The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
Award
Agency
Client
Title
Category
Annual ID
Love At First Wash - Date Night
Agency: DDB / Dubai
Client: Henkel Category: Craft / Sound Design - Single
Love At First Wash - Sunday Stroll
Agency: DDB / Dubai
Client: Henkel Category: Craft / Sound Design - Single
Drag, drop and go
Agency: UncleGrey / Copenhagen + WM Creative Labs / Copenhagen
Client: Cheapflights Category: Online Advertising / Banners
Loving the night
Agency: TBWA\THAILAND / Bangkok
Client: McDonald's Category: Craft / Photography - Single or Campaign
Pocket Patrol
Agency: Leo Burnett / Sydney
Client: Samsung Australia Category: Experiential / Augmented Reality
TON-TON VOICE SUMO
Agency: DENTSU INC. / Tokyo
Client: Geriatric health services facility HITORIZAWA Category: Innovation in UX / UI / Single Channel
IKEA: Cook This Page
Agency: Leo Burnett / Toronto
Client: IKEA Category: Ambient / P.O.P. & In-Store - Campaign
BMW Original Parts 'CEO'
Agency: OpenCo - The Open Collaboration / Johannesburg + Howard Audio / Johannesburg
Client: BMW South Africa Category: Craft / Writing - Single
World's Largest Blind Taste Test
Agency: CP+B / Boulder + Starcom Mediavest Group / Chicago + Olson Engage / Chicago
Client: Kraft Heinz Category: Integrated Branding / Integrated Online
Symphonologie
Agency: DigitasLBi / New York + Accenture / New York
Client: Accenture Category: Craft / Dynamic Data Visualization
The Next Rembrandt
Agency: J. Walter Thompson / Amsterdam
Client: ING Nederland Category: Craft / Dynamic Data Visualization
IKEA Retail Therapy
Agency: Akestam Holst NOA / Stockholm
Client: IKEA Category: Digital / Websites, Mobile, & Banners
Hungerithm
Agency: Clemenger BBDO / Melbourne
Client: Mars Chocolate Australia Category: Digital / Websites, Mobile, & Banners
MashiMachine
Agency: Leo Burnett Mexico / Mexico City
Client: 4Pelagatos Category: Digital / Websites, Mobile, & Banners
#MYNEOLABEL
Agency: iris / London
Client: adidas neo Category: Online Advertising / Interactive Video
Predictive World
Agency: SID LEE / Paris
Client: UBISOFT Category: Craft / Dynamic Data Visualization
Whopper Sign
Agency: DAVID / Miami
Client: Burger King Category: Social Engagement / User-Generated Content
Reword
Agency: Leo Burnett / Melbourne + Studio Pancho / Melbourne
Client: Headspace Category: Social Engagement / User-Generated Content
Of Mice and Men
Agency: Ogilvy & Mather / Chicago
Client: Steppenwolf Theatre Category: Promotional / Posters - Single
Still The Most Shocking Second A Day
Agency: Factory / London + Don't Panic / London + Stink / London
Client: Save The Children Category: Craft - Sound Design / Sound Design - Single
Made By Google
Agency: Droga5 / New York + Google / Mountain View
Client: Google Category: Motion Graphics / Series
Awaken Your Force
Agency: 180LA / Santa Monica + Park Pictures / Santa Monica
Client: Hewlett Packard Category: Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Eight: Business Cards
Agency: Mori Inc. / Tokyo + Drill / Tokyo + DELTRO INC. / Tokyo + morimori co. ltd. / Tokyo
Client: Sansan, Inc. Category: Motion Graphics / Single
Back to Life in Virtual Reality: Rhomaleosaurus & Giraffatitan
Agency: Google Creative Lab / London + Framestore / London + Grand Central Recording Studios / London
