The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
-
Filter
Awards Archive
- Awards Archive
- Jury Archive
- Agency Rankings
- Independent Agency
- Design Firm
- Brand-Side Agency
- Brand
- Non-Profit Client
- Brand Parent Company
- Production Company
- Music & Sound Company
- Agency Network
- Independent Agency Network
- Agency Holding Company
- Creative
- Highest Ranked Work
- Country / Region
- Global Region
Category
-
Category
Select Category
- Select Category
- Consumer - Advertising
- Consumer - Advertising - Campaign
- Consumer - Advertising - Single
- Consumer - Advertising on Mobile Devices
- Consumer - Ambient / Environmental
- Consumer - Ambient Media (Indoor & Outdoor)
- Consumer - Applications & Sites
- Consumer - Architecture
- Consumer - Brand Identity
- Consumer - Brand or Product Integration into Storyline
- Consumer - Branded Podcast
- Consumer - Branded Social Campaign
- Consumer - Branded Social Post
- Consumer - Brands, Products & Services
- Consumer - Broadcast & Film
- Consumer - Broadcast & Moving Image
- Consumer - Cinema Advertising
- Consumer - Collateral
- Consumer - Collateral Design
- Consumer - Corporate Communications
- Consumer - Cross-Channel
- Consumer - Data Visualization
- Consumer - Digital
- Consumer - Digital Product
- Consumer - Environmental / Immersive Design
- Consumer - Experiential Advertising
- Consumer - Gaming & Mobile
- Consumer - Immersive
- Consumer - Integrated Branding
- Consumer - Integrated Digital & Physical Products
- Consumer - Magazine
- Consumer - Mobile
- Consumer - Music
- Consumer - Newspaper
- Consumer - Online
- Consumer - Online Films & Video
- Consumer - Other Branded Content
- Consumer - Package Design
- Consumer - Physical Product
- Consumer - Print
- Consumer - Publication Design
- Consumer - Self-Promotion - Single or Series
- Consumer - Small Space Print - Campaign
- Consumer - Small Space Print - Single
- Consumer - Social Media Page by a Brand
- Consumer - Television
- Consumer - Trade
- Consumer - Use of Technology
- Consumer - Web
- Consumer - Websites
- Craft - Animation
- Craft - Animation - Single or Series
- Craft - Animation / Motion Graphics
- Craft - App Design
- Craft - Art Direction
- Craft - Brand Voice
- Craft - Cinematography
- Craft - Data Visualization
- Craft - Direction
- Craft - Editing
- Craft - Illustration - Single or Series
- Craft - Information Architecture
- Craft - Interface Design
- Craft - Music / Sound
- Craft - Photography - Single or Series
- Craft - Printing & Paper Craft - Single or Series
- Craft - Printing / Production
- Craft - Response / Real-Time Activity
- Craft - Sound Design
- Craft - Typography - Single or Series
- Craft - Use of Technology
- Craft - Website Design
- Craft - Writing
- CSR - Advertising
- CSR - Advertising on Mobile Devices
- CSR - Ambient (Indoor & Outdoor)
- CSR - Ambient / Environmental
- CSR - Applications & Sites
- CSR - Architecture
- CSR - Branded Gaming & Mobile
- CSR - Branded Online
- CSR - Branded Social Campaign
- CSR - Branded Social Post
- CSR - Brands, Products & Services
- CSR - Broadcast & Moving Image
- CSR - Cinema Advertising
- CSR - Collateral
- CSR - Collateral Design - Single or Series
- CSR - Corporate Communications
- CSR - Data Visualization
- CSR - Digital (Websites, Mobile, Social Media)
- CSR - Digital Publications
- CSR - Environmental / Immersive Design
- CSR - Experiential Advertising
- CSR - Immersive
- CSR - Integrated Branding
- CSR - Mobile
- CSR - Music
- CSR - Online Films & Video
- CSR - Other Branded Content
- CSR - Physical / Digital
- CSR - Print
- CSR - Public Awareness - Campaign
- CSR - Publications
- CSR - Television
- CSR - Use of Technology
- CSR - Web
- CSR - Websites
- Innovation - Advertising
- Innovation - Ambient (Indoor & Outdoor)
- Innovation - Brand Identity (New or Rebrand)
- Innovation - Brand Transformation
- Innovation - Collateral Design
- Innovation - Data Visualization
- Innovation - Environmental / Immersive Design
- Innovation - Experimental / Internal Projects / R&D
- Innovation - Innovation in Branded Entertainment
- Innovation - Innovation in Direct Marketing
- Innovation - Innovation in Film
- Innovation - Innovation in Mobile
- Innovation - Innovation in Public Relations
