: George Patterson Y&R / Brisbane Client: Melanoma Patients Australia Category: Non-Profit - Branded Social Campaign / Branded Social Campaign
Donate The Hate - The Involuntary Online Donation Agency: Grabarz & Partner / Hamburg + ZDK Gesellschaft Demokratische Kultur gGmbH / Berlin Client: ZDK - Gesellschaft Demokratische Kultur Category: Non-Profit - Branded Social Campaign / Branded Social Campaign
Lucy the Robot Agency: Atomic 212 / Sydney Client: Double Robotics Category: Consumer - Brands, Products & Services / Media Relations
Nivea Doll Agency: FCB BRASIL / SAO PAULO Client: BDF Nivea Brasil Category: Consumer - Collateral / Promotional Items - Single or Campaign
How New York Eats Agency: BBH NY / New York Client: Seamless Category: Consumer - Collateral / Promotional Items - Single or Campaign
The Alchemist Ad Agency: LDC / São Paulo Client: Paulo Coelho Category: Consumer - Collateral / Promotional Items - Single or Campaign

2016 Cross-Platform Gold Pencil

Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles

REI

#OptOutside

Consumer - Integrated Branding / Integrated Branding

CP16009G

2016 UX / UI Gold Pencil

McCann / Paris + Image Metrics / Las Vegas + My Studio Factory / Paris

L'Oréal Paris

Make Up Genius

Consumer - Mobile / Utility

UX16006G

2016 Responsive Environments Gold Pencil

AKQA / San Francisco + LOS YORK / Los Angeles

Jordan Brand

The Last Shot

Consumer - Immersive / Exhibitions

RE16003G

2016 Design Gold Pencil

Dentsu Inc. / Tokyo

Kokuyo

Nameless Paints

Innovation - Package Design / Package Design

DE16060G

2016 Mobile Gold Pencil

what3words / London

what3words

The world addressed

Innovation - Innovation in Mobile / Innovation in Mobile

MO16024G

2016 Social Media Gold Pencil

Deutsch / Los Angeles

Taco Bell

Taco Emoji Engine

Consumer - Branded Social Campaign / Branded Social Campaign

SM16006G

2016 Film Gold Pencil

adam&eveDDB / London + Blink / London + Zenith Optimedia (media agency) / London + The Mill / London

Harvey Nichols

Shoplifters

Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single

FI16030G

2016 Print & Outdoor Gold Pencil

McCann / London + Momentum Worldwide / London

Microsoft

Survival Billboard

Consumer - Ambient Media (Indoor & Outdoor) / Pop-Ups

PO16038G

2016 Branded Entertainment Gold Pencil

FRED & FARID / NEW YORK + MOONWALK FILMS / PARIS

Remy Cointreau / Louis XIII

#NOTCOMINGSOON

Consumer - Brand or Product Integration into Storyline / Film

BE16019G

2016 Direct Gold Pencil

BETC / Paris + BETC Digital / Paris

CANAL+

The Interactive Form

Consumer - Digital / Websites, Microsites & Banners

DI16007G

2016 Interactive Gold Pencil

Air / Brussels + Lovo Films / Brussels + Globule Bleu / Brussels + Whyte / Brussels

visit.brussels

Call Brussels

Consumer - Websites / Travel, Entertainment & Leisure

IN16008G

2016 Radio Gold Pencil

Sancho BBDO / Bogota

ADN

Learning on the way

Innovation - Innovation in Radio / Innovation in Radio

RA16009G

2016 Public Relations Gold Pencil

Saatchi & Saatchi / Singapore + Sweeney Vesty / Singapore

Scoot

Inspiring Spirit

Consumer - Brands, Products & Services / Integrated Campaign

PR16008G

2016 Intellectual Property Gold Pencil

Publicis Colombia / Bogotá + Cirec Foundation / Bogotá

Cirec Foundation

Funtastic Hand

Non-Profit - Physical / Digital / Physical / Digital

IP16008G

2016 Film Silver Pencil

AMVBBDO / LONDON

Curry's PC World

Spare the Act

Consumer - Television / Commercials of Varying Length - Campaign

FI16026S

2016 Film Bronze Pencil

Deutsch / New York + Dummy Films / Venice

Sherwin Williams

Yard Sale

Consumer - Television / Commercials of Varying Length - Campaign

FI16027B

2016 Print & Outdoor Gold Pencil

Del Campo Saatchi & Saatchi / Buenos Aires

Andes Beer

The Fairest Night of All

Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single

PO16032G

2016 Print & Outdoor Silver Pencil

CP+B / Boulder

Domino's

DXP

Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single

PO16033S

2016 Print & Outdoor Silver Pencil

McCann / London + Momentum Worldwide / London

Microsoft

Survival Billboard

Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single

PO16034S

2016 Print & Outdoor Bronze Pencil

AKQA / San Francisco + LOS YORK / Los Angeles

Jordan Brand

The Last Shot

Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single

PO16035B

2016 Print & Outdoor Gold Pencil

Leo Burnett Argentina / Buenos Aires + Gloria Films / Buenos Aires + Ingematica / Buenos Aires

Samsung

Safety Truck

CSR - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)

PO16042G

2016 Print & Outdoor Gold Pencil

Y&R / New Zealand + DAVID / Miami

Burger King

McWhopper

CSR - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)

PO16043G

2016 Cross-Platform Silver Pencil

Ogilvy & Mather / Chicago + Radical Media / New York

Glade

Museum of Feelings

Innovation - Brand Transformation / Brand Transformation

CP16026S

2016 Cross-Platform Bronze Pencil

Marcel / Paris

Intermarché

The Freshest Orange Juice Brand

Innovation - Brand Transformation / Brand Transformation

CP16027B

2016 Cross-Platform Bronze Pencil

Ogilvy Germany / Düsseldorf + Dreikant GbR / Köln + Solute Elektronik GmbH / Köln