Client: Google Arts & Culture Category: Craft / Visual Effects / Animation
Back to Life in Virtual Reality: Rhomaleosaurus & Giraffatitan
Agency: Google Creative Lab / London + Framestore / London + Grand Central Recording Studios / London
Client: Google Arts & Culture Category: Craft / Visual Effects / Animation
Spanish Lessons
Agency: ALMA DDB. / Miami
Client: Netflix - Narcos Category: Social Engagement / Community Building
Girl Emojis
Agency: Leo Burnett / Chicago
Client: Procter & Gamble Category: Social Engagement / Community Building
#Paintback
Agency: HEIMAT / Berlin
Client: Legacy Category: Immersive / Environmental / Outdoor Spaces
Still Life
Agency: McCann / Tokyo + AOI Pro. / Tokyo + Office SAKU / Tokyo
Client: The END ALS Association Category: Branding / Brand Installations
Amazon Fashion Week Tokyo 2017 S/S Opening Act
Agency: McCann / Tokyo + TYO drive / Tokyo + WOW Inc. / Tokyo
Client: Amazon Japan G.K. Category: Branding / Brand Installations
A Kauri Cries
Agency: Ogilvy & Mather New Zealand / Auckland + Thick as Thieves / Auckland + Liquid Studios / Auckland
Client: Auckland City Council Category: Innovation in Radio
Nike Unlimited Stadium
Agency: BBH / Singapore + Party / NY + Birdman / Tokyo + Jack Morton / Singapore
Client: Nike Category: Experiential / Live Events
Year In Search 2016
Agency: 72andSunny / Los Angeles + Google Brand Studio / San Francisco + HECHO EN 72 / Los Angeles
Client: Google Category: Online Films & Video / Short Form - Single
Dream
Agency: DDB / New York
Client: Wildlife Conservation Film Festival Category: Online Films & Video / Short Form - Single
USA Women's Gymnastics
Agency: Droga5 / New York + Under Armour / Baltimore + Epoch Films / New York
Client: Under Armour Category: Online Films & Video / Short Form - Single
Latest news from Turkey
Agency: Leo Burnett Germany / Frankfurt
Client: Reporters Without Borders Category: Packaging / Specialty
Give the Rainbow
Agency: adam&eveDDB / London + Mediacom / London + cain&abel / London + King Henry / London
Client: Mars - Skittles Category: Integrated Branding
The Boys
Agency: Clemenger BBDO / Melbourne
Client: Pacific Brands Underwear Group (Australia) Category: Integrated Branding
Unlimited Greatness Serena Williams
Agency: Wieden+Kennedy / Portland + Joint Editorial / Portland
Client: Nike Category: Integrated Branding
The World's Biggest Asshole
Agency: The Martin Agency / Richmond + Furlined / Los Angeles
Client: Donate Life Category: Film / Cinema / Fiction
Whale
Agency: Biscuit Filmworks and Revolver/Will O'Rourke / Los Angeles + Wieden+Kennedy / Portland
Client: Old Spice Category: Television / Long Form - Single
Duel
Agency: Venables Bell and Partners / San Francisco + Rattling Stick / Los Angeles + Work Editorial / Los Angeles + Woodwork Music / Los Angeles
Client: Audi of America Category: Television / Long Form - Single
Expedia Dream Adventures
Agency: 180LA / Santa Monica
Client: Expedia Category: Experiential / Virtual Reality (VR)
Award:
2017 Radio Silver Pencil
Agency:
DDB / Dubai
Client:
Henkel
Title:
Love At First Wash - Date Night
Category:
Craft / Sound Design - Single
Annual ID:
OS_RA17017S
Award:
2017 Radio Silver Pencil
Agency:
