The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Nivea Doll Agency: FCB BRASIL / SAO PAULO Client: BDF Nivea Brasil Category: Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing
Aid To Cart Agency: Sancho BBDO / Bogota Client: Exito Group / Food Bank Category: Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing
#HandsOff Agency: Marcel / Paris Client: Marc Dorcel Category: Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing
KT Life Saving TV Agency: Cheil Worldwide / Seoul Client: KT Category: Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing
Unleash Your Rrrr Agency: Deutsch / Los Angeles Client: Volkswagen Category: Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing
Handle on Hygiene Agency: Geometry Global / Dubai + Memac Ogilvy / Dubai Client: Unilever Category: Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing
Life Saving Dot Agency: Grey Group / SIngapore Client: Talwar Traders Category: Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing
Safety Wi-Fi Agency: Leo Burnett Tailor Made / Sao Paulo + Isobar Brasil / Sao Paulo Client: FIAT Category: Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing
Europe's Most Punctual Offer Agency: McCann / Copenhagen Client: Scandinavian Airlines Category: Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing
Looking For You Agency: OgilvyOne / London Client: Battersea Dogs & Cats Home Category: Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing
The Tweeting Pothole Agency: P4 Ogilvy & Mather / Panama Client: Medcom Category: Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing

2016 Direct Gold Pencil

FCB BRASIL / SAO PAULO

BDF Nivea Brasil

Nivea Doll

Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing

DI16042G

2016 Direct Silver Pencil

Sancho BBDO / Bogota

Exito Group / Food Bank

Aid To Cart

Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing

DI16043S

2016 Direct Bronze Pencil

Marcel / Paris

Marc Dorcel

#HandsOff

Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing

DI16044B

2016 Direct Merit Award

Cheil Worldwide / Seoul

KT

KT Life Saving TV

Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing

DI16095M

2016 Direct Merit Award

Deutsch / Los Angeles

Volkswagen

Unleash Your Rrrr

Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing

DI16096M

2016 Direct Merit Award

Geometry Global / Dubai + Memac Ogilvy / Dubai

Unilever

Handle on Hygiene

Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing

DI16097M

2016 Direct Merit Award

Grey Group / SIngapore

Talwar Traders

Life Saving Dot

Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing

DI16098M

2016 Direct Merit Award

Leo Burnett Tailor Made / Sao Paulo + Isobar Brasil / Sao Paulo

FIAT

Safety Wi-Fi

Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing

DI16099M

2016 Direct Merit Award

McCann / Copenhagen

Scandinavian Airlines

Europe's Most Punctual Offer

Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing

DI16100M

2016 Direct Merit Award

OgilvyOne / London

Battersea Dogs & Cats Home

Looking For You

Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing

DI16101M

2016 Direct Merit Award

P4 Ogilvy & Mather / Panama

Medcom

The Tweeting Pothole

Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing

DI16102M

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