The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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- Consumer - Advertising
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- Non-Profit - Advertising
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- Non-Profit - Ambient (Indoor & Outdoor)
- Non-Profit - Ambient / Environmental
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- Non-Profit - Brand Identity (New or Rebrand) - Single or Series
- Non-Profit - Branded Social Campaign
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- Non-Profit - Brands, Products & Services
- Non-Profit - Broadcast & Moving Image
- Non-Profit - Cinema Advertising
- Non-Profit - Collateral
- Non-Profit - Collateral Design - Single or Series
- Non-Profit - Cross-Channel
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- Non-Profit - Environmental / Immersive Design
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- Non-Profit - Use of Technology
- Non-Profit - Web
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- Penta Pencil
Filter
Award
Agency
Client
Title
Category
Annual ID

#OptOutside
Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles
Client: REI Category: Consumer - Integrated Branding / Integrated Branding


Nameless Paints
Agency: Dentsu Inc. / Tokyo
Client: Kokuyo Category: Innovation - Package Design / Package Design


The Last Shot
Agency: AKQA / San Francisco + LOS YORK / Los Angeles
Client: Jordan Brand Category: Consumer - Immersive / Exhibitions


Survival Billboard
Agency: McCann / London + Momentum Worldwide / London
Client: Microsoft Category: Consumer - Ambient Media (Indoor & Outdoor) / Pop-Ups


#NOTCOMINGSOON
Agency: FRED & FARID / NEW YORK + MOONWALK FILMS / PARIS
Client: Remy Cointreau / Louis XIII Category: Consumer - Brand or Product Integration into Storyline / Film


Make Up Genius
Agency: McCann / Paris + Image Metrics / Las Vegas + My Studio Factory / Paris
Client: L'Oréal Paris Category: Consumer - Mobile / Utility


Funtastic Hand
Agency: Publicis Colombia / Bogotá + Cirec Foundation / Bogotá
Client: Cirec Foundation Category: Non-Profit - Physical / Digital / Physical / Digital


Learning on the way
Agency: Sancho BBDO / Bogota
Client: ADN Category: Innovation - Innovation in Radio / Innovation in Radio


Call Brussels
Agency: Air / Brussels + Lovo Films / Brussels + Globule Bleu / Brussels + Whyte / Brussels
Client: visit.brussels Category: Consumer - Websites / Travel, Entertainment & Leisure


Taco Emoji Engine
Agency: Deutsch / Los Angeles
Client: Taco Bell Category: Consumer - Branded Social Campaign / Branded Social Campaign


The Interactive Form
Agency: BETC / Paris + BETC Digital / Paris
Client: CANAL+ Category: Consumer - Digital / Websites, Microsites & Banners


The world addressed
Agency: what3words / London
Client: what3words Category: Innovation - Innovation in Mobile / Innovation in Mobile


Inspiring Spirit
Agency: Saatchi & Saatchi / Singapore + Sweeney Vesty / Singapore
Client: Scoot Category: Consumer - Brands, Products & Services / Integrated Campaign


Shoplifters
Agency: adam&eveDDB / London + Blink / London + Zenith Optimedia (media agency) / London + The Mill / London
Client: Harvey Nichols Category: Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single


Rate My Roof
Agency: Clemenger BBDO / Melbourne
Client: Origin Energy Category: Consumer - Websites / Durable Goods


BBQ Cultures
Agency: Uncle Grey / Copenhagen + MediaMonks / Amsterdam
Client: Weber/Uncle Grey Category: Consumer - Websites / Durable Goods


Sausage Nonnas
Agency: Droga5 / New York + Droga5 Studios / New York
Client: Johnsonville Category: Consumer - Other Branded Content / Co-Promotions


The Gun Shop
Agency: Grey / New York + Rival School Pictures / New York
Client: States United to Prevent Gun Violence Category: Non-Profit - Integrated Branding / Integrated Branding