DDB / Dubai
Client:
Henkel
Title:
Love At First Wash - Sunday Stroll
Category:
Craft / Sound Design - Single
Annual ID:
OS_RA17018S
Award:
2017 Interactive Silver Pencil
Agency:
UncleGrey / Copenhagen + WM Creative Labs / Copenhagen
Client:
Cheapflights
Title:
Drag, drop and go
Category:
Online Advertising / Banners
Annual ID:
OS_IN17007S
Award:
2017 Print & Outdoor Silver Pencil
Agency:
TBWA\THAILAND / Bangkok
Client:
McDonald's
Title:
Loving the night
Category:
Craft / Photography - Single or Campaign
Annual ID:
OS_PO17051S
Award:
2017 Cross-Platform Silver Pencil
Agency:
Leo Burnett / Sydney
Client:
Samsung Australia
Title:
Pocket Patrol
Category:
Experiential / Augmented Reality
Annual ID:
OS_CP17009S
Award:
2017 Branded Entertainment Silver Pencil
Agency:
PRETTYBIRD / Culver City
Client:
Coldplay
Title:
Coldplay - "Up&Up"
Category:
Music Videos
Annual ID:
OS_BE17018S
Award:
2017 UX / UI Silver Pencil
Agency:
DENTSU INC. / Tokyo
Client:
Geriatric health services facility HITORIZAWA
Title:
TON-TON VOICE SUMO
Category:
Innovation in UX / UI / Single Channel
Annual ID:
OS_UX17018S
Award:
2017 Direct Marketing Silver Pencil
Agency:
Leo Burnett / Toronto
Client:
IKEA
Title:
IKEA: Cook This Page
Category:
Ambient / P.O.P. & In-Store - Campaign
Annual ID:
OS_DI17006S
Award:
2017 Radio Silver Pencil
Agency:
OpenCo - The Open Collaboration / Johannesburg + Howard Audio / Johannesburg
Client:
BMW South Africa
Title:
BMW Original Parts 'CEO'
Category:
Craft / Writing - Single
Annual ID:
OS_RA17013S
Award:
2017 Cross-Platform Silver Pencil
Agency:
CP+B / Boulder + Starcom Mediavest Group / Chicago + Olson Engage / Chicago
Client:
Kraft Heinz
Title:
World's Largest Blind Taste Test
Category:
Integrated Branding / Integrated Online
Annual ID:
OS_CP17017S
Award:
2017 Film Silver Pencil
Agency:
ALMA DDB. / Miami
Client:
Netflix - Narcos
Title:
Spanish Lessons
Category:
Under 100K Budget
Annual ID:
OS_FI17042S
Award:
2017 Interactive Silver Pencil
Agency:
DigitasLBi / New York + Accenture / New York
Client:
Accenture
Title:
Symphonologie
Category:
Craft / Dynamic Data Visualization
Annual ID:
OS_IN17027S
Award:
2017 Interactive Silver Pencil
Agency:
J. Walter Thompson / Amsterdam
Client:
ING Nederland
Title:
The Next Rembrandt
Category:
Craft / Dynamic Data Visualization
Annual ID:
OS_IN17028S
Award:
2017 Direct Marketing Silver Pencil
Agency:
Akestam Holst NOA / Stockholm
Client:
IKEA
Title:
IKEA Retail Therapy
Category:
Digital / Websites, Mobile, & Banners
Annual ID:
OS_DI17020S
Award:
2017 Direct Marketing Silver Pencil
Agency:
Clemenger BBDO / Melbourne
Client:
Mars Chocolate Australia
Title:
Hungerithm
Category:
Digital / Websites, Mobile, & Banners
Annual ID:
OS_DI17021S
Award:
2017 Direct Marketing Silver Pencil
Agency:
Leo Burnett Mexico / Mexico City
Client:
4Pelagatos
Title:
MashiMachine
Category:
Digital / Websites, Mobile, & Banners
Annual ID:
OS_DI17022S
Award:
2017 Interactive Silver Pencil
Agency:
iris / London
Client:
adidas neo
Title:
#MYNEOLABEL
Category:
Online Advertising / Interactive Video
Annual ID:
OS_IN17009S
Award:
2017 UX / UI Silver Pencil
Agency:
SID LEE / Paris
Client:
UBISOFT
Title:
Predictive World
Category:
Craft / Dynamic Data Visualization
Annual ID:
OS_UX17015S
Award:
2017 Social Media Silver Pencil
Agency:
DAVID / Miami
Client:
Burger King
Title:
Whopper Sign
Category:
Social Engagement / User-Generated Content
Annual ID:
OS_SM17018S
Award:
2017 Social Media Silver Pencil
Agency:
Leo Burnett / Melbourne + Studio Pancho / Melbourne
Client:
Headspace
Title:
Reword
Category:
Social Engagement / User-Generated Content
Annual ID:
OS_SM17019S
Award:
2017 Design Silver Pencil
Agency:
Ogilvy & Mather / Chicago
Client:
Steppenwolf Theatre
Title:
Of Mice and Men
Category:
Promotional / Posters - Single
Annual ID:
OS_DE17025S
Award:
2017 Moving Image Craft Silver Pencil
Agency:
Factory / London + Don't Panic / London + Stink / London
Client:
Save The Children
Title:
Still The Most Shocking Second A Day
Category:
Craft - Sound Design / Sound Design - Single
Annual ID:
OS_MI17029S
Award:
2017 Design Silver Pencil
Agency:
Droga5 / New York + Google / Mountain View
Client:
Google
Title:
Made By Google
Category:
Motion Graphics / Series
Annual ID:
OS_DE17062S
Award:
2017 Moving Image Craft Silver Pencil
Agency:
180LA / Santa Monica + Park Pictures / Santa Monica
Client:
Hewlett Packard
Title:
Awaken Your Force
Category:
Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Annual ID:
OS_MI17036S
Award:
2017 Design Silver Pencil
Agency:
Mori Inc. / Tokyo + Drill / Tokyo + DELTRO INC. / Tokyo + morimori co. ltd. / Tokyo
Client:
Sansan, Inc.
Title:
Eight: Business Cards
Category:
Motion Graphics / Single
Annual ID:
OS_DE17060S
Award:
2017 Interactive Silver Pencil
Agency:
DDB / Paris
Client:
Ubisoft
Title:
Scars
Category:
Craft / Visual Effects / Animation
Annual ID:
OS_IN17021S
Award:
2017 Interactive Silver Pencil
Agency:
Google Creative Lab / London + Framestore / London + Grand Central Recording Studios / London
Client:
Google Arts & Culture
Title:
Back to Life in Virtual Reality: Rhomaleosaurus & Giraffatitan
Category:
Craft / Visual Effects / Animation
Annual ID:
OS_IN17022S
Award:
2017 Mobile Silver Pencil
Agency:
Google Creative Lab / London + Framestore / London + Grand Central Recording Studios / London
Client:
Google Arts & Culture
Title:
Back to Life in Virtual Reality: Rhomaleosaurus & Giraffatitan
Category:
Craft / Visual Effects / Animation
Annual ID:
OS_MO17023S
Award:
2017 Social Media Silver Pencil
Agency:
ALMA DDB. / Miami
Client:
Netflix - Narcos
Title:
Spanish Lessons
Category:
Social Engagement / Community Building
Annual ID:
OS_SM17024S
Award:
2017 Social Media Silver Pencil
Agency:
Leo Burnett / Chicago
Client:
Procter & Gamble
Title:
Girl Emojis
Category:
Social Engagement / Community Building
Annual ID:
OS_SM17025S
Award:
2017 Design Silver Pencil
Agency:
HEIMAT / Berlin
Client:
Legacy
Title:
#Paintback
Category:
Immersive / Environmental / Outdoor Spaces
Annual ID:
OS_DE17055S
Award:
2017 Design Silver Pencil
Agency:
McCann / Melbourne
Client:
YMCA
Title:
Playnasium
Category:
Branding / Brand Installations
Annual ID:
OS_DE17009S
Award:
2017 Design Silver Pencil
Agency:
McCann / Tokyo + AOI Pro. / Tokyo + Office SAKU / Tokyo
Client:
The END ALS Association
Title:
Still Life
Category:
Branding / Brand Installations
Annual ID:
OS_DE17010S
Award:
2017 Design Silver Pencil
Agency:
McCann / Tokyo + TYO drive / Tokyo + WOW Inc. / Tokyo
Client:
Amazon Japan G.K.
