The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Nameless Paints Agency: Dentsu Inc. / Tokyo Client: Kokuyo Category: Innovation - Package Design / Package Design
Blockbuster Box Agency: Ogilvy & Mather Group HK / Hong Kong + Brand Union HK / Hong Kong Client: Pizza Hut Category: Innovation - Package Design / Package Design
Beck's Scratchbottle Agency: BBDO Group Germany GmbH / Berlin + BBDO GmbH / Berlin Client: Anheuser-Busch InBev Category: Innovation - Package Design / Package Design
Hiroshima Peace Recycling Agency: Chugoku Shikoku Hakuhodo Inc. / Hiroshima + Penguin Graphics / Hiroshima Client: Hagukuminosato Category: Innovation - Package Design / Package Design
Pro Vision Agency: GPY&R / Melbourne Client: Oakley Category: Innovation - Package Design / Package Design
Just Agency: Leo Burnett / Sydney + Allen Printers / Sydney + Cojo / Sydney Client: World Wildlife Fund Category: Innovation - Package Design / Package Design
Define the Difference Agency: Ogilvy Group Thailand / Bangkok Client: Noble Development Public Category: Innovation - Package Design / Package Design
Stillhouse Packaging Agency: Sandstrom Partners / Portland Client: Stillhouse Spirits Company Category: Innovation - Package Design / Package Design

2016 Design Gold Pencil

Dentsu Inc. / Tokyo

Kokuyo

Nameless Paints

Innovation - Package Design / Package Design

DE16060G

2016 Design Silver Pencil

Ogilvy & Mather Group HK / Hong Kong + Brand Union HK / Hong Kong

Pizza Hut

Blockbuster Box

Innovation - Package Design / Package Design

DE16061S

2016 Design Merit Award

BBDO Group Germany GmbH / Berlin + BBDO GmbH / Berlin

Anheuser-Busch InBev

Beck's Scratchbottle

Innovation - Package Design / Package Design

DE16235M

2016 Design Merit Award

Chugoku Shikoku Hakuhodo Inc. / Hiroshima + Penguin Graphics / Hiroshima

Hagukuminosato

Hiroshima Peace Recycling

Innovation - Package Design / Package Design

DE16236M

2016 Design Merit Award

GPY&R / Melbourne

Oakley

Pro Vision

Innovation - Package Design / Package Design

DE16237M

2016 Design Merit Award

Leo Burnett / Sydney + Allen Printers / Sydney + Cojo / Sydney

World Wildlife Fund

Just

Innovation - Package Design / Package Design

DE16238M

2016 Design Merit Award

Ogilvy Group Thailand / Bangkok

Noble Development Public

Define the Difference

Innovation - Package Design / Package Design

DE16239M

2016 Design Merit Award

Sandstrom Partners / Portland

Stillhouse Spirits Company

Stillhouse Packaging

Innovation - Package Design / Package Design

DE16240M

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