I Am A Witness
Agency: Goodby Silverstein & Partners / San Francisco + Moonbot Studios / Shreveport + Mutato Muzika / West Hollywood + Stimmung / Santa Monica
Client: Ad Council Category: Non-Profit - Integrated Branding / Integrated Branding


Groceries Not Guns
Agency: Grey Canada / Toronto
Client: Moms Demand Action for Gun Sense in America Category: Non-Profit - Integrated Branding / Integrated Branding


Love Has No Labels
Agency: R/GA / New York
Client: Ad Council Category: Non-Profit - Integrated Branding / Integrated Branding


Just
Agency: Leo Burnett / Sydney + Rapid Films / Sydney + Song Zu / Sydney
Client: World Wildlife Fund Category: Non-Profit - Integrated Branding / Integrated Branding


Nutri-Grain Presents Unstoppable
Agency: J. Walter Thompson / Sydney
Client: Kellogg's Australia Category: Consumer - Online Films & Video / Long Form - Series / Episodes


Hagglers
Agency: Del Campo Saatchi & Saatchi / Buenos Aires
Client: Andes Beer Category: Consumer - Television / 60 Second - Campaign


Collective Project
Agency: POSSIBLE / Seattle + POSSIBLE / Los Angeles
Client: Microsoft Category: Consumer - Online / Branded Documentary


Hockey Heaven
Agency: Rethink / Toronto, Montreal, Vancouver + Untitled Films / Toronto + Spy Films / Toronto + RMW Music / Toronto
Client: Molson Canadian Category: Consumer - Online / Branded Documentary


Spare the Act - Lap Top
Agency: AMVBBDO / LONDON
Client: Curry's PC World Category: Consumer - Cinema Advertising / Over 90 Seconds (Long Form) - Single


Year In Search 2015
Agency: 72andSunny / Los Angeles
Client: Google Category: Consumer - Cinema Advertising / Over 90 Seconds (Long Form) - Single


Dream On
Agency: Goodby Silverstein & Partners / San Francisco + Rock Paper Scissors / Santa Monica + eLevel/Goodby Silverstein & Partners / San Francisco
Client: Adobe Category: Consumer - Online Films & Video / User Generated Content


The Super Bowl Dunk
Agency: VML / Kansas City
Client: Gatorade Category: Consumer - Online Films & Video / User Generated Content


Wilson X Connected Basketball
Agency: Phenomenon / Los Angeles
Client: Wilson Sporting Goods Category: Consumer - Use of Technology / Product & Mobile Integration


Canon Gig App
Agency: Uncle Grey / Copenhagen + MediaMonks / Amsterdam
Client: Canon/Uncle Grey Category: Consumer - Use of Technology / Product & Mobile Integration


Make Up Genius
Agency: McCann / Paris + Image Metrics / Las Vegas + My Studio Factory / Paris
Client: L'Oréal Paris Category: Consumer - Use of Technology / Product & Mobile Integration


Owlet
Agency: R/GA / New York + Owlet / Provo
Client: Owlet Baby Care Category: Consumer - Use of Technology / Product & Mobile Integration


Netflix or Study
Agency: Netflix / Los Angeles + MUH-TAY-ZIK | HOF-FER / San Francisco
Client: Netflix Category: Consumer - Branded Social Post / Branded Social Post


#AllTreesAreBeautiful
Agency: Arnold Worldwide / New York + Havas Worldwide / New York
Client: Reese's Category: Consumer - Branded Social Post / Branded Social Post


Silent Ads
Agency: CP+B / Boulder + Biscuit / LA
Client: Hotels.com Category: Consumer - Branded Social Post / Branded Social Post


The Tribal Rapport Field Guide
Agency: Impact BBDO / Dubai
Client: Mercedes-Benz Category: Consumer - Print / Dimensional Mailing


Football or Father
Agency: BBDO / Belgium
Client: Love Condom Category: Consumer - Print / Dimensional Mailing