Title:
Amazon Fashion Week Tokyo 2017 S/S Opening Act
Category:
Branding / Brand Installations
Annual ID:
OS_DE17011S
Award:
2017 Radio Silver Pencil
Agency:
DM9DDB / São Paulo
Client:
89 FM
Title:
Truth Detector
Category:
Innovation in Radio
Annual ID:
OS_RA17022S
Award:
2017 Radio Silver Pencil
Agency:
Ogilvy & Mather New Zealand / Auckland + Thick as Thieves / Auckland + Liquid Studios / Auckland
Client:
Auckland City Council
Title:
A Kauri Cries
Category:
Innovation in Radio
Annual ID:
OS_RA17023S
Award:
2017 Branded Entertainment Silver Pencil
Agency:
BBH / Singapore + Party / NY + Birdman / Tokyo + Jack Morton / Singapore
Client:
Nike
Title:
Nike Unlimited Stadium
Category:
Experiential / Live Events
Annual ID:
OS_BE17028S
Award:
2017 Film Silver Pencil
Agency:
72andSunny / Los Angeles + Google Brand Studio / San Francisco + HECHO EN 72 / Los Angeles
Client:
Google
Title:
Year In Search 2016
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI17029S
Award:
2017 Film Silver Pencil
Agency:
DDB / New York
Client:
Wildlife Conservation Film Festival
Title:
Dream
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI17030S
Award:
2017 Film Silver Pencil
Agency:
Droga5 / New York + Under Armour / Baltimore + Epoch Films / New York
Client:
Under Armour
Title:
USA Women's Gymnastics
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI17031S
Award:
2017 Design Silver Pencil
Agency:
Leo Burnett Germany / Frankfurt
Client:
Reporters Without Borders
Title:
Latest news from Turkey
Category:
Packaging / Specialty
Annual ID:
OS_DE17044S
Award:
2017 Cross-Platform Silver Pencil
Agency:
180LA / Santa Monica
Client:
Boost Mobile
Title:
Boost Your Voice
Category:
Integrated Branding
Annual ID:
OS_CP17011S
Award:
2017 Cross-Platform Silver Pencil
Agency:
adam&eveDDB / London + Mediacom / London + cain&abel / London + King Henry / London
Client:
Mars - Skittles
Title:
Give the Rainbow
Category:
Integrated Branding
Annual ID:
OS_CP17012S
Award:
2017 Cross-Platform Silver Pencil
Agency:
Clemenger BBDO / Melbourne
Client:
Pacific Brands Underwear Group (Australia)
Title:
The Boys
Category:
Integrated Branding
Annual ID:
OS_CP17013S
Award:
2017 Cross-Platform Silver Pencil
Agency:
Wieden+Kennedy / Portland + Joint Editorial / Portland
Client:
Nike
Title:
Unlimited Greatness Serena Williams
Category:
Integrated Branding
Annual ID:
OS_CP17014S
Award:
2017 Branded Entertainment Silver Pencil
Agency:
The Martin Agency / Richmond + Furlined / Los Angeles
Client:
Donate Life
Title:
The World's Biggest Asshole
Category:
Film / Cinema / Fiction
Annual ID:
OS_BE17004S
Award:
2017 Film Silver Pencil
Agency:
Biscuit Filmworks and Revolver/Will O'Rourke / Los Angeles + Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Whale
Category:
Television / Long Form - Single
Annual ID:
OS_FI17014S
Award:
2017 Film Silver Pencil
Agency:
Venables Bell and Partners / San Francisco + Rattling Stick / Los Angeles + Work Editorial / Los Angeles + Woodwork Music / Los Angeles
Client:
Audi of America
Title:
Duel
Category:
Television / Long Form - Single
Annual ID:
OS_FI17015S
Award:
2017 Mobile Silver Pencil
Agency:
BBDO / New York
Client:
Lowe's
Title:
In-a-Snap
Category:
Mobile Advertising
Annual ID:
OS_MO17008S
Award:
2017 Branded Entertainment Silver Pencil
Agency:
180LA / Santa Monica
Client:
Expedia
Title:
Expedia Dream Adventures
Category:
Experiential / Virtual Reality (VR)
Annual ID:
OS_BE17026S