- Innovation - Innovation in Radio
- Innovation - Innovation in Social Media
- Innovation - Mobile
- Innovation - Package Design
- Innovation - Print
- Innovation - Publication Design
- Innovation - Use of Technology
- Innovation - Web
- Innovation - Websites
- Non-Profit - Advertising
- Non-Profit - Advertising on Mobile Devices
- Non-Profit - Ambient (Indoor & Outdoor)
- Non-Profit - Ambient / Environmental
- Non-Profit - Applications & Sites
- Non-Profit - Architecture
- Non-Profit - Brand Identity (New or Rebrand) - Single or Series
- Non-Profit - Branded Social Campaign
- Non-Profit - Branded Social Post
- Non-Profit - Brands, Products & Services
- Non-Profit - Broadcast & Moving Image
- Non-Profit - Cinema Advertising
- Non-Profit - Collateral
- Non-Profit - Collateral Design - Single or Series
- Non-Profit - Cross-Channel
- Non-Profit - Digital (Websites, Mobile, Social Media)
- Non-Profit - Environmental / Immersive Design
- Non-Profit - Experiential Advertising
- Non-Profit - Integrated Branding
- Non-Profit - Mobile
- Non-Profit - Online Films & Video
- Non-Profit - Physical / Digital
- Non-Profit - Print
- Non-Profit - Public Affairs / Politics / Lobbying
- Non-Profit - Public Awareness - Campaign
- Non-Profit - Public Awareness - Single
- Non-Profit - Publications
- Non-Profit - Social Media Page by an Organization
- Non-Profit - Television
- Non-Profit - Use of Technology
- Non-Profit - Web
- Non-Profit - Websites
- Penta Pencil
Filter
-
Filter
Awards Archive
- Awards Archive
- Jury Archive
- Agency Rankings
- Independent Agency
- Design Firm
- Brand-Side Agency
- Brand
- Non-Profit Client
- Brand Parent Company
- Production Company
- Music & Sound Company
- Agency Network
- Independent Agency Network
- Agency Holding Company
- Creative
- Highest Ranked Work
- Country / Region
- Global Region
Award
Agency
Client
Title
Category
Annual ID
#OptOutside
Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles
Client: REI Category: Consumer - Integrated Branding / Integrated Branding
Funtastic Hand
Agency: Publicis Colombia / Bogotá + Cirec Foundation / Bogotá
Client: Cirec Foundation Category: Non-Profit - Physical / Digital / Physical / Digital
#OptOutside
Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles
Client: REI Category: Consumer - Integrated Branding / Integrated Branding
#NOTCOMINGSOON
Agency: FRED & FARID / NEW YORK + MOONWALK FILMS / PARIS
Client: Remy Cointreau / Louis XIII Category: Consumer - Brand or Product Integration into Storyline / Film
The Interactive Form
Agency: BETC / Paris + BETC Digital / Paris
Client: CANAL+ Category: Consumer - Digital / Websites, Microsites & Banners
Survival Billboard
Agency: McCann / London + Momentum Worldwide / London
Client: Microsoft Category: Consumer - Ambient Media (Indoor & Outdoor) / Pop-Ups
Shoplifters
Agency: adam&eveDDB / London + Blink / London + Zenith Optimedia (media agency) / London + The Mill / London
Client: Harvey Nichols Category: Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Make Up Genius
Agency: McCann / Paris + Image Metrics / Las Vegas + My Studio Factory / Paris
Client: L'Oréal Paris Category: Consumer - Mobile / Utility
Inspiring Spirit
Agency: Saatchi & Saatchi / Singapore + Sweeney Vesty / Singapore
Client: Scoot Category: Consumer - Brands, Products & Services / Integrated Campaign
The Last Shot
Agency: AKQA / San Francisco + LOS YORK / Los Angeles
Client: Jordan Brand Category: Consumer - Immersive / Exhibitions
Nameless Paints
Agency: Dentsu Inc. / Tokyo
Client: Kokuyo Category: Innovation - Package Design / Package Design
Taco Emoji Engine
Agency: Deutsch / Los Angeles
Client: Taco Bell Category: Consumer - Branded Social Campaign / Branded Social Campaign
Call Brussels
Agency: Air / Brussels + Lovo Films / Brussels + Globule Bleu / Brussels + Whyte / Brussels
Client: visit.brussels Category: Consumer - Websites / Travel, Entertainment & Leisure
Learning on the way
Agency: Sancho BBDO / Bogota
Client: ADN Category: Innovation - Innovation in Radio / Innovation in Radio
The world addressed
Agency: what3words / London
Client: what3words Category: Innovation - Innovation in Mobile / Innovation in Mobile
GEICO. Five years and 15 minutes of award winning work.