The Uncrashable Toycars
Agency: Jung von Matt AG / Hamburg
Client: Daimler Category: Consumer - Print / Dimensional Mailing


The Gun Shop
Agency: Grey / New York + Rival School Pictures / New York + The Mill / New York
Client: States United to Prevent Gun Violence Category: Non-Profit - Online Films & Video / Online Films & Video


Ellee Mae
Agency: Grey / London
Client: Mumsnet Category: Non-Profit - Online Films & Video / Online Films & Video


Love Has No Labels
Agency: R/GA / New York
Client: Ad Council Category: Non-Profit - Online Films & Video / Online Films & Video


Beach
Agency: BBDO BANGKOK / Bangkok + MONTAGE STUDIO / BANGKOK
Client: Air Asia Category: Consumer - Magazine / Full Page or Spread - Single


Mountain
Agency: BBDO BANGKOK / Bangkok + MONTAGE STUDIO / Bangkok
Client: Air Asia Category: Consumer - Magazine / Full Page or Spread - Single


#MyFutureIsMineToSave
Agency: Ogilvy & Mather,Taipei / Taipei city
Client: Far EasTone Telecommunications Company Category: CSR - Brands, Products & Services / Brands, Products & Services


The Tweeting Pothole
Agency: P4 Ogilvy & Mather / Panama
Client: Medcom Category: CSR - Brands, Products & Services / Brands, Products & Services


Intimate Words
Agency: Leo Burnett México / Mexico City + Postal Films / Mexico City
Client: Procter & Gamble Category: CSR - Brands, Products & Services / Brands, Products & Services


Equal Future
Agency: Whybin\TBWA Group / Melbourne
Client: ANZ Category: CSR - Brands, Products & Services / Brands, Products & Services


Rainbows
Agency: Goodby Silverstein & Partners / San Francisco
Client: Doritos Category: CSR - Branded Social Campaign / Branded Social Campaign


Award:
2016 Cross-Platform Gold Pencil
Agency:
Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles
Client:
REI
Title:
#OptOutside
Category:
Consumer - Integrated Branding / Integrated Branding
Annual ID:
CP16009G

Award:
2016 Design Gold Pencil
Agency:
Dentsu Inc. / Tokyo
Client:
Kokuyo
Title:
Nameless Paints
Category:
Innovation - Package Design / Package Design
Annual ID:
DE16060G

Award:
2016 Responsive Environments Gold Pencil
Agency:
AKQA / San Francisco + LOS YORK / Los Angeles
Client:
Jordan Brand
Title:
The Last Shot
Category:
Consumer - Immersive / Exhibitions
Annual ID:
RE16003G

Award:
2016 Print & Outdoor Gold Pencil
Agency:
McCann / London + Momentum Worldwide / London
Client:
Microsoft
Title:
Survival Billboard
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Pop-Ups
Annual ID:
PO16038G

Award:
2016 Branded Entertainment Gold Pencil
Agency:
FRED & FARID / NEW YORK + MOONWALK FILMS / PARIS
Client:
Remy Cointreau / Louis XIII
Title:
#NOTCOMINGSOON
Category:
Consumer - Brand or Product Integration into Storyline / Film
Annual ID:
BE16019G

Award:
2016 UX / UI Gold Pencil
Agency:
McCann / Paris + Image Metrics / Las Vegas + My Studio Factory / Paris
Client:
L'Oréal Paris
Title:
Make Up Genius
Category:
Consumer - Mobile / Utility
Annual ID:
UX16006G

Award:
2016 Intellectual Property Gold Pencil
Agency:
Publicis Colombia / Bogotá + Cirec Foundation / Bogotá
Client:
Cirec Foundation
Title:
Funtastic Hand
Category:
Non-Profit - Physical / Digital / Physical / Digital
Annual ID:
IP16008G