Fressnapf Tiernahrungs

SmartBowl

Innovation - Brand Transformation / Brand Transformation

CP16028B

2016 UX / UI Silver Pencil

Leo Burnett Co. Srl / Milan

Samsung Electronics Italy

Samsung Smart Playboard

Consumer - Cross-Channel / User Experience

UX16012S

2016 Print & Outdoor Gold Pencil

Ogilvy & Mather / Singapore

Twitter

The 2008 China Earthquake

Craft - Art Direction / Art Direction

PO16065G

2016 Print & Outdoor Gold Pencil

Ogilvy & Mather / Singapore

Twitter

The Osama Bin Laden Raid

Craft - Art Direction / Art Direction

PO16066G

2016 Print & Outdoor Gold Pencil

Ogilvy & Mather / Singapore

Twitter

The Birth of the Royal Baby

Craft - Art Direction / Art Direction

PO16067G

2016 Print & Outdoor Silver Pencil

DDB / New York

WCFF

Endangered Love

Craft - Art Direction / Art Direction

PO16068S

2016 Print & Outdoor Silver Pencil

Ogilvy & Mather / London

28 Too Many

It Happens Here

Craft - Art Direction / Art Direction

PO16069S

2016 Print & Outdoor Bronze Pencil

FCB / Chicago

Boeing

Flypaper

Craft - Art Direction / Art Direction

PO16070B

2016 Film Silver Pencil

AMVBBDO / LONDON

Curry's PC World

Spare the Act - Lap Top

Consumer - Cinema Advertising / Over 90 Seconds (Long Form) - Single

FI16034S

2016 Film Bronze Pencil

72andSunny / Los Angeles

Google

Year In Search 2015

Consumer - Cinema Advertising / Over 90 Seconds (Long Form) - Single

FI16035B

2016 Direct Bronze Pencil

Scholz & Friends / Berlin + CUCULA / Berlin

CUCULA

The Lampedusa door stopper. Open doors for refugees.

Non-Profit - Print / Print

DI16032B

2016 Branded Entertainment Bronze Pencil

POSSIBLE / Seattle + POSSIBLE / Los Angeles

Microsoft

Collective Project

Consumer - Online / Branded Documentary

BE16013B

2016 Branded Entertainment Bronze Pencil

Rethink / Toronto, Montreal, Vancouver + Untitled Films / Toronto + Spy Films / Toronto + RMW Music / Toronto

Molson Canadian

Hockey Heaven

Consumer - Online / Branded Documentary

BE16014B

2016 Design Silver Pencil

Goodby Silverstein & Partners / San Francisco

Bay Area Council

Talk, Read, Sing

Innovation - Collateral Design / Collateral Design

DE16052S

2016 Branded Entertainment Gold Pencil

McCann / Paris + Image Metrics / Las Vegas + My Studio Factory / Paris

L'Oréal Paris

Make Up Genius

Consumer - Gaming & Mobile / Branded Mobile

BE16017G

2016 Branded Entertainment Silver Pencil

Uncle Grey / Copenhagen + MediaMonks / Amsterdam

Canon/Uncle Grey

Canon Gig App

Consumer - Gaming & Mobile / Branded Mobile

BE16018S

2016 UX / UI Gold Pencil

DigitasLBi North America / New York

Teladoc

Teladoc Member App

Consumer - Mobile / Utility

UX16005G

2016 UX / UI Bronze Pencil

Cheil Worldwide, / London + UNIT9 / London

Samsung Electronics & The Royal Shakespeare Company

RE:Shakespeare

Consumer - Mobile / Utility

UX16007B

2016 UX / UI Bronze Pencil

SapientNitro / Munich

Lufthansa

Lufthansa Apple Watch App

Consumer - Mobile / Utility

UX16008B

2016 Cross-Platform Silver Pencil

3AM / Culver City, CA + RSA Films / Los Angeles, CA

20th Century Fox

The Martian Prologue Campaign

Consumer - Integrated Branding / Online

CP16012S

2016 Social Media Gold Pencil

George Patterson Y&R / Brisbane

Melanoma Patients Australia

Melanoma Likes Me

Non-Profit - Branded Social Campaign / Branded Social Campaign

SM16015G

2016 Social Media Bronze Pencil

Grabarz & Partner / Hamburg + ZDK Gesellschaft Demokratische Kultur gGmbH / Berlin

ZDK - Gesellschaft Demokratische Kultur

Donate The Hate - The Involuntary Online Donation

Non-Profit - Branded Social Campaign / Branded Social Campaign

SM16016B

2016 Public Relations Silver Pencil

Atomic 212 / Sydney

Double Robotics

Lucy the Robot

Consumer - Brands, Products & Services / Media Relations

PR16001S

2016 Print & Outdoor Silver Pencil

FCB BRASIL / SAO PAULO

BDF Nivea Brasil

Nivea Doll

Consumer - Collateral / Promotional Items - Single or Campaign

PO16025S

2016 Print & Outdoor Bronze Pencil

BBH NY / New York

Seamless

How New York Eats

Consumer - Collateral / Promotional Items - Single or Campaign

PO16026B

2016 Print & Outdoor Bronze Pencil

LDC / São Paulo

Paulo Coelho

The Alchemist Ad

Consumer - Collateral / Promotional Items - Single or Campaign

PO16027B

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