Agency: The Martin Agency / Richmond
Client: GEICO Category: Penta Pencil
Just
Agency: Leo Burnett / Sydney + Rapid Films / Sydney + Song Zu / Sydney
Client: World Wildlife Fund Category: Non-Profit - Integrated Branding / Integrated Branding
Holograms for Freedom
Agency: DDB Spain / Madrid
Client: No somos delito (We are not crime) Category: Non-Profit - Cross-Channel / Cross-Channel
Groceries Not Guns
Agency: Grey Canada / Toronto
Client: Moms Demand Action for Gun Sense in America Category: Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying
Shapes
Agency: emuni llp. / Tokyo
Client: Earth & Salt Category: Consumer - Collateral Design / Posters - Series
Loading
Agency: emuni llp. / Tokyo
Client: Rapyard Category: Consumer - Collateral Design / Posters - Series
Straight Outta
Agency: R/GA's Hustle / Los Angeles + Beats By Dr. Dre / Los Angeles
Client: Beats By Dr. Dre Category: Consumer - Other Branded Content / User Generated Content
#OptOutside
Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles
Client: REI Category: Consumer - Other Branded Content / User Generated Content
It Happens Here
Agency: Ogilvy & Mather / London
Client: 28 Too Many Category: Non-Profit - Publications / Publications
Japanese Sake KOI
Agency: BULLET Inc. / Tokyo + Wakyo Shouten Co. Ltd. / Tokyo
Client: Imayotsukasa Sake Brewery Category: Consumer - Package Design / Single or Series
OH!-Saft - Squeeze Bottles
Agency: Leo Burnett Germany / Frankfurt
Client: mymuesli Category: Consumer - Package Design / Single or Series
#MaPlaceEstDansLaSalle
Agency: FRED & FARID / PARIS + KILLDEATH / PARIS
Client: Prodiss Category: Non-Profit - Brands, Products & Services / Brands, Products & Services
Beauty Tips by Reshma
Agency: Ogilvy & Mather / Mumbai, India
Client: Make Love Not Scars Category: Non-Profit - Brands, Products & Services / Brands, Products & Services
Love Has No Labels
Agency: R/GA / New York
Client: Ad Council Category: Non-Profit - Brands, Products & Services / Brands, Products & Services
Funtastic Hand
Agency: Publicis Colombia / Bogotá + Cirec Foundation / Bogotá
Client: Cirec Foundation Category: Non-Profit - Physical / Digital / Physical / Digital
The Gun Shop
Agency: Grey / New York + Rival School Pictures / New York
Client: States United to Prevent Gun Violence Category: Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
Love Has No Labels
Agency: R/GA / New York
Client: Ad Council Category: Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
20 Years
Agency: AlmapBBDO / São Paulo
Client: Getty Images Category: Consumer - Trade / Full Page or Spread - Campaign
House of Cards - FU 2016
Agency: BBH NY / New York
Client: Netflix Category: Consumer - Other Branded Content / Custom Content
Emily's Oz
Agency: Goodby Silverstein & Partners / San Francisco + Biscuit Filmworks / Los Angeles + Rock Paper Scissors / Santa Monica
Client: Comcast/XFINITY Category: Consumer - Integrated Branding / Integrated Branding
#OptOutside
Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles
Client: REI Category: Consumer - Integrated Branding / Integrated Branding
The Fairest Night of All
Agency: Del Campo Saatchi & Saatchi / Buenos Aires
Client: Andes Beer Category: Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single
#NOTCOMINGSOON
Agency: FRED & FARID / NEW YORK + MOONWALK FILMS / PARIS
Client: Remy Cointreau / Louis XIII Category: Consumer - Brand or Product Integration into Storyline / Film
Ripple
Agency: Wieden+Kennedy / Portland + Biscuit Filmworks / Los Angeles
Client: Nike Golf Category: Craft - Editing / Editing
The Last Shot
Agency: AKQA / San Francisco + LOS YORK / Los Angeles
Client: Jordan Brand Category: Consumer - Environmental / Immersive Design / Brand Installations
mt expo yokohama
Agency: iyamadesign inc. / Tokyo
Client: Kamoi kakoshi Category: Consumer - Environmental / Immersive Design / Brand Installations
Safety Truck
Agency: Leo Burnett Argentina / Buenos Aires + Gloria Films / Buenos Aires + Ingematica / Buenos Aires
Client: Samsung Category: CSR - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
McWhopper
Agency: Y&R / New Zealand + DAVID / Miami
Client: Burger King Category: CSR - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Melanoma Likes Me
Agency: George Patterson Y&R / Brisbane
Client: Melanoma Patients Australia Category: Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Jack
Agency: LatinWorks / Austin + Landia USA / Los Angeles + Personal Music / Miami + Whitehouse Post / Los Angeles
Client: Music Has No Enemies Category: CSR - Cinema Advertising / Cinema Advertising
The Banner That Makes You Like Banners
Agency: BBDO Russia Group / Moscow + Proximity Russia / Moscow
Client: 3M Category: Consumer - Digital / Websites, Microsites & Banners
The Interactive Form
Agency: BETC / Paris + BETC Digital / Paris
Client: CANAL+ Category: Consumer - Digital / Websites, Microsites & Banners
Europe's Most Punctual Offer
Agency: McCANN / Copenhagen
Client: Scandinavian Airlines Category: Consumer - Digital / Websites, Microsites & Banners
Inferno
Agency: Jung von Matt AG / Vienna + Salon Alpin / Vienna
Client: Falter Newspaper Category: Craft - Animation / Motion Graphics / Animation / Motion Graphics