Award:
2016 Radio Gold Pencil
Agency:
Sancho BBDO / Bogota
Client:
ADN
Title:
Learning on the way
Category:
Innovation - Innovation in Radio / Innovation in Radio
Annual ID:
RA16009G

Award:
2016 Interactive Gold Pencil
Agency:
Air / Brussels + Lovo Films / Brussels + Globule Bleu / Brussels + Whyte / Brussels
Client:
visit.brussels
Title:
Call Brussels
Category:
Consumer - Websites / Travel, Entertainment & Leisure
Annual ID:
IN16008G

Award:
2016 Social Media Gold Pencil
Agency:
Deutsch / Los Angeles
Client:
Taco Bell
Title:
Taco Emoji Engine
Category:
Consumer - Branded Social Campaign / Branded Social Campaign
Annual ID:
SM16006G

Award:
2016 Direct Gold Pencil
Agency:
BETC / Paris + BETC Digital / Paris
Client:
CANAL+
Title:
The Interactive Form
Category:
Consumer - Digital / Websites, Microsites & Banners
Annual ID:
DI16007G

Award:
2016 Mobile Gold Pencil
Agency:
what3words / London
Client:
what3words
Title:
The world addressed
Category:
Innovation - Innovation in Mobile / Innovation in Mobile
Annual ID:
MO16024G

Award:
2016 Public Relations Gold Pencil
Agency:
Saatchi & Saatchi / Singapore + Sweeney Vesty / Singapore
Client:
Scoot
Title:
Inspiring Spirit
Category:
Consumer - Brands, Products & Services / Integrated Campaign
Annual ID:
PR16008G

Award:
2016 Film Gold Pencil
Agency:
adam&eveDDB / London + Blink / London + Zenith Optimedia (media agency) / London + The Mill / London
Client:
Harvey Nichols
Title:
Shoplifters
Category:
Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Annual ID:
FI16030G

Award:
2016 Interactive Gold Pencil
Agency:
Clemenger BBDO / Melbourne
Client:
Origin Energy
Title:
Rate My Roof
Category:
Consumer - Websites / Durable Goods
Annual ID:
IN16004G

Award:
2016 Interactive Bronze Pencil
Agency:
Uncle Grey / Copenhagen + MediaMonks / Amsterdam
Client:
Weber/Uncle Grey
Title:
BBQ Cultures
Category:
Consumer - Websites / Durable Goods
Annual ID:
IN16005B

Award:
2016 Branded Entertainment Silver Pencil
Agency:
Droga5 / New York + Droga5 Studios / New York
Client:
Johnsonville
Title:
Sausage Nonnas
Category:
Consumer - Other Branded Content / Co-Promotions
Annual ID:
BE16026S

Award:
2016 Cross-Platform Gold Pencil
Agency:
Grey / New York + Rival School Pictures / New York
Client:
States United to Prevent Gun Violence
Title:
The Gun Shop
Category:
Non-Profit - Integrated Branding / Integrated Branding
Annual ID:
CP16022G

Award:
2016 Cross-Platform Bronze Pencil
Agency:
Goodby Silverstein & Partners / San Francisco + Moonbot Studios / Shreveport + Mutato Muzika / West Hollywood + Stimmung / Santa Monica
Client:
Ad Council
Title:
I Am A Witness
Category:
Non-Profit - Integrated Branding / Integrated Branding
Annual ID:
CP16023B

Award:
2016 Cross-Platform Bronze Pencil
Agency:
Grey Canada / Toronto
Client:
Moms Demand Action for Gun Sense in America
Title:
Groceries Not Guns
Category:
Non-Profit - Integrated Branding / Integrated Branding
Annual ID:
CP16024B

Award:
2016 Cross-Platform Bronze Pencil
Agency:
R/GA / New York
Client:
Ad Council
Title:
Love Has No Labels
Category:
Non-Profit - Integrated Branding / Integrated Branding
Annual ID:
CP16025B

Award:
2016 Cross-Platform Green
Agency:
Leo Burnett / Sydney + Rapid Films / Sydney + Song Zu / Sydney
Client:
World Wildlife Fund
Title:
Just
Category:
Non-Profit - Integrated Branding / Integrated Branding
Annual ID:
CP16029V

Award:
2016 Film Silver Pencil
Agency:
J. Walter Thompson / Sydney
Client:
Kellogg's Australia
Title:
Nutri-Grain Presents Unstoppable
Category:
Consumer - Online Films & Video / Long Form - Series / Episodes
Annual ID:
FI16047S

Award:
2016 Film Bronze Pencil
Agency:
Del Campo Saatchi & Saatchi / Buenos Aires
Client:
Andes Beer
Title:
Hagglers
Category:
Consumer - Television / 60 Second - Campaign
Annual ID:
FI16005B

Award:
2016 Branded Entertainment Bronze Pencil
Agency:
POSSIBLE / Seattle + POSSIBLE / Los Angeles
Client:
Microsoft
Title:
Collective Project
Category:
Consumer - Online / Branded Documentary
Annual ID:
BE16013B

Award:
2016 Branded Entertainment Bronze Pencil
Agency:
Rethink / Toronto, Montreal, Vancouver + Untitled Films / Toronto + Spy Films / Toronto + RMW Music / Toronto
Client:
Molson Canadian
Title:
Hockey Heaven
Category:
Consumer - Online / Branded Documentary
Annual ID:
BE16014B

Award:
2016 Film Silver Pencil
Agency:
AMVBBDO / LONDON
Client:
Curry's PC World
Title:
Spare the Act - Lap Top
Category:
Consumer - Cinema Advertising / Over 90 Seconds (Long Form) - Single
Annual ID:
FI16034S

Award:
2016 Film Bronze Pencil
Agency:
72andSunny / Los Angeles
Client:
Google
Title:
Year In Search 2015
Category:
Consumer - Cinema Advertising / Over 90 Seconds (Long Form) - Single
Annual ID:
FI16035B

Award:
2016 Film Gold Pencil
Agency:
Goodby Silverstein & Partners / San Francisco + Rock Paper Scissors / Santa Monica + eLevel/Goodby Silverstein & Partners / San Francisco
Client:
Adobe
Title:
Dream On
Category:
Consumer - Online Films & Video / User Generated Content
Annual ID:
FI16049G

Award:
2016 Film Bronze Pencil
Agency:
VML / Kansas City
Client:
Gatorade
Title:
The Super Bowl Dunk
Category:
Consumer - Online Films & Video / User Generated Content
Annual ID:
FI16050B

Award:
2016 Mobile Gold Pencil
Agency:
Phenomenon / Los Angeles
Client:
Wilson Sporting Goods
Title:
Wilson X Connected Basketball
Category:
Consumer - Use of Technology / Product & Mobile Integration
Annual ID:
MO16011G

Award:
2016 Mobile Silver Pencil
Agency:
Uncle Grey / Copenhagen + MediaMonks / Amsterdam
Client:
Canon/Uncle Grey
Title:
Canon Gig App
Category:
Consumer - Use of Technology / Product & Mobile Integration
Annual ID:
MO16012S

Award:
2016 Mobile Bronze Pencil
Agency:
McCann / Paris + Image Metrics / Las Vegas + My Studio Factory / Paris
Client:
L'Oréal Paris
Title:
Make Up Genius
Category:
Consumer - Use of Technology / Product & Mobile Integration
Annual ID:
MO16013B

Award:
2016 Mobile Bronze Pencil
Agency:
R/GA / New York + Owlet / Provo
Client:
Owlet Baby Care
Title:
Owlet
Category:
Consumer - Use of Technology / Product & Mobile Integration
Annual ID:
MO16014B

Award:
2016 Social Media Gold Pencil
Agency:
Netflix / Los Angeles + MUH-TAY-ZIK | HOF-FER / San Francisco
Client:
Netflix
Title:
Netflix or Study
Category:
Consumer - Branded Social Post / Branded Social Post
Annual ID:
SM16003G

Award:
2016 Social Media Bronze Pencil
Agency:
Arnold Worldwide / New York + Havas Worldwide / New York
Client:
Reese's
Title:
#AllTreesAreBeautiful
Category:
Consumer - Branded Social Post / Branded Social Post
Annual ID:
SM16004B

Award:
2016 Social Media Bronze Pencil
Agency:
CP+B / Boulder + Biscuit / LA
Client:
Hotels.com
Title:
Silent Ads
Category:
Consumer - Branded Social Post / Branded Social Post
Annual ID:
SM16005B

Award:
2016 Direct Gold Pencil
Agency:
Impact BBDO / Dubai
Client:
Mercedes-Benz
Title:
The Tribal Rapport Field Guide
Category:
Consumer - Print / Dimensional Mailing
Annual ID:
DI16003G

Award:
2016 Direct Silver Pencil
Agency:
BBDO / Belgium
Client:
Love Condom
Title:
Football or Father
Category:
Consumer - Print / Dimensional Mailing
Annual ID:
DI16004S

Award:
2016 Direct Silver Pencil
Agency:
Jung von Matt AG / Hamburg
Client:
Daimler
Title:
The Uncrashable Toycars
Category:
Consumer - Print / Dimensional Mailing
Annual ID:
DI16005S

Award:
2016 Film Gold Pencil
Agency:
Grey / New York + Rival School Pictures / New York + The Mill / New York
Client:
States United to Prevent Gun Violence
Title:
The Gun Shop
Category:
Non-Profit - Online Films & Video / Online Films & Video
Annual ID:
FI16066G

Award:
2016 Film Silver Pencil
Agency:
Grey / London
Client:
Mumsnet
Title:
Ellee Mae
Category:
Non-Profit - Online Films & Video / Online Films & Video
Annual ID:
FI16067S

Award:
2016 Film Bronze Pencil
Agency:
R/GA / New York
Client:
Ad Council
Title:
Love Has No Labels
Category:
Non-Profit - Online Films & Video / Online Films & Video
Annual ID:
FI16068B

Award:
2016 Print & Outdoor Bronze Pencil
Agency:
BBDO BANGKOK / Bangkok + MONTAGE STUDIO / BANGKOK
Client:
Air Asia
Title:
Beach
Category:
Consumer - Magazine / Full Page or Spread - Single
Annual ID:
PO16006B

Award:
2016 Print & Outdoor Bronze Pencil
Agency:
BBDO BANGKOK / Bangkok + MONTAGE STUDIO / Bangkok
Client:
Air Asia
Title:
Mountain
Category:
Consumer - Magazine / Full Page or Spread - Single
Annual ID:
PO16007B

Award:
2016 Public Relations Gold Pencil
Agency:
Ogilvy & Mather,Taipei / Taipei city
Client:
Far EasTone Telecommunications Company
Title:
#MyFutureIsMineToSave
Category:
CSR - Brands, Products & Services / Brands, Products & Services
Annual ID:
PR16012G

Award:
2016 Public Relations Silver Pencil
Agency:
P4 Ogilvy & Mather / Panama
Client:
Medcom
Title:
The Tweeting Pothole
Category:
CSR - Brands, Products & Services / Brands, Products & Services
Annual ID:
PR16013S

Award:
2016 Public Relations Bronze Pencil
Agency:
Leo Burnett México / Mexico City + Postal Films / Mexico City
Client:
Procter & Gamble
Title:
Intimate Words
Category:
CSR - Brands, Products & Services / Brands, Products & Services
Annual ID:
PR16014B

Award:
2016 Public Relations Bronze Pencil
Agency:
Whybin\TBWA Group / Melbourne
Client:
ANZ
Title:
Equal Future
Category:
CSR - Brands, Products & Services / Brands, Products & Services
Annual ID:
PR16015B
